KoMarketing Associates

NOVEMBER 14, 2018

The Content Marketing Institute, along with MarketingProfs and IEEE GlobalSpec, recently published the “Manufacturing Content Marketing 2019: Benchmarks, Budgets and Trends” report, and statistics showed that 64 percent of marketers say their company’s content marketing is “much/somewhat” more successful than it was one year ago.

Marketing Report 140

Marketing Report Content Marketing Advertising Benchmark Content 140

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. In 2018, the average video length was 4.07 minutes long, 33% shorter than 2017’s 6.07

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

Martech Advisor

NOVEMBER 15, 2019

The recent Sales Tech Benchmark survey revealed much about usage and growth trends, and we’ve compiled the ten most notable points in this report, specially curated from a chat between Nancy Nardin from Smart Selling Tools and MarTech Advisor editor-in-chief Chitra Iyer. The top 10 trends in Sales Tech for 2019 – 2020.

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

KoMarketing Associates

NOVEMBER 22, 2017

To learn more about the manufacturing sector in particular, the Content Marketing Institute teamed up with Marketing Profs and IEEE GlobalSpec to conduct the “Manufacturing Content Marketing: 2018 Benchmarks, Budgets and Trends – North America” report. Content Marketing and Digital Maturity.

Marketing Report 209

Marketing Report Planning Content Marketing Content 209

Canadian Marketing Association

NOVEMBER 30, 2018

Customer Experience: How to Win by Creating True Value. The CMA’s CX Council set out to understand how brands are redefining their customers’ experiences by challenging the status quo, targeting specific customer groups, and providing different experiences to suit the differences. Download the whitepaper.

Advertising Agencies 48

Advertising Agencies Paid Search Agency Advertising Benchmark Storytelling 48

PureB2B

MAY 20, 2018

Buyers are impressed with companies that bravely invest and experiment with new trends in modern technology. As such, B2B marketers will be able to better deliver the personalized experiences that buyers crave. Expect the emergence of blockchain applications in B2B lead generation strategies, marketing, and sales this 2018.

Marketing AI 72

Marketing AI Marketing Automation Services Account Based Marketing B2B 72

PureB2B

MAY 20, 2018

Buyers are impressed with companies that bravely invest and experiment with new trends in modern technology. As such, B2B marketers will be able to better deliver the personalized experiences that buyers crave. Expect the emergence of blockchain applications in B2B lead generation strategies, marketing, and sales this 2018.

Marketing AI 62

Marketing AI Account Based Marketing Marketing Automation Services Mobile Advertising 62

KoMarketing Associates

JANUARY 10, 2018

The “2017 Trends in Industrial Marketing: How Manufacturers are Marketing Today” from IEEE GlobalSpec recently took a look at which objectives marketing executives in the manufacturing industry focused on last year. Thirty-four percent said that last year, they were not generating enough high-quality leads for sales.

Acquisitions 166

Acquisitions Customer Surveys Demand Generation Agencies Advertising Benchmark 166

Zoominfo

JUNE 19, 2020

GDPR was adopted in 2016 and went into effect in May 2018. Although there were mentions of data and privacy in 2016 and 2017, once GDPR went into effect in 2018, the number of upcoming projects involving data privacy increased greatly; the number of these Scoops jumped 2,200% from 2016 to 2019. GDPR enforcement began in May 2018.

Privacy 147

Privacy Zoominfo Press Sample 147

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. In 2018, the average video length was 4.07 minutes long, 33% shorter than 2017’s 6.07

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

Valasys

NOVEMBER 21, 2019

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.

Planning 58

Planning Studies B2B Marketing Trends 58

Salesforce Marketing Cloud

APRIL 21, 2022

These changes are no surprise: They are part of an ongoing trend toward protecting consumer privacy. Taken together, these updates signal a new era in marketing data analytics that reflects a shift in the way companies can use data to understand and create customer experiences. Watch the webinar.

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

Content Marketing Institute

JULY 19, 2018

A little over halfway through 2018, you may be looking for insights on how to maximize your content marketing efforts. Take stock of what CMI’s annual research with MarketingProfs revealed about the state of B2B content marketing in 2018 – and what you can do to focus your efforts for the best return. Click To Tweet.

