eDataSource

MARCH 4, 2019

All email marketers rightly want to know how they’re doing in relation to their industry peers. We will also be publishing a full White Paper, benchmarking email performance metrics across all key industries for 2018. We analyzed promotional email for over 2,400 retail brands in eight key retail sectors.

Advertising Benchmark 61

Advertising Benchmark Deliverability Peer-to-peer CAN-SPAM 61

Canadian Marketing Association

NOVEMBER 30, 2018

Email Benchmarks & Trends Report. Inbox Marketer’s 2018 report highlights the latest email benchmarks and trends and puts a spotlight email performance in Canada versus the US. Download their report to find out how your programs are performing against the latest benchmarks!

Advertising Agencies 48

Advertising Agencies Paid Search Agency Advertising Benchmark Storytelling 48

Martech Advisor

NOVEMBER 15, 2019

The recent Sales Tech Benchmark survey revealed much about usage and growth trends, and we’ve compiled the ten most notable points in this report, specially curated from a chat between Nancy Nardin from Smart Selling Tools and MarTech Advisor editor-in-chief Chitra Iyer. The top 10 trends in Sales Tech for 2019 – 2020.

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

KoMarketing Associates

APRIL 10, 2018

As marketers personalize and segment their email marketing campaigns, new research shows that email response rates are on the rise. The Relevancy Group and OneSpot recently conducted “The Email Individualization Imperative” report to gauge how different strategies have been working for marketers utilizing email.

Segmentation 120

Segmentation Marketing Report Email Marketing Personalization 120

The Point

JANUARY 17, 2019

In their “ State of Sales Development: 2018 Report , ” the authors deliver 43 pages of benchmarks and trends that illustrate how today’s leading companies are succeeding in sales development. In the context of the report, the first point argues for SDRs to employ other channels beyond just phone and email. Click To Tweet.

Sales Qualified Leads 168

Sales Qualified Leads Tips Lead Nurturing Multi-Channel 168

Valasys

NOVEMBER 21, 2019

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.

Planning 58

Planning Studies B2B Marketing Trends 58

DivvyHQ

NOVEMBER 19, 2018

Anyone who works in content marketing knows the trends can change faster than the seasons. This was made clear again in the latest benchmarking research from CMI , which found huge gaps between the most successful and least successful teams based on proficiency with content marketing tech. We’ve got you covered.

Work Management 54

Work Management Marketing Management Trends Peer-to-peer 54

Litmus

JUNE 15, 2021

You can benchmark your email programs against your peers, identify trends, uncover opportunities for improvement, and push the email industry forward. That’s why we create our annual State of Email reports. Take our email marketing survey. 2020 State of Email Workflows. State of Women in Email.

Customer Surveys 97

Customer Surveys Peer-to-peer Advertising Benchmark Network Marketing 97

Content Marketing Institute

JULY 19, 2018

A little over halfway through 2018, you may be looking for insights on how to maximize your content marketing efforts. Take stock of what CMI’s annual research with MarketingProfs revealed about the state of B2B content marketing in 2018 – and what you can do to focus your efforts for the best return. Click To Tweet.

Research 107

Research Planning Content Marketing Peer-to-peer 107

Litmus

JULY 8, 2019

Over the course of the past year, we’ve analyzed over 10 billion—yes, that’s billion with a “B”— email opens tracked with Litmus Email Analytics to see where subscribers read emails. And while a few things stayed the same, we saw plenty of movement this year in terms of email client popularity. TOP EMAIL CLIENTS.

Email Marketing 92

Email Marketing Peer-to-peer Mobile Marketing Lead Scoring 92

KoMarketing Associates

JANUARY 4, 2018

To learn more about how marketers in the manufacturing industry are utilizing content marketing, the Content Marketing Institute recently teamed up with Marketing Profs and IEEE GlobalSpec to conduct the “Manufacturing Content Marketing: 2018 Benchmarks, Budgets and Trends – North America” report. It can be found here.

Content Marketing 120

Content Marketing Planning Lead Scoring Lead Ranking 120

Bound360

NOVEMBER 16, 2017

Will your budget and goals stay the same from 2017 to 2018? Compare each metric to both your 2017 goals and industry benchmarks. Look at the average amount your customers spend with you, but evaluate the trends of these lines over time. Send a blast and batch email to prospects. Make the most out of 2018.

