Zoominfo

JUNE 19, 2020

GDPR was adopted in 2016 and went into effect in May 2018. Although there were mentions of data and privacy in 2016 and 2017, once GDPR went into effect in 2018, the number of upcoming projects involving data privacy increased greatly; the number of these Scoops jumped 2,200% from 2016 to 2019. GDPR enforcement began in May 2018.

Privacy 147

Privacy Zoominfo Press Sample 147

Valasys

NOVEMBER 21, 2019

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.

Planning 58

Planning Studies B2B Marketing Trends 58

Hubspot

MAY 7, 2019

In many ways, marketing is a game of trend watching. The marketer who’s best at spotting and using trends earns their business market share, brand recognition, and ultimately, revenue. But how do you search for trends? As of February 2018, 62.6% In 2018, Google Images accounted for 22.6% Google Trends.

Statistics 98

Statistics Google Click Rate Adwords 98

Tomorrow People

MARCH 6, 2018

TOFU content is designed to catch a reader’s initial interest: its purpose is to wake readers up to a business pain. Attention, Interest, Desire, Action?) Ask him or her to justify their choices — many will appreciate you taking an interest! Download: Content Marketing in the UK 2018: Benchmarks, budgets, and trends.

Paid Search Agency 235

Paid Search Agency Advertising Agencies Ad Agencies Design 235

KoMarketing Associates

JANUARY 4, 2018

To learn more about how marketers in the manufacturing industry are utilizing content marketing, the Content Marketing Institute recently teamed up with Marketing Profs and IEEE GlobalSpec to conduct the “Manufacturing Content Marketing: 2018 Benchmarks, Budgets and Trends – North America” report. It can be found here.

Content Marketing 120

Content Marketing Planning Lead Scoring Lead Ranking 120

Brightedge

MAY 16, 2021

This Is Marketing: You Can't Be Seen Until You Learn to See By Seth Godin, 2018. Data-Driven Marketing with Artificial Intelligence : Harness the Power of Predictive Marketing and Machine Learning by Magnus Unemyr, 2018. Non-Obvious : How to Predict Trends and Win the Future By Rohit Bhargava, 2018.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Content Marketing Institute

MARCH 14, 2018

As you can see in the report, Technology Content Marketing 2018: Benchmarks, Budgets, and Trends—North America, sponsored by IDG Communications, Inc. In 2018, only 67% answered that way. Least successful technology marketers: While 39% said they focused on the buyers’ journey in 2017, only 24% said they did in 2018.

Research 104

Research Budget Programs Paid Search Agency Account Based Marketing 104

Content Marketing Institute

DECEMBER 12, 2018

Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. Another interesting finding: B2C content marketers are focusing on their customers. Content Marketing World 2018 had more B2C attendees than in any prior year.

Research 89

Research Top of Funnel Content Marketing Budget Programs 89

Vidyard

JULY 19, 2018

Each year we do an analysis of all the data in our system , over 600 different companies, to create video benchmarks that help us understand what they’re doing with B2B video. Through all of this data, we find some interesting tidbits of knowledge and we share them with you, the rest of the world, in our Video Benchmark Report.

Advertising Benchmark 67

Advertising Benchmark Video Marketing Demand Generation Agencies Paid Search Agency 67

DAGMAR Marketing

NOVEMBER 29, 2019

The concept of LSM—localized social marketing—has been around for awhile, but an interesting study was recently released that’s causing a bit of a buzz. The result is the LSM Benchmark Report. According to the benchmark report: When people are looking for a business, more than 90% of them start searching locally first.

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

KoMarketing Associates

DECEMBER 21, 2017

Keeping on top of changes and trends in our industry is one of the most important tasks we can do for our clients and professional selves. A nice article that answers a very interesting question in the paid search world. From Derek Edmond : The Marketing Statistics You Need To Know To Be Successful In 2018. Happy Holidays!

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

KoMarketing Associates

NOVEMBER 7, 2019

The Content Marketing Institute recently published its “B2B Content Marketing 2020 Benchmarks, Budgets and Trends – North America” report, which showed that just 42% of all B2B marketers have content marketing strategies that are sophisticated in nature. What was the most interesting statistic/finding to you in the report? “We

B2B Marketing 121

B2B Marketing Marketing & Strategy Marketing Strategy Work Management 121

Bannerflow

NOVEMBER 22, 2022

This is why combining a display ad’s CTR with impressions gives you a clearer picture of your banner ad’s performance and how to benchmark this. This guide will explore online ad performance benchmarks by industry, ad format, ad position, and channel. Industry-specific CTR trends in 2022. Entertainment industry.

