Bound360

NOVEMBER 16, 2017

Will your budget and goals stay the same from 2017 to 2018? Compare each metric to both your 2017 goals and industry benchmarks. Of course, this number is always just the beginning of the story. Look at the average amount your customers spend with you, but evaluate the trends of these lines over time. Didn’t think so.

Planning 45

Planning Marketing Plans Budget Programs Account Based Marketing 45

Content Marketing Institute

JULY 19, 2018

A little over halfway through 2018, you may be looking for insights on how to maximize your content marketing efforts. Take stock of what CMI’s annual research with MarketingProfs revealed about the state of B2B content marketing in 2018 – and what you can do to focus your efforts for the best return. Click To Tweet.

Research 107

Research Planning Content Marketing Peer-to-peer 107

Tomorrow People

MARCH 6, 2018

Of course, if you insist on your email newsletter being set in 22-point Payrus at maximum weight, you’ll politely be shown the door. Download: Content Marketing in the UK 2018: Benchmarks, budgets, and trends. Next up: it’s time to reveal the secrets of content promotion. Great creative design is content’s best friend.

Paid Search Agency 235

Paid Search Agency Advertising Agencies Ad Agencies Design 235

Litmus

JULY 8, 2019

Over the course of the past year, we’ve analyzed over 10 billion—yes, that’s billion with a “B”— email opens tracked with Litmus Email Analytics to see where subscribers read emails. Ranking compared to April 2018. in Q2 2018). in Q2 2018). in Q2 2018). in Q2 2018). in Q2 2018). in Q2 2018).

Email Marketing 92

Email Marketing Peer-to-peer Mobile Marketing Lead Scoring 92

Content Marketing Institute

DECEMBER 12, 2018

Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. We don’t yet know where those increases will be spent, of course. Content Marketing World 2018 had more B2C attendees than in any prior year. 66% of U.S.

Research 90

Research Top of Funnel Content Marketing Budget Programs 90

Content Marketing Institute

DECEMBER 6, 2017

You can read the full results in B2C Content Marketing 2018: Benchmarks, Budgets, and Trends—North America , produced by CMI and MarketingProfs.). Of course, those results could mean B2C content marketing efforts truly are getting lean and mean – prioritizing the content activities that matter most for their organizations.

Research 110

Research Content Marketing Marketing Budget Creation Planning 110

Content Marketing Institute

JANUARY 16, 2018

data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People. If you’re looking for new ideas to keep your strategy fresh, check out Is Your Marketing Ready for 2018 ? Click To Tweet.

Research 100

Research Content Marketing Paid Search Agency Marketing Budget Creation 100

Hubspot

FEBRUARY 6, 2019

Because successful inbound marketers thrive when they master content marketing and, of course, blogging is an all-important cornerstone for most strategies. As trends emerge, the story continues to get more intriguing with each passing year. The mission was -- and still is -- to track how business blogging evolves.

Blogger 68

Blogger Correlation Business Comparison 68

Bannerflow

NOVEMBER 22, 2022

Of course, it’s a big leap from creating your display ads to achieving those all-important click-through rates and conversions. This is why combining a display ad’s CTR with impressions gives you a clearer picture of your banner ad’s performance and how to benchmark this. Industry-specific CTR trends in 2022.

Display 52

Display Advertisements Advertising CTR 52

DivvyHQ

JANUARY 15, 2018

Everywhere you look are lists of 2018 business and marketing predictions. What will be the biggest marketing trends? And, of course it’s a good thing to keep informed about changes in the industry. However, we have 3 good reasons to treat 2018 predictions with a healthy dose of skepticism. The most obvious reason?

Planning 40

Planning Marketing & Strategy Advertising Benchmark Paid Search Agency 40

The Mx Group

SEPTEMBER 11, 2018

According to the Content Marketing Institute’s 2018 Benchmarks, Budgets, and Trends—North America report, 89% of the most successful marketers work at organizations that are extremely / very committed to content marketing, and 92% of successful marketers agree that the organization they work for is focused on building audiences. (

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

SnapApp

APRIL 4, 2018

The Top 10 B2B Marketing Metrics to Measure in 2018. . It’s important to establish a benchmark. Pipeline Trend by Month. Of course you want to measure conversion at all steps through the pipeline, but for marketing it can't just be "what's the cost per lead?" We have included each of their responses below. Adam Honig.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

KoMarketing Associates

OCTOBER 17, 2017

According to the “B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America” report, 71 percent of today’s B2B marketers leverage ebooks/white papers for content marketing purposes. And of course, don’t forget to do keyword research and create an SEO-friendly title.

