DAGMAR Marketing

NOVEMBER 29, 2019

The result is the LSM Benchmark Report. National brands such as those featured in the benchmark report use LSM strategies to drive better engagement at the local level in the communities in which they operate. According to the benchmark report: When people are looking for a business, more than 90% of them start searching locally first.

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

Sword and the Script | B2B

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. 1) Content marketing benchmarks. 1) Content marketing benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Content Marketing Institute

SEPTEMBER 14, 2018

Tracking via influencer marketing is notoriously difficult because there is no such thing as a linear consumer journey in 2018. Branded keyword search volume lift. But other times, with some creative planning, you can build a program with a strong benchmark period to allow for more meaningful results. Click To Tweet.

Act-On 111

Act-On Work Management Marketing Management Planning 111

RebelMouse

NOVEMBER 28, 2018

In October 2018, publishers. Then, in November 2018, the search engine debuted a redesign for their widely used PageSpeed Insights tool. The results we've chosen to display below were taken on December 11, 2018, and updated throughout February 2019. Time continues the trend we're seeing. And WordPress-powered.

CMS Development 56

CMS Development Google Classified Ads Paid Search Agency 56

Moz

MAY 17, 2020

These are the typical estimations coming from CTR benchmark studies. When CTRs used to be higher, I went after the big keywords. At the peak of my "Big Keywords" career, I reached the number one ranking in Google (Denmark) for the biggest keyword in the banking industry: "Lån" (loan). Do you know your numbers?

Case Studies 73

Case Studies Case Study Studies SEO 73

SnapApp

APRIL 4, 2018

The Top 10 B2B Marketing Metrics to Measure in 2018. . It’s important to establish a benchmark. Pipeline Trend by Month. Key metrics include keyword rank, featured snippets, and inbound links to name a few. SEO: All Traffic, Organic Traffic, Keyword Visibility. - We have included each of their responses below.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

KoMarketing Associates

OCTOBER 17, 2017

According to the “B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America” report, 71 percent of today’s B2B marketers leverage ebooks/white papers for content marketing purposes. And of course, don’t forget to do keyword research and create an SEO-friendly title. Outline, Write, and Edit.

Paper 120

Paper Promotion B2B Marketing Top of Funnel 120

Content Standard

DECEMBER 17, 2018

” According to the Content Marketing Institute’s 2018 Benchmarks, Budgets, and Trends—North America report, having a documented content strategy is positively correlated with success: 59 percent of the most successful marketers have a documented content strategy in place, whereas only 15 percent of the least successful marketers do.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Content Marketing Enterprise Management 111

Inbox Insight

AUGUST 1, 2017

You should research what topics would be relevant, what keywords your content should contain and how to make sure your whitepaper/eBook etc. B2B Content Marketing – 2018 Benchmarks, Budgets and Trends – North America (Content Marketing Institute and Profs). is seen by those you are targeting.

Sales Qualified Leads 75

Sales Qualified Leads Marketing Qualified Leads Lead Scoring Lead Ranking 75

The Lead Agency

MAY 19, 2019

According to the Content Marketing Institute’s 2018 report, 91% of B2B marketers are using content marketing to reach their customers. Content should be easy to find and target keywords and topics around the buyer persona’s interests, challenges and motivations.

Top of Funnel 89

Top of Funnel B2B Marketing Marketing Strategy Marketing & Strategy 89

Webbiquity

JANUARY 1, 2019

But before launching into new ideas, campaigns, strategies, and tactics for 2019, here’s a quick look back at the top 10 most-read posts on the Webbiquity blog in 2018. The 12 Best Competitive Intelligence and Benchmarking Tools. The Top B2B Marketing Trends for 2018 – A Meta-Analysis.

Work Management 208

Work Management Marketing Management Screencast Stats 208

B2B Marketing Directions

OCTOBER 28, 2018

The B2B Content Marketing 2019: Benchmarks, Budgets, and Trends-North America report presents findings from 771 North American respondents who indicated their company primarily sells to other businesses. CMI and MarketingProfs made a fairly significant change to their methodology for this survey.

