Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

PureB2B

MAY 20, 2018

Buyers are impressed with companies that bravely invest and experiment with new trends in modern technology. The technology offers a faster yet encrypted transaction, which can help both B2B companies and buyers feel more secure about the deals that they make online. Highly unlikely. ABM Platforms + AI.

Marketing AI 72

Marketing AI Marketing Automation Services Account Based Marketing B2B 72

PureB2B

MAY 20, 2018

Buyers are impressed with companies that bravely invest and experiment with new trends in modern technology. The technology offers a faster yet encrypted transaction, which can help both B2B companies and buyers feel more secure about the deals that they make online. Highly unlikely. ABM Platforms + AI.

Marketing AI 62

Marketing AI Account Based Marketing Marketing Automation Services Mobile Advertising 62

Martech Advisor

NOVEMBER 15, 2019

The recent Sales Tech Benchmark survey revealed much about usage and growth trends, and we’ve compiled the ten most notable points in this report, specially curated from a chat between Nancy Nardin from Smart Selling Tools and MarTech Advisor editor-in-chief Chitra Iyer. The top 10 trends in Sales Tech for 2019 – 2020.

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

Valasys

NOVEMBER 21, 2019

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.

Planning 58

Planning Studies B2B Marketing Trends 58

Buffer

MAY 11, 2022

You may have already seen our salaries and our salary formula, but another part of our process is to annually review the benchmarks that we use in the formula. We’ve been doing this since 2018, and we never decrease salaries during a rebenchmarking.

Advertising Benchmark 80

Advertising Benchmark Paid Search Agency Training Trust Marketing 80

DivvyHQ

NOVEMBER 19, 2018

Anyone who works in content marketing knows the trends can change faster than the seasons. This was made clear again in the latest benchmarking research from CMI , which found huge gaps between the most successful and least successful teams based on proficiency with content marketing tech. We’ve got you covered.

Work Management 54

Work Management Marketing Management Trends Peer-to-peer 54

eDataSource

AUGUST 14, 2019

Spam rate trends have been variable, but improved for the first three quarters of 2018, and for the second quarter of 2019. The seventh in our performance benchmark series covers B2B marketing email. in the bottom quartile (Q1 2018). Those trends are also reflected in each of the quartiles shown.

Advertising Benchmark 58

Advertising Benchmark B2B Advertising Agencies Trade Show 58

Salesforce Marketing Cloud

APRIL 21, 2022

These changes are no surprise: They are part of an ongoing trend toward protecting consumer privacy. However, the downstream effects of increased data collection restrictions mean various metrics, like open rates and measurement methods used to benchmark success, are no longer reliable. But it’s not only about connecting the data.

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

Bound360

NOVEMBER 16, 2017

Will your budget and goals stay the same from 2017 to 2018? Compare each metric to both your 2017 goals and industry benchmarks. Even a lightweight spreadsheet can help you quickly determine where to put your focus to hit next year’s target. Need to help close a few outstanding deals? Make the most out of 2018.

Planning 45

Planning Marketing Plans Budget Programs Account Based Marketing 45

Litmus

JUNE 15, 2021

You can benchmark your email programs against your peers, identify trends, uncover opportunities for improvement, and push the email industry forward. Will you please help us help you by filling it out? We can’t wait to share the latest trends, and we’ve got even more in store for you this year.

Customer Surveys 96

Customer Surveys Peer-to-peer Advertising Benchmark Network Marketing 96

Content Marketing Institute

JULY 19, 2018

A little over halfway through 2018, you may be looking for insights on how to maximize your content marketing efforts. Or, maybe you need some great stats to help you build your business case for content marketing. Handpicked Related Content: B2C Content Marketing: 2018 Benchmarks, Budgets and Trends — North America.

Research 106

Research Planning Content Marketing Peer-to-peer 106

Hubspot

MAY 7, 2019

In many ways, marketing is a game of trend watching. The marketer who’s best at spotting and using trends earns their business market share, brand recognition, and ultimately, revenue. But how do you search for trends? As of February 2018, 62.6% In 2018, Google Images accounted for 22.6% Google Trends.

