InsightSquared

JULY 1, 2019

In 2018, our research identified a high level of dissatisfaction with many of the major marketing automation platforms. Looking Back: Key Findings from 2018. In 2018, InsightSquared and Heinz Marketing surveyed B2B marketing automation users to better understand what they felt was missing from their MAPs. . Most important.

Marketing Automation Services 53

Marketing Automation Services Advertising Benchmark Marketing Report Lead Ranking 53

Content Marketing Institute

JANUARY 16, 2018

data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People. If you’re looking for new ideas to keep your strategy fresh, check out Is Your Marketing Ready for 2018 ? Click To Tweet.

Research 99

Research Content Marketing Paid Search Agency Marketing Budget Creation 99

KoMarketing Associates

DECEMBER 21, 2017

Keeping on top of changes and trends in our industry is one of the most important tasks we can do for our clients and professional selves. From Derek Edmond : The Marketing Statistics You Need To Know To Be Successful In 2018. Large-Scale Study: How to Rank for Featured Snippets in 2018. Content Marketing in 2022.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

SnapApp

APRIL 4, 2018

The Top 10 B2B Marketing Metrics to Measure in 2018. . It’s important to establish a benchmark. Pipeline Trend by Month. At Jostle, marketing owns the lead until they book a demo so our primary measures of success are # of demos booked and the percentage of those that convert directly to an opportunity.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Content Marketing Institute

MAY 22, 2018

To lead you along the right path, the CMI team created a new e-book: Craft Your Brand Adventure: The 2018 Guide to Essential Content Marketing Tactics. Like our past playbooks, this guide is loaded with fresh insights, practical tips, and latest findings from our benchmarks, budgets, and trends research. Click To Tweet.

Content Marketing 102

Content Marketing Microsite Planning Paid Search Agency 102

RebelMouse

APRIL 18, 2018

The trend continued over the next year with the steady rise of short, readable videos, benchmarked by the success of Tasty and NowThis News. But it doesn't mean that there isn't space for social video in your 2018 content strategy. doubling down on its video content in 2018. book new shows. Image Source.

Video Marketing 41

Video Marketing Marketing & Strategy Industry CMS Television marketing 41

Moz

MAY 17, 2020

The result: an increase in bookings of vision tests of 73%. In some industries, Google will even place their booking search engine at the top. These are the typical estimations coming from CTR benchmark studies. In October 2018, a new insight gave me the chance to rewire my SEO thought process. Do you know your numbers?

Case Studies 73

Case Studies Case Study Studies SEO 73

Tomorrow People

FEBRUARY 2, 2018

Listen : Assess current marketplace activity, get to know the communications channels, industry trends, personas and challenges specific to your sector. Verticals : Discuss and identify the key verticals in which the campaign will run and deep dive into the challenges and trends within those verticals. No detail is too small.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

Tomorrow People

FEBRUARY 2, 2018

Listen : Assess current marketplace activity, get to know the communications channels, industry trends, personas and challenges specific to your sector. Verticals : Discuss and identify the key verticals in which the campaign will run and deep dive into the challenges and trends within those verticals. No detail is too small.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

Bound360

OCTOBER 3, 2018

Are considering a visit but not immediately booking. Download the Free Guide: State of Personalization 2018 Report — in this report you will learn how destination marketers like you are leveraging: Website personalization benchmark statistics. 2018 trends in content and personalization. Out-of-Market Pre-Visit.

Newsletter 40

Newsletter Advertising Agencies Paid Search Agency Conversion Rate 40

Vidyard

MARCH 23, 2021

Video in Business Benchmark Report Know where you stand, so you can stand out. Video in Business Benchmark Report Know where you stand, so you can stand out. According to our annual benchmark data , as company size increases, so does the use of external resources for video content creation. An example of a S.M.A.R.T.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Contently

DECEMBER 5, 2017

What big content marketing trends do you see for next year? As I sat down to write a navel-gazing trends piece for the fifth straight year, I couldn’t help but think of this cartoon by The Marketoonist for two reasons. On top of that, there are a whole slew of SEO and competitive benchmarking tools that we’re in love with.

Top of Funnel 164

Top of Funnel Trends Content Marketing Planning 164

Hubspot

MARCH 21, 2019

In fact, the 2018 Global Data Management Benchmark Report found that 52% of the organizations surveyed said data and analytics would be a key source of opportunity in the coming years. Trends (e.g., You can also compare your team's close rates to the rates from the previous reporting period or industry benchmarks.

