Hubspot

MAY 7, 2019

In many ways, marketing is a game of trend watching. The marketer who’s best at spotting and using trends earns their business market share, brand recognition, and ultimately, revenue. But how do you search for trends? As of February 2018, 62.6% In 2018, Google Images accounted for 22.6% of all search clicks.

Statistics 98

Statistics Google Click Rate Adwords 98

Content Marketing Institute

MARCH 14, 2018

@CMIContent #research Click To Tweet. As you can see in the report, Technology Content Marketing 2018: Benchmarks, Budgets, and Trends—North America, sponsored by IDG Communications, Inc. CMIContent Click To Tweet. LisaBeets Click To Tweet. In 2018, only 67% answered that way. 49% the previous year).

Research 104

Research Budget Programs Paid Search Agency Account Based Marketing 104

Content Marketing Institute

JULY 19, 2018

A little over halfway through 2018, you may be looking for insights on how to maximize your content marketing efforts. Take stock of what CMI’s annual research with MarketingProfs revealed about the state of B2B content marketing in 2018 – and what you can do to focus your efforts for the best return. Click To Tweet.

Research 106

Research Planning Content Marketing Peer-to-peer 106

DAGMAR Marketing

NOVEMBER 29, 2019

The result is the LSM Benchmark Report. National brands such as those featured in the benchmark report use LSM strategies to drive better engagement at the local level in the communities in which they operate. According to the benchmark report: When people are looking for a business, more than 90% of them start searching locally first.

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

Content Marketing Institute

DECEMBER 12, 2018

Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. CMIContent 2019 #research Click To Tweet. research Click To Tweet. CMIContent Click To Tweet. LisaBeets Click To Tweet. CMIContent Click To Tweet.

Research 89

Research Top of Funnel Content Marketing Budget Programs 89

Bannerflow

NOVEMBER 22, 2022

High click-through rates from your target market and a steady flow of conversions that leave your competitors in the dust. Of course, it’s a big leap from creating your display ads to achieving those all-important click-through rates and conversions. Average click-through rate (CTR) is a more tangible metric. .

Display 52

Display Advertisements Advertising CTR 52

Content Marketing Institute

DECEMBER 6, 2017

You can read the full results in B2C Content Marketing 2018: Benchmarks, Budgets, and Trends—North America , produced by CMI and MarketingProfs.). Click To Tweet. Click To Tweet. cmicontent Click To Tweet. LisaBeets Click To Tweet. Content marketing success increases, but can it last? cmicontent.

Research 110

Research Content Marketing Marketing Budget Creation Planning 110

Content Marketing Institute

JANUARY 16, 2018

data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People. LisaBeets Click To Tweet. Click To Tweet. CMIContent Click To Tweet. Click To Tweet. Click To Tweet.

Research 99

Research Content Marketing Paid Search Agency Marketing Budget Creation 99

ConvertKit

JANUARY 15, 2021

Chapter #3: Engagement and click rates. That’s a solid increase of over 11% since 2017—a growth trend that’s expected to continue, with nearly 4.5 If your primary audience trends younger, don’t be alarmed if you’ve been seeing fewer people opening your emails as soon as you hit Send. Marketo 2018 ). Jump ahead.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Sword and the Script | B2B

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. 1) Content marketing benchmarks. 1) Content marketing benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

KoMarketing Associates

DECEMBER 21, 2017

Keeping on top of changes and trends in our industry is one of the most important tasks we can do for our clients and professional selves. From Derek Edmond : The Marketing Statistics You Need To Know To Be Successful In 2018. Large-Scale Study: How to Rank for Featured Snippets in 2018. Happy Holidays!

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Content Marketing Institute

SEPTEMBER 14, 2018

Click To Tweet. You also can use automated data such as “likes,” comments, shares, link clicks, etc., user reads influencer content, clicks on link, and makes a purchase), you’re likely painting an incomplete picture, particularly as social networks actively strip tracking from links posted organically.

Act-On 111

Act-On Work Management Marketing Management Planning 111

SnapApp

APRIL 4, 2018

The Top 10 B2B Marketing Metrics to Measure in 2018. . It’s important to establish a benchmark. Pipeline Trend by Month. That said, metrics like clicks, opens, visits, lead creation, etc. CTR, Unique CTOR, Forwards/Shares and links clicked on. We have included each of their responses below. 5: Opportunities. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Content Marketing Institute

NOVEMBER 7, 2018

According to our new research, Manufacturing Content Marketing 2019: Benchmarks, Budgets, and Trends sponsored by IEEE GlobalSpec, only half of manufacturing marketers always or frequently prioritize their audience’s informational needs over their sales/promotional message while creating content. CMIContent Click To Tweet.

