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Benchmark your site against overall attention trends

Analytics users now have the ability to benchmark their own sites against general attention trends in Currents. Analytics, you can now combine your site with a category to see trends for just the business, fashion, or politics content on that site.

Year-end benchmark report: 2H 2018 benchmarks and best practices


That’s why it’s more important than ever to have this benchmark report data chock-full of digital marketing best practices to back your strategies. In their December 2018 U.S. Digital advertising in 2018: Key takeaways. However, our data from H2 2018 shows that 70.5

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What Are 2018’s Biggest Content Marketing Trends?


What big content marketing trends do you see for next year? As I sat down to write a navel-gazing trends piece for the fifth straight year, I couldn’t help but think of this cartoon by The Marketoonist for two reasons. Jake, New York.

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YouTube Versus Facebook: Understanding Different Video Distribution Strategies

Content Standard

We examined the best techniques for marketers interested in distributing video on these two powerful platforms and discussed ways to analyze video content for success in each space.

The 10 Most-Read Posts of 2018


But before launching into new ideas, campaigns, strategies, and tactics for 2019, here’s a quick look back at the top 10 most-read posts on the Webbiquity blog in 2018. The 12 Best Competitive Intelligence and Benchmarking Tools. Happy New Year!

Native Advertising Wars by Vertical: Exchanges vs. Facebook vs. Yahoo Gemini [New Benchmark Data]


This article is kicking off a new annual ritual for publishing benchmark data. Benchmark data is nice to have in native advertising, but this is the first time we’ve been able to see a post-click picture by industry vertical. The data is significant for benchmarking.

Making Sure Your Content Distribution Strategy Connects at the Right Time and Place

Content Standard

Your mix of ideation, editorial creation, and distribution sets you apart from any other—and your audience notices. Metrics Driven: Setting benchmarks is useful in identifying when your schedule might need a tweak or refresh.

8 of the Best Social Media Analytics Tools of 2018

Sprout Social

Recommended for: Brands that that blog and distribute their content on social media. You can use it to discover content trends, find top performing content and more. Through Tailwind, you can track trends in followers and engagement, analyze your audience and they even provide some Instagram analytics as well at certain plan levels. Its analytics allow you to benchmark your efforts and track all your initiatives. What are your top performing Tweets?

25 Shocking Stats about Demand Gen in 2018


Take a look at the hard numbers around trends for demand gen in 2018 and find out what you need to be thinking about in the months ahead. 2018 Demand Gen Benchmark Survey ). . 2018 Demand Gen Benchmark Survey ). . 2018 Demand Gen Benchmark Survey ). .

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Three Crucial Classes of Marketing Analytics Tools


Broadly speaking, analytics tools help optimize your content marketing efforts by providing four types of information: Trends: What patterns are you seeing on your website in terms of traffic sources and levels, visitor engagement, popular content, and which CTAs are driving conversions?

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Expert Insight: How B2B Marketers are Achieving Their Top Objectives Through Content Marketing

KoMarketing Associates

As reported in the 2018 Edelman Trust Barometer, people are increasingly looking to businesses and nongovernment organizations (NGOs) for reliable information.

Video Benchmark Report Projects B2B Video Content to Double Within 12 Months


” Video Production Benchmarks Businesses are accelerating the number of videos they produce to support their marketing and sales programs. With an average of 377 total videos in their libraries, this trend would suggest that video libraries will double in size within the next 12 months.

How to plan the digital engagement of your content marketing strategy

Tomorrow People

You need to have an excellent digital content distribution strategy and your marketing agency has the experts who can help. Download Content Marketing in the UK 2018: Benchmarks, budgets, and trends and see how the competition is doing it. Having well designed content isn’t good enough. A generation ago, digital was a rounding error in marketing budgets, with success measured in hundreds of pageviews rather than millions of customers.

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25 Shocking Stats about Demand Gen in 2018


Take a look at the hard numbers around trends for demand gen in 2018 and find out what you need to be thinking about in the months ahead. 2018 Demand Gen Benchmark Survey ). 79% of B2B marketers credit email as the most effective distribution channel for demand gen efforts. B2B marketers consider customer experience and personalization the most promising demand generation trends in the next year. 2018 Demand Gen Benchmark Survey ).

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Video Benchmark Report Projects B2B Video Content to Double Within 12 Months


” Video Production Benchmarks Businesses are accelerating the number of videos they produce to support their marketing and sales programs. With an average of 377 total videos in their libraries, this trend would suggest that video libraries will double in size within the next 12 months.

5 Insights on the Future of Manufacturing Content Marketing

KoMarketing Associates

To learn more about how marketers in the manufacturing industry are utilizing content marketing, the Content Marketing Institute recently teamed up with Marketing Profs and IEEE GlobalSpec to conduct the “Manufacturing Content Marketing: 2018 Benchmarks, Budgets and Trends – North America” report. Our new data, as shown in our 2018 report, revealed that 58 percent are outsourcing at least one content marketing task.

10 Infographics to Inform Your 2018 B2B Content Marketing Strategy

KoMarketing Associates

Recent data from the Content Marketing Institute backs up this claim, as 91 percent of respondents to the “2018 Benchmarks, Budgets, and Trends” report say they use content marketing. In 2018, nearly every customer and content consumer expects messages to be custom-fit to their needs and experiences. Even better, it buckets the tools into categories like “Writing,” “Measuring,” and “Distributing.”

