Heinz Marketing

JULY 2, 2019

In 2018, our research identified a high level of dissatisfaction with many of the major marketing automation platforms. Looking Back: Key Findings from 2018. In 2018, InsightSquared and Heinz Marketing surveyed B2B marketing automation users to better understand what they felt was missing from their MAPs.

Marketing Automation Services 56

Marketing Automation Services Marketing Report Lead Ranking Advertising Benchmark 56

Zoominfo

JUNE 19, 2020

GDPR was adopted in 2016 and went into effect in May 2018. We tracked the number of times the terms “privacy” and “data” appeared in the platform’s Scoops feature , which uncovers hard-to-find information about companies, such as upcoming projects or new initiatives. GDPR enforcement began in May 2018. The results were notable.

Privacy 147

Privacy Zoominfo Press Sample 147

PureB2B

MAY 20, 2018

Buyers are impressed with companies that bravely invest and experiment with new trends in modern technology. Expect the emergence of blockchain applications in B2B lead generation strategies, marketing, and sales this 2018. But the truth is, big data set the benchmark for good marketing by showing the importance of a tailored message.

Marketing AI 62

Marketing AI Account Based Marketing Marketing Automation Services Mobile Advertising 62

InsightSquared

JULY 1, 2019

In 2018, our research identified a high level of dissatisfaction with many of the major marketing automation platforms. Looking Back: Key Findings from 2018. In 2018, InsightSquared and Heinz Marketing surveyed B2B marketing automation users to better understand what they felt was missing from their MAPs. . Most important.

Marketing Automation Services 53

Marketing Automation Services Advertising Benchmark Marketing Report Lead Ranking 53

KoMarketing Associates

DECEMBER 21, 2017

Keeping on top of changes and trends in our industry is one of the most important tasks we can do for our clients and professional selves. In a reflection of our growth as digital marketers and as a team, I’m happy to report that this year’s list features more contributors and articles than any previous year!

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Hubspot

MAY 7, 2019

In many ways, marketing is a game of trend watching. The marketer who’s best at spotting and using trends earns their business market share, brand recognition, and ultimately, revenue. But how do you search for trends? As of February 2018, 62.6% In 2018, Google Images accounted for 22.6% Google Trends.

Statistics 98

Statistics Google Click Rate Adwords 98

DAGMAR Marketing

NOVEMBER 29, 2019

The result is the LSM Benchmark Report. National brands such as those featured in the benchmark report use LSM strategies to drive better engagement at the local level in the communities in which they operate. The Local Search Association (LSA) collaborated with SOCi to study 163 national franchise brands’ LSM strategies.

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

Litmus

JULY 8, 2019

Use these insights to benchmark your email performance against your peers and learn how to turn engagement insights into strategies and tactics that improve your email program. Ranking compared to April 2018. Display promotion codes, a featured image, and deal expiration dates in Gmail’s Promotions tab. in Q2 2018).

Email Marketing 92

Email Marketing Peer-to-peer Mobile Marketing Lead Scoring 92

Brightedge

MAY 16, 2021

This Is Marketing: You Can't Be Seen Until You Learn to See By Seth Godin, 2018. Data-Driven Marketing with Artificial Intelligence : Harness the Power of Predictive Marketing and Machine Learning by Magnus Unemyr, 2018. Non-Obvious : How to Predict Trends and Win the Future By Rohit Bhargava, 2018.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

MarketJoy

JULY 13, 2018

MarketJoy has announced a Webinar that features Larry Reeves, CEO AAISP, and Curtis Bendt, VP of customer success, Marketjoy. This webinar will be presented on 26th July 2018. The two platforms from their individual areas have come together to give the insights of the changing trends in the buyer’s decision-making process.

Webinar Metrics 63

Webinar Metrics Buyer Personas Lead Gen Advertising Benchmark 63

SnapApp

APRIL 4, 2018

The Top 10 B2B Marketing Metrics to Measure in 2018. . It’s important to establish a benchmark. Pipeline Trend by Month. Key metrics include keyword rank, featured snippets, and inbound links to name a few. We just looked at the top 10 most important B2B marketing and sales metrics you should be measuring in 2018. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

RebelMouse

APRIL 18, 2018

The trend continued over the next year with the steady rise of short, readable videos, benchmarked by the success of Tasty and NowThis News. But it doesn't mean that there isn't space for social video in your 2018 content strategy. doubling down on its video content in 2018. Image Source. The Pendulum Swings Again.

