benchmark 
KEO Marketing
OCTOBER 10, 2017
Of course, there is always a need for adjustments based on market conditions, resource constraints, or other factors, but it will give you a solid benchmark form which to make these decisions. Another important consideration when developing a marketing budget that is often overlooked is resources.
Content4Demand
FEBRUARY 1, 2019
But marketers are facing a predicament: Only 33% of buyers said they thought the assessments they engaged with were valuable. In the 2018 Content Preferences Study, 25% of buyers said they spend 5 to 10 minutes interacting with assessments, but 22% said they spend 5 minutes or less on such assets.
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Content Standard
OCTOBER 9, 2018
Content Marketing’s Profile Is Rapidly Increasing. As the age of interrupt-driven advertising draws to a close, content marketing is assuming a prominent role in the marketing mix. Future-proof your content.
Content Marketing Institute
JANUARY 31, 2018
For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. There’s still room for players on the brand side to start planting their flags in podcasting’s pay dirt before the market becomes too saturated for early adopters to sustain an advantage.
Moz
MAY 17, 2020
These are the typical estimations coming from CTR benchmark studies. In October 2018, a new insight gave me the chance to rewire my SEO thought process. This led me to develop a new framework aligning SEO with other marketing activities. Let's fast-forward to 2018: I discovered that Google had changed gears. Twenty-five?
Porch Group Media
MAY 21, 2019
Marketers are inundated by more types of digital data and are continually adjusting their strategies to ingest more data and to improve their marketing execution. While we know digital marketing is constantly evolving, what are the important statistics and trends that every marketer should know to inform their marketing strategy?
Hinge Marketing
AUGUST 6, 2019
What trends should B2B marketers be aware of? According to On24’s 2019 Webinar Benchmark Report , 76% of marketers studied say webinars allow them to drive more leads and 75% agree that webinars help them to extend their brand reach. How frequently should you do webinars? Your situation will vary.
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