Hubspot

FEBRUARY 12, 2018

While a sales manager doesn't need to be a data analysis pro, they do need to have some familiarity with and inclination for crunching numbers and spotting trends. This attitude simply means the rep isn't suited for sales management. Beware of candidates that express active revulsion for data analysis.

Forecasting 98

Forecasting Lead Ranking Analysis Training 98

B2B Marketing Directions

MAY 12, 2019

In the 2018 State of Marketing research by Salesforce, more than eight out of ten surveyed marketers said personalization delivers major or moderate improvements in brand building, lead generation, customer retention, customer acquisition, and customer advocacy. and the U.S.

Personalization 61

Personalization Enterprise Management Marketing Management Privacy 61

B2B Marketing Directions

OCTOBER 1, 2017

B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends - North America is based on the responses of 870 survey participants who said their company primarily sells B2B products or services. These respondents represented a wide range of industries and company sizes, and most held marketing-related positions.

B2B Marketing 49

B2B Marketing Content Marketing Research B2B 49

Sprout Social

SEPTEMBER 9, 2020

— McDonald's UK (@McDonaldsUK) June 15, 2018. The social team at the Chicago Bulls , for example, leverages listening to uncover emerging trends among their fans and creates a series of fun, engaging posts that speak directly to their audience’s interests. You asked, we listened. pic.twitter.com/7aWiilabBB.

Organization 125

Organization Work Management Eye-Tracking Advertising Benchmark 125

Adobe Experience Cloud Blog

NOVEMBER 29, 2018

Journalists often report both on trends and unusual occurrences in a given subject, and both are uniquely tied to the times. An analysis of industry trends from 1998 when the internet had yet to reach ubiquity is not relevant to an industry insider of 2018.

Storytelling 133

Storytelling Thought Leadership Television marketing Internet Marketing 133

Martech Advisor

FEBRUARY 3, 2020

In this article, we discuss: Recent trends and metrics on digital consumption. For example, the 2019 Sign of the Times survey by Behaviour & Attitudes surveyed 1000 Irish adults to reveal that three out of four individuals are using the internet every day. Tips to support digital wellbeing for customers.

Paid Search Agency 75

Paid Search Agency Privacy Ad Frequency Advertising Agencies 75

Ledger Bennett

DECEMBER 30, 2020

*This blog was written in 2018 and updated in December 2020 in line with changes driven by COVID-19. So we’ve updated this blog from 2018 with the latest trends in making the most of video: 1. 65% of consumers say that brands’ reaction to the pandemic will affect their attitude towards that brand. Video is awesome.

Top of Funnel 52

Top of Funnel Video Marketing Work Management Marketing Management 52

Hubspot

MARCH 2, 2020

In fact, with the growth of technology and progressive attitudes around work culture, many other companies are following suit. If you think remote work is still a "new trend," think again. In 2018, over 70% of professionals reported that they at least occasionally work remotely. 8 Ways the Workplace is Changing for Marketers.

Marketing AI 97

Marketing AI Paid Search Agency Planning Work Management 97

Litmus

JULY 8, 2021

Inbox problems have different tolerances for certain behaviors, which is due in large part to the different demographics and attitudes of their user bases. Subscribe to Litmus emails to get your regular dose of email inspiration, tips & tricks, and the latest trends & insights—right in your inbox. Blocklistings.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Matchcraft

NOVEMBER 7, 2019

There is a growing and concerning trend within the healthcare industry of skepticism and mistrust among millennials when it comes to their providers. A 2018 survey by Harmony Healthcare IT indicated that 24% of the Millennials they surveyed have gone five years or more without getting an annual physical examination.

Multi-Channel 56

Multi-Channel Internet Marketing Customer Surveys Conference 56

B2B Marketing Directions

JUNE 10, 2018

A new study by Researchscape International (in association with Evergage) provides more valuable insights about marketers' attitudes regarding personalizaion and current personalization challenges and practices.

Personalization 43

Personalization Customer Surveys Paid Search Agency B2B Marketing 43

Outbrain

SEPTEMBER 20, 2018

The survey was conducted globally with the participation of 4,854 users, between December 2017 and February 2018. InterContinental produced captivating native content about food, drink, and culture, highlighting trends and tastemakers, and tying them to their hotels and resorts. Attitude Vs Action: The Results.

Brand Identity 36

Brand Identity Branding Case Studies Case Study 36

Content Standard

OCTOBER 11, 2018

Trends are cyclical. The repeated comeback campaigns waged by products, trends, and brands are now commonplace in the cultural zeitgeist, but some classic brands are taking a different approach in their marketing by creating new experiences instead of revisiting old memories. Telling New Stories for a New Generation.