Examples 74

Examples Top of Funnel Marketing Management Forecasting 74

Marketing Insider Group

MARCH 18, 2020

Then cultivate the growth in your employees and your brand that you want to see by staying on top of your benchmarks, improving your program as needed, and staying open to taking your employees to the next level. In the year 2018 and beyond, employees can and should play an increasing role in this effort to build their company’s brand.

Effectiveness 231

Effectiveness Peer-to-peer Guidelines Thought Leadership 231

Biznology

NOVEMBER 11, 2013

Before 2018, digital media spending is expected to equal or exceed television. The trends suggest, if you use any type of media to support your business, it’s worth getting up to speed on digital marketing. And it’s not stopping.

Course 80

Course Planning Work Management Peer-to-peer 80

Valasys

MAY 13, 2020

Pete Meyers from Moz told Barry Schwartz of Search Engine Land that Google’s May 2020 core update showed the second-highest impact amongst all the core updates, as evidenced by the Mozcast parameters, only behind the Google’s Medic Update, a core algorithmic update rolled out in August 2018. Search Metrics. Technology.

SERP 49

SERP Lead Scoring Lead Ranking Business 49

Hinge Marketing

AUGUST 23, 2017

Recognize emerging trends in the marketplace. Benchmark your business against competitors in your industry. And if they have worked extensively in it, ask if they have industry benchmarks to which you can compare your results. Find out how your pricing compares to the competition. Find out how important price is to your buyers.

Research 94

Research B2B Marketing Sample Planning 94

Valasys

MARCH 17, 2023

Because there isn’t another industry that is as dynamic as SEO, we are aware that one of the topics that needs to be updated frequently is SEO trends. The trends that were so successful a few years ago, such as voice search, are no longer popular because algorithms are getting smarter all the time. Why are SEO trends vital?

Lead Ranking 52

Lead Ranking Trends SEO Lead Scoring 52

ConvertKit

MARCH 19, 2021

Ideally, this all evens out over time into a general upward trend—but it’s hard to tell where you’re at when you’re busy holding onto your seat. Jared Newman left a decade-long career as a freelance journalist to launch a paid newsletters in 2018. It helps to look at benchmarks across a few key categories. Jared Newman.

Newsletter 120

Newsletter Advertising Benchmark Open Rate Click Rate 120

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Hinge Marketing

AUGUST 6, 2019

What trends should B2B marketers be aware of? According to On24’s 2019 Webinar Benchmark Report , 76% of marketers studied say webinars allow them to drive more leads and 75% agree that webinars help them to extend their brand reach. For most, 2-3 weeks before the presentation date is a good benchmark for a promotions window.

Webinar Metrics 92

Webinar Metrics Co-Registration Tactics Trends 92

Engagio

MAY 21, 2021

Read all about ABX in my new book, The Clear & Complete Guide to Account-Based Experience. 58 percent of marketers in the ITSMA and ABM Leadership Alliance’s 2017 ABM Benchmark Study said that ABM plays a major role in making their entire company more customer-centric. Demandbase ABM Outlook Survey 2018). Much bigger wins.

Marketing Analytics Tools 71

Marketing Analytics Tools Account Based Marketing ABM DemandBase 71

Vidyard

AUGUST 29, 2019

Nearly a quarter (24%) of businesses use video in sales conversations, according to the 2019 Video in Business Benchmark Report. Since December 2018, the sales team at BabelQuest has been using video to provide a personal touch when we first make initial contact with prospective customers and guess what? And why not?

Video Marketing 105

Video Marketing Hubspot Advertising Benchmark Response Rate 105

Content Marketing Institute

OCTOBER 10, 2018

How content marketers reach those audiences, where they’re investing to do it, and what they’re most concerned about are a few of the new findings presented in CMI and MarketingProfs’ ninth annual B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America report , sponsored by Conductor. articles and e-books ).

Research 110

Research B2B Marketing Marketing Budget Creation Content Marketing 110

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Contently

JANUARY 8, 2020

The temptation with any “2020 marketing trends” content is to pack it with jargon and talk about the AI-powered revolution that’ll reinvent digital transformation across the enterprise. We’re happy to report in that in our 2020 trends webinar last month, we did not do that. But don’t just create any old video.