Planning 45

Planning Marketing Plans Budget Programs Account Based Marketing 45

Tomorrow People

MARCH 6, 2018

So when critiquing content design (the layout of a web page, eGuide, or email, for example) a few concepts will help. Of course, if you insist on your email newsletter being set in 22-point Payrus at maximum weight, you’ll politely be shown the door. Download: Content Marketing in the UK 2018: Benchmarks, budgets, and trends.

Paid Search Agency 235

Paid Search Agency Advertising Agencies Ad Agencies Design 235

ConvertKit

JANUARY 15, 2021

Chapter #1: General email marketing statistics for creators. Chapter #4: Email volume and list growth. 2021 is full of opportunities for budding podcasters, artists, freelancers, online coaches, musicians, and makers—and email marketing is the best way to grow your audience and turn your vision into reality. Jump ahead.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

eDataSource

APRIL 16, 2019

Our benchmark series continues with an analysis of Financial Services. We analyzed promotional email for about 900-1,000 related brands in these eight sectors. We analyzed promotional email for about 900-1,000 related brands in these eight sectors. Benchmark data establish a bar. Key Financial Services Sectors*.

Advertising Benchmark 60

Advertising Benchmark Service CAN-SPAM Analysis 60

KoMarketing Associates

SEPTEMBER 10, 2019

This shows up clearly in search query data, like in the chart from Google Trends below. Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 merchants in 2018, up 15.0% So here’s a simple way to benchmark your own B2B ecommerce marketing. trillion by 2023. billion online with U.S.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Vidyard

JULY 19, 2018

Each year we do an analysis of all the data in our system , over 600 different companies, to create video benchmarks that help us understand what they’re doing with B2B video. Through all of this data, we find some interesting tidbits of knowledge and we share them with you, the rest of the world, in our Video Benchmark Report.

Advertising Benchmark 67

Advertising Benchmark Video Marketing Demand Generation Agencies Paid Search Agency 67

eDataSource

APRIL 29, 2019

The fifth in our performance benchmark series covers the Entertainment industry. We analyzed promotional email for about 750-900 related brands in these nine sectors. Benchmark data help you set a standard. For the worst quartiles, that’s consistently about 35-50% or more email messaging that’s going directly to spam.

Advertising Benchmark 60

Advertising Benchmark Ad brokers CAN-SPAM Analysis 60

Brightedge

MAY 16, 2021

This Is Marketing: You Can't Be Seen Until You Learn to See By Seth Godin, 2018. Data-Driven Marketing with Artificial Intelligence : Harness the Power of Predictive Marketing and Machine Learning by Magnus Unemyr, 2018. Non-Obvious : How to Predict Trends and Win the Future By Rohit Bhargava, 2018.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

KoMarketing Associates

NOVEMBER 7, 2019

The Content Marketing Institute recently published its “B2B Content Marketing 2020 Benchmarks, Budgets and Trends – North America” report, which showed that just 42% of all B2B marketers have content marketing strategies that are sophisticated in nature. ” What changes have you seen these marketers make to develop improvements?

B2B Marketing 121

B2B Marketing Marketing & Strategy Marketing Strategy Work Management 121

Content Marketing Institute

DECEMBER 6, 2017

You can read the full results in B2C Content Marketing 2018: Benchmarks, Budgets, and Trends—North America , produced by CMI and MarketingProfs.). The types of content and email they use. 2018 B2C Content Marketing Benchmarks, Budgets, and Trends – North America from Content Marketing Institute.

Research 110

Research Content Marketing Marketing Budget Creation Planning 110

Sword and the Script | B2B

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. 1) Content marketing benchmarks. 1) Content marketing benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Tomorrow People

MARCH 13, 2018

Not a channel, but a universe, each email and landing page a “nanochannel” of its own. Download Content Marketing in the UK 2018: Benchmarks, budgets, and trends and see how the competition is doing it. Digital is a vast and often complex subject. And that’s precisely why it has so much potential.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

SnapApp

APRIL 4, 2018

The Top 10 B2B Marketing Metrics to Measure in 2018. . It’s important to establish a benchmark. Email open and clickthrough rates. Changes to sender name, subject lines and preheader text can have a big impact on these email metrics and they take almost no work. Email list growth. Pipeline Trend by Month.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Vidyard

JULY 19, 2018

Each year we do an analysis of all the data in our system , over 600 different companies, to create video benchmarks that help us understand what they’re doing with B2B video. Through all of this data, we find some interesting tidbits of knowledge and we share them with you, the rest of the world, in our Video Benchmark Report.

