Content Marketing Institute

DECEMBER 12, 2018

The outlook for B2C content marketing looks bright if budgets are any indication. Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. We don’t yet know where those increases will be spent, of course. 66% of U.S.

Research 89

Research Top of Funnel Content Marketing Budget Programs 89

Aberdeen

FEBRUARY 12, 2018

In this last article of our top customer experience (CX) trends and best practices for 2018, we’ll finish our observation of the processes that CX leaders plan to focus on to achieve their goals. The post Customer Experience Trends 2018 – Part 4 appeared first on Aberdeen Essentials. Follow: @omerminkara.

Trends 63

Trends Peer-to-peer Customer Satisfaction Work Management 63

Content Marketing Institute

DECEMBER 6, 2017

B2C marketers may be about to hit that stage given the signs that popped up as we read through the survey data and fill-in responses to the latest annual content marketing research. You can read the full results in B2C Content Marketing 2018: Benchmarks, Budgets, and Trends—North America , produced by CMI and MarketingProfs.).

Research 110

Research Content Marketing Marketing Budget Creation Planning 110

Aberdeen

FEBRUARY 1, 2018

So far in our series of customer experience (CX) trends for 2018, we’ve highlighted the importance of cutting through the hype , as well as the top technologies CX leaders plan to use in 2018. Below are two process trends CX executives are increasingly focusing on in 2018 and beyond.

Trends 65

Trends Advertising Channels Automation Class 65

Adobe Experience Cloud Blog

JANUARY 25, 2018

2018, though, is going to be filled with some things you might not know. In this blog, you’ll learn about the most recent changes to SEO and how as a marketer you can implement strategies to get ahead in 2018. How can marketers start to prepare for this video-loving trend? Mobile-first indexing will exaggerate that trend.

Lead Scoring 134

Lead Scoring Lead Ranking SEO Long Tail Marketing 134

EveryoneSocial

APRIL 12, 2018

Can you believe 2018 is already 25% over?! The webinar will last 45 minutes, including Q&A and will be held on Thursday, May 3, 2018, 1:00 PM EDT. The webinar will last 45 minutes, including Q&A and will be held on Thursday, May 3, 2018, 1:00 PM EDT. Social media in 2018. Employee advocacy in 2018.

Webinar Metrics 53

Webinar Metrics Trends User-Generated Content Social Networks 53

Zoominfo

JANUARY 20, 2021

The new year will require businesses to use technology to accommodate at-home customers, both B2C and B2B, with even quicker, more efficient online options. Online shopping has long trended upward year over year — up 3,500% during the last two decades , according to the U.S. Doing so will boost a broad, positive customer experience. .

Zoominfo 246

Zoominfo eCommerce Loyalty Paid Search Agency 246

Schubert B2B

JANUARY 2, 2018

And in 2018, B2B social media use is undoubtedly going to see similar exponential growth as new technologies and marketing tactics come into play. Stay ahead of the curve in the new year with these B2B social media trends for 2018. It is a must as we transition into 2018. Augmented Reality.

Social Media 67

Social Media Trends Media B2B 67

The Lead Agency

AUGUST 20, 2020

This was a clear differentiator that separated B2B from B2C marketing. B2B buyers now conduct much more research on their own before speaking to a seller, and expect the same digital experience they encounter during the B2C sales cycle with their B2B purchase decisions. This global pandemic could change B2B marketing forever.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

Hubspot

JANUARY 7, 2018

The first Media Day of CES 2018 kicked off in Las Vegas today, rich with presentations from exhibitors on what's to come in tech in the foreseeable -- and at times, somewhat distant -- future. For now, here's a look at the trends I anticipate hearing -- and learning -- all about. 2018 Tech Trends to Watch. Smart Cities.

Marketing AI 0

Marketing AI Trends B2B Thought Leadership Forecasting 0

Porch Group Media

OCTOBER 1, 2020

Emarsys, 2018) 59% of respondents say marketing emails influence their purchase decisions. SaleCycle, 2018) 59% of marketers say email is their biggest source of ROI. Emma, 2018) For every $1 spent, email marketing generates $32 in ROI. The post Email Marketing Trends & Stats to Know for 2021 first appeared on V12.

Stats 71

Stats Email Marketing Trends Planning 71

PureB2B

MAY 20, 2018

Buyers are impressed with companies that bravely invest and experiment with new trends in modern technology. Expect the emergence of blockchain applications in B2B lead generation strategies, marketing, and sales this 2018. The post Modern B2B Technology Worth Trying in 2018 appeared first on PureB2B. Highly unlikely.

Marketing AI 72

Marketing AI Marketing Automation Services Account Based Marketing B2B 72

PureB2B

MAY 20, 2018

Buyers are impressed with companies that bravely invest and experiment with new trends in modern technology. Expect the emergence of blockchain applications in B2B lead generation strategies, marketing, and sales this 2018. The post Modern B2B Technology Worth Trying in 2018 appeared first on DemandScience. Highly unlikely.

