Tomorrow People

MARCH 13, 2018

They’re all methods for honing advertising campaigns… methods that go back to the dawn of time. (Or You’ve probably got insights and findings from offline campaigns going back years. If an offline campaign (say, a broadcast execution with a huge budget) goes seriously wrong, it’s still been seen by millions of people.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

ConvertKit

JANUARY 15, 2021

Chapter #1: General email marketing statistics for creators. Chapter #4: Email volume and list growth. 2021 is full of opportunities for budding podcasters, artists, freelancers, online coaches, musicians, and makers—and email marketing is the best way to grow your audience and turn your vision into reality. Jump ahead.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Content Marketing Institute

JULY 19, 2018

A little over halfway through 2018, you may be looking for insights on how to maximize your content marketing efforts. Take stock of what CMI’s annual research with MarketingProfs revealed about the state of B2B content marketing in 2018 – and what you can do to focus your efforts for the best return. Click To Tweet.

Research 106

Research Planning Content Marketing Peer-to-peer 106

Litmus

JULY 8, 2019

Over the course of the past year, we’ve analyzed over 10 billion—yes, that’s billion with a “B”— email opens tracked with Litmus Email Analytics to see where subscribers read emails. And while a few things stayed the same, we saw plenty of movement this year in terms of email client popularity. TOP EMAIL CLIENTS.

Email Marketing 91

Email Marketing Peer-to-peer Mobile Marketing Lead Scoring 91

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. How can you predictably generate leads , acquire new customers, and increase revenue if you have no idea what targets to hit, or which channels and campaigns are driving the greatest ROI? . . The Top 10 B2B Marketing Metrics to Measure in 2018. . New backlinks.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Tomorrow People

FEBRUARY 6, 2018

In fact, it’s the secret behind every great campaign concept, every inspired headline, and every content marketing plan that blew the results out of the water — a great brief. He ignores emails from the agency desperately begging for details. Finally, when his brief appears, it’s a paragraph or two in the body of an email.

Advertising Agencies 149

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 149

Brightedge

MAY 16, 2021

This Is Marketing: You Can't Be Seen Until You Learn to See By Seth Godin, 2018. Data-Driven Marketing with Artificial Intelligence : Harness the Power of Predictive Marketing and Machine Learning by Magnus Unemyr, 2018. Non-Obvious : How to Predict Trends and Win the Future By Rohit Bhargava, 2018.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

KoMarketing Associates

MAY 28, 2015

One of the ways I stay motivated is through the re-evaluation of key statistics and industry benchmarks. Here are over 40 key B2B marketing performance statistics and benchmarks , designed to inspire and motivate your online marketing initiatives as we head towards the second half of 2015 and beyond. New Marketing Data. Final Thoughts.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Tomorrow People

MARCH 27, 2018

A: Subjective opinions are anathema to effective execution — because for feedback to work it must be based on how it affects the campaign goals. Particularly a client brought in to inform one campaign only.) Q: How to handle a subjective opinion masquerading as feedback? And ask such questions of the individual making the feedback.

Advertising Agencies 136

Advertising Agencies Work Management Paid Search Agency FAQ 136

Tomorrow People

FEBRUARY 2, 2018

So before anyone drills down into defining objectives and planning campaigns, we nail down a few roles and reach an agreement on them. Their knowledge and experience is the lifeblood of successful content marketing campaigns. Engage: Interact with prospects across channels, including email, social, onsite, and paid.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

DivvyHQ

JANUARY 15, 2018

Everywhere you look are lists of 2018 business and marketing predictions. What will be the biggest marketing trends? However, we have 3 good reasons to treat 2018 predictions with a healthy dose of skepticism. However, we have 3 good reasons to treat 2018 predictions with a healthy dose of skepticism.

Planning 40

Planning Marketing & Strategy Advertising Benchmark Paid Search Agency 40

Martech Advisor

DECEMBER 3, 2019

Also, trends, channels, and technologies are changing so rapidly that as soon as you have marketing and advertising based on your research, the market has shifted. In fact, according to a 2018 Adobe survey, two-thirds of consumers feel like it’s essential for brands to adjust messaging to ensure it's relevant to them.

