KEO Marketing

OCTOBER 2, 2017

There are many new trends and technology innovations in the digital marketing space and you should consider them carefully before building a digital marketing budget for 2018. They may even enjoy fielding questions and providing referrals. Take time to learn about the new technologies available to amplify your efforts.

Marketing Budget 67

Marketing Budget Marketing Budget Creation Budget Programs Marketing AI 67

Inbox Insight

AUGUST 1, 2017

Your content should show off your skills and knowledge, and give off the impression that you are industry leaders in your field. B2B Content Marketing – 2018 Benchmarks, Budgets and Trends – North America (Content Marketing Institute and Profs). Understand what channels work together and explore phasing.

Sales Qualified Leads 75

Sales Qualified Leads Marketing Qualified Leads Lead Scoring Lead Ranking 75

Hubspot

OCTOBER 2, 2019

Employee retention in the sales field continues to be an issue. In 2018, the average sales professional tenure was reported to be 1.5 Helps predict future sales trends. This data can be helpful for benchmarking. years , down by half from 2010. Allows sales reps to build their skills.

Work Management 83

Work Management Marketing Management Training Allocation 83

The ROI Guy

FEBRUARY 20, 2019

It may currently be the road less traveled, but given evolving B2B buying trends and the undeniable success of our customers, we believe true sales success can only be achieved when sellers evolve from “pitch” to “purpose”. You’re going to look like a hero. Which of these scenarios do you think is more likely to result in a sales win?

Training 40

Training Case Studies Validation B2B Sales 40

DealSignal

MAY 3, 2018

We’ve benchmarked data decay ourselves. Call it Spring Cleaning, a very late New Year’s Resolution or a GDPR necessity, but make 2018 the year you clean up your database. They need to track Do Not Call, but they also need to track Opt-In, which, believe it or not, is not a standard field in Salesforce today!

Ideal Customer Profiles 40

Ideal Customer Profiles Enterprise Management Work Management Account Based Marketing 40

Zoominfo

JULY 10, 2018

In its simplest form, this process involves systematically extracting inferences from data sets to uncover trends and create opportunities that expand marketing effectiveness. Data-Driven Marketing in 2018. In 2018, data-driven marketing is no longer just a buzzword– but rather, a must-have for B2B marketing success.

Work Management 153

Work Management Marketing Management Planning Buyer Personas 153

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Hinge Marketing

AUGUST 6, 2019

In this field guide, business-to-business (B2B) marketers can expect to see: Research on the growing practice of webinars in B2B. What trends should B2B marketers be aware of? Nearly 22% of the firms studied identified using webinars as part of their marketing mix in 2018, compared to 16% in 2015. What topics you should present.

Webinar Metrics 92

Webinar Metrics Co-Registration Tactics Trends 92

Valasys

SEPTEMBER 4, 2019

54% of social browsers use social media to research products (Source: GlobalWebIndex, 2018) & 74% of the customers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends & families (Source: Forbes, 2018). Keeping abreast with industry standards always helps.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Martech

JANUARY 13, 2022

The company was founded in 2006, but was purchased in 2018 by software juggernaut Adobe for $4.7 Executive dashboards also feature revenue cycle analytics identifying real-time metrics and trends. With CRM credentials, custom objects and fields can be synched automatically. Support for two-way synchronization.

Marketo 115

Marketo Marketing Automation Services Enterprise Management Marketing Management 115

Vidyard

MARCH 23, 2021

TikTok Video Statistics Video in Business Benchmark Report Know where you stand, so you can stand out. more often than deals that are closed/lost ( Zoom/Chorus, 2019 ) The use of video in customer and sales conversations, as well as prospecting, increased by 93% since 2019 ( Vidyard, 2021 ) Source: Vidyard 2021 Video Benchmark Report.

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Content Marketing Institute

FEBRUARY 6, 2019

Of course, content marketers who work at a company that’s achieved enterprise status understand the pursuit of growth never ends; it just plays out on a much larger and more complicated field of dreams. Let’s take a look at some of the big issues, trends , and opportunities our findings have revealed: Big pains in the enterprise.

Enterprise Management 93

Enterprise Management Research Account Based Marketing Work Management 93

Contently

DECEMBER 5, 2019

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. The first part compares finance against other industries and highlights content benchmarks. In 2018, audiences spent an average of 1:26 seconds with financial services content.

Advertising Benchmark 130

Advertising Benchmark Marketing Budget Work Management Marketing Management 130

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 267

Tomorrow People

FEBRUARY 13, 2018

It’ll often use a left-field idea or provide a refreshing angle on the problem. Download: Content Marketing in the UK 2018: Benchmarks, budgets, and trends. One that captures their attention and sticks in their minds. Remember, this isn’t hard-sell; it’s persistent pull.

Top of Funnel 168

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 168

Golden Spiral

DECEMBER 3, 2021

Stay on top of the social media trends and conduct this research on an annual basis to make sure you don’t miss opportunities. In 2019, I added several fields to our blog article template to facilitate our social posting. Use these statistics as guidelines or benchmarks, not a measure of your success. Create conversations.

Social Media 62

Social Media Paid Search Agency Paid Social Agency Social Marketing 62

Hubspot

AUGUST 9, 2018

How has technology expanded the marketing field? Can you switch between marketing fields? Marketing is also an incredibly dynamic, diverse field that offers positions for people of all strengths. There are too many marketing roles and functions to provide a single definition applicable to everyone in this field.