Marketing AI 62

Marketing AI Account Based Marketing Marketing Automation Services Mobile Advertising 62

Martech Advisor

FEBRUARY 17, 2020

The marketing industry is well-positioned to continue its trend of rapid transformation into the 2020s. In 2020, I expect we’ll see a continued blur between the lines of B2C and D2C, the introduction of personalization and AI to affiliate marketing and an increased focus on privacy regulation. The reverse is happening as well.

Trends 89

Trends Paid Search Agency Privacy Work Management 89

ClearVoice

MAY 28, 2020

For Blue Apron, that means a blog that discusses everything from current events to holidays and food trends. As reported in an article on MarketingDive in 2018, at a brand summit panel, Bonobos CEO Micky Onvural shared some of the outcry on Twitter to news of the sale. Not keeping the customer in mind over everything else.”.

Planning 107

Planning Advertising Agencies Brand Identity Branding 107

TrustRadius Marketing

DECEMBER 10, 2019

US consumers spent over $5 billon online in 2018 —which was a 15% increase from the year before. A recent report from the US Department of Commerce reveals that online sales have increased 16% between Q3 2018 and Q3 2019 , compared to overall retail, which has only increased by 4% over the same time period. .

eCommerce 52

eCommerce Work Management CMS Development Marketing Management 52

Ledger Bennett

FEBRUARY 24, 2020

In this context, the invisible clothes are common B2B marketing trends and our propensity to believe in them at all costs. There are hundreds of blogs written on the subject ‘latest trends in B2B marketing’. But it’s not new, and it’s not a trend. Take a step back and really unpick what these ‘trends’ mean for your business.

Account Based Marketing 52

Account Based Marketing Trends B2B Marketing Enterprise Management 52

Webbiquity

FEBRUARY 27, 2018

For B2C marketers, Pinterest (#6 overall) is probably the next most interesting site. Instagram is the most used social network by B2C social media influencers. The increased use of influencer marketing is one of the top trends for 2018. Image credit: DreamGrow. MediaPost ). Marketing Profs). Investigate Instagram.

Social Networks 294

Social Networks Stats Network Marketing Linkedin 294

Porch Group Media

SEPTEMBER 12, 2019

How to Optimize the Customer Experience – Strategies and Trends. In recent research by Econsultancy and Adobe, B2B and B2C marketers alike agree that optimizing the customer experience is one of the most exciting opportunities for 2019. . Adobe Digital Trends Report). Adobe Digital Trends Report). years vs. 3.4

Trends 68

Trends Optimization Marketing & Strategy Peer-to-peer 68

Aberdeen

DECEMBER 1, 2017

It’s December 1, 2017, and the predictions for digital marketing in 2018 have been rolling in. 7 Bold Predictions for Digital Marketing in 2018. 8 Predicted Digital Marketing Trends for 2018. 18 Marketing Trends to Watch in 2018. 2018 Marketing Predictions You Need to Keep an Eye on.

Advertising Agencies 53

Advertising Agencies Paid Search Agency Ad Agencies Cold Calling 53

Martech Advisor

AUGUST 30, 2019

Visual platforms such as Pinterest and Instagram are the hottest social media trends for audiences, marketers, and advertisers. 51% of B2B marketers and 45% of B2C marketers prioritize visual assets in their content marketing strategies. 50% of new Pinterest sign-ups were men in 2018, taking the number of active users to 250 million.

Social Media 99

Social Media Social Marketing Media Trends 99

Aberdeen

JANUARY 2, 2018

It’s that time of the year where firms (operating on a fiscal year of January to December) evaluate their 2017 results and set 2018 objectives and the strategies to achieve them. As in years past, there is no shortage of recommendations outlining the top trends, strategies, and technologies companies must use to succeed in 2018.

Peer-to-peer 73

Peer-to-peer Digital Transformation Classified Ads Class 73

Canadian Marketing Association

JANUARY 11, 2018

———————————————— With the new year upon us and great optimism towards a fresh new year, we know you are inundated with endless top (insert number here) lists of trends or things to watch out for in 2018. B2P: Business 2 People.

B2B Marketing 48

B2B Marketing B2B Marketing Management Paid Search Agency 48

Content Standard

FEBRUARY 8, 2018

The ROI opportunities created by automation are why it ranks among the top marketing trends of 2018. This is why contextual marketing is one of the biggest marketing trends of 2018: It combines the next-level insights of artificial intelligence to personalize content within the context of a user’s known activity.

