INDUSTRY INSIGHTS YOUR PEERS ARE READING
This article is kicking off a new annual ritual for publishing benchmark data. Benchmark data is nice to have in native advertising, but this is the first time we’ve been able to see a post-click picture by industry vertical. The data is significant for benchmarking. MORE
According to the Content Marketing Institute’s latest B2B benchmark report for North America, 92% of B2B marketers use social media for content distribution, a rate just below email usage (93%). LinkedIn Publishing Trends Every Marketer Must Know. MORE
According to our new research, Manufacturing Content Marketing 2019: Benchmarks, Budgets, and Trends sponsored by IEEE GlobalSpec, only half of manufacturing marketers always or frequently prioritize their audience’s informational needs over their sales/promotional message while creating content. MORE
What big content marketing trends do you see for next year? As I sat down to write a navel-gazing trends piece for the fifth straight year, I couldn’t help but think of this cartoon by The Marketoonist for two reasons. Jake, New York. MORE
Analytics users now have the ability to benchmark their own sites against general attention trends in Currents. Analytics, you can now combine your site with a category to see trends for just the business, fashion, or politics content on that site. MORE
This year’s research also found that 73% of those surveyed use or plan to use personas for content marketing purposes by the end of 2018. 73% of #B2B content marketers plan to use personas for #contentmarketing purposes by end of 2018. You’ve come a long way, content marketers. MORE
To learn more about how marketers in the manufacturing industry are utilizing content marketing, the Content Marketing Institute recently teamed up with Marketing Profs and IEEE GlobalSpec to conduct the “Manufacturing Content Marketing: 2018 Benchmarks, Budgets and Trends – North America” report. Our new data, as shown in our 2018 report, revealed that 58 percent are outsourcing at least one content marketing task. MORE
Take a look at the hard numbers around trends for demand gen in 2018 and find out what you need to be thinking about in the months ahead. 2018 Demand Gen Benchmark Survey ). . 2018 Demand Gen Benchmark Survey ). . 2018 Demand Gen Benchmark Survey ). . MORE
This next idea comes from Hailley Griffis at Buffer, which recently published The State of Remote Work in 2018. Or, check out how Brody Dorland of DivvyHQ incorporates quotes into its research, Content Planning Challenges, Trends & Opportunities. MORE
Ready or not, 2018 is on its way. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring. Make plans today to attend Content Marketing World 2018 in September. MORE
Even if you’ve been creating and distributing content for a while, it’s never too late to implement the measurement techniques to identify what’s working, discover areas where improvements can be made, and determine where to scale back to concentrate on more impactful efforts. MORE
A BuzzSumo study, Content Trends 2018 , confirms it; in a review of 100 million articles published in 2017, the company found social sharing was half what it was three years earlier. Traditional benchmarking surveys. MORE
Give yourself a benchmark for what a social media win looks like. Facebook still continues to drive social media trends across multiple markets. And even though algorithms have been unpredictable, the trend of declining organic engagement from brand pages has been steady. MORE
data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People. Being committed to content marketing is a no-brainer requirement for success. MORE
To help ease the burden of things you should be considering when planning your content marketing strategy for 2017, take a look at these insightful statistics from the 2017 B2B Content Marketing Benchmarks, Budgets and Trends report : Small and Nimble or Large and Sophisticated? MORE
And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. Content Marketing Stats for 2018 (Broken Down By Category). Enter 2018 Prepared. . MORE
As you can see in the report, Technology Content Marketing 2018: Benchmarks, Budgets, and Trends—North America, sponsored by IDG Communications, Inc. In 2018, only 67% answered that way. Fewer tech marketers focus on the buyer's journey in 2018 than did last year. MORE
Content Marketing Institute and MarketingProfs recently released their B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends—North America research. Some of the factors marketers attributed to the increased success included content creation (78%), strategy (72%), better content distribution (50%), making content marketing a greater priority (49%) and spending more time on content marketing (46%). MORE
Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. Content Marketing World 2018 had more B2C attendees than in any prior year. MORE
” Video Production Benchmarks Businesses are accelerating the number of videos they produce to support their marketing and sales programs. With an average of 377 total videos in their libraries, this trend would suggest that video libraries will double in size within the next 12 months. MORE
Take a look at the hard numbers around trends for demand gen in 2018 and find out what you need to be thinking about in the months ahead. 2018 Demand Gen Benchmark Survey ). 79% of B2B marketers credit email as the most effective distribution channel for demand gen efforts. B2B marketers consider customer experience and personalization the most promising demand generation trends in the next year. 2018 Demand Gen Benchmark Survey ). MORE
As reported in the 2018 Edelman Trust Barometer, people are increasingly looking to businesses and nongovernment organizations (NGOs) for reliable information. MORE