Display 52

Display Advertisements Advertising CTR 52

Vidyard

JULY 19, 2018

Each year we do an analysis of all the data in our system , over 600 different companies, to create video benchmarks that help us understand what they’re doing with B2B video. Through all of this data, we find some interesting tidbits of knowledge and we share them with you, the rest of the world, in our Video Benchmark Report.

Advertising Benchmark 50

Advertising Benchmark Video Marketing Paid Search Agency Landing Pages 50

Sword and the Script | B2B

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. 1) Content marketing benchmarks. 1) Content marketing benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Sprout Social

SEPTEMBER 9, 2020

— McDonald's UK (@McDonaldsUK) June 15, 2018. Their objectives span from benchmarking campaign goals to finding fresh ideas for content, as well as identifying and reporting social ROI to validate their efforts. You asked, we listened. Paper straws will be rolling out to all UK restaurants from this September!

Organization 125

Organization Work Management Eye-Tracking Advertising Benchmark 125

KoMarketing Associates

NOVEMBER 1, 2018

As reported in the 2018 Edelman Trust Barometer, people are increasingly looking to businesses and nongovernment organizations (NGOs) for reliable information. What was the most interesting finding/statistic to you in the report? “I Nurturing is about building human relationships, not just moving leads through a funnel.”.

B2B Marketing 123

B2B Marketing Top of Funnel Content Marketing B2B 123

SnapApp

APRIL 4, 2018

The Top 10 B2B Marketing Metrics to Measure in 2018. . They have shown enough interest to be labeled as “qualified”, but haven’t shown strong enough buying intent to be labeled an SQL. It’s important to establish a benchmark. Pipeline Trend by Month. We have included each of their responses below. 5: Opportunities. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

ConvertKit

JANUARY 15, 2021

That’s a solid increase of over 11% since 2017—a growth trend that’s expected to continue, with nearly 4.5 If your primary audience trends younger, don’t be alarmed if you’ve been seeing fewer people opening your emails as soon as you hit Send. Marketo 2018 ). billion people expected to use email in 2024. in 2017 ( DMA 2020 ).

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

KoMarketing Associates

MAY 28, 2015

One of the ways I stay motivated is through the re-evaluation of key statistics and industry benchmarks. Here are over 40 key B2B marketing performance statistics and benchmarks , designed to inspire and motivate your online marketing initiatives as we head towards the second half of 2015 and beyond. New Marketing Data. Final Thoughts.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

DivvyHQ

JANUARY 15, 2018

Everywhere you look are lists of 2018 business and marketing predictions. What will be the biggest marketing trends? However, we have 3 good reasons to treat 2018 predictions with a healthy dose of skepticism. However, we have 3 good reasons to treat 2018 predictions with a healthy dose of skepticism.

Planning 40

Planning Marketing & Strategy Advertising Benchmark Paid Search Agency 40

RebelMouse

NOVEMBER 28, 2018

In October 2018, publishers. Then, in November 2018, the search engine debuted a redesign for their widely used PageSpeed Insights tool. The results we've chosen to display below were taken on December 11, 2018, and updated throughout February 2019. Time continues the trend we're seeing. And WordPress-powered.

CMS Development 56

CMS Development Google Classified Ads Paid Search Agency 56

Content Marketing Institute

SEPTEMBER 14, 2018

Tracking via influencer marketing is notoriously difficult because there is no such thing as a linear consumer journey in 2018. GlobalWebIndex, which analyzed over 27,000 internet users in the first quarter of 2018, found something interesting: “Influenced” consumers were more likely to leave a product review than other shoppers.

Act-On 111

Act-On Work Management Marketing Management Planning 111

Vidyard

OCTOBER 18, 2018

We then published the results in our 2018 Video in Business Benchmark Report. We were looking to understand how real businesses were using video on a day-to-day basis and if there were any overarching trends. By this time, you’ll have piqued their interest! Today, I’ll be sharing our findings on video length.

Video Marketing 116

Video Marketing Top of Funnel Funnel Advertising Advertising Funnels 116

Tomorrow People

MARCH 27, 2018

Q: Why does the agency seem more interested in its ideas than my business? Our content creators and designers are interested in effective communication , not in-jokes and awards ceremonies. This will give your tree-loving colleague a sense of the surrounding scenery — and he or she will be far more valuable as a result.