Marketing AI 69

Marketing AI Marketing Automation Services Marketing Automation Enterprise Management 69

Circle Studio

JUNE 6, 2018

HubSpot’s annual report of inbound marketing and sales trends provides an overview of how companies are using inbound strategy and content marketing. The 2018 annual report contains data gleaned from more than 6,200 marketing and sales professionals surveyed to uncover what marketing strategies and tactics they are using.

Paid Content 76

Paid Content Enterprise Management Paid Search Agency Inbound Marketing 76

KoMarketing Associates

SEPTEMBER 10, 2019

When most people think of ecommerce, they tend to think of retail or “B2C” ecommerce. This shows up clearly in search query data, like in the chart from Google Trends below. But if you look at the actual volume of revenue generated via ecommerce – for both B2B ecommerce and B2C ecommerce – the reality is very different.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Zoominfo

AUGUST 1, 2018

But, if there’s one trend that signals what the future of marketing will look like – it’s the rise of virtual and augmented reality. Check out these statistics: In 2018, there will be an estimated 171,000,000 VR users ( source ). Check out these statistics: In 2018, there will be an estimated 171,000,000 VR users ( source ).

B2B 154

B2B Zoominfo B2B Sales B2B Marketing 154

Zoominfo

MARCH 12, 2018

programmatic spending is predicted to grow by more than 20% to $39 billion in 2018. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. It’s also important to make stay on top of evolving industry trends and continuously expand your offers. billion in 2017.

Advertising Agencies 185

Advertising Agencies Advertisements Advertising Marketing AI 185

Sprout Social

JANUARY 23, 2023

Whether you’re in B2C or B2B, budgets are under more scrutiny and you need to secure your spot in your customers’ wallets. That number is up from 57% in 2018. React quickly The days of taking three to four months to evaluate a trend are over. Keeping an eye on the effectiveness of your messaging is non-negotiable.

Planning 126

Planning Ad Building Marketing Budget Budget Programs 126

Kaon

FEBRUARY 28, 2019

Company-owned stores like Apple, Tesla and Nike are a testament to a trend of B2B (business-to-business) becoming D2C (direct-to-consumer), bypassing the middleman. E-commerce has fused the B2B and B2C roles so much so that today’s buyers are users, and users are buyers. “Industry 4.0

Lead Ranking 147

Lead Ranking Paid Search Agency Television marketing B2B Sales 147

ClickZ

JULY 18, 2019

The survey included marketers from B2B and B2C companies, each of whom are responsible for an annual digital advertising spend of between $1-9 million (69%) and 10M-49M (31%). Other impactful trends and challenges include visual search, ad fraud, brand safety, influencer marketing and messaging apps/bots. Source: Marin Software.

Paid Search Agency 110

Paid Search Agency Spending Ads Amazon 110

Contently

OCTOBER 25, 2017

Per CMI’s 2018 B2B Content Marketing Trends survey, 62 percent of content marketers who rated themselves as very successful or extremely successful have a documented content strategy. This holds true for B2C companies as well, as we see in CMI’s 2017 B2C report. .” 2.

Marketing & Strategy 150

Marketing & Strategy Lead Ranking Content Marketing Analytics Tools 150

Porch Group Media

JULY 29, 2019

B2C Marketers are Feeling Greater Pressure When It Comes to Customer Acquisition. Organizations classifying themselves as “very advanced” at customer experience are almost three times more likely than their peers to have exceeded their top 2018 business goals by a significant margin. Adobe Digital Trends Report).

Acquisitions 40

Acquisitions Terms and Conditions Peer-to-peer Mobile Advertising 40

QuanticMind

DECEMBER 12, 2018

Without a doubt, 2018 has been quite a year for digital advertising and SEM. We’ve taken deep dives into PPC industry trends and global issues like GDPR and net neutrality , following the numerous twists and turns of a rapidly evolving and changing industry. How to Build the Ultimate B2C MarTech Stack. More importantly, why now?

SEM 40

SEM Paid Search Agency Advertising Agencies PPC 40

Sprout Social

MAY 10, 2019

In 2018, YouTube viewership grew by its fastest rate in recent years, increasing by 60% year-over-year. Just like general online search trends, YouTube usage predominantly happens on a mobile device, with that total now amounting to more than 70% of all watch time. A lot of companies assume that YouTube is strictly a B2C channel.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Sana Commerce

SEPTEMBER 22, 2021

In 2018, online marketplace giant Amazon claimed 41% of online retail sales in the U.S. As B2B e-commerce is growing and looking to replicate B2C online store shopping experiences for its clients, e-marketplaces are also expanding to target audiences that include B2B buyers as potential customers. Customer acquisition.

Amazon 98

Amazon Work Management Marketing Management B2B Sales 98

Zoominfo

OCTOBER 22, 2019

programmatic spending is predicted to grow by more than 20% to $39 billion in 2018. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. It’s also important to make stay on top of evolving industry trends and continuously expand your offers. billion in 2017.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Marketing AI 100