Video Marketing 41

Video Marketing Marketing & Strategy Industry CMS Television marketing 41

Bound360

OCTOBER 12, 2018

In our 2018 State of Personalization Report , we identify user generated content as a major driver in online engagement. Phase two involves a nine-feature campaign leveraging locals with the goal of showcasing San Francisco as a diverse and welcoming destination. 2018 trends in content and personalization. Related Posts.

Word of Mouth 40

Word of Mouth User-Generated Content Case Studies Case Study 40

Martech Advisor

JANUARY 20, 2020

The transition from selling products, features, and functions towards really enabling outcomes and delivering value to customers is changing the reality of sales. Over recent years, there has been an increasing trend to pair A.I. Another emerging trend of late is a cryptocurrency with its new approach to online transactions.

Enterprise Management 55

Enterprise Management Optimization Marketing Management SMB 55

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Podcasts offer great versatility in terms of their storytelling approach, business purpose, show format, creative features, and even how they are produced and distributed. jayacunzo Click To Tweet.

Examples 109

Examples Branding Brand Identity Paid Search Agency 109

Content Standard

DECEMBER 17, 2018

” According to the Content Marketing Institute’s 2018 Benchmarks, Budgets, and Trends—North America report, having a documented content strategy is positively correlated with success: 59 percent of the most successful marketers have a documented content strategy in place, whereas only 15 percent of the least successful marketers do.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Content Marketing Enterprise Management 111

Tomorrow People

FEBRUARY 2, 2018

It’s a feature of high-performing teams that everyone knows what they’re doing, what’s expected of them, and what everyone else is responsible for. Listen : Assess current marketplace activity, get to know the communications channels, industry trends, personas and challenges specific to your sector. The strategic bit.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

Hubspot

OCTOBER 2, 2019

In 2018, the average sales professional tenure was reported to be 1.5 Helps predict future sales trends. Sales performance management tracking can provide valuable data enabling your organization to forecast future sales trends and employee compensation rates — particularly for commission-based compensation structures.

Work Management 83

Work Management Marketing Management Training Allocation 83

Content Standard

SEPTEMBER 14, 2018

According to the Content Marketing Institute’s 2018 Benchmarks, Budgets, and Trends report for North America, only 35 percent of marketers currently measure their marketing ROI. Featured image attribution: Valentin Antonucci. As the saying goes, you can’t manage what you can’t measure.

ROI 86

ROI Content Marketing Budget Programs Work Management 86

Marketing Insider Group

MARCH 18, 2020

Approach social media not just as a tool to expand the reach of your brand, but also as a platform to feature your internal experts. The brand has a library of videos featuring Intel employees teaching Intel’s innovative business concepts and sharing news updates. Intel does a great job of this.

Effectiveness 234

Effectiveness Peer-to-peer Guidelines Paid Search Agency 234

Tomorrow People

FEBRUARY 2, 2018

It’s a feature of high-performing teams that everyone knows what they’re doing, what’s expected of them, and what everyone else is responsible for. Listen : Assess current marketplace activity, get to know the communications channels, industry trends, personas and challenges specific to your sector. The strategic bit.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

Content Standard

OCTOBER 9, 2018

According to the Content Marketing Institute’s 2018 Benchmarks, Budgets, and Trend s report for North America, organizations tend to increase their content marketing budget as their content marketing maturity grows. Featured image attribution: Brooke Cagle. Future-proof your content. Now How Do You Scale for Growth?

ROI 78

ROI Enterprise Management Content Marketing Marketing Budget Creation 78

Valasys

SEPTEMBER 26, 2019

Before articulating a social media KPI spreadsheet the marketers need to competitively & otherwise benchmark the market. to figure out what’s trending & what’s not. How to define social media KPIs is a question on the mind of every marketer today. Videos are an impactful way of advertising.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Vidyard

MARCH 23, 2021

Video in Business Benchmark Report Know where you stand, so you can stand out. Video in Business Benchmark Report Know where you stand, so you can stand out. According to our annual benchmark data , as company size increases, so does the use of external resources for video content creation. An example of a S.M.A.R.T.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

The Lead Agency

MAY 19, 2019

According to the Content Marketing Institute’s 2018 report, 91% of B2B marketers are using content marketing to reach their customers. The best way to do this is to feature customers in the content and use user-generated content that they’ll want to share.