Paid Content 92

Paid Content Marketing Budget Creation Work Management Planning 92

Sprout Social

DECEMBER 14, 2018

Whereas short-term reports are skewed by anomalies (think: random high and low-engagement days), quarterly reports convey long-term trends. For example, what’s is the typical follower count for businesses in your field? — Adweek (@Adweek) November 13, 2018. Assess your reporting audience. Download Here.

Social Media 88

Social Media Template Media Ad Frequency 88

DivvyHQ

JUNE 27, 2018

We wanted to get a better idea of what those impediments look like for the typical content team today, so we’ve rounded up some recent studies in search of insights direct from the field. Top Content Marketing Team Challenges of 2018. What to do? It works, and the appetite for quality content is eternal.

Work Management 41

Work Management Marketing Management Content Marketing Planning 41

Content Marketing Institute

JANUARY 16, 2018

If you read our recent 2018 Content Marketing Predictions e-book , you may have noticed how many experts anticipate tech-enhanced experiences to dominate the content landscape. But they had better act quickly: With more consumers plugging voice capabilities into their everyday lives, the playing field won’t be this clear much longer.

Marketing AI 105

Marketing AI Budget Programs Marketing Automation Services Branding 105

Valasys

NOVEMBER 20, 2019

Marketers can use several tools for B2B blog ideas such as HubSpot’s Blog Topic Generator, BuzzSumo, Moz, Alltop, UberSuggest, Google Trends, Portent’s Content Idea Generator & Content Row’s Link Bait Title Generator. You can always get n number of permutations & combinations based on the latest trends operative in the market.

B2B 45

B2B Branding Brand Identity ROMI 45

Valasys

NOVEMBER 20, 2019

Marketers can use several tools for B2B blog ideas such as HubSpot’s Blog Topic Generator, BuzzSumo, Moz, Alltop, UberSuggest, Google Trends, Portent’s Content Idea Generator & Content Row’s Link Bait Title Generator. You can always get n number of permutations & combinations based on the latest trends operative in the market.

B2B 40

B2B Branding Brand Identity ROMI 40

Content Marketing Institute

OCTOBER 9, 2017

Consider this: 93% of B2B marketers report using email to distribute their content, according to CMI/MarketingProf’s B2B Content Marketing: 2018 Benchmarks, Budgets and Trends—North America research. But, just like most things in the world of content marketing , email is not a set-it-and-forget-it tactic.

ROMI 108

ROMI Paid Search Agency Opt-out Ad Frequency 108

Circle Studio

AUGUST 30, 2018

Demand Gen Report’s 2018 Content Preferences Survey collects intel from B2B marketing and sales professionals. Additionally, 63% agree that content creators should provide more benchmarking data. Blogs and podcasts are trending this year. Read the entire 2018 Content Preferences Survey Report from Demand Gen Report.

Top of Funnel 60

Top of Funnel Customer Surveys Demand Peer-to-peer 60

Marketing Insider Group

DECEMBER 8, 2020

The best practice is to minimize the number of required fields and only ask for the information that your sales team really needs. Influencer marketing is as strong as ever, but in 2018, we’re seeing a shift towards brands making use of lesser-known influencers (people with authority in smaller niches). Personalize More Touch Points.

Lead Ranking 356

Lead Ranking Lead Generation Paid Content Lead Scoring 356

Full Circle Insights

MAY 5, 2021

For example, France created the French Gender Equality Index , requiring companies to provide data to monitor the progress of gender equality within organizations and providing benchmark statistics overall. B2B Marketing in 2020: 4 Trends to Try. Martech Madness Elite 8: Ranking the Trends of 2018. Got CMO Skills?

Lead Ranking 94

Lead Ranking Sales Management Marketing Attribution Top of Funnel 94

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. The engagement of the company’s internal experts – bringing employees into your content marketing strategy is a rising trend in content you don’t want to get left behind on. Video trends. Set Your Benchmarks.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

TrustRadius Marketing

NOVEMBER 2, 2022

With any time, anywhere access process payroll, and gain insights into pay and earnings trends. Define job requisitions with confidence using industry and geographic Compensation Benchmarks. Freshdesk also offers out-of-the-box features like an AI-powered support chatbot, predictive support capabilities, and field service management.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Golden Spiral

NOVEMBER 20, 2020

And when you start typing in anything, Google predicts what you're trying to say, but it does that based on Google trends data. Um, typically if we can get an with our clients, um, that is a great first step and to hear from their mouths, what, um, what they're seeing as the biggest trends and how they respond to it. Probably not.

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62

TrustRadius Marketing

NOVEMBER 2, 2022

With any time, anywhere access process payroll, and gain insights into pay and earnings trends. Define job requisitions with confidence using industry and geographic Compensation Benchmarks. Connect with vital partners such as accountants, brokers, and financial providers. Built to help operate a business and meet compliance needs.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

With any time, anywhere access process payroll, and gain insights into pay and earnings trends. Define job requisitions with confidence using industry and geographic Compensation Benchmarks. Connect with vital partners such as accountants, brokers, and financial providers. Built to help operate a business and meet compliance needs.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

With any time, anywhere access process payroll, and gain insights into pay and earnings trends. Define job requisitions with confidence using industry and geographic Compensation Benchmarks. Connect with vital partners such as accountants, brokers, and financial providers. Built to help operate a business and meet compliance needs.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52