Circle Studio

OCTOBER 26, 2017

Content Marketing Institute and MarketingProfs recently released their B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends—North America research. Plus, 75% of those without a content marketing strategy in 2017 plan to adopt one in 2018, demonstrating the growth in importance of content marketing.

Statistics 116

Statistics B2B Marketing Trends Content Marketing 116

KoMarketing Associates

NOVEMBER 7, 2019

The Content Marketing Institute recently published its “B2B Content Marketing 2020 Benchmarks, Budgets and Trends – North America” report, which showed that just 42% of all B2B marketers have content marketing strategies that are sophisticated in nature. Are they doing a more efficient job distributing content?”.

B2B Marketing 121

B2B Marketing Marketing & Strategy Marketing Strategy Work Management 121

Content Marketing Institute

MARCH 14, 2018

As you can see in the report, Technology Content Marketing 2018: Benchmarks, Budgets, and Trends—North America, sponsored by IDG Communications, Inc. In 2018, only 67% answered that way. Least successful technology marketers: While 39% said they focused on the buyers’ journey in 2017, only 24% said they did in 2018.

Research 105

Research Budget Programs Paid Search Agency Account Based Marketing 105

Tomorrow People

MARCH 13, 2018

You need to have an excellent digital content distribution strategy and your marketing agency has the experts who can help. Download Content Marketing in the UK 2018: Benchmarks, budgets, and trends and see how the competition is doing it. Having well designed content isn’t good enough.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Litmus

JUNE 17, 2019

In other geolocations, however, the distribution of opens looks very different—and that means the best time to send email is different, too. seconds in 2018. In the United States, the most popular reading time for email is in the morning. About 7% of all opens happen between 10 a.m. and 11 a.m.—and See how other countries compare ?.

Peer-to-peer 104

Peer-to-peer Mobile Marketing Advertising Benchmark Analytics 104

Content Marketing Institute

DECEMBER 6, 2017

You can read the full results in B2C Content Marketing 2018: Benchmarks, Budgets, and Trends—North America , produced by CMI and MarketingProfs.). Which social media platforms they find most effective for distributing content. Content marketing success increases, but can it last? We could do more, but we are understaffed.

Research 110

Research Content Marketing Marketing Budget Creation Planning 110

Content Marketing Institute

NOVEMBER 1, 2017

Even so, many manufacturing companies are in the young/first steps phases of content marketing maturity, as reported in today’s release of Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America sponsored by IEEE GlobalSpec Media Solutions. MicheleLinn Click To Tweet. ask yourself why.

Research 101

Research Planning Marketing Budget Creation Content Marketing 101

Content Marketing Institute

JANUARY 16, 2018

data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People. If you’re looking for new ideas to keep your strategy fresh, check out Is Your Marketing Ready for 2018 ? Click To Tweet. Be realistic.

Research 100

Research Content Marketing Paid Search Agency Marketing Budget Creation 100

Content Marketing Institute

DECEMBER 12, 2018

Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. 2018 Content Marketer of the Year finalist Evan Parker shared some insights into how NASCAR keeps its fans’ interest with content. 66% of U.S. research Click To Tweet.

Research 90

Research Top of Funnel Content Marketing Budget Programs 90

KoMarketing Associates

NOVEMBER 1, 2018

As reported in the 2018 Edelman Trust Barometer, people are increasingly looking to businesses and nongovernment organizations (NGOs) for reliable information. Nurturing is about building human relationships, not just moving leads through a funnel.”. I think a lot of marketers have gotten the message that it pays to be authentic.

B2B Marketing 123

B2B Marketing Top of Funnel Content Marketing B2B 123

Vidyard

MARCH 23, 2021

Video in Business Benchmark Report Know where you stand, so you can stand out. Video in Business Benchmark Report Know where you stand, so you can stand out. According to our annual benchmark data , as company size increases, so does the use of external resources for video content creation. An example of a S.M.A.R.T.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Content Marketing Institute

MAY 22, 2018

Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic. Full descriptions of 21 popular content types and distribution formats.

Content Marketing 103

Content Marketing Microsite Planning Paid Search Agency 103

Vidyard

MARCH 23, 2021

Video in Business Benchmark Report Know where you stand, so you can stand out. Video in Business Benchmark Report Know where you stand, so you can stand out. If you find that your view counts are low, or begin to drop, revisit your distribution strategy. Get the insights you need to craft a video strategy that works.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Inbox Insight

AUGUST 1, 2017

Formats B2B Marketers Use to Distribute Content for Marketing Purposes. B2B Content Marketing – 2018 Benchmarks, Budgets and Trends – North America (Content Marketing Institute and Profs). Using the formula (gain from investment – cost)/cost = ROI to benchmark performance. Measure your success.

