Sword and the Script | B2B

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. 1) Content marketing benchmarks. 1) Content marketing benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

AdSquare Audiences in Motion

NOVEMBER 29, 2018

Firstly, standard age, demographics and interests which are Neilsen benchmarked. Mobile Marketing Magazine: So what’s been your take on the programmatic landscape in 2018? A lot of the media businesses that bundle in data with their offering struggle somewhat to gain consent for the data they are using. Secondly, location data.

Mobile Advertising 40

Mobile Advertising Bundling Advertising Agencies Transparency 40

SnapApp

MAY 22, 2018

Take a look at the hard numbers around trends for demand gen in 2018 and find out what you need to be thinking about in the months ahead. 2018 Demand Gen Benchmark Survey ). . 2018 Demand Gen Benchmark Survey ). . 2018 Demand Gen Benchmark Survey ). . 2018 Demand Gen Benchmark Survey ). .

Demand 80

Demand Stats Top of Funnel Cost per Lead 80

SnapApp

MAY 25, 2018

Take a look at the hard numbers around trends for demand gen in 2018 and find out what you need to be thinking about in the months ahead. 2018 Demand Gen Benchmark Survey ). 2018 Demand Gen Benchmark Survey ). 2018 Demand Gen Benchmark Survey ). 2018 Demand Gen Benchmark Survey ).

Stats 74

Stats Demand Top of Funnel Cost per Lead 74

Martech

JANUARY 13, 2022

The company was founded in 2006, but was purchased in 2018 by software juggernaut Adobe for $4.7 Executive dashboards also feature revenue cycle analytics identifying real-time metrics and trends. And, thankfully, response rates have also risen to between 10% and 20% over their benchmark. An annual contract is required.

Marketo 115

Marketo Marketing Automation Services Enterprise Management Marketing Management 115

Content Marketing Institute

APRIL 25, 2018

Its State of Marketing report landing page uncovers key takeaways from the research – and the gated content bundles the report with documents and templates that align with these ideas: personas, a marketing plan, and a content plan. This next idea comes from Hailley Griffis at Buffer, which recently published The State of Remote Work in 2018.

Research 97

Research Planning Marketing Analytics Tools Stats 97

The Customer

AUGUST 30, 2019

The General Data Protection Regulation , which went into effect in May 2018, required brands to re-do their email lists and obtain consent to continue corresponding with anyone who hadn’t actively opted in (e.g. The second-most obvious question is: if everyone is doing this, does that mean it works?

Brand Identity 52

Brand Identity Branding Work Management CAN-SPAM 52