Vidyard

MARCH 23, 2021

Video in Business Benchmark Report Know where you stand, so you can stand out. You’ve successfully cleared one major hurdle: the fear of getting started. Now’s the time to put a strategy in place. A video marketing strategy will help you meet your goals and create video content that addresses real business objectives. Starting from scratch?

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

SnapApp

APRIL 2, 2019

To wit: 30% of the marketers in DemandGen’s 2018 Benchmark Survey said “pipeline influenced” is the primary metric used to measure their performance. It will allow you to start having communications that are more like conversations with prospects, instead of being locked in the old model of one-way communication.

Demand Generation Agencies 75

Demand Generation Agencies Demand Generation Top of Funnel Demand 75

Engagio

MAY 21, 2021

And with an account-based strategy, you’re more likely to have buy-in from a wider team, to lock out or constrain competitors, and to reach higher into the account. Let’s break it down: GTM strategy : A fundamental strategy that spans all your go-to-market efforts; not a simple campaign or tactic. Big deals build big businesses.

Marketing Analytics Tools 71

Marketing Analytics Tools Account Based Marketing ABM DemandBase 71

Marketing Insider Group

DECEMBER 8, 2020

Case in point: Finance and trade website Trading Strategy Guides added almost 11,000 targeted subscribers to their email list in just one month by using a content locking script. The beginning of the final quarter of the year always signals a re-evaluation of old strategies and the hunt for newer ones to stay competitive in your industry.

Lead Ranking 356

Lead Ranking Lead Generation Paid Content Lead Scoring 356