Opt-out 66

Opt-out Opt-in Work Management Marketing Management 66

Tomorrow People

FEBRUARY 2, 2018

So before anyone drills down into defining objectives and planning campaigns, we nail down a few roles and reach an agreement on them. Their knowledge and experience is the lifeblood of successful content marketing campaigns. Engage: Interact with prospects across channels, including email, social, onsite, and paid.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

KoMarketing Associates

OCTOBER 17, 2017

According to the “B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America” report, 71 percent of today’s B2B marketers leverage ebooks/white papers for content marketing purposes. Track Results. Keep conversion tracking in mind when building the landing page.

Paper 120

Paper Promotion B2B Marketing Top of Funnel 120

Heinz Marketing

JULY 2, 2019

Yet while marketers have continued to move further and further away from vanity and campaign-level metrics, these once-cutting-edge solutions have failed to keep pace with marketing’s growing needs. In 2018, our research identified a high level of dissatisfaction with many of the major marketing automation platforms.

Marketing Automation Services 56

Marketing Automation Services Marketing Report Advertising Benchmark Lead Ranking 56

Martech Advisor

NOVEMBER 20, 2019

Email automation is defined as a set of processes and technologies used to send promotional/transactional emails automatically to customers. Email marketing is a popular tactic for brands around the world, given its low investment and high ROI. What Is Email Automation? Email Automation Benchmarks You Should Remember.

Advertising Benchmark 53

Advertising Benchmark Automation Email Marketing Marketing Automation Services 53

Engagio

JANUARY 7, 2019

These trailblazers offer their predictions of trends in the B2B marketing world for 2019. And, if you want another trip back to the future, read part 1 and part 2 of our expert predictions from 2018. – – –. While the promise of AI-fueled intent was touted in 2018, 2019 will be the year marketers actually put it to good use!

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

Vidyard

MARCH 23, 2021

Think About Your Video Campaign Strategy 8. Revenue-based goals focus on things like increasing lead form inquiries while brand goals involve things like growing a higher quality email list, driving more blog traffic, or capturing Google answer boxes for targeted keywords. Research Your Target Audience for Video 4. The sky’s the limit!

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

KEO Marketing

OCTOBER 5, 2017

Identify new marketing trends and technologies. Think big when it comes to planning specific marketing approaches and campaigns. 2017 has brought many new marketing trends so be sure to research them and brainstorm new ways to apply them to your efforts. Analyze industry marketing budget trends.

Marketing Budget Creation 59

Marketing Budget Creation Marketing Budget Budget Programs Allocation 59

KEO Marketing

OCTOBER 2, 2017

Digital marketing campaigns often result in some of the highest conversions of any marketing activities. There are many new trends and technology innovations in the digital marketing space and you should consider them carefully before building a digital marketing budget for 2018.

Marketing Budget 67

Marketing Budget Marketing Budget Creation Budget Programs Marketing AI 67

The Lead Agency

MAY 19, 2019

According to the Content Marketing Institute’s 2018 report, 91% of B2B marketers are using content marketing to reach their customers. This is usually done through email marketing and marketing automation. In order to do this, you have to stay on top of the content marketing trends that are impacting your business and your audience.

Top of Funnel 89

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 89

InsightSquared

JULY 1, 2019

Yet while marketers have continued to move further and further away from vanity and campaign-level metrics, these once-cutting-edge solutions have failed to keep pace with marketing’s growing needs. In 2018, our research identified a high level of dissatisfaction with many of the major marketing automation platforms. Remains true.

Marketing Automation Services 53

Marketing Automation Services Advertising Benchmark Marketing Report Lead Ranking 53

Litmus

OCTOBER 3, 2018

Nonprofits perform life-changing work, and email marketing is a key way for them to rally people to their cause, raise funds, and direct action. That is definitely the case with their email marketing operations, according to the responses of more than 240 nonprofits who took Litmus’ 2018 State of Email Survey.

Process 60

Process Budget Programs Broadcasting CAN-SPAM 60

Bound360

OCTOBER 3, 2018

Across our many Travel & Tourism customers, e-newsletter sign up is a key website metric because it builds a destination’s email list and creates a connection with potential visitors. 2018 trends in content and personalization. We’ll discuss as a call to action and where each is used most effectively.

Newsletter 40

Newsletter Advertising Agencies Paid Search Agency Conversion Rate 40

Porch Group Media

MAY 21, 2019

While we know digital marketing is constantly evolving, what are the important statistics and trends that every marketer should know to inform their marketing strategy? Email is the most effective digital channel. Email is nearly 40 times more effective than social channels in helping brands acquire new customers. eMarketer).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Choozle

FEBRUARY 20, 2019

While it can be easy to keep your digital advertising engine running on the status quo, it’s important to stay on top of trends for new tools, technologies, and features. This is why we have opened up these options to Supported Services so we can help you find the best solution to your campaign objectives.

