Content Marketing Institute

NOVEMBER 7, 2018

According to our new research, Manufacturing Content Marketing 2019: Benchmarks, Budgets, and Trends sponsored by IEEE GlobalSpec, only half of manufacturing marketers always or frequently prioritize their audience’s informational needs over their sales/promotional message while creating content. Click To Tweet.

Research 92

Research Content Marketing Work Management Paid Search Agency 92

Bound360

NOVEMBER 6, 2018

Business management consultant Peter Drucker is often attributed with the saying “you can’t manage what you can’t measure.” If you would like to download the Free Guide: State of Personalization 2018 Report from which we pulled these metrics, click here. 2018 State of Personalization for Destination Marketers.

Peer-to-peer 40

Peer-to-peer Aggregators Click Rate Case Study 40

SnapApp

APRIL 4, 2018

The Top 10 B2B Marketing Metrics to Measure in 2018. . It’s important to establish a benchmark. Pipeline Trend by Month. Ron Sela Consulting | Digital Marketing Consultant. . . We just looked at the top 10 most important B2B marketing and sales metrics you should be measuring in 2018. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Engagio

JANUARY 7, 2019

These trailblazers offer their predictions of trends in the B2B marketing world for 2019. And, if you want another trip back to the future, read part 1 and part 2 of our expert predictions from 2018. – – –. While the promise of AI-fueled intent was touted in 2018, 2019 will be the year marketers actually put it to good use!

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

Content4Demand

FEBRUARY 1, 2019

In the 2018 Content Preferences Study, 25% of buyers said they spend 5 to 10 minutes interacting with assessments, but 22% said they spend 5 minutes or less on such assets. Allow buyers to benchmark against their peers. Try to package quizzes and assessments with related content on a specific trend or topic.

Lead Scoring 40

Lead Scoring Lead Ranking Peer-to-peer Aggregators 40

Hinge Marketing

OCTOBER 16, 2017

Download the Marketing Budget Benchmark Study: Executive Summary. Outside consultancy, and agencies, and freelancers. What we’re finding is more and more…there’s a trend to high growth accounting firms leveraging their limited resources by outsourcing some of these with freelance writers, with specialized agencies.

Marketing Budget Creation 59

Marketing Budget Creation Marketing Budget Advertising Agencies Video Marketing 59

DivvyHQ

DECEMBER 12, 2018

The latest Content Marketing Trends report from CMI and MarketingProfs shows 78% of B2C respondents rating their content marketing approach as extremely successful, very successful, or moderately successful. As organizations chart their courses for the new year, we’re here to help. Content Marketing Works. It just does.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Paid Search Agency Content Marketing 56

Content Standard

OCTOBER 9, 2018

According to the Content Marketing Institute’s 2018 Benchmarks, Budgets, and Trend s report for North America, organizations tend to increase their content marketing budget as their content marketing maturity grows. Consult your audience. Future-proof your content.

ROI 79

ROI Enterprise Management Content Marketing Marketing Budget Creation 79

Litmus

OCTOBER 3, 2018

That is definitely the case with their email marketing operations, according to the responses of more than 240 nonprofits who took Litmus’ 2018 State of Email Survey. Source: Litmus’ 2018 State of Email Survey of nearly 3,000 marketing professionals worldwide, including 241 nonprofits, between Dec. Tweet this infographic?.

Process 61

Process Budget Programs Broadcasting CAN-SPAM 61

The Lead Agency

MAY 19, 2019

According to the Content Marketing Institute’s 2018 report, 91% of B2B marketers are using content marketing to reach their customers. In order to do this, you have to stay on top of the content marketing trends that are impacting your business and your audience.

Top of Funnel 89

Top of Funnel B2B Marketing Marketing Strategy Marketing & Strategy 89

Vidyard

MARCH 23, 2021

Video in Business Benchmark Report Know where you stand, so you can stand out. Video in Business Benchmark Report Know where you stand, so you can stand out. According to our annual benchmark data , as company size increases, so does the use of external resources for video content creation. An example of a S.M.A.R.T.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

KoMarketing Associates

JANUARY 18, 2018

As 2018 unfolds, B2B marketing teams will be challenged to evolve, to measure, to execute, and meet (or exceed) the expectations of both their customers and their supervisors. Consider dedicating budget to producing this type of influential content in 2018. Content Marketing. Content Personalization. Customer Experience.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

DivvyHQ

MAY 2, 2018

In the 2018 Content Marketing Benchmarks, Budgets, and Trends Report compiled by CMI and MarketingProfs, only 8% of respondents rated the project management flow in their content creation process as “Excellent,” and only 28% dubbed theirs “Very Good.” Measuring Effectiveness. Creating and Adhering to a Schedule.

