The ROI Guy

FEBRUARY 20, 2019

It may currently be the road less traveled, but given evolving B2B buying trends and the undeniable success of our customers, we believe true sales success can only be achieved when sellers evolve from “pitch” to “purpose”. You’re going to look like a hero. Which of these scenarios do you think is more likely to result in a sales win?

Training 40

Training Case Studies Validation B2B Sales 40

Contently

DECEMBER 5, 2017

What big content marketing trends do you see for next year? As I sat down to write a navel-gazing trends piece for the fifth straight year, I couldn’t help but think of this cartoon by The Marketoonist for two reasons. On top of that, there are a whole slew of SEO and competitive benchmarking tools that we’re in love with.

Top of Funnel 164

Top of Funnel Trends Content Marketing Planning 164

KoMarketing Associates

DECEMBER 20, 2018

It’s pretty unbelievable that 2018 is drawing to a close. Keeping on top of the trends and innovation in and around our industry is one of the most important tasks we can do for our clients and selves professionally. Ad Stage’s Paid Media Benchmark Reports. Google gave a lot to talk about during 2018.

Paid Content 121

Paid Content Top of Funnel Doubleclick Ideal Customer Profiles 121

Hinge Marketing

AUGUST 23, 2017

Uncover your differentiators. Recognize emerging trends in the marketplace. Benchmark your business against competitors in your industry. Use this information to differentiate your business and strengthen your brand. There are an almost limitless number of ways you can use market research to improve your business.

Research 94

Research B2B Marketing Sample Planning 94

Atomic Reach

NOVEMBER 21, 2018

To differentiate your B2B brand from others on such platforms, you need to have an authentic and distinctive brand voice. Dominique Jackson at Sprout Social says, “Analyzing the context and larger trends around those conversations through social listening can give you valuable insight to better speak to and serve your target audience.”.

Brand Identity 45

Brand Identity Branding B2B Thought Leadership B2B 45

Valasys

MARCH 17, 2023

Because there isn’t another industry that is as dynamic as SEO, we are aware that one of the topics that needs to be updated frequently is SEO trends. The trends that were so successful a few years ago, such as voice search, are no longer popular because algorithms are getting smarter all the time. Why are SEO trends vital?

Lead Ranking 52

Lead Ranking Trends SEO Lead Scoring 52

Vidyard

JUNE 7, 2018

“As the amount of video web traffic continues to increase rapidly, B2B marketers must use video to differentiate their message, engage Millennial buyers, and explain complex ideas more simply.” Video Publishing Trends Video is clearly no longer just for “big brands” either.

Advertising Benchmark 63

Advertising Benchmark Video Marketing B2B Webinar Metrics 63

Contently

DECEMBER 5, 2019

The first part compares finance against other industries and highlights content benchmarks. The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Report Methodology. Key Findings.

Advertising Benchmark 130

Advertising Benchmark Marketing Budget Work Management Marketing Management 130

Vidyard

JUNE 7, 2018

“As the amount of video web traffic continues to increase rapidly, B2B marketers must use video to differentiate their message, engage Millennial buyers, and explain complex ideas more simply.” Video Publishing Trends Video is clearly no longer just for “big brands” either.

Advertising Benchmark 50

Advertising Benchmark Video Marketing B2B Content 50

Hinge Marketing

AUGUST 6, 2019

What trends should B2B marketers be aware of? According to On24’s 2019 Webinar Benchmark Report , 76% of marketers studied say webinars allow them to drive more leads and 75% agree that webinars help them to extend their brand reach. For most, 2-3 weeks before the presentation date is a good benchmark for a promotions window.

Webinar Metrics 92

Webinar Metrics Co-Registration Tactics Trends 92

Engagio

MAY 21, 2021

58 percent of marketers in the ITSMA and ABM Leadership Alliance’s 2017 ABM Benchmark Study said that ABM plays a major role in making their entire company more customer-centric. Rising customer expectations are the most disruptive trend in business today. Demandbase ABM Outlook Survey 2018). Buyers appreciate that.

Marketing Analytics Tools 71

Marketing Analytics Tools Account Based Marketing ABM DemandBase 71

Hinge Marketing

APRIL 23, 2018

Download The 2018 High Growth Study Executive Summary. Let’s review some of the trends driving those changes. Marketing Automation Trends. As Figure 1 shows, it is reasonable to expect that trend to continue. And this trend is only likely to get worse as more advanced features are added in the coming years.