First-click attribution is also very simple track as there are no calculations or arguments around weight distribution. . . A linear model can also be a useful benchmark to compare against other models, and it’s not tricky to set up. MORE
Recent data from the Content Marketing Institute backs up this claim, as 91 percent of respondents to the “2018 Benchmarks, Budgets, and Trends” report say they use content marketing. In 2018, nearly every customer and content consumer expects messages to be custom-fit to their needs and experiences. Even better, it buckets the tools into categories like “Writing,” “Measuring,” and “Distributing.” MORE
” Video Production Benchmarks Businesses are accelerating the number of videos they produce to support their marketing and sales programs. With an average of 377 total videos in their libraries, this trend would suggest that video libraries will double in size within the next 12 months. MORE
Your mix of ideation, editorial creation, and distribution sets you apart from any other—and your audience notices. Metrics Driven: Setting benchmarks is useful in identifying when your schedule might need a tweak or refresh. MORE
That’s why it’s more important than ever to have this benchmark report data chock-full of digital marketing best practices to back your strategies. In their December 2018 U.S. Digital advertising in 2018: Key takeaways. However, our data from H2 2018 shows that 70.5 MORE
You need to have an excellent digital content distribution strategy and your marketing agency has the experts who can help. Download Content Marketing in the UK 2018: Benchmarks, budgets, and trends and see how the competition is doing it. Having well designed content isn’t good enough. A generation ago, digital was a rounding error in marketing budgets, with success measured in hundreds of pageviews rather than millions of customers. MORE
But before launching into new ideas, campaigns, strategies, and tactics for 2019, here’s a quick look back at the top 10 most-read posts on the Webbiquity blog in 2018. The 12 Best Competitive Intelligence and Benchmarking Tools. Happy New Year! MORE
This figure reflects an ongoing trend in spending more on content, despite that fact that Gartner reported overall marketing budgets were down that year. Or, as content marketing guru Ann Handley puts it: “In 2018, you need to matter.”. MORE
For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Podcasts offer great versatility in terms of their storytelling approach, business purpose, show format, creative features, and even how they are produced and distributed. MORE
A DAM streamlines workflows, which comes in handy when your marketing team is distributed across the globe. Manage assets in line with your content creation and distribution process. MORE
Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic. Full descriptions of 21 popular content types and distribution formats. MORE
Analysts recently studied 250 leading brands and found that companies which ranked in the top 50 in customer experience enjoyed 50% higher revenue growth than those at the bottom, according to a 2018 KPMG report. Distribute these high-value assets in channels customers are already using. MORE
This number includes content creation, distribution, technology, and talent. The first part compares finance against other industries and highlights content benchmarks. For visual learners, here’s a high-level breakdown of what we found: Part I: Financial Services Benchmarks. MORE
It’s important to know your industry benchmarks. Trending content: Piggybacks on popular topics relevant to your business. In short, email marketing is still one of your best tools to engage intent signals, distribute content and deliver pitches. Benchmark your conversion rates. MORE
Recommended for: Brands that that blog and distribute their content on social media. You can use it to discover content trends, find top performing content and more. Through Tailwind, you can track trends in followers and engagement, analyze your audience and they even provide some Instagram analytics as well at certain plan levels. Its analytics allow you to benchmark your efforts and track all your initiatives. What are your top performing Tweets? MORE
If you read our recent 2018 Content Marketing Predictions e-book , you may have noticed how many experts anticipate tech-enhanced experiences to dominate the content landscape. AI-driven content distribution platforms that are chatbots and virtual assistants are growing more popular. MORE
Broadly speaking, analytics tools help optimize your content marketing efforts by providing four types of information: Trends: What patterns are you seeing on your website in terms of traffic sources and levels, visitor engagement, popular content, and which CTAs are driving conversions? MORE
We examined the best techniques for marketers interested in distributing video on these two powerful platforms and discussed ways to analyze video content for success in each space. MORE
2018 Benchmark Distribution Trends Parse.ly
OCTOBER 29, 2018
Analytics users now have the ability to benchmark their own sites against general attention trends in Currents. Analytics, you can now combine your site with a category to see trends for just the business, fashion, or politics content on that site.
Choozle
JANUARY 17, 2019
That’s why it’s more important than ever to have this benchmark report data chock-full of digital marketing best practices to back your strategies. In their December 2018 U.S. Digital advertising in 2018: Key takeaways. However, our data from H2 2018 shows that 70.5
Contently
DECEMBER 5, 2017
What big content marketing trends do you see for next year? As I sat down to write a navel-gazing trends piece for the fifth straight year, I couldn’t help but think of this cartoon by The Marketoonist for two reasons. Jake, New York.