Trust Marketing 40

Trust Marketing Vendors Case Studies Customer Surveys 40

Vidyard

MARCH 23, 2021

Revenue-based goals focus on things like increasing lead form inquiries while brand goals involve things like growing a higher quality email list, driving more blog traffic, or capturing Google answer boxes for targeted keywords. Video in Business Benchmark Report Know where you stand, so you can stand out. An example of a S.M.A.R.T.

Enterprise Management 116

Enterprise Management Work Management Marketing & Strategy Video Marketing 116

KoMarketing Associates

JANUARY 18, 2018

As 2018 unfolds, B2B marketing teams will be challenged to evolve, to measure, to execute, and meet (or exceed) the expectations of both their customers and their supervisors. Consider dedicating budget to producing this type of influential content in 2018. Content Marketing. Content Personalization. Marketing Technology.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

KoMarketing Associates

DECEMBER 20, 2018

It’s pretty unbelievable that 2018 is drawing to a close. Keeping on top of the trends and innovation in and around our industry is one of the most important tasks we can do for our clients and selves professionally. Ad Stage’s Paid Media Benchmark Reports. Google gave a lot to talk about during 2018.

Paid Content 121

Paid Content Top of Funnel Doubleclick Ideal Customer Profiles 121

ClearVoice

MAY 15, 2020

Also, according to this VidYard benchmark report , 73 percent of business videos in 2018 were less than 2 minutes long. Nail the right title: Write a short, catchy, informative title that makes use of the right keyword (or words). And most with the sound off.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Biznology

NOVEMBER 11, 2013

Before 2018, digital media spending is expected to equal or exceed television. The trends suggest, if you use any type of media to support your business, it’s worth getting up to speed on digital marketing. Or that in 2013, digital media spending surpassed all form of print media spending (e.g. magazines, newspapers)?

Course 80

Course Planning Work Management Peer-to-peer 80

Valasys

MAY 13, 2020

Pete Meyers from Moz told Barry Schwartz of Search Engine Land that Google’s May 2020 core update showed the second-highest impact amongst all the core updates, as evidenced by the Mozcast parameters, only behind the Google’s Medic Update, a core algorithmic update rolled out in August 2018. Search Metrics. Technology.

SERP 49

SERP Lead Scoring Lead Ranking Business 49

Martech Advisor

OCTOBER 24, 2019

In Q1 of 2018, advertisers spent an average of $2.80 Google Display Network’s Q1 2018 report analyzed over 760 million ad impressions and three million clicks to identify CPM trends for the period. Global CPM costs are steadily rising, growing by 12% between Q4 2017 and Q1 2018. So, what exactly is CPM?

Cost Per Thousand 43

Cost Per Thousand CPM Cost Impressions 43

Atomic Reach

NOVEMBER 21, 2018

One way you can do this is via social listening i.e. monitoring social media conversations related to your keywords or industry. October 31, 2018. You’ve probably carried out competitor analysis to find industry benchmarks before. October 22, 2018. Not only, do you gain insight into the topic of conversation….

Brand Identity 45

Brand Identity Branding B2B Thought Leadership B2B 45

Walker Sands

NOVEMBER 6, 2018

Harness that competitive spirit to influence your benchmarking and goal setting. Hashtags lend your brand the ability to help people focus in on the important keywords they care about on a global scale. As a starting point, check out what’s trending on Twitter, Instagram and LinkedIn. Identify the best times to post.

Social Media 40

Social Media Organization Media PR 40

Valasys

MARCH 17, 2023

Because there isn’t another industry that is as dynamic as SEO, we are aware that one of the topics that needs to be updated frequently is SEO trends. The trends that were so successful a few years ago, such as voice search, are no longer popular because algorithms are getting smarter all the time. Why are SEO trends vital?

Lead Ranking 52

Lead Ranking Trends SEO Lead Scoring 52

Sprout Social

AUGUST 28, 2018

You can use it to discover content trends, find top performing content and more. You can enter a keyword and Ahrefs will show you the most shared content on that topic. Through Tailwind, you can track trends in followers and engagement, analyze your audience and they even provide some Instagram analytics as well at certain plan levels.

Social Media 111

Social Media Analytics Tools Media 111

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Sprout Social

DECEMBER 20, 2023

Sprout’s analytics provide deep insights that make measuring ROI and benchmarking against competitors to stay ahead a breeze. Sprout’s analytics and reporting enable you to get a full view of your strategy performance, to benchmark against competitors and helps transform your social media intelligence into shareable business intelligence.