Research 91

Research Content Marketing Work Management Paid Search Agency 91

Content Marketing Institute

NOVEMBER 1, 2017

Even so, many manufacturing companies are in the young/first steps phases of content marketing maturity, as reported in today’s release of Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America sponsored by IEEE GlobalSpec Media Solutions. Click To Tweet. cmicontent Click To Tweet.

Research 101

Research Planning Marketing Budget Creation Content Marketing 101

Sprout Social

JULY 31, 2018

Here are eight ways to measure and benchmark your performance when using Instagram influencers. Benchmarks are not only important because they give you a snapshot of your brand’s performance now; they also provide the foundation to optimize your new marketing campaigns and learn from past mistakes and successes.

Advertising Benchmark 77

Advertising Benchmark Budget Programs Marketing Budget Click Rate 77

Content Marketing Institute

MAY 22, 2018

Click To Tweet. To lead you along the right path, the CMI team created a new e-book: Craft Your Brand Adventure: The 2018 Guide to Essential Content Marketing Tactics. To lead you along the right path, the CMI team created a new e-book: Craft Your Brand Adventure: The 2018 Guide to Essential Content Marketing Tactics.

Content Marketing 102

Content Marketing Microsite Planning Paid Search Agency 102

Tomorrow People

FEBRUARY 6, 2018

In our last blog, we looked at how clients can click with agencies during the kick-off phase. Download: Content Marketing in the UK 2018: Benchmarks, budgets, and trends. Working with a content marketing agency isn’t all skinny jeans, free coffee and frolics. Learn how to superpower your content.

Paid Search Agency 149

Paid Search Agency Advertising Agencies Ad Agencies Top of Funnel 149

Bound360

NOVEMBER 6, 2018

If you would like to download the Free Guide: State of Personalization 2018 Report from which we pulled these metrics, click here. 2018 State of Personalization for Destination Marketers. Real case studies from successful destinations. Related Posts. What Marketing Performance You Should Expect from Your E-Newsletter Sign Up.

Peer-to-peer 40

Peer-to-peer Aggregators Click Rate Case Study 40

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Click To Tweet. Click To Tweet. Click To Tweet. Click To Tweet. JoePulizzi Click To Tweet. Click To Tweet. 1 audio source based on time of consumption (30%). Podcasts are the No.

Examples 108

Examples Branding Brand Identity Paid Search Agency 108

Martech Advisor

NOVEMBER 20, 2019

Email Automation Benchmarks You Should Remember. billion registered email users in 2018, according to Lifewire – that means half of the global populace is accessible via email! It will definitely bring measurable improvements over the manual method, but are the results up to industry benchmarks? Table of Contents.

Advertising Benchmark 53

Advertising Benchmark Automation Email Marketing Marketing Automation Services 53

Inbox Insight

AUGUST 1, 2017

B2B Content Marketing – 2018 Benchmarks, Budgets and Trends – North America (Content Marketing Institute and Profs). Using the formula (gain from investment – cost)/cost = ROI to benchmark performance. The most successful of the respondents used an average of 5 channels. Measure your success.

Sales Qualified Leads 75

Sales Qualified Leads Marketing Qualified Leads Lead Scoring Lead Ranking 75

Martech Advisor

DECEMBER 3, 2019

Also, trends, channels, and technologies are changing so rapidly that as soon as you have marketing and advertising based on your research, the market has shifted. In fact, according to a 2018 Adobe survey, two-thirds of consumers feel like it’s essential for brands to adjust messaging to ensure it's relevant to them.

Opt-out 66

Opt-out Opt-in Work Management Marketing Management 66

Valasys

SEPTEMBER 26, 2019

Before articulating a social media KPI spreadsheet the marketers need to competitively & otherwise benchmark the market. to figure out what’s trending & what’s not. KPIs at this stage include the following: Clicks Conversions & Purchase Intent upsurge (Increase in the intention of the prospects to make a purchase).

Social Media 49

Social Media Media Youtube Multi-Channel 49

The Lead Agency

MAY 19, 2019

According to the Content Marketing Institute’s 2018 report, 91% of B2B marketers are using content marketing to reach their customers. In order to do this, you have to stay on top of the content marketing trends that are impacting your business and your audience.

