Bound360

OCTOBER 3, 2018

12% conversion rate on e-newsletter sign up. Conversion rate is calculated by dividing the total number of non-targeted visitors on site who sign up for an e-newsletter by the total number of non-targeted site visitors. 42% conversion rate on e-newsletter sign up. 2018 trends in content and personalization.

Newsletter 40

Newsletter Advertising Agencies Paid Search Agency Conversion Rate 40

DivvyHQ

DECEMBER 12, 2018

The latest Content Marketing Trends report from CMI and MarketingProfs shows 78% of B2C respondents rating their content marketing approach as extremely successful, very successful, or moderately successful. As organizations chart their courses for the new year, we’re here to help. Content Marketing Works. It just does.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Paid Search Agency Content Marketing 56

Hubspot

OCTOBER 2, 2019

In 2018, the average sales professional tenure was reported to be 1.5 Furthermore, the average sales professional turnover rate is 35% — a dramatic number compared to the average turnover rate of all industries, which is just 13%. Helps predict future sales trends. This data can be helpful for benchmarking.

Work Management 83

Work Management Marketing Management Training Allocation 83

Valasys

JULY 24, 2019

Facebook changed its algorithm in January 2018, transforming the ways B2B marketers originally used to reach, engage with & grow their audiences. The marketers can architect impactful Facebook advertising campaigns keeping the following trends in mind: 1. of the businesses used Facebook. Source: outbrain.com). while HAHA 34.1%).

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45

Vidyard

MARCH 23, 2021

Video in Business Benchmark Report Know where you stand, so you can stand out. Video in Business Benchmark Report Know where you stand, so you can stand out. According to our annual benchmark data , as company size increases, so does the use of external resources for video content creation. An example of a S.M.A.R.T.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Valasys

SEPTEMBER 4, 2019

54% of social browsers use social media to research products (Source: GlobalWebIndex, 2018) & 74% of the customers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends & families (Source: Forbes, 2018). Keeping abreast with industry standards always helps.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

DealSignal

MAY 3, 2018

The ripple effect of bad/missing data: “Most companies’ CRMs and marketing automation systems are missing 80% of their total audience, and the data they do have is up to 50% wrong because data decays at an alarming rate.” We’ve benchmarked data decay ourselves.

Ideal Customer Profiles 40

Ideal Customer Profiles Enterprise Management Work Management Account Based Marketing 40

SnapApp

MAY 22, 2018

Take a look at the hard numbers around trends for demand gen in 2018 and find out what you need to be thinking about in the months ahead. 2018 Demand Gen Benchmark Survey ). . 2018 Demand Gen Benchmark Survey ). . 2018 Demand Gen Benchmark Survey ). . 2018 Demand Gen Benchmark Survey ). .

Demand 80

Demand Stats Top of Funnel Cost per Lead 80

SnapApp

MAY 25, 2018

Take a look at the hard numbers around trends for demand gen in 2018 and find out what you need to be thinking about in the months ahead. 2018 Demand Gen Benchmark Survey ). 2018 Demand Gen Benchmark Survey ). 2018 Demand Gen Benchmark Survey ). 2018 Demand Gen Benchmark Survey ).

Stats 74

Stats Demand Top of Funnel Cost per Lead 74

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

ConvertKit

MARCH 19, 2021

Ideally, this all evens out over time into a general upward trend—but it’s hard to tell where you’re at when you’re busy holding onto your seat. Jared Newman left a decade-long career as a freelance journalist to launch a paid newsletters in 2018. It helps to look at benchmarks across a few key categories. Jared Newman.

Newsletter 120

Newsletter Advertising Benchmark Open Rate Click Rate 120

Zoominfo

JULY 10, 2018

In its simplest form, this process involves systematically extracting inferences from data sets to uncover trends and create opportunities that expand marketing effectiveness. Data-Driven Marketing in 2018. In 2018, data-driven marketing is no longer just a buzzword– but rather, a must-have for B2B marketing success.

Work Management 153

Work Management Marketing Management Planning Buyer Personas 153

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Terminus

DECEMBER 15, 2017

At the time, we were running a high-volume, low-conversion model, it just wasn’t going to be sustainable for our business. Through these fearless conversations, marketing understands what they need to deliver for sales to be successful. We knew what our benchmarks were, and we knew what our goals were. Our efficiency was up.

Account Based Marketing 22

Account Based Marketing Ideal Customer Profiles Lead Ranking Paid Search Agency 22

Martech

JANUARY 13, 2022

The company was founded in 2006, but was purchased in 2018 by software juggernaut Adobe for $4.7 Marketo Engage’s ROI reports include multi-touch attribution and aggregate impact of marketing on the revenue cycle over time, including conversion rates plus flow and velocity through the funnel.

Marketo 115

Marketo Marketing Automation Services Enterprise Management Marketing Management 115

DivvyHQ

SEPTEMBER 25, 2018

B2C Content Marketing 2018 Benchmarks, Budgets, and Trends ). 2018 Content Planning Report ). B2C / B2B Content Marketing 2018 Benchmarks, Budgets and Trends ). Including video on a landing page can increase your conversion rate by 80%. 2018 Content Planning Report ). Unbounce ).