Brand Identity 66

Brand Identity Branding Paid Search Agency Storytelling 66

Hubspot

OCTOBER 1, 2021

That trend begs the question, "Why do so many try and so few succeed in real estate?" Real estate isn't immune from those trends and consumer tendencies. You also need to understand current industry trends — before you start discussing your ideas. Exceptional real estate logos are not created by accident. Red Oak Realty.

Eye-Tracking 57

Eye-Tracking Paid Search Agency Class Work Management 57

Hubspot

DECEMBER 11, 2019

They have different attitudes about technology and money. Millennials and Gen Z also have different attitudes around money. If you're marketing to these generations, you'll want to keep these attitudes about money in mind. 6 Factors That Differentiate Millennials and Gen Z.

Mobile Advertising 101

Mobile Advertising Paid Search Agency Mobile Marketing Marketing & Strategy 101

Televerde

SEPTEMBER 25, 2018

We’ll be joined by other marketing, sales, and demand generation professionals across Europe for the 2018 SiriusDecisions Summit Europe event. Besides the Adobe acquisition of Marketo, what marketing trends are most exciting to you? Data laws and attitudes towards privacy. This is changing.

Case Study 40

Case Study Case Studies Marketo Studies 40

Valasys

JANUARY 7, 2020

CCPA stands for the California Consumer Privacy Act 2018 & is an act introduced by Ed Chau, to improve the methods of safeguarding the personal data of the customers residing in California (U.S.A). The bill became legally abiding on 28 June 2018 & was officially called AB-375. ” What is CCPA? section 1232g, 34 C.F.R.

Privacy 53

Privacy Business Opt-out Ideal Customer Profiles 53

Marketing Insider Group

MARCH 18, 2020

In the year 2018 and beyond, employees can and should play an increasing role in this effort to build their company’s brand. When employees are able to merge their personal and professional lives, they develop an entirely different attitude and outlook toward their employer, their work, and their colleagues.

Effectiveness 232

Effectiveness Peer-to-peer Guidelines Thought Leadership 232

Zoominfo

AUGUST 23, 2022

We examined a range of data to see precisely how the B2B software market has developed over the past decade, and found some trends and patterns that should help sales professionals navigate today’s increasingly volatile business environment. Changing attitudes toward in-person sales become even more stark across generational lines.

B2B Sales 100

B2B Sales Trends Zoominfo B2B 100

Hubspot

JULY 6, 2017

These trends are great for videographers and others who make a living from the medium, but where do they leave writers? In late 2015, a Gartner report predicting that 20% of all business content would be machine-generated by 2018 led to a string of articles proclaiming the death of writing jobs. Apparently, very worried.

Video Marketing 77

Video Marketing Ideal Customer Profiles Wikipedia Network Marketing 77

SnapApp

APRIL 2, 2018

An Overview of Enrollment Marketing Trends in 2018. We recommend reaching this demographic by thinking about individual attitudes and behaviors, rather than gender, race, or community. Enrollment marketing efforts help these teams accomplish their goals with a multi-pronged approach. .

Work Management 48

Work Management Cost per Acquisition Touchpoints Multi-Channel 48

Hubspot

SEPTEMBER 26, 2019

In 2018, businesses with consistent branding increased revenue by up to 23%. It’s important to keep up with those trends, especially to attract younger target audiences looking for the next new thing. However, maintaining a persistent attitude can be the difference between seeing your business come out on the other side or failing.

Tips 73

Tips Business Customer Satisfaction Work Management 73

Customer Experience Matrix

JANUARY 14, 2019

Specifically, I was prepping for a presentation in Amsterdam, which meant I needed to present general industry trends and then see what is different in Europe. Consumer Attitudes: Personalization If marketers hold any truth to be self-evident, it’s that today’s consumers want and expect personalization. Today is one of those days.

Customer Surveys 149

Customer Surveys Marketing Attribution Enterprise Management Personalization 149

Anyword

MARCH 11, 2020

As an added bonus, the webinar also covers content trends for 2020 that drive both engagement and user loyalty. According to What’s New In Publishing , Guardian Labs , who’s a Keywee partner, saw revenue grow 66% in the first half of 2018 compared to the same period the previous year. Bringing In Branded Content.

Paid Content 64

Paid Content Lead Ranking Cost Per Click Banner Ads 64

ClearVoice

AUGUST 10, 2020

That article cites the results of a 2018 survey of over 4.5K consumers “to assess their attitudes, behaviors, and preferences when making decisions about health insurance, health care, and well-being.”. The ClearVoice VoiceGraph Health Industry Data Study is another excellent resource for health care content creation.

