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Tips for Increasing SDR Engagement Rates

The Point

This anecdote – and others like it – underlines the fact that SDR engagement is a critical factor in the ability of companies to qualify leads and maximize their return from inbound lead generation. It’s also why the data contained in a new report from Insidesales.com is so compelling.

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How a Minority of Business Bloggers Outperform the Majority [New Data]

Hubspot

Because successful inbound marketers thrive when they master content marketing and, of course, blogging is an all-important cornerstone for most strategies. As trends emerge, the story continues to get more intriguing with each passing year. The mission was -- and still is -- to track how business blogging evolves.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

The Top 10 B2B Marketing Metrics to Measure in 2018. . This metric will provide a tangible dollar amount so the marketing team can determine how cost-effective it is to acquire new leads across each of the different channels. It’s important to establish a benchmark. Pipeline Trend by Month. 5: Opportunities. .

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Preparing Your Marketing Strategy for 2019

Stevens & Tate

Successful marketing is based on your ability to continuously improve your efforts on a year by year basis. This means that now that 2018 has come to an end, you’ll want to take into account the previous year’s marketing successes and failures as well as new trends and needs when preparing your marketing strategy for 2019.

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Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program. Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand.

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Preparing Your Marketing Strategy for 2019

Stevens & Tate

Successful marketing is based on your ability to continuously improve your efforts on a year by year basis. This means that now that 2018 has come to an end, you’ll want to take into account the previous year’s marketing successes and failures as well as new trends and needs when preparing your marketing strategy for 2019.

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Video Marketing Strategy: What You Need to Know to Succeed

Vidyard

video marketing goal—one that is specific, measurable, attainable, relevant, and time-bound—might look like this: We will increase time on page for key pages on our website by 15% this quarter by embedding relevant videos. Video in Business Benchmark Report Know where you stand, so you can stand out. An example of a S.M.A.R.T.