Enterprise Management 109

Enterprise Management Work Management Marketing Management Brand Identity 109

Content Standard

MARCH 13, 2019

In fact, the latest Technology Content Marketing 2019: Benchmarks, Budgets, and Trends report from the Content Marketing Institute found that 65% of technology content marketers report their organization has increased their use of social media for content marketing purposes. Don’t Take Yourself So Seriously.

Social Media 97

Social Media Work Management Marketing Management Budget Programs 97

Single Grain

JANUARY 31, 2020

Plus, all this is complemented by the fact that SEMrush has one of the biggest keyword databases in the world. Find countries or regions that are more profitable in terms of advertising costs with the CPC map and modify your ad campaigns accordingly to benchmark your numbers, plan your marketing campaigns and estimate ROI.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Sprout Social

MARCH 2, 2020

Comparing data month-over-month or year-over-year is meaningless without the story behind the trends. You can use social listening tools to analyze trends in overall discussion about your brand, which can be particularly helpful if you’re seeing a major spike. — Jess Smith (@WarJessEagle) November 3, 2018.

Storytelling 126

Storytelling Analysis Buy Correlation 126

Online Marketing Institute

JULY 27, 2018

Kleiner Perkins Caufield & Byers announced in its 2017 Internet Trends report that this trend isn’t limited to AI assistants: twenty percent of searches on mobile were voice searches, and that number is quickly rising. Use the results these tools give you as benchmarks. Alexa, How Do I Optimize for Voice Search?’

Optimization 52

Optimization SEO Tips Advertising Agencies 52

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 271

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 271

Contently

DECEMBER 5, 2019

The first part compares finance against other industries and highlights content benchmarks. The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Report Methodology. Key Findings.

Advertising Benchmark 130

Advertising Benchmark Marketing Budget Work Management Marketing Management 130

SmartBug Media

MARCH 25, 2019

HubSpot blog subscribers are delivered a “daily dose of inbound” that keeps them at the forefront of inbound marketing trends and best practices. Must-read articles: Best of Copyblogger: 2018 Edition. Must-read articles: 6 Trending Colors to Use in 2019. The 25 Best Ads of 2018. 5 Strategies for Digital Marketers in 2019.

Paid Content 96

Paid Content Inbound Marketing Resources B2B Marketing 96

Content Marketing Institute

OCTOBER 10, 2018

How content marketers reach those audiences, where they’re investing to do it, and what they’re most concerned about are a few of the new findings presented in CMI and MarketingProfs’ ninth annual B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America report , sponsored by Conductor. cmicontent Click To Tweet.

Research 110

Research B2B Marketing Marketing Budget Creation Content Marketing 110

Webbiquity

JANUARY 7, 2020

2018 Edition ; and What’s So Funny About Social Media and Online Marketing? These 29 tools can help marketers understand web traffic and industry trends, sources of traffic, website visitor engagement and behavior, content performance, competitive insights, campaign results, social media metrics, conversion optimization, and more.

Advertising Benchmark 50

Advertising Benchmark Marketing Analytics Tools Copywriting Social Media 50

Content Standard

MARCH 13, 2019

In fact, the latest Technology Content Marketing 2019: Benchmarks, Budgets, and Trends report from the Content Marketing Institute found that 65% of technology content marketers report their organization has increased their use of social media for content marketing purposes. Don’t Take Yourself so Seriously.

Social Media 40

Social Media Work Management Marketing Management Budget Programs 40

LeadsRX

MARCH 23, 2022

These are standard questions and these companies, because they’re testing literally thousands of different creatives from many different companies, they have norms and benchmarks, so they can tell you how strongly persuasive this particular ad was; how strong is the branding in the ad? Each ad is benchmarked against category averages.

Paid Search Agency 88

Paid Search Agency Advertising Agencies Media Advertising Funnels 88

Valasys

DECEMBER 6, 2019

Quora boasts of having 300 million active users in September 2018, up from 200 million reported in 2017. Accordingly, the keyword density can be researched & keywords can be studded in the answer. Learn more: How to Assimilate Competitive Benchmarking in Social Media.

Lead Generation 64

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 64