Circle Studio

OCTOBER 26, 2017

Content Marketing Institute and MarketingProfs recently released their B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends—North America research. This further highlights that content marketing is no longer simply a trend or a “shiny new object,” but rather it’s become a core competency of B2B marketing teams.

Statistics 116

Statistics B2B Marketing Trends Content Marketing 116

Vidyard

JULY 19, 2018

Each year we do an analysis of all the data in our system , over 600 different companies, to create video benchmarks that help us understand what they’re doing with B2B video. Through all of this data, we find some interesting tidbits of knowledge and we share them with you, the rest of the world, in our Video Benchmark Report.

Advertising Benchmark 50

Advertising Benchmark Video Marketing Paid Search Agency Landing Pages 50

Martech Advisor

NOVEMBER 15, 2019

The recent Sales Tech Benchmark survey revealed much about usage and growth trends, and we’ve compiled the ten most notable points in this report, specially curated from a chat between Nancy Nardin from Smart Selling Tools and MarTech Advisor editor-in-chief Chitra Iyer. The top 10 trends in Sales Tech for 2019 – 2020.

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

The Point

JANUARY 17, 2019

In their “ State of Sales Development: 2018 Report , ” the authors deliver 43 pages of benchmarks and trends that illustrate how today’s leading companies are succeeding in sales development. It’s also why the data contained in a new report from Insidesales.com is so compelling.

Sales Qualified Leads 168

Sales Qualified Leads Tips Lead Nurturing Multi-Channel 168

Martech Advisor

NOVEMBER 20, 2019

Email Automation Benchmarks You Should Remember. billion registered email users in 2018, according to Lifewire – that means half of the global populace is accessible via email! It will definitely bring measurable improvements over the manual method, but are the results up to industry benchmarks? Table of Contents.

Advertising Benchmark 53

Advertising Benchmark Automation Email Marketing Marketing Automation Services 53

Litmus

JUNE 15, 2021

You can benchmark your email programs against your peers, identify trends, uncover opportunities for improvement, and push the email industry forward. And like every year, we’ll turn your responses into the free industry insights and benchmarks you’ve come to expect from us. But we can’t do it without you.

Customer Surveys 97

Customer Surveys Peer-to-peer Advertising Benchmark Network Marketing 97

KoMarketing Associates

NOVEMBER 1, 2018

As reported in the 2018 Edelman Trust Barometer, people are increasingly looking to businesses and nongovernment organizations (NGOs) for reliable information. Other ideas are listening in on sales calls or participating in discussion groups on LinkedIn; there are many ways you can connect with the audience.”. ABOUT LISA MURTON BEETS.

B2B Marketing 123

B2B Marketing Top of Funnel Content Marketing B2B 123

Exo B2B

MAY 10, 2021

Based on B2B Content Marketing, benchmarks, budgets and trends 2021 statistics, it is clear that the effects of COVID-19 have affected content marketing in 2020 and continue to do so this year. And as the vast majority of experts say, this is a trend that will continue in marketing beyond COVID-19. Far from it!

Top of Funnel 72

Top of Funnel B2B Marketing Effectiveness B2B 72

The Mx Group

SEPTEMBER 11, 2018

According to the Content Marketing Institute’s 2018 Benchmarks, Budgets, and Trends—North America report, 89% of the most successful marketers work at organizations that are extremely / very committed to content marketing, and 92% of successful marketers agree that the organization they work for is focused on building audiences. (

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

Sprout Social

MARCH 30, 2021

— Jordannn (@lockha12) August 15, 2018. The agency reviewed a month’s worth of data and looked at which days trend with the highest volume of messages referring to leg day. We pulled data from Facebook, Instagram and Twitter, then manually tallied nominations from LinkedIn. There was a clear answer: Wednesday. In 2020, 96.5

Marketing Management 122

Marketing Management Paid Search Agency Social Media Keywords 122

Vidyard

OCTOBER 18, 2018

We then published the results in our 2018 Video in Business Benchmark Report. We were looking to understand how real businesses were using video on a day-to-day basis and if there were any overarching trends. Today, I’ll be sharing our findings on video length.

Video Marketing 116

Video Marketing Top of Funnel Funnel Advertising Advertising Funnels 116

KoMarketing Associates

OCTOBER 17, 2017

According to the “B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America” report, 71 percent of today’s B2B marketers leverage ebooks/white papers for content marketing purposes.