Contently
DECEMBER 5, 2019
This number includes content creation, distribution, technology, and talent. The first part compares finance against other industries and highlights content benchmarks. For visual learners, here’s a high-level breakdown of what we found: Part I: Financial Services Benchmarks.
Advertisement
is Changing in 2018 Insights on Priorities, Tactics, and Challenges. from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. in 2018, and how the landscape has changed from a year ago.
KoMarketing Associates
JANUARY 16, 2018
Recent data from the Content Marketing Institute backs up this claim, as 91 percent of respondents to the “2018 Benchmarks, Budgets, and Trends” report say they use content marketing. In 2018, nearly every customer and content consumer expects messages to be custom-fit to their needs and experiences. Even better, it buckets the tools into categories like “Writing,” “Measuring,” and “Distributing.”
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Webbiquity
JANUARY 1, 2019
But before launching into new ideas, campaigns, strategies, and tactics for 2019, here’s a quick look back at the top 10 most-read posts on the Webbiquity blog in 2018. The 12 Best Competitive Intelligence and Benchmarking Tools. Happy New Year!
SnapApp
MAY 22, 2018
Take a look at the hard numbers around trends for demand gen in 2018 and find out what you need to be thinking about in the months ahead. 2018 Demand Gen Benchmark Survey ). . 2018 Demand Gen Benchmark Survey ). . 2018 Demand Gen Benchmark Survey ). .
Content Standard
OCTOBER 23, 2018
Your mix of ideation, editorial creation, and distribution sets you apart from any other—and your audience notices. Metrics Driven: Setting benchmarks is useful in identifying when your schedule might need a tweak or refresh.
Vidyard
JUNE 7, 2018
” Video Production Benchmarks Businesses are accelerating the number of videos they produce to support their marketing and sales programs. With an average of 377 total videos in their libraries, this trend would suggest that video libraries will double in size within the next 12 months.
inPowered
SEPTEMBER 11, 2018
This article is kicking off a new annual ritual for publishing benchmark data. Benchmark data is nice to have in native advertising, but this is the first time we’ve been able to see a post-click picture by industry vertical. The data is significant for benchmarking.
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SnapApp
MAY 25, 2018
Take a look at the hard numbers around trends for demand gen in 2018 and find out what you need to be thinking about in the months ahead. 2018 Demand Gen Benchmark Survey ). 79% of B2B marketers credit email as the most effective distribution channel for demand gen efforts. B2B marketers consider customer experience and personalization the most promising demand generation trends in the next year. 2018 Demand Gen Benchmark Survey ).
Vidyard
JUNE 7, 2018
” Video Production Benchmarks Businesses are accelerating the number of videos they produce to support their marketing and sales programs. With an average of 377 total videos in their libraries, this trend would suggest that video libraries will double in size within the next 12 months.
Sprout Social
AUGUST 28, 2018
Recommended for: Brands that that blog and distribute their content on social media. You can use it to discover content trends, find top performing content and more. Through Tailwind, you can track trends in followers and engagement, analyze your audience and they even provide some Instagram analytics as well at certain plan levels. Its analytics allow you to benchmark your efforts and track all your initiatives. What are your top performing Tweets?
Content Marketing Institute
APRIL 25, 2018
This next idea comes from Hailley Griffis at Buffer, which recently published The State of Remote Work in 2018. Or, check out how Brody Dorland of DivvyHQ incorporates quotes into its research, Content Planning Challenges, Trends & Opportunities.
Webbiquity
AUGUST 7, 2018
Broadly speaking, analytics tools help optimize your content marketing efforts by providing four types of information: Trends: What patterns are you seeing on your website in terms of traffic sources and levels, visitor engagement, popular content, and which CTAs are driving conversions?
KoMarketing Associates
NOVEMBER 1, 2018
As reported in the 2018 Edelman Trust Barometer, people are increasingly looking to businesses and nongovernment organizations (NGOs) for reliable information.
Tomorrow People
MARCH 13, 2018
You need to have an excellent digital content distribution strategy and your marketing agency has the experts who can help. Download Content Marketing in the UK 2018: Benchmarks, budgets, and trends and see how the competition is doing it. Having well designed content isn’t good enough. A generation ago, digital was a rounding error in marketing budgets, with success measured in hundreds of pageviews rather than millions of customers.
Content Marketing Institute
DECEMBER 12, 2018
Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. Content Marketing World 2018 had more B2C attendees than in any prior year.
Content Marketing Institute
OCTOBER 10, 2018
This year’s research also found that 73% of those surveyed use or plan to use personas for content marketing purposes by the end of 2018. 73% of #B2B content marketers plan to use personas for #contentmarketing purposes by end of 2018. You’ve come a long way, content marketers.
SnapApp
DECEMBER 4, 2017
And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. Content Marketing Stats for 2018 (Broken Down By Category). Enter 2018 Prepared. .