Planning 49

Planning Marketing & Strategy Content Budget Programs 49

Marketing Insider Group

MARCH 18, 2020

Then cultivate the growth in your employees and your brand that you want to see by staying on top of your benchmarks, improving your program as needed, and staying open to taking your employees to the next level. In the year 2018 and beyond, employees can and should play an increasing role in this effort to build their company’s brand.

Effectiveness 234

Effectiveness Peer-to-peer Guidelines Thought Leadership 234

Valasys

NOVEMBER 16, 2022

At this time, it is acceptable to seek advice from a third-party consultant. . The tracking of these indicators performs benchmarking to determine whether the amount of resources is adequate or excessive and alerts you to costs and needs in real time. . Founded in 2018 . FinOps introduction to the team .

Enterprise Management 40

Enterprise Management Work Management Budget Programs Allocation 40

The ROI Guy

FEBRUARY 20, 2019

It may currently be the road less traveled, but given evolving B2B buying trends and the undeniable success of our customers, we believe true sales success can only be achieved when sellers evolve from “pitch” to “purpose”. You’re going to look like a hero. Which of these scenarios do you think is more likely to result in a sales win?

Training 40

Training Case Studies Validation B2B Sales 40

Contently

DECEMBER 5, 2019

The first part compares finance against other industries and highlights content benchmarks. The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Report Methodology. Key Findings.

Advertising Benchmark 130

Advertising Benchmark Marketing Budget Work Management Marketing Management 130

Customer Experience Matrix

JUNE 17, 2019

It changed direction in March 2018 with news that its Experience Platform would create persistent profiles. What benchmarks should these CDP products be measured against? Other potential acquirers include ad agency holding groups and consultancies who want to bulk up their data management capabilities.

Enterprise Management 209

Enterprise Management Work Management Marketing Management Marketing Automation Services 209

Vidyard

DECEMBER 17, 2020

Get the latest benchmarks and trends for virtual selling. Sales team that use video get a 16% bump in email open rates ( SalesLoft, 2018 ). Sales teams that use video get a 26% increase in replies ( SalesLoft, 2018 ). 75% of worldwide video viewing is mobile ( eMarketer, 2018 ). The State of Video Report.

Statistics 157

Statistics Video Marketing Planning Business 157

Engagio

AUGUST 6, 2019

We reviewed several benchmark reports on the state of ABM, and while the numbers differ slightly in each depending on the phraseology of the questions, the trends are clear. ITSMA’s 2018 ABM Benchmark Study finds that 52% of companies have had ABM in place for a year or less. Where is it going? So, Is ABM Working?

Account Based Marketing 75

Account Based Marketing Top of Funnel Allocation Lead Ranking 75

Martech

JANUARY 13, 2022

The company was founded in 2006, but was purchased in 2018 by software juggernaut Adobe for $4.7 Executive dashboards also feature revenue cycle analytics identifying real-time metrics and trends. In addition to software, professional services packages are available for implementation and consulting services.

Marketo 118

Marketo Marketing Automation Services Enterprise Management Marketing Management 118

Vidyard

MARCH 23, 2021

TikTok Video Statistics Video in Business Benchmark Report Know where you stand, so you can stand out. more often than deals that are closed/lost ( Zoom/Chorus, 2019 ) The use of video in customer and sales conversations, as well as prospecting, increased by 93% since 2019 ( Vidyard, 2021 ) Source: Vidyard 2021 Video Benchmark Report.

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 271

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 271

Content Marketing Institute

NOVEMBER 26, 2018

A BuzzSumo study, Content Trends 2018 , confirms it; in a review of 100 million articles published in 2017, the company found social sharing was half what it was three years earlier. Consulting and technology companies have been doing it for decades. Traditional benchmarking surveys. 8 Things to Consider.

Research 93

Research Lead Ranking Marketing Budget Creation Marketing Budget 93

Content Marketing Institute

OCTOBER 10, 2018

How content marketers reach those audiences, where they’re investing to do it, and what they’re most concerned about are a few of the new findings presented in CMI and MarketingProfs’ ninth annual B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America report , sponsored by Conductor. cmicontent Click To Tweet.