Stats 40

Stats Planning Content Marketing Content 40

SmartBug Media

MARCH 25, 2019

HubSpot blog subscribers are delivered a “daily dose of inbound” that keeps them at the forefront of inbound marketing trends and best practices. Must-read articles: Best of Copyblogger: 2018 Edition. Must-read articles: 6 Trending Colors to Use in 2019. The 25 Best Ads of 2018. 5 Strategies for Digital Marketers in 2019.

Paid Content 96

Paid Content Inbound Marketing Resources B2B Marketing 96

Tomorrow People

FEBRUARY 13, 2018

Remember, overall conversion rate is a function of lots of stage conversion rates, at each level of the sales funnel. Now you can talk the talk of agency lingo, join the industry conversations and learn how to do content marketing from the best in the business.

Top of Funnel 168

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 168

Tomorrow People

MARCH 20, 2018

We find Workfront unusually good at keeping numbers in check — from our own cost and resource plans to your campaign’s conversion rates. Download Content Marketing in the UK 2018: Benchmarks, budgets, and trends. Look at how Workfront can help. Always keep an eye on the numbers.

Paid Search Agency 168

Paid Search Agency Digital Asset Management Work Management Advertising Agencies 168

Single Grain

JANUARY 31, 2020

Find countries or regions that are more profitable in terms of advertising costs with the CPC map and modify your ad campaigns accordingly to benchmark your numbers, plan your marketing campaigns and estimate ROI. Related Content: 10 PPC Trends You Can’t Ignore in 2020. See ads displayed for certain keywords in Google.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Sprout Social

DECEMBER 14, 2018

Whereas short-term reports are skewed by anomalies (think: random high and low-engagement days), quarterly reports convey long-term trends. What’s the industry standard conversion rate for Facebook ads? — Adweek (@Adweek) November 13, 2018. Are you and your competitors growing at the same rate?

Social Media 88

Social Media Template Media Ad Frequency 88

Webbiquity

APRIL 25, 2019

To keep your business growing and competitive in the cutthroat world of online marketing, it’s vital to keep up to date with the changing benchmarks and trends presented in this infographic by Serpwatch that can help you plan a successful digital strategy. The average search conversion rate for Google Ads is 3.48%.

Paid Content 252

Paid Content Advertising Benchmark Paid Search Agency Work Management 252

Single Grain

SEPTEMBER 30, 2020

You can then monetize this data via value-added solutions like benchmarking or marketing reports. Related Content: 3 Steps to Increase SaaS Conversion Rates with Customer Education. HotSchedules is an end-to-end restaurant management SaaS company that generated over $100 million in revenue in 2018.

Verticals 128

Verticals Enterprise Management Work Management Marketing Management 128

Hubspot

AUGUST 9, 2018

Graduate marketing programs study consumer behavior, changes in the domestic and international marketplace, and growing digital trends. This article from USA Today compiles a list of the top 10 cities for marketing jobs based on open listings and salary trends. Problem-solving. Do some companies offer better marketing jobs than others?

Paid Content 92

Paid Content Marketing Budget Creation Work Management Planning 92

Marketing Insider Group

DECEMBER 8, 2020

Unbounce’s gated content stats reveal more campaigns with conversion rates that fall between 19-45%. If yours falls into this category, it’s time to rethink your lead conversion strategy. Marketing Experiments found that multiple offers in one page can decrease conversion rates by up to 266%. Analyze constantly!

Lead Ranking 356

Lead Ranking Lead Generation Paid Content Lead Scoring 356

EveryoneSocial

FEBRUARY 26, 2018

In order to get the most out of your program, you need a platform that is always improving to support whatever the latest trends are. Take a look at this employee advocacy trends piece I wrote for more on that. 84% of B2B decision makers begin their buying process with a referral (Source: Sales Benchmark Index ).

Paid Content 76

Paid Content Work Management Marketing Management Paid Search Agency 76

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Higher conversion rates. Organizations who use content marketing see 6 times higher conversion rates. At its core, it’s a tool businesses can use for growth. Leaner budget.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

SnapApp

JUNE 2, 2017

Marketing teams adopting an interactive content strategy are seeing higher conversion rates , increased engagement, better quality leads , and a huge impact on ROI. . A recent survey from Demand Gen Report found that 88% of B2B marketers said at least 10-30% of their content would be interactive by 2018. . So what’s the catch?

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

TrustRadius Marketing

NOVEMBER 2, 2022

With any time, anywhere access process payroll, and gain insights into pay and earnings trends. Define job requisitions with confidence using industry and geographic Compensation Benchmarks. Supervisor Analytics – Trend analysis and metrics on sites, endpoints, and call queues. To support data-driven decision-making.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

With any time, anywhere access process payroll, and gain insights into pay and earnings trends. Define job requisitions with confidence using industry and geographic Compensation Benchmarks. Supervisor Analytics – Trend analysis and metrics on sites, endpoints, and call queues. To support data-driven decision-making.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

With any time, anywhere access process payroll, and gain insights into pay and earnings trends. Define job requisitions with confidence using industry and geographic Compensation Benchmarks. Supervisor Analytics – Trend analysis and metrics on sites, endpoints, and call queues. To support data-driven decision-making.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52