KoMarketing Associates

JANUARY 18, 2018

As 2018 unfolds, B2B marketing teams will be challenged to evolve, to measure, to execute, and meet (or exceed) the expectations of both their customers and their supervisors. Consider dedicating budget to producing this type of influential content in 2018. Content Marketing. Content Personalization. Customer Experience.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

The ROI Guy

FEBRUARY 20, 2019

It may currently be the road less traveled, but given evolving B2B buying trends and the undeniable success of our customers, we believe true sales success can only be achieved when sellers evolve from “pitch” to “purpose”. You’re going to look like a hero. Which of these scenarios do you think is more likely to result in a sales win?

Training 40

Training Case Studies Validation B2B Sales 40

The ROI Guy

NOVEMBER 10, 2014

Gartner predicts modest go forward growth into 2015 and beyond, between 3-4% annually through 2018, a far cry from the double-digit growth in the tech-booming 90s. These are the trends of Frugalnomics, and as a result we expect that IT spending growth for 2015 and beyond will remain challenged. Why Your Solutions?

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Vidyard

JUNE 7, 2018

” Video Production Benchmarks Businesses are accelerating the number of videos they produce to support their marketing and sales programs. ” Video Production Benchmarks Businesses are accelerating the number of videos they produce to support their marketing and sales programs.

Advertising Benchmark 63

Advertising Benchmark Video Marketing B2B Webinar Metrics 63

Customer Experience Matrix

JUNE 17, 2019

It also doesn’t hurt that Forrester issued its first CDP wave this week, that Dun & Bradstreet just bought CDP Lattice Engines , and that Martech Advisor’s Talking Stack podcast devoted an entire session to the topic (humble-brag disclosure: I’m a panelist on Talking Stack). . Who else might toss their hat into the CDP ring?

Enterprise Management 209

Enterprise Management Work Management Marketing Management Marketing Automation Services 209

Vidyard

JUNE 7, 2018

” Video Production Benchmarks Businesses are accelerating the number of videos they produce to support their marketing and sales programs. ” Video Production Benchmarks Businesses are accelerating the number of videos they produce to support their marketing and sales programs.

Advertising Benchmark 50

Advertising Benchmark Video Marketing B2B Content 50

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Engagio

MAY 21, 2021

Forrester). 58 percent of marketers in the ITSMA and ABM Leadership Alliance’s 2017 ABM Benchmark Study said that ABM plays a major role in making their entire company more customer-centric. Rising customer expectations are the most disruptive trend in business today. Demandbase ABM Outlook Survey 2018). Less friction.

Marketing Analytics Tools 71

Marketing Analytics Tools Account Based Marketing ABM DemandBase 71

Vidyard

MARCH 23, 2021

TikTok Video Statistics Video in Business Benchmark Report Know where you stand, so you can stand out. Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 Connect, Convert, and Close More Deals Easily create and share 1-to-1 videos. Social Media Video Statistics 3.1 Twitter Video Statistics 3.5

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Directive Agency

SEPTEMBER 29, 2017

That also means benchmarking this data against the competition is useless, too. A third of marketers cite “personalization” as the single most important trend. One study says that could account for around $18 billion dollars by 2018, accounting for up to 50% of all digital ad sales. Image Source ). Personalization.

CTR 40

CTR Cost per Lead Lead Ranking CPC 40

Contently

APRIL 24, 2019

According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. Let these trends influence your latest goals.

Budget Programs 136

Budget Programs Top of Funnel Ad Building Content 136

Golden Spiral

NOVEMBER 20, 2020

And when you start typing in anything, Google predicts what you're trying to say, but it does that based on Google trends data. Um, typically if we can get an with our clients, um, that is a great first step and to hear from their mouths, what, um, what they're seeing as the biggest trends and how they respond to it. Probably not.

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62

TrustRadius Marketing

NOVEMBER 2, 2022

With any time, anywhere access process payroll, and gain insights into pay and earnings trends. Define job requisitions with confidence using industry and geographic Compensation Benchmarks. Connect with vital partners such as accountants, brokers, and financial providers. Built to help operate a business and meet compliance needs.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

With any time, anywhere access process payroll, and gain insights into pay and earnings trends. Define job requisitions with confidence using industry and geographic Compensation Benchmarks. Connect with vital partners such as accountants, brokers, and financial providers. Built to help operate a business and meet compliance needs.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

With any time, anywhere access process payroll, and gain insights into pay and earnings trends. Define job requisitions with confidence using industry and geographic Compensation Benchmarks. Connect with vital partners such as accountants, brokers, and financial providers. Built to help operate a business and meet compliance needs.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52