Paper 120

Paper Promotion B2B Marketing Top of Funnel 120

Content Marketing Institute

MAY 22, 2018

To lead you along the right path, the CMI team created a new e-book: Craft Your Brand Adventure: The 2018 Guide to Essential Content Marketing Tactics. Like our past playbooks, this guide is loaded with fresh insights, practical tips, and latest findings from our benchmarks, budgets, and trends research.

Content Marketing 103

Content Marketing Microsite Planning Paid Search Agency 103

SnapApp

APRIL 4, 2018

The Top 10 B2B Marketing Metrics to Measure in 2018. . It’s important to establish a benchmark. Pipeline Trend by Month. Social Media Engagement (Specifically LinkedIn): Reach (Views), Shares, Likes, Followers / Connections, Referral Traffic (Google Analytics). - We have included each of their responses below.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Valasys

SEPTEMBER 26, 2019

Before articulating a social media KPI spreadsheet the marketers need to competitively & otherwise benchmark the market. to figure out what’s trending & what’s not. How to define social media KPIs is a question on the mind of every marketer today. The Important Social Media KPIs for YouTube.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Porch Group Media

MAY 21, 2019

While we know digital marketing is constantly evolving, what are the important statistics and trends that every marketer should know to inform their marketing strategy? Benchmark Email) Marketers should experiment with adding more types of triggered emails to their marketing mix. IAB 2018 Video Ad Spend Study). LinkedIn).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Webbiquity

JANUARY 19, 2016

billion by 2018. billion by 2018. Mary Meeker’s Internet Trends ). But SMBs are more likely than enterprises to put a priority on website traffic and leads, while enterprises value customer satisfaction and competitive benchmarking more highly. 70% of the U.S. billion last year to 2.5 Image credit: The CMO Survey.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

KoMarketing Associates

DECEMBER 20, 2018

It’s pretty unbelievable that 2018 is drawing to a close. Keeping on top of the trends and innovation in and around our industry is one of the most important tasks we can do for our clients and selves professionally. Ad Stage’s Paid Media Benchmark Reports. Google gave a lot to talk about during 2018.

Paid Content 121

Paid Content Top of Funnel Doubleclick Ideal Customer Profiles 121

Biznology

NOVEMBER 11, 2013

Before 2018, digital media spending is expected to equal or exceed television. The trends suggest, if you use any type of media to support your business, it’s worth getting up to speed on digital marketing. Or that in 2013, digital media spending surpassed all form of print media spending (e.g. magazines, newspapers)?

Course 80

Course Planning Work Management Peer-to-peer 80

Martech Advisor

OCTOBER 24, 2019

In Q1 of 2018, advertisers spent an average of $2.80 Google Display Network’s Q1 2018 report analyzed over 760 million ad impressions and three million clicks to identify CPM trends for the period. Global CPM costs are steadily rising, growing by 12% between Q4 2017 and Q1 2018. So, what exactly is CPM?

Cost Per Thousand 43

Cost Per Thousand CPM Impressions Cost 43

ClearVoice

MAY 15, 2020

Be it Facebook, Instagram, YouTube or LinkedIn. Also, according to this VidYard benchmark report , 73 percent of business videos in 2018 were less than 2 minutes long. Each of these platforms has its own best practices, rules (spoken and unspoken) and attention spans, so never employ a one-size-fits-all approach.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Walker Sands

NOVEMBER 6, 2018

Harness that competitive spirit to influence your benchmarking and goal setting. According to Sprout Social’s data, here are the best times to post on each network: LinkedIn: 3 to 5 p.m. As a starting point, check out what’s trending on Twitter, Instagram and LinkedIn. Identify the best times to post. Wednesdays.

Social Media 40

Social Media Organization Media PR 40

Valasys

MAY 13, 2020

Pete Meyers from Moz told Barry Schwartz of Search Engine Land that Google’s May 2020 core update showed the second-highest impact amongst all the core updates, as evidenced by the Mozcast parameters, only behind the Google’s Medic Update, a core algorithmic update rolled out in August 2018. Search Metrics. Technology.

SERP 49

SERP Lead Scoring Lead Ranking Business 49

KoMarketing Associates

OCTOBER 2, 2018

To help in these endeavors, we have compiled 14 important trend and benchmark reports and studies to aid in this process. 2018 CMO Global Study. The study also examines the trends that are having the greatest influence on changes to b-to-b marketing strategies during the next two years. . 2018 B2B Marketing Trends.