Statistics 98

Statistics Google Click Rate Adwords 98

Brightedge

MAY 16, 2021

One digital channel continues to grow and this data will help you make the case and prioritize your traffic efforts. This Is Marketing: You Can't Be Seen Until You Learn to See By Seth Godin, 2018. Data-Driven Marketing with Artificial Intelligence : Harness the Power of Predictive Marketing and Machine Learning by Magnus Unemyr, 2018.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

eDataSource

JULY 11, 2019

Spam rate trends have been variable, but show strong improvement in the most recent quarter. The sixth in our performance benchmark series covers the Household and Home Improvement industry. Overall spam rates improve slightly over the first two quarters of 2018, erode again through Q1 of 2019, and then show dramatic improvement in Q2.

Advertising Benchmark 40

Advertising Benchmark CAN-SPAM Trends Analysis 40

KoMarketing Associates

DECEMBER 21, 2017

Keeping on top of changes and trends in our industry is one of the most important tasks we can do for our clients and professional selves. From Derek Edmond : The Marketing Statistics You Need To Know To Be Successful In 2018. Chatbots can be used to help improve your SEO tactics and broader business strategies in many ways.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Vidyard

JULY 19, 2018

Each year we do an analysis of all the data in our system , over 600 different companies, to create video benchmarks that help us understand what they’re doing with B2B video. Through all of this data, we find some interesting tidbits of knowledge and we share them with you, the rest of the world, in our Video Benchmark Report.

Advertising Benchmark 67

Advertising Benchmark Video Marketing Demand Generation Agencies Paid Search Agency 67

DAGMAR Marketing

NOVEMBER 29, 2019

The result is the LSM Benchmark Report. National brands such as those featured in the benchmark report use LSM strategies to drive better engagement at the local level in the communities in which they operate. According to the benchmark report: When people are looking for a business, more than 90% of them start searching locally first.

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

KoMarketing Associates

NOVEMBER 7, 2019

The Content Marketing Institute recently published its “B2B Content Marketing 2020 Benchmarks, Budgets and Trends – North America” report, which showed that just 42% of all B2B marketers have content marketing strategies that are sophisticated in nature. ” What changes have you seen these marketers make to develop improvements?

B2B Marketing 121

B2B Marketing Marketing & Strategy Marketing Strategy Work Management 121

Content Marketing Institute

DECEMBER 12, 2018

Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. For help matching goals and metrics, try one of these resources: Are You Measuring Right in Your Content Marketing? 66% of U.S. research Click To Tweet.

Research 89

Research Top of Funnel Content Marketing Budget Programs 89

Tomorrow People

MARCH 6, 2018

So when critiquing content design (the layout of a web page, eGuide, or email, for example) a few concepts will help. Download: Content Marketing in the UK 2018: Benchmarks, budgets, and trends. The user interface of an iPhone, the shape of a butter knife, the satisfying clunk of a BMW door — all are acts of design.

Paid Search Agency 235

Paid Search Agency Advertising Agencies Ad Agencies Design 235

Content Marketing Institute

DECEMBER 6, 2017

You can read the full results in B2C Content Marketing 2018: Benchmarks, Budgets, and Trends—North America , produced by CMI and MarketingProfs.). That’s because writing down an agreed upon strategy helps teams like this one maintain a strict focus on only those initiatives that fit the strategy. LisaBeets Click To Tweet.

Research 110

Research Content Marketing Marketing Budget Creation Planning 110

Content Marketing Institute

JANUARY 16, 2018

data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People. If you need help explaining the benefits of content marketing to your management team, check out Looking for Content Strategy Buy-In?

Research 99

Research Content Marketing Paid Search Agency Marketing Budget Creation 99

Litmus

JULY 8, 2019

Use these insights to benchmark your email performance against your peers and learn how to turn engagement insights into strategies and tactics that improve your email program. Ranking compared to April 2018. Learn how AMP for Email can help make your emails more interactive and engaging. in Q2 2018). in Q2 2018).