Top of Funnel 188

Top of Funnel Tips Content Marketing Planning 188

Single Grain

SEPTEMBER 30, 2020

Book My Free SaaS Marketing Consultation. Book My Free SaaS Marketing Consultation. You can then monetize this data via value-added solutions like benchmarking or marketing reports. Book My Free SaaS Marketing Consultation. Book My Free SaaS Marketing Consultation. Top Vertical SaaS Companies.

Verticals 128

Verticals Enterprise Management Work Management Marketing Management 128

Content Marketing Institute

MARCH 20, 2018

According to CMI’s 2018 Benchmarks, Budgets, and Trends research , social media posts, blog posts, emails, e-books, and video continue to reign supreme when it comes to the content formats and types B2B and B2C marketers rely on the most. Evaluate your format and content type options. joderama Click To Tweet.

Marketing AI 110

Marketing AI Content Budget Programs Creativity 110

Vidyard

AUGUST 29, 2019

The use of one-to-one video for sales conversations increased by 93% in 2020, according to the 2021 Video in Business Benchmark Report. Since December 2018, the sales team at BabelQuest has been using video to provide a personal touch when we first make initial contact with prospective customers and guess what? And why not?

Video Marketing 65

Video Marketing Hubspot Response Rate Click Rate 65

Vidyard

AUGUST 29, 2019

The use of one-to-one video for sales conversations increased by 93% in 2020, according to the 2021 Video in Business Benchmark Report. Since December 2018, the sales team at BabelQuest has been using video to provide a personal touch when we first make initial contact with prospective customers and guess what? And why not?

Video Marketing 65

Video Marketing Hubspot Response Rate Click Rate 65

ClearVoice

NOVEMBER 9, 2018

According to MarketingProfs’ 2017 Content Marketing Benchmarks, Budgets, & Trends study, 56% of companies lean on outsourced writers for their content marketing efforts. In 2016, ClearVoice polled dozens of freelance writers on their average rates ( see our 2018 survey results ). This year it’s more than ever before.

Work Management 102

Work Management Marketing Management Case Studies Webinar Metrics 102

TaylorMadeIn KEW

NOVEMBER 12, 2017

In late September they published their findings from the 8 th annual edition of their research – the 2018 B2B Content Marketing Benchmarking Report (North America). Keeping in mind that last year’s survey reflected a 3-year downward trend in every category, what is this year actually telling us?

B2B Marketing 59

B2B Marketing Planning Content Marketing B2B 59

Content Marketing Institute

JANUARY 16, 2018

If you read our recent 2018 Content Marketing Predictions e-book , you may have noticed how many experts anticipate tech-enhanced experiences to dominate the content landscape. For example, HubSpot’s Scott Brinker predicts chatbots and voice interfaces will experience explosive growth.

Marketing AI 105

Marketing AI Budget Programs Marketing Automation Services Brand Identity 105

TaylorMadeIn KEW

NOVEMBER 12, 2017

In late September they published their findings from the 8 th annual edition of their research – the 2018 B2B Content Marketing Benchmarking Report (North America). Keeping in mind that last year’s survey reflected a 3-year downward trend in every category, what is this year actually telling us?

B2B Marketing 54

B2B Marketing Content Marketing Planning B2B 54

Valasys

OCTOBER 3, 2019

Leveraging Pinterest KPIs not only allows marketers to optimize their marketing endeavors but also allows them to competitively benchmark their marketing endeavors to optimize their campaigns. Pinterest is a platform of highly engaged audiences.

Social Media 51

Social Media Media Landing Pages Marketing Analytics Tools 51

Content Marketing Institute

AUGUST 1, 2018

YOU become the source of authority and you are what people link to because you have the stats — especially if you repeat this study annually to show trends. CoSchedule embraced this hypothesis vs. results idea in its State of Marketing Strategy in 2018. Gated guides and e-books. What is that thing you want to be known for?

Customer Surveys 86

Customer Surveys Planning Research Work Management 86

Hubspot

AUGUST 9, 2018

Graduate marketing programs study consumer behavior, changes in the domestic and international marketplace, and growing digital trends. This article from USA Today compiles a list of the top 10 cities for marketing jobs based on open listings and salary trends. Problem-solving. Do some companies offer better marketing jobs than others?

Paid Content 92

Paid Content Marketing Budget Creation Work Management Planning 92