Sales Qualified Leads 75

Sales Qualified Leads Marketing Qualified Leads Lead Scoring Lead Ranking 75

Exo B2B

MAY 10, 2021

Based on B2B Content Marketing, benchmarks, budgets and trends 2021 statistics, it is clear that the effects of COVID-19 have affected content marketing in 2020 and continue to do so this year. I assume that they were considered distribution channels for other content in the graph.

Top of Funnel 72

Top of Funnel B2B Marketing Effectiveness B2B 72

KoMarketing Associates

OCTOBER 17, 2017

According to the “B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America” report, 71 percent of today’s B2B marketers leverage ebooks/white papers for content marketing purposes. However, choosing the right form of content can be a challenge as a result.

Paper 120

Paper Promotion B2B Marketing Top of Funnel 120

Content Marketing Institute

NOVEMBER 7, 2018

According to our new research, Manufacturing Content Marketing 2019: Benchmarks, Budgets, and Trends sponsored by IEEE GlobalSpec, only half of manufacturing marketers always or frequently prioritize their audience’s informational needs over their sales/promotional message while creating content. Click To Tweet.

Research 92

Research Content Marketing Work Management Paid Search Agency 92

KEO Marketing

OCTOBER 10, 2017

Digital marketing plans for 2018 will consume a large portion of most B2B companies’ entire marketing budgets. The ease of tracking and adjusting mid-campaign, the extensive reach, and the preference by consumers for digital communications, make digital marketing a high priority for 2018.

Marketing Budget Creation 54

Marketing Budget Creation Planning Marketing Plans Marketing Budget 54

Vidyard

OCTOBER 27, 2019

Video Distribution Channels 6. How much are you going to spend on creating and distributing videos? What channels will you embed, share, and otherwise distribute your videos on? The most popular ones are webinars, demos, and explainer videos, according to the 2019 Video in Business Benchmark Report. Contents 1.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

KEO Marketing

OCTOBER 2, 2017

There are many new trends and technology innovations in the digital marketing space and you should consider them carefully before building a digital marketing budget for 2018. In fact, video distributed in any number of digital formats continues to generate significantly better results that static images or copy alone.

Marketing Budget 67

Marketing Budget Marketing Budget Creation Budget Programs Marketing AI 67

Hubspot

MARCH 23, 2018

In February 2018, we contacted 70 explainer video companies from across the industry and asked them how much it would cost for a 60 second explainer video. We then pooled and anonymized the data (and converted all of the prices to USD for consistency) to evaluate the benchmark cost.

Cost 72

Cost Video Marketing Marketing Budget Paid Search Agency 72

Valasys

JULY 24, 2019

Facebook changed its algorithm in January 2018, transforming the ways B2B marketers originally used to reach, engage with & grow their audiences. Inspecting the top 500 Facebook posts of 2018 unveils that more than 81% of them were videos (Source: buffer.com). . of the businesses used Facebook. while HAHA 34.1%). Conclusion.

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45

Webbiquity

JANUARY 1, 2019

But before launching into new ideas, campaigns, strategies, and tactics for 2019, here’s a quick look back at the top 10 most-read posts on the Webbiquity blog in 2018. The 12 Best Competitive Intelligence and Benchmarking Tools. The Top B2B Marketing Trends for 2018 – A Meta-Analysis. That’s a wrap!

Work Management 209

Work Management Marketing Management Screencast Stats 209

Golden Spiral

JANUARY 4, 2019

According to the ON24 2018 Webinar Benchmarks Report , training webinars have the highest registrant-to-attendee conversion rate at 41%, closely followed by marketing webinars at 39.92% and continuing education webinars at 36.38%. If you’d like to join us again for a future webinar, visit [ COMPANYNAME.COM/WEBINARS].

Webinar Metrics 54

Webinar Metrics Top of Funnel Marketing Automation Services Advertising Funnels 54

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Podcasts offer great versatility in terms of their storytelling approach, business purpose, show format, creative features, and even how they are produced and distributed. What podcast will be the best in 2018?