Email Marketing 91

Email Marketing Peer-to-peer Mobile Marketing Lead Scoring 91

KoMarketing Associates

SEPTEMBER 10, 2019

This shows up clearly in search query data, like in the chart from Google Trends below. Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 merchants in 2018, up 15.0% It always helps to know how you compare to others, especially in the competitive field of business. trillion by 2023.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Bannerflow

NOVEMBER 22, 2022

This is why combining a display ad’s CTR with impressions gives you a clearer picture of your banner ad’s performance and how to benchmark this. This guide will explore online ad performance benchmarks by industry, ad format, ad position, and channel. Industry-specific CTR trends in 2022. Entertainment industry.

Display 52

Display Advertisements Advertising CTR 52

Tomorrow People

MARCH 13, 2018

You need to have an excellent digital content distribution strategy and your marketing agency has the experts who can help. Download Content Marketing in the UK 2018: Benchmarks, budgets, and trends and see how the competition is doing it. Having well designed content isn’t good enough.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

eDataSource

APRIL 29, 2019

The fifth in our performance benchmark series covers the Entertainment industry. Benchmark data help you set a standard. The tables below show overall read rate and inbox performance ranked best-to-worst by quartile for each quarter of 2018 and 2017, and for the first quarter of 2019.

Advertising Benchmark 60

Advertising Benchmark Ad brokers CAN-SPAM Analysis 60

Sprout Social

SEPTEMBER 9, 2020

Data gleaned from listening, can even be used to help make larger business decisions. — McDonald's UK (@McDonaldsUK) June 15, 2018. Their objectives span from benchmarking campaign goals to finding fresh ideas for content, as well as identifying and reporting social ROI to validate their efforts. For instance….

Organization 125

Organization Work Management Eye-Tracking Advertising Benchmark 125

Vidyard

JULY 19, 2018

Each year we do an analysis of all the data in our system , over 600 different companies, to create video benchmarks that help us understand what they’re doing with B2B video. Through all of this data, we find some interesting tidbits of knowledge and we share them with you, the rest of the world, in our Video Benchmark Report.

Advertising Benchmark 50

Advertising Benchmark Video Marketing Paid Search Agency Landing Pages 50

SnapApp

APRIL 4, 2018

To help overcome this challenge and help you better communicate the value of your marketing efforts across the entire buyer journey , we reached out to 39 B2B marketing executives to see what metrics they use to measure and report on performance to the C-suite. . The Top 10 B2B Marketing Metrics to Measure in 2018. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

KoMarketing Associates

NOVEMBER 1, 2018

As reported in the 2018 Edelman Trust Barometer, people are increasingly looking to businesses and nongovernment organizations (NGOs) for reliable information. Or if they’ve been at it for a while and are still struggling to build a business case around content marketing, they may need help.

B2B Marketing 123

B2B Marketing Top of Funnel Content Marketing B2B 123

ConvertKit

JANUARY 15, 2021

It’s difficult to sift through piles of blog posts to find the really useful information to help you grow your audience and influence. To help you reach more subscribers and grow your online business faster, we’ve put together a comprehensive list of the most useful (and the most up-to-date) email marketing statistics for 2021.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

The Mx Group

SEPTEMBER 11, 2018

I thought I’d inspire and arm you with 10 proof points that have helped me help others see the light. Remember, getting buy-in from the key players in your organization will help you get the resources, time and budget you need to create a content marketing program that achieves the marketing and business objectives they expect.

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

RebelMouse

NOVEMBER 28, 2018

In October 2018, publishers. Then, in November 2018, the search engine debuted a redesign for their widely used PageSpeed Insights tool. Lighthouse is a tool built into the latest version of Google Chrome that helps you determine how well your site is performing, and tells you which pages on your site need improvement.

CMS Development 56

CMS Development Google Classified Ads Paid Search Agency 56

Sprout Social

MARCH 30, 2021

— Jordannn (@lockha12) August 15, 2018. The agency reviewed a month’s worth of data and looked at which days trend with the highest volume of messages referring to leg day. helps clients realize their potential using social listening. Ultimately, this begged the question, which day is leg day? In 2020, 96.5 SocialHotTakes.

Marketing Management 123

Marketing Management Paid Search Agency Social Media Keywords 123