Marketing Automation Services 72

Marketing Automation Services Enterprise Management Work Management Marketing Management 72

Single Grain

SEPTEMBER 30, 2020

Vertical SaaS companies must have various features that differentiate them from their horizontal SaaS counterparts. Then, determine how you can differentiate your product from theirs. You can then monetize this data via value-added solutions like benchmarking or marketing reports. Book My Free SaaS Marketing Consultation.

Verticals 128

Verticals Enterprise Management Work Management Marketing Management 128

TaylorMadeIn KEW

NOVEMBER 12, 2017

Simply put, we first segment our markets and make decisions on where we focus our time and resources, and how we position and differentiate our brands against the competition. In late September they published their findings from the 8 th annual edition of their research – the 2018 B2B Content Marketing Benchmarking Report (North America).

B2B Marketing 59

B2B Marketing Planning Content Marketing B2B 59

TaylorMadeIn KEW

NOVEMBER 12, 2017

Simply put, we first segment our markets and make decisions on where we focus our time and resources, and how we position and differentiate our brands against the competition. In late September they published their findings from the 8 th annual edition of their research – the 2018 B2B Content Marketing Benchmarking Report (North America).

B2B Marketing 54

B2B Marketing Content Marketing Planning B2B 54

Sprout Social

OCTOBER 26, 2021

To develop a more active and positive social media presence, think about your brand manifesto and how you can highlight your people, values and other differentiators. Verizon is one of many companies joining a growing trend on Facebook. subscribers. You can also establish a feedback system for referrals to improve employee engagement.

Resource Management 113

Resource Management Work Management Social Media Peer-to-peer 113

Content Marketing Institute

OCTOBER 9, 2017

Consider this: 93% of B2B marketers report using email to distribute their content, according to CMI/MarketingProf’s B2B Content Marketing: 2018 Benchmarks, Budgets and Trends—North America research. But, just like most things in the world of content marketing , email is not a set-it-and-forget-it tactic. Click To Tweet.

ROMI 108

ROMI Paid Search Agency Opt-out Ad Frequency 108

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What differentiates this information as content is that it is designed for a specific audience, for a specific purpose. How does your vision differentiate your business from your competitors? Video trends.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Marketing Insider Group

DECEMBER 8, 2020

In fact, a study by Walker Information , projected that customer experience has surpassed price and product as the key brand differentiator. Influencer marketing is as strong as ever, but in 2018, we’re seeing a shift towards brands making use of lesser-known influencers (people with authority in smaller niches). Analyze constantly!

Lead Ranking 356

Lead Ranking Lead Generation Paid Content Lead Scoring 356

Circle Studio

AUGUST 30, 2018

Demand Gen Report’s 2018 Content Preferences Survey collects intel from B2B marketing and sales professionals. Research-backed content is often what differentiates credible industry sources from the rest. Additionally, 63% agree that content creators should provide more benchmarking data.

Top of Funnel 60

Top of Funnel Customer Surveys Demand Peer-to-peer 60

chiefmartech

OCTOBER 30, 2016

Social trends run counter to a single identity. A combination of social media metrics with intentional and brand equity benchmarks originated in trusted third parties better positioned to gather consumer feedback than most individual organizations.

Marketing Attribution 40

Marketing Attribution Paid Content Work Management Analytics 40

TrustRadius Marketing

NOVEMBER 2, 2022

With any time, anywhere access process payroll, and gain insights into pay and earnings trends. Define job requisitions with confidence using industry and geographic Compensation Benchmarks. Supervisor Analytics – Trend analysis and metrics on sites, endpoints, and call queues. To support data-driven decision-making.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

With any time, anywhere access process payroll, and gain insights into pay and earnings trends. Define job requisitions with confidence using industry and geographic Compensation Benchmarks. Competitive intelligence: Develop competitive benchmarks and track your competitors’ campaigns to ensure meaningful brand differentiation.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

With any time, anywhere access process payroll, and gain insights into pay and earnings trends. Define job requisitions with confidence using industry and geographic Compensation Benchmarks. Supervisor Analytics – Trend analysis and metrics on sites, endpoints, and call queues. To support data-driven decision-making.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52