Budget Programs 123

Budget Programs Marketing Report B2B Marketing Work Management 123

Sprout Social

AUGUST 28, 2018

With Sprout’s social media analytics, you can measure performance across Facebook, Twitter, Instagram and LinkedIn, all within a single platform. Networks: Facebook, Twitter, Instagram, LinkedIn and Google+. Networks: Facebook, Twitter, LinkedIn, Pinterest and Instagram. Price: Starts at $99/month. Buzzsumo Alternatives.

Social Media 111

Social Media Analytics Tools Media 111

SnapApp

MAY 22, 2018

Take a look at the hard numbers around trends for demand gen in 2018 and find out what you need to be thinking about in the months ahead. 2018 Demand Gen Benchmark Survey ). . 2018 Demand Gen Benchmark Survey ). . 2018 Demand Gen Benchmark Survey ). . 2018 Demand Gen Benchmark Survey ). .

Demand 80

Demand Stats Top of Funnel Cost per Lead 80

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

SnapApp

MAY 25, 2018

Take a look at the hard numbers around trends for demand gen in 2018 and find out what you need to be thinking about in the months ahead. 2018 Demand Gen Benchmark Survey ). 2018 Demand Gen Benchmark Survey ). 2018 Demand Gen Benchmark Survey ). 2018 Demand Gen Benchmark Survey ).

Stats 74

Stats Demand Top of Funnel Cost per Lead 74

Vidyard

JUNE 7, 2018

” Video Production Benchmarks Businesses are accelerating the number of videos they produce to support their marketing and sales programs. .” ” Video Production Benchmarks Businesses are accelerating the number of videos they produce to support their marketing and sales programs.

Advertising Benchmark 63

Advertising Benchmark Video Marketing B2B Webinar Metrics 63

Contently

DECEMBER 5, 2019

The first part compares finance against other industries and highlights content benchmarks. The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Report Methodology. Key Findings.

Advertising Benchmark 130

Advertising Benchmark Marketing Budget Work Management Marketing Management 130

Vidyard

DECEMBER 17, 2020

LinkedIn Video Statistics 3.4 Get the latest benchmarks and trends for virtual selling. Sales team that use video get a 16% bump in email open rates ( SalesLoft, 2018 ). Sales teams that use video get a 26% increase in replies ( SalesLoft, 2018 ). 75% of worldwide video viewing is mobile ( eMarketer, 2018 ).

Statistics 157

Statistics Video Marketing Planning Business 157

Vidyard

JUNE 7, 2018

” Video Production Benchmarks Businesses are accelerating the number of videos they produce to support their marketing and sales programs. .” ” Video Production Benchmarks Businesses are accelerating the number of videos they produce to support their marketing and sales programs.

Advertising Benchmark 50

Advertising Benchmark Video Marketing B2B Content 50

DealSignal

MAY 3, 2018

We’ve benchmarked data decay ourselves. Call it Spring Cleaning, a very late New Year’s Resolution or a GDPR necessity, but make 2018 the year you clean up your database. What are the technologies, innovations and trends that will impact the way enterprise marketers approach segmenting, targeting and conversion in the near future?

Ideal Customer Profiles 40

Ideal Customer Profiles Enterprise Management Work Management Account Based Marketing 40

Vidyard

MARCH 23, 2021

LinkedIn Video Statistics 3.4 TikTok Video Statistics Video in Business Benchmark Report Know where you stand, so you can stand out. Video in Business Benchmark Report Know where you stand, so you can stand out. Social Media Video Statistics 3.1 Facebook Video Statistics 3.2 Instagram Video Statistics 3.3 YouTube Statistics 3.7

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Valasys

SEPTEMBER 4, 2019

54% of social browsers use social media to research products (Source: GlobalWebIndex, 2018) & 74% of the customers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends & families (Source: Forbes, 2018). Keeping abreast with industry standards always helps.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Hinge Marketing

AUGUST 6, 2019

What trends should B2B marketers be aware of? According to On24’s 2019 Webinar Benchmark Report , 76% of marketers studied say webinars allow them to drive more leads and 75% agree that webinars help them to extend their brand reach. For most, 2-3 weeks before the presentation date is a good benchmark for a promotions window.

Webinar Metrics 92

Webinar Metrics Co-Registration Tactics Trends 92

Content Marketing Institute

FEBRUARY 6, 2019

That’s a question the CMI team looked to explore in detail with our latest research study Enterprise Content Marketing 2019: Benchmarks, Budgets, and Trends—North America sponsored by Seismic. Let’s take a look at some of the big issues, trends , and opportunities our findings have revealed: Big pains in the enterprise.

Enterprise Management 94

Enterprise Management Research Account Based Marketing Work Management 94