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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

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APRIL 4, 2018

The Top 10 B2B Marketing Metrics to Measure in 2018. . 4: Cost-Per-Lead (CPL). . CPL thresholds will vary quite a bit based on the product and industry. It’s important to establish a benchmark. The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . Pipeline Trend by Month.

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