Advertising Agencies 136

Advertising Agencies Work Management Paid Search Agency FAQ 136

Vidyard

JUNE 28, 2018

If you’ve already seen the 2018 Video Benchmarks Report , you know that video creation is growing more competitive. From the benchmarks, you can see how other marketers are performing. Here’s your step-by-step guide for how to beat the benchmarks: 1. The post Can You Beat This Year’s Video Benchmarks?

Advertising Benchmark 55

Advertising Benchmark Video Marketing Webinar Metrics Landing Pages 55

Inbox Insight

AUGUST 1, 2017

Once you have selected your channel, then understand how you can segment the audience: demographic, interest, job title, management level, company size, turnover and previous engagement or interest. B2B Content Marketing – 2018 Benchmarks, Budgets and Trends – North America (Content Marketing Institute and Profs).

Sales Qualified Leads 75

Sales Qualified Leads Marketing Qualified Leads Lead Scoring Lead Ranking 75

Martech Advisor

OCTOBER 2, 2019

Considering the ever-growing rise in consumption trends, in 2018 alone advertisers spent an average of $14.2 In 2018, CTV surged ahead mobile in trends capturing the biggest portion of impressions and video completion rates among all devices as stated in the Extreme Reach Video Benchmarks 2018 Report.

Mobile Advertising 51

Mobile Advertising Advertisements Advertising Allocation 51

The Lead Agency

MAY 19, 2019

According to the Content Marketing Institute’s 2018 report, 91% of B2B marketers are using content marketing to reach their customers. As a result, they have learned how to filter out irrelevant information and will only engage with content that they are extremely interested in.

Top of Funnel 89

Top of Funnel B2B Marketing Marketing Strategy Marketing & Strategy 89

Martech Advisor

NOVEMBER 20, 2019

Email Automation Benchmarks You Should Remember. billion registered email users in 2018, according to Lifewire – that means half of the global populace is accessible via email! It will definitely bring measurable improvements over the manual method, but are the results up to industry benchmarks? Table of Contents.

Advertising Benchmark 53

Advertising Benchmark Automation Email Marketing Marketing Automation Services 53

Valasys

SEPTEMBER 26, 2019

Before articulating a social media KPI spreadsheet the marketers need to competitively & otherwise benchmark the market. to figure out what’s trending & what’s not. If the video isn’t interesting enough, the prospects might pre-maturely terminate the view or might watch the video at an accelerated pace.

Social Media 49

Social Media Media Youtube Multi-Channel 49

InsightSquared

JULY 1, 2019

In 2018, our research identified a high level of dissatisfaction with many of the major marketing automation platforms. Looking Back: Key Findings from 2018. In 2018, InsightSquared and Heinz Marketing surveyed B2B marketing automation users to better understand what they felt was missing from their MAPs. . What Happens Next?

Marketing Automation Services 53

Marketing Automation Services Advertising Benchmark Marketing Report Lead Ranking 53

Bound360

OCTOBER 3, 2018

Think about it, when a website visitor submits the sign up form, they take a big step in their relationship with you — they move from an anonymous person learning more about your destination to a person who is sharing their information and asking to be updated when you have something of interest to share. Out-of-Market. What’s in it for them?

Newsletter 40

Newsletter Advertising Agencies Paid Search Agency Conversion Rate 40

Marketing Insider Group

MARCH 18, 2020

When each employee’s personal brand is intricately linked with the brand they work for, you have an aligned relationship where: It’s in employees’ best interests to give it their all, to put those creative, innovative ideas out there, and to challenge themselves. Building your employee activation program is really a transformative process.

Effectiveness 231

Effectiveness Peer-to-peer Guidelines Thought Leadership 231

Webbiquity

JANUARY 1, 2019

But before launching into new ideas, campaigns, strategies, and tactics for 2019, here’s a quick look back at the top 10 most-read posts on the Webbiquity blog in 2018. The 12 Best Competitive Intelligence and Benchmarking Tools. The Top B2B Marketing Trends for 2018 – A Meta-Analysis. That’s a wrap!

Work Management 209

Work Management Marketing Management Screencast Stats 209

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. The resulting human-interest stories tapped into a broad range of audience passions and drove some killer content marketing results along the way. What podcast will be the best in 2018?

Examples 108

Examples Brand Identity Branding Paid Search Agency 108

Vidyard

MARCH 23, 2021

Video in Business Benchmark Report Know where you stand, so you can stand out. It’s okay if your content isn’t interesting to anyone outside of that group; you’re aiming to help viewers self-qualify. Video in Business Benchmark Report Know where you stand, so you can stand out. An example of a S.M.A.R.T. The sky’s the limit!

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116