ClearVoice

MAY 15, 2020

Psychographic and demographic data is great if you have it, but… : There’s a lot to be learned by simply analyzing the data available to you for any tried-and-true video platform. Also, according to this VidYard benchmark report , 73 percent of business videos in 2018 were less than 2 minutes long.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Atomic Reach

NOVEMBER 21, 2018

Thus, it pays to recognize your demographics and their particular pain points. Dominique Jackson at Sprout Social says, “Analyzing the context and larger trends around those conversations through social listening can give you valuable insight to better speak to and serve your target audience.”. October 31, 2018.

Brand Identity 45

Brand Identity Branding B2B Thought Leadership B2B 45

Valasys

SEPTEMBER 4, 2019

54% of social browsers use social media to research products (Source: GlobalWebIndex, 2018) & 74% of the customers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends & families (Source: Forbes, 2018). Keeping abreast with industry standards always helps.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Sprout Social

AUGUST 28, 2018

You can see your top posts, optimal posting times, audience demographics and more. You can use it to discover content trends, find top performing content and more. Through Tailwind, you can track trends in followers and engagement, analyze your audience and they even provide some Instagram analytics as well at certain plan levels.

Social Media 111

Social Media Analytics Tools Media 111

DealSignal

MAY 3, 2018

We’ve benchmarked data decay ourselves. Call it Spring Cleaning, a very late New Year’s Resolution or a GDPR necessity, but make 2018 the year you clean up your database. What are the technologies, innovations and trends that will impact the way enterprise marketers approach segmenting, targeting and conversion in the near future?

Ideal Customer Profiles 40

Ideal Customer Profiles Enterprise Management Work Management Account Based Marketing 40

Content Marketing Institute

DECEMBER 27, 2017

Ready or not, 2018 is on its way. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring. You probably already collect some of the information you need to build a robust persona – basic demographic and geographic data.

Template 111

Template Paid Content Planning Content Marketing 111

Sprout Social

MARCH 2, 2020

Comparing data month-over-month or year-over-year is meaningless without the story behind the trends. You can use social listening tools to analyze trends in overall discussion about your brand, which can be particularly helpful if you’re seeing a major spike. — Jess Smith (@WarJessEagle) November 3, 2018.

Storytelling 126

Storytelling Analysis Buy Correlation 126

Content Standard

MARCH 13, 2019

In fact, the latest Technology Content Marketing 2019: Benchmarks, Budgets, and Trends report from the Content Marketing Institute found that 65% of technology content marketers report their organization has increased their use of social media for content marketing purposes. Don’t Take Yourself So Seriously.

Social Media 99

Social Media Work Management Marketing Management Budget Programs 99

Marketing Insider Group

SEPTEMBER 14, 2020

Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. In Q3 of 2018, global smart speaker shipments increased by nearly 200% Y/Y. The Sales Benchmark Index ).

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

DivvyHQ

SEPTEMBER 25, 2018

B2C Content Marketing 2018 Benchmarks, Budgets, and Trends ). 70% of marketers are using psychographic attributes of audiences to inform their content planning, compared to 55% using demographics and 41% using geography. 2018 Content Planning Report ). 2018 Content Planning Report ). Unbounce ).

Stats 40

Stats Planning Content Marketing Content 40

Content Marketing Institute

OCTOBER 10, 2018

How content marketers reach those audiences, where they’re investing to do it, and what they’re most concerned about are a few of the new findings presented in CMI and MarketingProfs’ ninth annual B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America report , sponsored by Conductor. cmicontent Click To Tweet.

Research 110

Research B2B Marketing Marketing Budget Creation Content Marketing 110

Golden Spiral

DECEMBER 3, 2021

Note age group (and other demographic data if you wish) for each contact. Analyze the data comparing job titles and, if desired, other demographic information. Stay on top of the social media trends and conduct this research on an annual basis to make sure you don’t miss opportunities. Updated from November 6, 2018.

Social Media 62

Social Media Paid Search Agency Paid Social Agency Social Marketing 62

Hinge Marketing

APRIL 23, 2018

Download The 2018 High Growth Study Executive Summary. Let’s review some of the trends driving those changes. Marketing Automation Trends. As Figure 1 shows, it is reasonable to expect that trend to continue. And this trend is only likely to get worse as more advanced features are added in the coming years.

Marketing Automation Services 72

Marketing Automation Services Enterprise Management Work Management Marketing Management 72

Single Grain

JANUARY 31, 2020

Find countries or regions that are more profitable in terms of advertising costs with the CPC map and modify your ad campaigns accordingly to benchmark your numbers, plan your marketing campaigns and estimate ROI. Related Content: 10 PPC Trends You Can’t Ignore in 2020. See ads displayed for certain keywords in Google.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Content Standard

MARCH 13, 2019

In fact, the latest Technology Content Marketing 2019: Benchmarks, Budgets, and Trends report from the Content Marketing Institute found that 65% of technology content marketers report their organization has increased their use of social media for content marketing purposes. Don’t Take Yourself so Seriously.

Social Media 40

Social Media Work Management Marketing Management Budget Programs 40

Sprout Social

OCTOBER 26, 2021

Your target demographic on each network can vary greatly. Verizon is one of many companies joining a growing trend on Facebook. While Inside Zappos is still active on Twitter and Facebook , the YouTube channel eventually migrated back to Zappos’ main YouTube account, and Inside Zappos’ last Instagram post was in 2018.

Resource Management 113

Resource Management Work Management Social Media Peer-to-peer 113

Directive Agency

SEPTEMBER 29, 2017

That also means benchmarking this data against the competition is useless, too. A third of marketers cite “personalization” as the single most important trend. One study says that could account for around $18 billion dollars by 2018, accounting for up to 50% of all digital ad sales. Image Source ). Personalization.

CTR 40

CTR Cost per Lead Lead Ranking CPC 40

Contently

APRIL 24, 2019

According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. After a year, though, you should have real benchmarks to analyze.

Budget Programs 136

Budget Programs Top of Funnel Ad Building Content 136