Paper 120

Paper Promotion B2B Marketing Top of Funnel 120

Content Marketing Institute

MAY 22, 2018

Of course, performance should never be left to chance. To lead you along the right path, the CMI team created a new e-book: Craft Your Brand Adventure: The 2018 Guide to Essential Content Marketing Tactics. Download the Craft Your Brand Adventure: The 2018 Guide to Essential Content Marketing Tactics today.

Content Marketing 103

Content Marketing Microsite Planning Paid Search Agency 103

KEO Marketing

OCTOBER 10, 2017

Of course, there is always a need for adjustments based on market conditions, resource constraints, or other factors, but it will give you a solid benchmark form which to make these decisions. It sets the stage for marketing to perform as planned, and to report on metrics on a regular basis throughout the year.

Marketing Budget Creation 59

Marketing Budget Creation Marketing Budget Budget Programs Planning 59

Engagio

JANUARY 7, 2019

These trailblazers offer their predictions of trends in the B2B marketing world for 2019. And, if you want another trip back to the future, read part 1 and part 2 of our expert predictions from 2018. – – –. While the promise of AI-fueled intent was touted in 2018, 2019 will be the year marketers actually put it to good use!

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

DivvyHQ

DECEMBER 12, 2018

The trouble, of course, is that content marketing’s true impact is not always readily apparent. As organizations chart their courses for the new year, we’re here to help. Just as its methods and strategies are subtle and circuitous, so too are its results. 4 Indisputable Reasons to Increase Content Marketing Budget in 2019.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Paid Search Agency Content Marketing 56

Content4Demand

FEBRUARY 1, 2019

In the 2018 Content Preferences Study, 25% of buyers said they spend 5 to 10 minutes interacting with assessments, but 22% said they spend 5 minutes or less on such assets. Allow buyers to benchmark against their peers. Of course, there’s no point creating a quiz or assessment if you can’t get your buyers to engage with it!

Lead Scoring 40

Lead Scoring Lead Ranking Peer-to-peer Aggregators 40

Tomorrow People

FEBRUARY 2, 2018

Listen : Assess current marketplace activity, get to know the communications channels, industry trends, personas and challenges specific to your sector. Verticals : Discuss and identify the key verticals in which the campaign will run and deep dive into the challenges and trends within those verticals. No detail is too small.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

Content Standard

SEPTEMBER 14, 2018

Of course, not every marketer has precisely the same goals. According to the Content Marketing Institute’s 2018 Benchmarks, Budgets, and Trends report for North America, only 35 percent of marketers currently measure their marketing ROI. As the saying goes, you can’t manage what you can’t measure.

ROI 86

ROI Content Marketing Budget Programs Work Management 86

Hinge Marketing

OCTOBER 16, 2017

Download the Marketing Budget Benchmark Study: Executive Summary. And of course, the conference needs to be target audience, they need to be in front of your target audience not just some random business people in the community. Where are high growth firms spending more than no growth firms?” It’s a good place.

Marketing Budget Creation 59

Marketing Budget Creation Marketing Budget Advertising Agencies Video Marketing 59

Tomorrow People

FEBRUARY 2, 2018

Listen : Assess current marketplace activity, get to know the communications channels, industry trends, personas and challenges specific to your sector. Verticals : Discuss and identify the key verticals in which the campaign will run and deep dive into the challenges and trends within those verticals. No detail is too small.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

Webbiquity

JANUARY 1, 2019

Today we all start the adventure anew, another year of family, friendships, experience, and of course (for readers of this blog)—digital marketing. But before launching into new ideas, campaigns, strategies, and tactics for 2019, here’s a quick look back at the top 10 most-read posts on the Webbiquity blog in 2018.

Work Management 209

Work Management Marketing Management Screencast Stats 209

KoMarketing Associates

JANUARY 18, 2018

As 2018 unfolds, B2B marketing teams will be challenged to evolve, to measure, to execute, and meet (or exceed) the expectations of both their customers and their supervisors. Consider dedicating budget to producing this type of influential content in 2018. Content Marketing. Content Personalization. Customer Acquisition and Retention.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

B2B Marketing Directions

OCTOBER 28, 2018

The B2B Content Marketing 2019: Benchmarks, Budgets, and Trends-North America report presents findings from 771 North American respondents who indicated their company primarily sells to other businesses. CMI and MarketingProfs made a fairly significant change to their methodology for this survey.