Advertising Benchmark 50

Advertising Benchmark Video Marketing Paid Search Agency Landing Pages 50

Exo B2B

MAY 10, 2021

Based on B2B Content Marketing, benchmarks, budgets and trends 2021 statistics, it is clear that the effects of COVID-19 have affected content marketing in 2020 and continue to do so this year. And as the vast majority of experts say, this is a trend that will continue in marketing beyond COVID-19.

Top of Funnel 72

Top of Funnel B2B Marketing Effectiveness B2B 72

Tomorrow People

FEBRUARY 6, 2018

He ignores emails from the agency desperately begging for details. Finally, when his brief appears, it’s a paragraph or two in the body of an email. Download: Content Marketing in the UK 2018: Benchmarks, budgets, and trends. He pushes back on agreed dates and deadlines. What’s the villainy this leads to?

Advertising Agencies 149

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 149

KoMarketing Associates

NOVEMBER 1, 2018

B2B marketers primarily use email and educational content to nurture their audience, and may be missing out on other opportunities — what can they change on a day-to-day basis to ensure that they’re tapping into their entire target audience? Furthermore, what type of ROI are B2B marketers seeing from this tactic?

B2B Marketing 123

B2B Marketing Top of Funnel Content Marketing B2B 123

DivvyHQ

JANUARY 15, 2018

Everywhere you look are lists of 2018 business and marketing predictions. What will be the biggest marketing trends? However, we have 3 good reasons to treat 2018 predictions with a healthy dose of skepticism. However, we have 3 good reasons to treat 2018 predictions with a healthy dose of skepticism.

Planning 40

Planning Marketing & Strategy Advertising Benchmark Paid Search Agency 40

KoMarketing Associates

MAY 28, 2015

One of the ways I stay motivated is through the re-evaluation of key statistics and industry benchmarks. Here are over 40 key B2B marketing performance statistics and benchmarks , designed to inspire and motivate your online marketing initiatives as we head towards the second half of 2015 and beyond. New Marketing Data. Final Thoughts.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Vidyard

OCTOBER 18, 2018

Or how many times you unconsciously tab over from what you’re working on to have a quick glance at your email inbox. We then published the results in our 2018 Video in Business Benchmark Report. Think about how many times you check your smartphone a day. We all know attention spans are shrinking.

Video Marketing 116

Video Marketing Top of Funnel Funnel Advertising Advertising Funnels 116

Vidyard

JUNE 28, 2018

If you’ve already seen the 2018 Video Benchmarks Report , you know that video creation is growing more competitive. From the benchmarks, you can see how other marketers are performing. Here’s your step-by-step guide for how to beat the benchmarks: 1. ” Indeed. Timing is equally important.

Advertising Benchmark 55

Advertising Benchmark Video Marketing Webinar Metrics Landing Pages 55

KoMarketing Associates

OCTOBER 17, 2017

According to the “B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America” report, 71 percent of today’s B2B marketers leverage ebooks/white papers for content marketing purposes.

Paper 120

Paper Promotion B2B Marketing Top of Funnel 120

Engagio

JANUARY 7, 2019

These trailblazers offer their predictions of trends in the B2B marketing world for 2019. And, if you want another trip back to the future, read part 1 and part 2 of our expert predictions from 2018. – – –. While the promise of AI-fueled intent was touted in 2018, 2019 will be the year marketers actually put it to good use!

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

Content Marketing Institute

MAY 22, 2018

To lead you along the right path, the CMI team created a new e-book: Craft Your Brand Adventure: The 2018 Guide to Essential Content Marketing Tactics. Like our past playbooks, this guide is loaded with fresh insights, practical tips, and latest findings from our benchmarks, budgets, and trends research.

Content Marketing 103

Content Marketing Microsite Planning Paid Search Agency 103

Heinz Marketing

JULY 2, 2019

In 2018, our research identified a high level of dissatisfaction with many of the major marketing automation platforms. Looking Back: Key Findings from 2018. In 2018, InsightSquared and Heinz Marketing surveyed B2B marketing automation users to better understand what they felt was missing from their MAPs.

Marketing Automation Services 56

Marketing Automation Services Marketing Report Advertising Benchmark Lead Ranking 56

KEO Marketing

OCTOBER 10, 2017

Of course, there is always a need for adjustments based on market conditions, resource constraints, or other factors, but it will give you a solid benchmark form which to make these decisions. What is the time necessary to implement it? How will the expected results be used to improve other marketing efforts?

Marketing Budget Creation 59

Marketing Budget Creation Marketing Budget Budget Programs Planning 59