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Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

Keeping on top of changes and trends in our industry is one of the most important tasks we can do for our clients and professional selves. From Derek Edmond : The Marketing Statistics You Need To Know To Be Successful In 2018. Large-Scale Study: How to Rank for Featured Snippets in 2018. Happy Holidays!

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MarketJoy Hosts a Live Webinar with AAISP

MarketJoy

The guests will have a detailed discussion on the change in purchasing decisions as per the different personas and various B2B lead generation channels that used to target them. This webinar will be presented on 26th July 2018. Register here for the webinar.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

The Top 10 B2B Marketing Metrics to Measure in 2018. . This metric will provide a tangible dollar amount so the marketing team can determine how cost-effective it is to acquire new leads across each of the different channels. It’s important to establish a benchmark. Expected Revenue by Lead Source. 5: Opportunities. .

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47 Superb Social Media Marketing Stats and Facts

Webbiquity

billion by 2018. That may be because social media isn’t just about lead gen. billion by 2018. Mary Meeker’s Internet Trends ). But SMBs are more likely than enterprises to put a priority on website traffic and leads, while enterprises value customer satisfaction and competitive benchmarking more highly.

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12 Statistics to Guide Your B2B Marketing Investment in 2018

KoMarketing Associates

As 2018 unfolds, B2B marketing teams will be challenged to evolve, to measure, to execute, and meet (or exceed) the expectations of both their customers and their supervisors. 55% Use Lead Gen/Nurturing to Measure Content Marketing Success. Consider dedicating budget to producing this type of influential content in 2018.

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25 Shocking Stats about Demand Gen in 2018

SnapApp

Take a look at the hard numbers around trends for demand gen in 2018 and find out what you need to be thinking about in the months ahead. Demand Gen Statistics. Converting leads to customers was the top marketing priority for 70% of organizations in 2017. 2018 Demand Gen Benchmark Survey ). .

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25 Shocking Stats about Demand Gen in 2018

SnapApp

Take a look at the hard numbers around trends for demand gen in 2018 and find out what you need to be thinking about in the months ahead. Demand Gen Statistics. Converting leads to customers was the top marketing priority for 70% of organizations in 2017. 2018 Demand Gen Benchmark Survey ).

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