Top of Funnel 89

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 89

Vidyard

MARCH 23, 2021

Video in Business Benchmark Report Know where you stand, so you can stand out. Video in Business Benchmark Report Know where you stand, so you can stand out. According to our annual benchmark data , as company size increases, so does the use of external resources for video content creation. An example of a S.M.A.R.T.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Moz

MAY 17, 2020

For a particular query, how high is the expected click-through-rate if you rank number one? These are the typical estimations coming from CTR benchmark studies. In October 2018, a new insight gave me the chance to rewire my SEO thought process. Let's fast-forward to 2018: I discovered that Google had changed gears.

Case Studies 73

Case Studies Case Study Studies SEO 73

Contently

DECEMBER 5, 2017

What big content marketing trends do you see for next year? As I sat down to write a navel-gazing trends piece for the fifth straight year, I couldn’t help but think of this cartoon by The Marketoonist for two reasons. On top of that, there are a whole slew of SEO and competitive benchmarking tools that we’re in love with.

Top of Funnel 164

Top of Funnel Trends Content Marketing Planning 164

Martech Advisor

OCTOBER 24, 2019

In Q1 of 2018, advertisers spent an average of $2.80 Google Display Network’s Q1 2018 report analyzed over 760 million ad impressions and three million clicks to identify CPM trends for the period. for every thousand impression – but this doesn’t necessarily imply a positive click-through rate (CTR).

Cost Per Thousand 43

Cost Per Thousand CPM Impressions Cost 43

SnapApp

APRIL 2, 2019

To wit: 30% of the marketers in DemandGen’s 2018 Benchmark Survey said “pipeline influenced” is the primary metric used to measure their performance. It can go beyond the traditional triggers of downloads and clicks. But what really matters is whether you’re getting more closed deals – not just more email clicks.

Demand Generation Agencies 75

Demand Generation Agencies Demand Generation Top of Funnel Demand 75

Hubspot

MARCH 21, 2019

In fact, the 2018 Global Data Management Benchmark Report found that 52% of the organizations surveyed said data and analytics would be a key source of opportunity in the coming years. Trends (e.g., You can also compare your team's close rates to the rates from the previous reporting period or industry benchmarks.

Examples 74

Examples Top of Funnel Marketing Management Forecasting 74

Marketing Insider Group

MARCH 18, 2020

When determining how to measure your goals, keep in mind, you’ll want to look at a combination of both quantitative and qualitative feedback – website traffic and click-through’s are telling, but so are customer and employee reviews, case studies, and customer feedback surveys. Use Social Media the Right Way.

Effectiveness 231

Effectiveness Peer-to-peer Guidelines Thought Leadership 231

ClearVoice

MAY 15, 2020

Click To Tweet. Also, according to this VidYard benchmark report , 73 percent of business videos in 2018 were less than 2 minutes long. All this will allow you to monitor engagement trends and make determinations based on: Views: How many times has your video been watched and where are those views coming from?

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Porch Group Media

MAY 21, 2019

While we know digital marketing is constantly evolving, what are the important statistics and trends that every marketer should know to inform their marketing strategy? Benchmark Email) Marketers should experiment with adding more types of triggered emails to their marketing mix. IAB 2018 Video Ad Spend Study). eMarketer).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Valasys

MAY 13, 2020

Pete Meyers from Moz told Barry Schwartz of Search Engine Land that Google’s May 2020 core update showed the second-highest impact amongst all the core updates, as evidenced by the Mozcast parameters, only behind the Google’s Medic Update, a core algorithmic update rolled out in August 2018. Search Metrics. Technology.

SERP 49

SERP Lead Scoring Lead Ranking Business 49

Hinge Marketing

AUGUST 23, 2017

Click To Tweet. Recognize emerging trends in the marketplace. Benchmark your business against competitors in your industry. And if they have worked extensively in it, ask if they have industry benchmarks to which you can compare your results. Find out how your pricing compares to the competition. Three reasons.

Research 94

Research B2B Marketing Sample Planning 94

Valasys

MARCH 17, 2023

Because there isn’t another industry that is as dynamic as SEO, we are aware that one of the topics that needs to be updated frequently is SEO trends. The trends that were so successful a few years ago, such as voice search, are no longer popular because algorithms are getting smarter all the time. Why are SEO trends vital?

Lead Ranking 52

Lead Ranking Trends SEO Lead Scoring 52