Top of Funnel 89

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 89

Valasys

JULY 24, 2019

Facebook changed its algorithm in January 2018, transforming the ways B2B marketers originally used to reach, engage with & grow their audiences. The marketers can architect impactful Facebook advertising campaigns keeping the following trends in mind: 1. of the businesses used Facebook. Source: outbrain.com).

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45

Hubspot

MARCH 21, 2019

In fact, the 2018 Global Data Management Benchmark Report found that 52% of the organizations surveyed said data and analytics would be a key source of opportunity in the coming years. If you're already using a CRM , it likely comes with reporting features that allow you to create dashboards for your team. Trends (e.g.,

Examples 74

Examples Top of Funnel Marketing Management Forecasting 74

Moz

MAY 17, 2020

Apart from the ads, Google fills up the space on page one with SERP features such as featured snippets or their own platforms such as Youtube or Google Maps. These are the typical estimations coming from CTR benchmark studies. In October 2018, a new insight gave me the chance to rewire my SEO thought process. Twenty-five?

Case Studies 73

Case Studies Case Study Studies SEO 73

DivvyHQ

NOVEMBER 26, 2018

The 2018 Benchmarking, Budgets, and Trends Report from Content Marketing Institute and MarketingProfs reveals that 77% of the most successful B2B marketers use them, compared to 36% of the least successful. So, our advice: keep it simple and use a tool that has modern features. Wink, wink: DivvyHQ.).

Planning 56

Planning Content Marketing Budget Programs Content 56

Choozle

FEBRUARY 20, 2019

While it can be easy to keep your digital advertising engine running on the status quo, it’s important to stay on top of trends for new tools, technologies, and features. To use this feature the advertiser account must have an active data package. Any CRM records uploaded over the 40k threshold will incur a $5 CPM charge.

Paid Search Agency 51

Paid Search Agency Marketing Management Service Cost Per Thousand 51

Valasys

NOVEMBER 16, 2022

The tracking of these indicators performs benchmarking to determine whether the amount of resources is adequate or excessive and alerts you to costs and needs in real time. . In order to forecast the company’s overall costs in one location, dashboards can be made to highlight trends, place tags, and various other features; .

Enterprise Management 40

Enterprise Management Work Management Budget Programs Allocation 40

The ROI Guy

FEBRUARY 20, 2019

He immediately launches into a somewhat dry, static PowerPoint presentation detailing his company’s history, touting impressive customer logos, and addressing the features and functions of his product. In scenario one , a well-dressed salesperson walks into a boardroom. You’re going to look like a hero.

Training 40

Training Case Studies Validation B2B Sales 40

SnapApp

APRIL 2, 2019

To wit: 30% of the marketers in DemandGen’s 2018 Benchmark Survey said “pipeline influenced” is the primary metric used to measure their performance. They aren’t some weird social media trend, they’re Top of Funnel, Middle of Funnel, and Bottom of Funnel content. It’s tied to their paychecks and bonuses.

Demand Generation Agencies 75

Demand Generation Agencies Demand Generation Top of Funnel Demand 75

Valasys

SEPTEMBER 21, 2021

All these campaigns have proved to be the benchmark in their respective sectors and have also taken care of the privacy policy of the stakeholders and the target audience to inspire other brands to prepare similar posts. Their #PlayWithPringles campaign is a rare example of taking existing trends into account and building off of them.

Social Media 52

Social Media Campaigns Examples Media 52

Valasys

MARCH 17, 2023

Because there isn’t another industry that is as dynamic as SEO, we are aware that one of the topics that needs to be updated frequently is SEO trends. The trends that were so successful a few years ago, such as voice search, are no longer popular because algorithms are getting smarter all the time. Why are SEO trends vital?

Lead Ranking 52

Lead Ranking Trends SEO Lead Scoring 52

Walker Sands

NOVEMBER 6, 2018

Harness that competitive spirit to influence your benchmarking and goal setting. As a starting point, check out what’s trending on Twitter, Instagram and LinkedIn. Although LinkedIn and Pinterest don’t have specific features to create a poll, you still can ask open-ended questions. Identify the best times to post.

Social Media 40

Social Media Organization Media PR 40

Sprout Social

AUGUST 28, 2018

Another unique feature of Snaplytics is that it also gives you insights on your Instagram Stories as well. One of the standout features that separates Iconosquare from other tools is that in addition to analysis of your normal photos and videos. It’s hard to beat the data and features provided by Buzzsumo. Iconosquare.

Social Media 111

Social Media Analytics Tools Media 111