benchmark 
Biznology
APRIL 6, 2018
If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. The post Business video trends worth noting in 2018 appeared first on Biznology. Source: Vidyard. Like this post?
Circle Studio
OCTOBER 26, 2017
Content Marketing Institute and MarketingProfs recently released their B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends—North America research. This further highlights that content marketing is no longer simply a trend or a “shiny new object,” but rather it’s become a core competency of B2B marketing teams.
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DivvyHQ
NOVEMBER 19, 2018
Anyone who works in content marketing knows the trends can change faster than the seasons. This was made clear again in the latest benchmarking research from CMI , which found huge gaps between the most successful and least successful teams based on proficiency with content marketing tech. We’ve got you covered.
Content Marketing Institute
SEPTEMBER 14, 2018
Tracking via influencer marketing is notoriously difficult because there is no such thing as a linear consumer journey in 2018. Correlated sales lift. At times, correlated sales lift is the only realistic measure based on budget or limitations of the sales channel. Click To Tweet. That does not, however, mean you shouldn’t try.
Hubspot
FEBRUARY 6, 2019
After establishing some essential benchmarks regarding how bloggers create, format, and measure their posts in years one and two of the study, Orbit Media began probing the 1000+ bloggers that participated in the survey to learn which tactics contributed most to achieving their desired results.
Content Standard
DECEMBER 17, 2018
” According to the Content Marketing Institute’s 2018 Benchmarks, Budgets, and Trends—North America report, having a documented content strategy is positively correlated with success: 59 percent of the most successful marketers have a documented content strategy in place, whereas only 15 percent of the least successful marketers do.
KEO Marketing
OCTOBER 2, 2017
There are many new trends and technology innovations in the digital marketing space and you should consider them carefully before building a digital marketing budget for 2018. Measure your digital marketing budget against benchmarks to be sure you are not underfunding or overcommitting.
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