Display advertising CTRs and what these mean for your industry
Bannerflow
NOVEMBER 22, 2022
The total number of impressions reflects how many times your banner has been served but not always clicked – or even seen. This is why combining a display ad’s CTR with impressions gives you a clearer picture of your banner ad’s performance and how to benchmark this. Feed banners enable a high degree of personalisation.
Let's personalize your content