Content Marketing Institute
NOVEMBER 26, 2018
A BuzzSumo study, Content Trends 2018 , confirms it; in a review of 100 million articles published in 2017, the company found social sharing was half what it was three years earlier. Traditional benchmarking surveys.
Content Marketing Institute
NOVEMBER 7, 2018
According to our new research, Manufacturing Content Marketing 2019: Benchmarks, Budgets, and Trends sponsored by IEEE GlobalSpec, only half of manufacturing marketers always or frequently prioritize their audience’s informational needs over their sales/promotional message while creating content.
Content Marketing Institute
DECEMBER 27, 2017
Ready or not, 2018 is on its way. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring. Make plans today to attend Content Marketing World 2018 in September.
Content Marketing Institute
MARCH 14, 2018
As you can see in the report, Technology Content Marketing 2018: Benchmarks, Budgets, and Trends—North America, sponsored by IDG Communications, Inc. In 2018, only 67% answered that way. Fewer tech marketers focus on the buyer's journey in 2018 than did last year.
KoMarketing Associates
JANUARY 4, 2018
To learn more about how marketers in the manufacturing industry are utilizing content marketing, the Content Marketing Institute recently teamed up with Marketing Profs and IEEE GlobalSpec to conduct the “Manufacturing Content Marketing: 2018 Benchmarks, Budgets and Trends – North America” report. Our new data, as shown in our 2018 report, revealed that 58 percent are outsourcing at least one content marketing task.
Content Marketing Institute
MAY 22, 2018
Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic. Full descriptions of 21 popular content types and distribution formats.
Content Marketing Institute
JANUARY 16, 2018
data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People. Being committed to content marketing is a no-brainer requirement for success.
TrueInfluence
OCTOBER 18, 2018
This figure reflects an ongoing trend in spending more on content, despite that fact that Gartner reported overall marketing budgets were down that year. Or, as content marketing guru Ann Handley puts it: “In 2018, you need to matter.”.
Content Marketing Institute
APRIL 23, 2018
Even if you’ve been creating and distributing content for a while, it’s never too late to implement the measurement techniques to identify what’s working, discover areas where improvements can be made, and determine where to scale back to concentrate on more impactful efforts.
Content Marketing Institute
JANUARY 31, 2018
For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Podcasts offer great versatility in terms of their storytelling approach, business purpose, show format, creative features, and even how they are produced and distributed.
Content Marketing Institute
JANUARY 16, 2018
If you read our recent 2018 Content Marketing Predictions e-book , you may have noticed how many experts anticipate tech-enhanced experiences to dominate the content landscape. AI-driven content distribution platforms that are chatbots and virtual assistants are growing more popular.
Golden Spiral
NOVEMBER 6, 2018
Give yourself a benchmark for what a social media win looks like. Facebook still continues to drive social media trends across multiple markets. And even though algorithms have been unpredictable, the trend of declining organic engagement from brand pages has been steady.
Content Marketing Institute
FEBRUARY 13, 2018
According to the Content Marketing Institute’s latest B2B benchmark report for North America, 92% of B2B marketers use social media for content distribution, a rate just below email usage (93%). LinkedIn Publishing Trends Every Marketer Must Know.
Content Standard
NOVEMBER 12, 2018
A DAM streamlines workflows, which comes in handy when your marketing team is distributed across the globe. Manage assets in line with your content creation and distribution process.
SnapApp
MARCH 2, 2018
First-click attribution is also very simple track as there are no calculations or arguments around weight distribution. . . A linear model can also be a useful benchmark to compare against other models, and it’s not tricky to set up.
Integrate
OCTOBER 11, 2018
Analysts recently studied 250 leading brands and found that companies which ranked in the top 50 in customer experience enjoyed 50% higher revenue growth than those at the bottom, according to a 2018 KPMG report. Distribute these high-value assets in channels customers are already using.
Circle Studio
OCTOBER 26, 2017
Content Marketing Institute and MarketingProfs recently released their B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends—North America research. Some of the factors marketers attributed to the increased success included content creation (78%), strategy (72%), better content distribution (50%), making content marketing a greater priority (49%) and spending more time on content marketing (46%).
Launch Marketing
AUGUST 14, 2018
To help ease the burden of things you should be considering when planning your content marketing strategy for 2017, take a look at these insightful statistics from the 2017 B2B Content Marketing Benchmarks, Budgets and Trends report : Small and Nimble or Large and Sophisticated?
Hubspot
JULY 10, 2018
It’s important to know your industry benchmarks. Trending content: Piggybacks on popular topics relevant to your business. In short, email marketing is still one of your best tools to engage intent signals, distribute content and deliver pitches. Benchmark your conversion rates.
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