Research 107

Research Planning Content Marketing Peer-to-peer 107

Content Marketing Institute

MARCH 14, 2018

As you can see in the report, Technology Content Marketing 2018: Benchmarks, Budgets, and Trends—North America, sponsored by IDG Communications, Inc. In 2018, only 67% answered that way. Least successful technology marketers: While 39% said they focused on the buyers’ journey in 2017, only 24% said they did in 2018.

Research 105

Research Budget Programs Paid Search Agency Account Based Marketing 105

Brightedge

MAY 16, 2021

This Is Marketing: You Can't Be Seen Until You Learn to See By Seth Godin, 2018. Data-Driven Marketing with Artificial Intelligence : Harness the Power of Predictive Marketing and Machine Learning by Magnus Unemyr, 2018. Krug published the first edition in 2000, and the book has been the bible of user experience since the early 2000s.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Hubspot

MAY 7, 2019

In many ways, marketing is a game of trend watching. The marketer who’s best at spotting and using trends earns their business market share, brand recognition, and ultimately, revenue. But how do you search for trends? As of February 2018, 62.6% In 2018, Google Images accounted for 22.6% Google Trends.

Statistics 98

Statistics Google Click Rate Adwords 98

KoMarketing Associates

DECEMBER 21, 2017

Keeping on top of changes and trends in our industry is one of the most important tasks we can do for our clients and professional selves. From Derek Edmond : The Marketing Statistics You Need To Know To Be Successful In 2018. In my experience, it is easy to get bogged down in research and rewrites to achieve the perfect blog post.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

KoMarketing Associates

SEPTEMBER 10, 2019

This shows up clearly in search query data, like in the chart from Google Trends below. Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 merchants in 2018, up 15.0% So here’s a simple way to benchmark your own B2B ecommerce marketing. Let’s start with the actual ordering experience.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Content Marketing Institute

JANUARY 16, 2018

data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People. If you’re looking for new ideas to keep your strategy fresh, check out Is Your Marketing Ready for 2018 ? Click To Tweet.

Research 100

Research Content Marketing Paid Search Agency Marketing Budget Creation 100

Litmus

JULY 8, 2019

Use these insights to benchmark your email performance against your peers and learn how to turn engagement insights into strategies and tactics that improve your email program. Ranking compared to April 2018. in Q2 2018). in Q2 2018). in Q2 2018). in Q2 2018). in Q2 2018). in Q2 2018).

Email Marketing 92

Email Marketing Peer-to-peer Mobile Marketing Lead Scoring 92

Tomorrow People

MARCH 13, 2018

So no matter what channel your campaign slots into, share your knowledge and experience with your agency in good time. Download Content Marketing in the UK 2018: Benchmarks, budgets, and trends and see how the competition is doing it. The outcome will be better as a result.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Sword and the Script | B2B

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. 1) Content marketing benchmarks. 1) Content marketing benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Bannerflow

NOVEMBER 22, 2022

This is why combining a display ad’s CTR with impressions gives you a clearer picture of your banner ad’s performance and how to benchmark this. This guide will explore online ad performance benchmarks by industry, ad format, ad position, and channel. Industry-specific CTR trends in 2022. Entertainment industry.

Display 52

Display Advertisements Advertising CTR 52

KoMarketing Associates

MAY 28, 2015

One of the ways I stay motivated is through the re-evaluation of key statistics and industry benchmarks. Here are over 40 key B2B marketing performance statistics and benchmarks , designed to inspire and motivate your online marketing initiatives as we head towards the second half of 2015 and beyond. Focus on Customer Experience.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

The Mx Group

SEPTEMBER 11, 2018

You also know you’ll have to prove that to stakeholders with less firsthand experience than you have — which is easier said than done. Businesses that implement a content management plan experience more benefits. As a savvy B2B marketer, you know why content marketing is critical if you want to connect with modern customers.

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

RebelMouse

NOVEMBER 28, 2018

In October 2018, publishers. Then, in November 2018, the search engine debuted a redesign for their widely used PageSpeed Insights tool. The results we've chosen to display below were taken on December 11, 2018, and updated throughout February 2019. Time continues the trend we're seeing. And WordPress-powered.