Trust Marketing 40

Trust Marketing Vendors Case Studies Customer Surveys 40

SnapApp

APRIL 2, 2019

To wit: 30% of the marketers in DemandGen’s 2018 Benchmark Survey said “pipeline influenced” is the primary metric used to measure their performance. Historically, of course, marketing and sales alignment hasn’t always been the easiest hurdle to overcome. It’s tied to their paychecks and bonuses. To contribute to revenue.

Demand Generation Agencies 75

Demand Generation Agencies Demand Generation Top of Funnel Demand 75

DivvyHQ

MAY 2, 2018

In the 2018 Content Marketing Benchmarks, Budgets, and Trends Report compiled by CMI and MarketingProfs, only 8% of respondents rated the project management flow in their content creation process as “Excellent,” and only 28% dubbed theirs “Very Good.”

Planning 49

Planning Marketing & Strategy Content Budget Programs 49

Moz

MAY 17, 2020

These are the typical estimations coming from CTR benchmark studies. In October 2018, a new insight gave me the chance to rewire my SEO thought process. Let's fast-forward to 2018: I discovered that Google had changed gears. During 2018 and 2019, I ran two successful SEO sprints for their DriveSafe campaign. Twenty-five?

Case Studies 73

Case Studies Case Study Studies SEO 73

Marketing Insider Group

MARCH 18, 2020

Then cultivate the growth in your employees and your brand that you want to see by staying on top of your benchmarks, improving your program as needed, and staying open to taking your employees to the next level. In the year 2018 and beyond, employees can and should play an increasing role in this effort to build their company’s brand.

Effectiveness 234

Effectiveness Peer-to-peer Guidelines Thought Leadership 234

DivvyHQ

NOVEMBER 26, 2018

The 2018 Benchmarking, Budgets, and Trends Report from Content Marketing Institute and MarketingProfs reveals that 77% of the most successful B2B marketers use them, compared to 36% of the least successful. Then, bank content concepts that answer those questions.

Planning 56

Planning Content Marketing Budget Programs Content 56

KoMarketing Associates

DECEMBER 20, 2018

It’s pretty unbelievable that 2018 is drawing to a close. Keeping on top of the trends and innovation in and around our industry is one of the most important tasks we can do for our clients and selves professionally. Ad Stage’s Paid Media Benchmark Reports. Google gave a lot to talk about during 2018.

Paid Content 121

Paid Content Top of Funnel Doubleclick Ideal Customer Profiles 121

ClearVoice

MAY 15, 2020

All this meaning, of course, that having a sound video marketing strategy is more essential now than ever. Also, according to this VidYard benchmark report , 73 percent of business videos in 2018 were less than 2 minutes long. And most with the sound off.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Valasys

SEPTEMBER 21, 2021

All these campaigns have proved to be the benchmark in their respective sectors and have also taken care of the privacy policy of the stakeholders and the target audience to inspire other brands to prepare similar posts. Their #PlayWithPringles campaign is a rare example of taking existing trends into account and building off of them.

Social Media 52

Social Media Examples Campaigns Media 52

Hinge Marketing

AUGUST 23, 2017

Recognize emerging trends in the marketplace. Benchmark your business against competitors in your industry. If you conduct interviews yourself, people may be reluctant to be critical of your business — precisely the stuff you need to know if you want to make course corrections to your marketing or operations. Three reasons.

Research 94

Research B2B Marketing Sample Planning 94

DivvyHQ

JUNE 5, 2018

Letterman was inquiring, of course, about that fundamental element of hip-hop that separates the great from the good — that virtually indefinable quality of producing a smooth, cohesive vocal delivery capable of making a listener’s head nod. “What is the flow?”. This represents an epidemic issue in the marketing world: half-measures.

Work Management 40

Work Management Marketing Management Press Marketing Automation Services 40

Atomic Reach

NOVEMBER 21, 2018

For example in web copy, ads, email subject lines , and of course, social media posts. Dominique Jackson at Sprout Social says, “Analyzing the context and larger trends around those conversations through social listening can give you valuable insight to better speak to and serve your target audience.”. October 31, 2018.

Brand Identity 45

Brand Identity Branding B2B Thought Leadership B2B 45

Valasys

MAY 13, 2020

May 4th being the International Star Wars Day , the rolling of Google’s May 2020 core update on the day was followed by the phrases such as “ May the Force – or Fourth – be With You ”, and the good rankings, of course! Search Metrics. He also added that this update is less-focused on typical E.A.T Technology.

SERP 49

SERP Lead Scoring Lead Ranking Business 49