Tech Marketers Think Outside the Buyer’s Journey [New Research]

Content Marketing Institute

As you can see in the report, Technology Content Marketing 2018: Benchmarks, Budgets, and Trends—North America, sponsored by IDG Communications, Inc. In 2018, only 67% answered that way. Fewer tech marketers focus on the buyer's journey in 2018 than did last year.

10 (Mostly) Quick Wins to Steal for Your Original Research Project

Content Marketing Institute

This next idea comes from Hailley Griffis at Buffer, which recently published The State of Remote Work in 2018. Or, check out how Brody Dorland of DivvyHQ incorporates quotes into its research, Content Planning Challenges, Trends & Opportunities.

How to Win at Content Marketing [New Playbook]

Content Marketing Institute

Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic. Full descriptions of 21 popular content types and distribution formats.

B2C Content Marketing: What a Difference Commitment Makes [2019 Research]

Content Marketing Institute

Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. Content Marketing World 2018 had more B2C attendees than in any prior year.

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The Best Content Syndication Assets Focus on Top Customer Personas


This figure reflects an ongoing trend in spending more on content, despite that fact that Gartner reported overall marketing budgets were down that year. Or, as content marketing guru Ann Handley puts it: “In 2018, you need to matter.”.

Road Map to Success: Monitoring and Measuring Your Content’s Performance

Content Marketing Institute

Even if you’ve been creating and distributing content for a while, it’s never too late to implement the measurement techniques to identify what’s working, discover areas where improvements can be made, and determine where to scale back to concentrate on more impactful efforts.

5 Research Options You May Never Have Considered for Your Content

Content Marketing Institute

A BuzzSumo study, Content Trends 2018 , confirms it; in a review of 100 million articles published in 2017, the company found social sharing was half what it was three years earlier. Traditional benchmarking surveys.

The One Thing Manufacturing Content Marketers Must Do Now [New Research]

Content Marketing Institute

According to our new research, Manufacturing Content Marketing 2019: Benchmarks, Budgets, and Trends sponsored by IEEE GlobalSpec, only half of manufacturing marketers always or frequently prioritize their audience’s informational needs over their sales/promotional message while creating content.

5 Things Highly Committed Content Marketers Do Better [New UK Research]

Content Marketing Institute

data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People. Being committed to content marketing is a no-brainer requirement for success.

Social Media Marketing for B2B Tech Companies

Golden Spiral

Give yourself a benchmark for what a social media win looks like. Facebook still continues to drive social media trends across multiple markets. And even though algorithms have been unpredictable, the trend of declining organic engagement from brand pages has been steady.

How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]

Content Marketing Institute

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Podcasts offer great versatility in terms of their storytelling approach, business purpose, show format, creative features, and even how they are produced and distributed.

What B2B Brands Need to Know to Succeed on LinkedIn

Content Marketing Institute

According to the Content Marketing Institute’s latest B2B benchmark report for North America, 92% of B2B marketers use social media for content distribution, a rate just below email usage (93%). LinkedIn Publishing Trends Every Marketer Must Know.

Understanding Marketing Attribution Models: A Simple Guide for Marketing Directors


First-click attribution is also very simple track as there are no calculations or arguments around weight distribution. . . A linear model can also be a useful benchmark to compare against other models, and it’s not tricky to set up.

54 Content Marketing Stats to Guide Your 2018 Strategy


And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. Content Marketing Stats for 2018 (Broken Down By Category). Enter 2018 Prepared. .

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2019 B2B Content Marketing Research: It Pays to Put Audience First

Content Marketing Institute

This year’s research also found that 73% of those surveyed use or plan to use personas for content marketing purposes by the end of 2018. 73% of #B2B content marketers plan to use personas for #contentmarketing purposes by end of 2018. You’ve come a long way, content marketers.

2018 Content Marketing Toolkit: Tips, Templates, and Checklists

Content Marketing Institute

Ready or not, 2018 is on its way. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring. Make plans today to attend Content Marketing World 2018 in September.

B2B Marketing Objectives: Winning the Battles That Matter Most


Analysts recently studied 250 leading brands and found that companies which ranked in the top 50 in customer experience enjoyed 50% higher revenue growth than those at the bottom, according to a 2018 KPMG report. Distribute these high-value assets in channels customers are already using.

The Latest B2B Content Marketing Trends, Statistics and Insights

Circle Studio

Content Marketing Institute and MarketingProfs recently released their B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends—North America research. Some of the factors marketers attributed to the increased success included content creation (78%), strategy (72%), better content distribution (50%), making content marketing a greater priority (49%) and spending more time on content marketing (46%).

Four Data-Driven Considerations for Your Content Marketing Program

Launch Marketing

To help ease the burden of things you should be considering when planning your content marketing strategy for 2017, take a look at these insightful statistics from the 2017 B2B Content Marketing Benchmarks, Budgets and Trends report : Small and Nimble or Large and Sophisticated?

A super graphic interview with Scott Brinker, Martech SuperGuy

Velocity Partners

” For years, in fact, even today, it would still be my benchmark. I distribute these things through my social channels. And so that’s one trend.