Paid Search Agency 51

Paid Search Agency Marketing Management Service Cost Per Thousand 51

DivvyHQ

SEPTEMBER 17, 2018

Our 2018 Content Planning Report found that large companies were significantly more likely than small ones to list “gathering multiple teams for planning sessions” as a top barrier to content collaboration. Attach every piece of content to a larger campaign or initiative, as well as a measurable objective. No surprise there.

Enterprise Management 40

Enterprise Management Content Barriers Distribution 40

DivvyHQ

JUNE 5, 2018

Robert Mills of Content Marketing Institute defines content workflow as “a set of tasks that a team needs to complete for a given client or content type — a web page, a blog post, a white paper, an email, or any other kind of content that the group needs to deliver.”. Scheduling and sending emails to your subscriber list. Frustration.

Work Management 40

Work Management Marketing Management Press Marketing Automation Services 40

KoMarketing Associates

OCTOBER 2, 2018

To help in these endeavors, we have compiled 14 important trend and benchmark reports and studies to aid in this process. 2018 CMO Global Study. The study also examines the trends that are having the greatest influence on changes to b-to-b marketing strategies during the next two years. . 2018 B2B Marketing Trends.

Budget Programs 123

Budget Programs Marketing Report B2B Marketing Work Management 123

DealSignal

MAY 3, 2018

They lack the ability to drive conversions because their data isn’t relevant, and they can’t track multi-channel marketing and sales campaigns effectively. We’ve benchmarked data decay ourselves. We ran a campaign with validated emails in December and had 99% deliverability. They’re not reaching their total audience.

Ideal Customer Profiles 40

Ideal Customer Profiles Enterprise Management Work Management Account Based Marketing 40

Valasys

SEPTEMBER 4, 2019

While creating & running social media campaigns , marketers have all kinds of questions in mind, whether they are relevant, whether they will appeal to the buyer persona & whether they are worth the investments made. There is no hard & fast answer to this question unless the marketers start with the campaigns first.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

SnapApp

MAY 22, 2018

Take a look at the hard numbers around trends for demand gen in 2018 and find out what you need to be thinking about in the months ahead. 2018 Demand Gen Benchmark Survey ). . 2018 Demand Gen Benchmark Survey ). . 2018 Demand Gen Benchmark Survey ). . 2018 Demand Gen Benchmark Survey ). .

Demand 80

Demand Stats Top of Funnel Cost per Lead 80

SnapApp

MAY 25, 2018

Take a look at the hard numbers around trends for demand gen in 2018 and find out what you need to be thinking about in the months ahead. 2018 Demand Gen Benchmark Survey ). 2018 Demand Gen Benchmark Survey ). 2018 Demand Gen Benchmark Survey ). 2018 Demand Gen Benchmark Survey ).

Stats 74

Stats Demand Top of Funnel Cost per Lead 74

Customer Experience Matrix

JUNE 17, 2019

None are world-changing: Salesforce described a planned extension of Customer 360 ; Abobe announced triggered journey campaigns that draw on its “real time CDP”, and Oracle described CDP services from systems integrators. It changed direction in March 2018 with news that its Experience Platform would create persistent profiles.

Enterprise Management 209

Enterprise Management Work Management Marketing Management Marketing Automation Services 209

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Top. . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Vidyard

DECEMBER 17, 2020

Video Email Statistics 2.9 Looking at the video statistics below, it’s clear that sales reps would be smart to include video in their sales campaigns. Get the latest benchmarks and trends for virtual selling. Top performers favor cold calls over cold emails, and video is emerging as a top channel ( McKinsey, 2020 ).

Statistics 157

Statistics Video Marketing Planning Business 157

Martech

JANUARY 13, 2022

The company was founded in 2006, but was purchased in 2018 by software juggernaut Adobe for $4.7 Cloud-based Marketo Engage features 10 major capabilities for: Marketing automation to create, automate, and measure campaigns across channels. Email to engage customers with relevant conversations in minutes. Campaign channels.

Marketo 116

Marketo Marketing Automation Services Enterprise Management Marketing Management 116