Research 110

Research B2B Marketing Marketing Budget Creation Content Marketing 110

Single Grain

JANUARY 31, 2020

Get A Free Consultation. Find countries or regions that are more profitable in terms of advertising costs with the CPC map and modify your ad campaigns accordingly to benchmark your numbers, plan your marketing campaigns and estimate ROI. Related Content: 10 PPC Trends You Can’t Ignore in 2020. Get A Free Consultation.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Outgrow

NOVEMBER 4, 2022

Benchmarking your marketing strategy. Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit. . Investing in immeasurable marketing tactics.

Top of Funnel 52

Top of Funnel Efficiency Sales Management Demand 52

SmartBug Media

MARCH 25, 2019

HubSpot blog subscribers are delivered a “daily dose of inbound” that keeps them at the forefront of inbound marketing trends and best practices. Must-read articles: Best of Copyblogger: 2018 Edition. Must-read articles: 6 Trending Colors to Use in 2019. The 25 Best Ads of 2018. 5 Strategies for Digital Marketers in 2019.

Paid Content 96

Paid Content Inbound Marketing Resources B2B Marketing 96

Single Grain

SEPTEMBER 30, 2020

Book My Free SaaS Marketing Consultation. Book My Free SaaS Marketing Consultation. You can then monetize this data via value-added solutions like benchmarking or marketing reports. Book My Free SaaS Marketing Consultation. Book My Free SaaS Marketing Consultation. Top Vertical SaaS Companies.

Verticals 128

Verticals Enterprise Management Work Management Marketing Management 128

Hinge Marketing

APRIL 23, 2018

Download The 2018 High Growth Study Executive Summary. Let’s review some of the trends driving those changes. Marketing Automation Trends. As Figure 1 shows, it is reasonable to expect that trend to continue. And this trend is only likely to get worse as more advanced features are added in the coming years.

Marketing Automation Services 72

Marketing Automation Services Enterprise Management Work Management Marketing Management 72

LeadsRX

MARCH 23, 2022

And so one of the things we’re doing, I have a team called the Cumulus Media | Westwood One Audio Active Group®, and we’re like a consultancy for brands and marketers, is we do a lot of creative testing for brands. Each ad is benchmarked against category averages. Podcasting on the other hand is going absolutely through the roof.

Paid Search Agency 88

Paid Search Agency Advertising Agencies Media Advertising Funnels 88

Tomorrow People

FEBRUARY 13, 2018

This is copy to go in for the sale and engage a lead in one-on-one dialogue offering discounts, consultations or other services. Download: Content Marketing in the UK 2018: Benchmarks, budgets, and trends. The objective of MOFU content is to educate leads that are not yet fully qualified. you name it.

Top of Funnel 168

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 168

Content Marketing Institute

APRIL 25, 2018

This next idea comes from Hailley Griffis at Buffer, which recently published The State of Remote Work in 2018. Or, check out how Brody Dorland of DivvyHQ incorporates quotes into its research, Content Planning Challenges, Trends & Opportunities. Catch Michele’s session at Content Marketing World 2018. Over to you.

Research 98

Research Planning Marketing Analytics Tools Stats 98

Heinz Marketing

APRIL 4, 2018

By Rebecca Smith , Senior Marketing Consultant at Heinz Marketing. On the other hand, my favorite part about marketing is that it is trial and error and there is never really a wrong answer, even if it is disliked by some… Sure, there are benchmarks you should be taking into consideration. In 2016, it was 3,874 technologies.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing & Strategy Customer Surveys 52

Hubspot

AUGUST 9, 2018

Graduate marketing programs study consumer behavior, changes in the domestic and international marketplace, and growing digital trends. This article from USA Today compiles a list of the top 10 cities for marketing jobs based on open listings and salary trends. Problem-solving. Do some companies offer better marketing jobs than others?

Paid Content 92

Paid Content Marketing Budget Creation Work Management Planning 92

EveryoneSocial

FEBRUARY 26, 2018

In order to get the most out of your program, you need a platform that is always improving to support whatever the latest trends are. Take a look at this employee advocacy trends piece I wrote for more on that. 53% of salespeople want help in understanding social selling better (Source: A Sales Guy Consulting ).

Paid Content 76

Paid Content Work Management Marketing Management Paid Search Agency 76

Directive Agency

SEPTEMBER 29, 2017

That also means benchmarking this data against the competition is useless, too. A third of marketers cite “personalization” as the single most important trend. One study says that could account for around $18 billion dollars by 2018, accounting for up to 50% of all digital ad sales. Image Source ). Personalization.

CTR 40

CTR Cost per Lead Lead Ranking CPC 40