CMS Development 56

CMS Development Google Classified Ads Paid Search Agency 56

Exo B2B

MAY 10, 2021

Based on B2B Content Marketing, benchmarks, budgets and trends 2021 statistics, it is clear that the effects of COVID-19 have affected content marketing in 2020 and continue to do so this year. And as the vast majority of experts say, this is a trend that will continue in marketing beyond COVID-19. We like to share!

Top of Funnel 72

Top of Funnel B2B Marketing Effectiveness B2B 72

SnapApp

APRIL 4, 2018

The Top 10 B2B Marketing Metrics to Measure in 2018. . It’s important to establish a benchmark. We track touches and closed-won with our Client Experience team. . . Pipeline Trend by Month. We just looked at the top 10 most important B2B marketing and sales metrics you should be measuring in 2018. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

DivvyHQ

JANUARY 15, 2018

Everywhere you look are lists of 2018 business and marketing predictions. What will be the biggest marketing trends? However, we have 3 good reasons to treat 2018 predictions with a healthy dose of skepticism. However, we have 3 good reasons to treat 2018 predictions with a healthy dose of skepticism.

Planning 40

Planning Marketing & Strategy Advertising Benchmark Paid Search Agency 40

Content Marketing Institute

MAY 22, 2018

You continually roll the dice in hopes of earning enough trust, credibility, and experience to persuade your audience to embark on a journey alongside your brand. To lead you along the right path, the CMI team created a new e-book: Craft Your Brand Adventure: The 2018 Guide to Essential Content Marketing Tactics. Click To Tweet.

Content Marketing 103

Content Marketing Microsite Planning Paid Search Agency 103

Content Marketing Institute

SEPTEMBER 14, 2018

Tracking via influencer marketing is notoriously difficult because there is no such thing as a linear consumer journey in 2018. GlobalWebIndex, which analyzed over 27,000 internet users in the first quarter of 2018, found something interesting: “Influenced” consumers were more likely to leave a product review than other shoppers.

Act-On 111

Act-On Work Management Marketing Management Planning 111

Engagio

JANUARY 7, 2019

These trailblazers offer their predictions of trends in the B2B marketing world for 2019. And, if you want another trip back to the future, read part 1 and part 2 of our expert predictions from 2018. – – –. While the promise of AI-fueled intent was touted in 2018, 2019 will be the year marketers actually put it to good use!

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

Heinz Marketing

JULY 2, 2019

In 2018, our research identified a high level of dissatisfaction with many of the major marketing automation platforms. Looking Back: Key Findings from 2018. In 2018, InsightSquared and Heinz Marketing surveyed B2B marketing automation users to better understand what they felt was missing from their MAPs. Key Findings of 2019.

Marketing Automation Services 56

Marketing Automation Services Marketing Report Advertising Benchmark Lead Ranking 56

B2B Marketing Directions

OCTOBER 1, 2017

B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends - North America is based on the responses of 870 survey participants who said their company primarily sells B2B products or services. These respondents represented a wide range of industries and company sizes, and most held marketing-related positions.

B2B Marketing 49

B2B Marketing Content Marketing Research B2B 49

RebelMouse

APRIL 18, 2018

The trend continued over the next year with the steady rise of short, readable videos, benchmarked by the success of Tasty and NowThis News. But it doesn't mean that there isn't space for social video in your 2018 content strategy. doubling down on its video content in 2018. So now publishers are shifting again.

Video Marketing 41

Video Marketing Marketing & Strategy Industry CMS Television marketing 41

Bound360

OCTOBER 12, 2018

When you see an image of a beautiful location or hear a great story about a destination, your natural response is to want to experience it yourself. The first step in that experience is often looking at the pictures of other travelers and reading their thoughts, opinions and narratives of their experiences. Related Posts.

Word of Mouth 40

Word of Mouth User-Generated Content Case Studies Case Study 40

Vidyard

OCTOBER 18, 2018

We then published the results in our 2018 Video in Business Benchmark Report. We were looking to understand how real businesses were using video on a day-to-day basis and if there were any overarching trends. You might need to experiment a little to find out what works best for you.

Video Marketing 116

Video Marketing Top of Funnel Funnel Advertising Advertising Funnels 116