Examples 109

Examples Brand Identity Branding Paid Search Agency 109

DivvyHQ

SEPTEMBER 17, 2018

These are just a few of the uniquely prevalent challenges faced by large and distributed content teams. Our 2018 Content Planning Report found that large companies were significantly more likely than small ones to list “gathering multiple teams for planning sessions” as a top barrier to content collaboration. Siloed business units.

Enterprise Management 40

Enterprise Management Content Barriers Distribution 40

Valasys

NOVEMBER 16, 2022

“[FinOps] is the practice of bringing financial accountability to the variable spend model of the cloud, enabling distributed teams to make business trade-offs between speed, cost, and quality,” according to The FinOps Foundation. . Founded in 2018 . The process break down of FinOps . Pricing structure: ($0.05

Enterprise Management 40

Enterprise Management Work Management Budget Programs Allocation 40

ClearVoice

MAY 15, 2020

Distribution: Where does this video belong? If you’re going to spend the money to create content for an audience you’re getting to know, make sure you squeeze every bit of juice out of it by understanding the marketing channels you’ll be distributing to. Be it Facebook, Instagram, YouTube or LinkedIn.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Convert

NOVEMBER 16, 2020

Mean, Median, and Mode: In the simplest terms, mean stands for the average, median stands for the values situated in the middle when all the numbers are aligned linearly (the 50 th percentile in the distribution), and mode is the most repeated value. In a 2018 survey, close to 62% of marketers had been working in CRO for less than 4 years.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

DivvyHQ

JUNE 5, 2018

In the B2C Content Marketing Benchmarks, Budgets, and Trends 2018 report from CMI and MarketingProfs, 56% of the most successful companies rated the project management flow during their content creation process as excellent or good, compared to only 11% of the least successful. Scheduling and sending emails to your subscriber list.

Work Management 40

Work Management Marketing Management Press Marketing Automation Services 40

Hubspot

JUNE 26, 2019

This software is highly recommended by Joe Martinez, who was named one of PPC Hero’s top 25 PPC experts in 2017 and 2018. Acquisio’s bid and budget management tool uses machine learning algorithms to analyze and adjust bids and budget distribution on a 24/7 basis. Here’s a demo that walks through the process: [link].

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

Content Marketing Institute

OCTOBER 29, 2017

Joe, is there any benchmark research on how marketers are using and succeeding with content marketing? I like AdAge and B2B magazine, but they never talk about content creation and distribution issues. So, while I, of course, will be at Content Marketing World in 2018, I’ll be moving away from my other duties, including the podcast.

Content Marketing 111

Content Marketing Planning Paid Search Agency Content 111

Martech Advisor

OCTOBER 24, 2019

In Q1 of 2018, advertisers spent an average of $2.80 Let’s say you have spent $2000 on a campaign, distributed among 10 display ads across multiple websites. Google Display Network’s Q1 2018 report analyzed over 760 million ad impressions and three million clicks to identify CPM trends for the period.

Cost Per Thousand 43

Cost Per Thousand CPM Impressions Cost 43

Contently

DECEMBER 5, 2017

So as we talk about the big trends that’ll transform content marketing in 2018, let’s look outside the echo chamber. On top of that, there are a whole slew of SEO and competitive benchmarking tools that we’re in love with. The post What Are 2018’s Biggest Content Marketing Trends? Creative Talent.

Top of Funnel 164

Top of Funnel Trends Content Marketing Planning 164

Contently

DECEMBER 5, 2019

This number includes content creation, distribution, technology, and talent. The first part compares finance against other industries and highlights content benchmarks. For visual learners, here’s a high-level breakdown of what we found: Part I: Financial Services Benchmarks. Report Methodology. Key Findings.

Advertising Benchmark 130

Advertising Benchmark Marketing Budget Work Management Marketing Management 130

SnapApp

MAY 22, 2018

Take a look at the hard numbers around trends for demand gen in 2018 and find out what you need to be thinking about in the months ahead. 2018 Demand Gen Benchmark Survey ). . 2018 Demand Gen Benchmark Survey ). . 79% of B2B marketers credit email as the most effective distribution channel for demand gen efforts.

Demand 80

Demand Stats Top of Funnel Cost per Lead 80

Vidyard

JUNE 7, 2018

” Video Production Benchmarks Businesses are accelerating the number of videos they produce to support their marketing and sales programs. ” Video Production Benchmarks Businesses are accelerating the number of videos they produce to support their marketing and sales programs. .

Advertising Benchmark 63

Advertising Benchmark Video Marketing B2B Webinar Metrics 63