Top of Funnel 59

Top of Funnel Marketing Funnels CMS Development Marketing & Strategy 59

Litmus

JANUARY 4, 2019

For the second year in a row, those two email design trends stood out above all others, according to a Litmus poll of more than 240 marketers. The next tier of email design trends included using more AI-driven content and live content, and simplifying email designs. Let’s discuss each of these 13 email design trends in more detail: 1.

Design 107

Design Trends Marketing AI Paid Search Agency 107

Spiralytics

FEBRUARY 5, 2023

Based on how a message is delivered, it can positively or negatively impact the ideals and attitudes of your target audience. In 2018, a survey found that 79% of parents want their children to act against gender stereotypes. 85% of women feel like gendered advertising needs to catch up with the current trends when depicting them.

Paid Search Agency 116

Paid Search Agency Advertising Agencies Marketing & Strategy Marketing 116

Content Standard

MARCH 13, 2019

So why do so many B2B tech brands suddenly revert to old-school attitudes when it comes to their social media marketing strategy? According to a 2018 report by HubSpot, LinkedIn is 277 percent more effective in generating leads than Facebook. Don’t Take Yourself So Seriously. Be Adaptable and Update Your Strategy as Needed.

Social Media 99

Social Media Work Management Marketing Management Budget Programs 99

B2B Marketing Directions

JULY 14, 2019

The 2019 research shows a continuation of trends that appeared in earlier editions of the buyers survey. For example: 42% of the respondents said they spoke to and engaged with vendor reps in the first month of their buying process (up from 33% in the 2018 edition of the survey).

Buy 49

Buy Marketing Management Research Buying Cycle 49

Zoominfo

MARCH 4, 2018

To drive optimal results from your email marketing program in 2018, we suggest you evolve your segmentation strategy using a bigger variety of relevant data-points, including: Demographic data: Age, gender, location, ethnicity, etc. In order to scale personalization success, it’s important to keep up with the latest trends.

Marketing AI 194

Marketing AI Personalization Work Management Marketing Management 194

Atomic Reach

APRIL 2, 2019

In 2018, brands and agencies in the United States spent a total of $72.02 These technological innovations are allowing marketers to have software take care of a lot of the mundane tasks of content marketing, while also providing valuable insights into marketing trends and analytics. It reveals a shift in consumer attitudes.

Paid Content 94

Paid Content Statistics Planning Marketing Automation Services 94

DivvyHQ

SEPTEMBER 25, 2018

B2C Content Marketing 2018 Benchmarks, Budgets, and Trends ). 2018 Content Planning Report ). Increasingly, marketers are letting the interests and attitudes of their audiences guide planning more so than general demographics and region. B2C / B2B Content Marketing 2018 Benchmarks, Budgets and Trends ).

Stats 40

Stats Planning Content Marketing Content 40

Content Marketing Institute

NOVEMBER 15, 2018

That’s the first item John Hall cites in his Forbes article about 2019 content marketing trends to watch. Unless otherwise noted, all quotes and images come from Ron’s Content Marketing World 2018 presentation, The Death of Content Marketing – The Rise of Content Marketers.). Colin Kaepernick (@Kaepernick7) September 3, 2018.

Ad Building 98

Ad Building Paid Search Agency Brand Identity Branding 98

Content Standard

MARCH 13, 2019

So why do so many B2B tech brands suddenly revert to old-school attitudes when it comes to their social media marketing strategy? According to a 2018 report by HubSpot, LinkedIn is 277 percent more effective in generating leads than Facebook. Don’t Take Yourself so Seriously. Be Adaptable and Update Your Strategy as Needed.

Social Media 40

Social Media Work Management Marketing Management Budget Programs 40

Outreach

MAY 18, 2021

Back in 2018, well before I “met” Kaia, I had a vision that B2B sellers armed with artificial intelligence (AI) and automation, would finally reach their Consultative Destiny. It’s no secret that business buyers’ attitudes, behaviors and expectations have been shaped by their experiences as consumers.

Marketing AI 52

Marketing AI Enterprise Management Lead Ranking Outreach 52

Aberdeen

MAY 1, 2018

At the beginning of the year, Forbes published an article , Social Media And Content Marketing Trends That Will Shape 2018 , which presented not only the trends, but the challenges marketing teams are bound to face. Consumers want to be sold an attitude and a way of life, not just a product.

Storytelling 40

Storytelling Advertisements Advertising Content Marketing 40

Content Marketing Institute

OCTOBER 8, 2018

You seek to change an attitude or behavior to achieve your goal. What are the trends? Subscribe to video on demand to hear the expert insight, tips, and trends discussed at Content Marketing World 2018. HANDPICKED RELATED CONTENT: 4 Ways to Shift Your Thinking to Truly Focus on Your Audience.

Rules 110

Rules Video Marketing Lead Ranking Paid Search Agency 110