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Benchmarking B2B Emails

eDataSource

Spam rate trends have been variable, but improved for the first three quarters of 2018, and for the second quarter of 2019. The seventh in our performance benchmark series covers B2B marketing email. in the bottom quartile (Q1 2018). Those trends are also reflected in each of the quartiles shown.

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Where Account-Based Marketing Stands in 2018

B2B Marketing Directions

Account-based marketing was one of the most significant trends in B2B marketing in 2018. It has been the primary focus of numerous conferences and webinars, and the subject of dozens of articles and blog posts. For example: In the 2018 ABM Benchmark Survey by Demand Gen Report, 85% of respondents said they are using ABM.

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How to Increase the Impact of Your Accounting Marketing Budget [VIDEO]

Hinge Marketing

Download the Marketing Budget Benchmark Study: Executive Summary. Another one is networking events, trade shows, and conferences. And that works well if you are following up and you’re doing speaking engagements at these conferences, you’re networking, you’re taking full advantage of the conference.

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The Sales Leader's Guide to Performance Management

Hubspot

In 2018, the average sales professional tenure was reported to be 1.5 Helps predict future sales trends. Sales performance management tracking can provide valuable data enabling your organization to forecast future sales trends and employee compensation rates — particularly for commission-based compensation structures.

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How to Organize Content Strategies for Facebook in 2019

Valasys

Facebook changed its algorithm in January 2018, transforming the ways B2B marketers originally used to reach, engage with & grow their audiences. The marketers can architect impactful Facebook advertising campaigns keeping the following trends in mind: 1. of the businesses used Facebook. Source: outbrain.com). while HAHA 34.1%).

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What Are 2018’s Biggest Content Marketing Trends?

Contently

What big content marketing trends do you see for next year? As I sat down to write a navel-gazing trends piece for the fifth straight year, I couldn’t help but think of this cartoon by The Marketoonist for two reasons. I’ve had that exact conversation at six different conferences this year. Jake, New York.

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Why Growth at All Costs?

LeanData

And he was typically blunt at a Wall Street Journal WSJDLive conference in October when he warned that the valuations of privately held companies “are fake.”. I don’t think that trend is going to diminish. The outspoken Bill Gurley never has been one to sugarcoat what he thinks.

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