Leadspace

FEBRUARY 19, 2018

Here are ten of the best strategies for B2B marketing in 2018. Word-of-mouth referrals are another tactic that is still alive and well even in the age of data. But in the digital age, many prospective customers will never attend. The post 10 Winning B2B Lead Generation Strategies for 2018 appeared first on Leadspace.

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Hubspot

DECEMBER 4, 2017

So, I'll do you a solid: I won't lecture you on the importance of incorporating virtual reality into your 2018 marketing strategy. 5 VR Marketing Examples to Inspire Your 2018 Strategy. The holidays are coming, and I'm feeling cheerful. million units. In other words: Yeah, VR marketing is a thing you need to think about.

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RebelMouse

DECEMBER 26, 2018

From all the peaks and valleys our ever-changing industry likes to throw at us, to the personal triumphs and challenges we experience as a team, each year is always one to remember. But this time, 2018 took the cake. La Verità is averaging 14 pages per visitor, far above the industry standard. It was actually quite positive.

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Circle Studio

DECEMBER 27, 2018

As we wrap up another year, we turn our attention to the most popular posts published on our blog in 2018. As we approach the end of 2018, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. The post A Look Back at Our Top 10 Marketing Articles of 2018 appears on circle S studio.

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Peer-to-peer Marketing Analytics Tools Paid Search Agency Ideal Customer Profiles 68

Hinge Marketing

APRIL 11, 2018

With the recent release of our consulting services edition of the 2018 High Growth Study comes a new set of data on high-growth firms in the industry. Today, I want to focus on just one aspect of this study: how consulting marketing priorities for 2018 differ between high-growth firms and their no-growth peers.

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Consulting Marketing AI Planning Marketing Management 48

Hubspot

APRIL 5, 2018

The Best Advice for Agencies in 2018. Brian Regienczuk , CEO & Co-Founder of Agency Spotter , in this Marketing Trends Report 2018 , talks about how agency owners should be aware of seasonal services and how agency selection and search has changed over the years. “In

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Hubspot

AUGUST 2, 2018

Online Advertising: Everything You Need to Know in 2018. Business & Industry. With 500 million daily active users , and 64% of their users aged 18-29 , Instagram is the best platform for attracting the attention of millennials and Gen Z’ers. Paid Search Advertising. With over 3.5 Relationship Status. Education Level.

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Hubspot

JULY 19, 2018

Realtors, you know you can’t be good at your jobs if you’re not plugged into the industry. It’s important to get the industry news, trends, and marketing advice you need quickly, so you can get back to what real estate is all about -- helping your clients. Real Estate Blogs Every Realtor Should Read in 2018. Happy reading!

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Lead Scoring Lead Ranking Peer-to-peer Curation 90

LiveRamp

OCTOBER 18, 2018

While the glitzy theater venue and a few industry celebrities – Seth Godin, Arianna Huffington, and David Droga, among others – added glamour to this event, the attendees seemed unfazed. As we all look ahead, our industry’s mutual success is dependent on the use of a lingua franca, which increases efficiency and transparency.

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Advertising Agencies Advertisements Advertising Organization 45

Navigate the Channel

DECEMBER 21, 2017

Google has already declared mobile to be mandatory for search —as of 2018, the tech giant’s mobile-first index will view sites through the eyes of the mobile user, and will rank them accordingly. In 2012, B2B researchers were pretty evenly distributed across all age groups. And the number just keeps rising.

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illumin

JANUARY 26, 2024

As we enter this new age of advertising, both security and compliance are more important than ever. The industry has known about Google’s sunsetting plans for third-party cookies since 2018 when GDPR went into effect in the European Union; many marketers and vendors have spent the past six years preparing for this very moment.

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Outbrain

JANUARY 1, 2019

We’d like to share them with you, so hold on for the ride through native advertising in 2018: #1 Taking the Dragon Challenge. Every year has at least one viral meme, and 2018 was no different. Promoted in the Industrial Tech section of the Financial Times, it’s a fun and inspiring tale of “Can they?” Land Rover. VentureBeat.

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Blue Flame Thinking

MARCH 2, 2018

In an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on at the end of the week. How to win travelers in the age of assistance. The post Other Voices: March 2, 2018 appeared first on Blue Flame Thinking. Read below for more. Adam Rice, Design Team Lead.

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Sprout Social

MARCH 12, 2024

According to Harvard Business Review , “Business has become enmeshed with politics and social issues…By 2018, CEO activism was seen as the ‘new normal.’” Sentiment analysis is particularly helpful to gauge the tone of political conversations, and how they intersect with brand health and industry trends.

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The Lead Agency

MAY 15, 2018

The question now is how this new regulation will affect MarTech companies and the marketing industry at large? Heavy fines may be enforced if organisations are not compliant by May 25th 2018. These protections are specifically important in relation to protecting the personal information of children under the age of 16.

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Paid Search Agency Marketing Automation Services Companies Privacy 59

Zoominfo

APRIL 16, 2018

According to Keenan’s website, the 21 st Century has ushered in the information age, and with it a new set of rules for success. Keenan’s book shares how the rules of the industrial age no longer work and that if you want to be successful, you must learn the new rules for success. You won’t want to miss it!

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Webbiquity

DECEMBER 12, 2018

As of June 2018, 4.2 In the past, it was okay to divide them into groups based on age, gender, income, and other factors, but it was always done with understanding that any division of this kind is artificial by definition. Now it serves clients all over the world across multiple industries with a specific focus on FMCG and Fin-Tech.

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Sprout Social

APRIL 19, 2019

As of the end of 2018, it boasted over 2.32 13% of global active Facebook users are women ages 25–34. Broken down into gender and age categories, Statista found that the highest concentration of Facebook users were ages 18–44. The biggest demographic group is at 19%, men ages 25–34. billion monthly active users.

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Hubspot

NOVEMBER 17, 2020

Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. And in the podcast corner: 37% of Americans ages 12 and older listened to a podcast in the previous month. There are scores of blogs across industries and subject areas.

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Hubspot

JANUARY 27, 2020

While many of the major emerging technologies are getting more accessible, you could also still be wondering, "Which might be worth investing in for my industry specifically?" In a 2018 study based in the U.K. In 2018 mobile VR made $3 billion globally, in part due to purchases related to the mobile app Pokemon Go. Deloitte ).

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DivvyHQ

JANUARY 30, 2018

As Mark Schaefer aptly pointed out in 2014, we’re living through an age of content shock; there’s simply more content than is humanly possible to consume. As we enter a new year, and the web becomes awash with 2018 marketing predictions, we’d like to add a fat, hairy, lofty, shotgun-toting prediction of our own. It’s true in 2018.

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Marketing Strategy Marketing & Strategy Content Marketing Planning 41

QuanticMind

DECEMBER 12, 2018

Without a doubt, 2018 has been quite a year for digital advertising and SEM. And over the past year, the QuanticMind blog has captured numerous aspects of this industry evolution. And we’ve even rang our own bell a few times when a customer sings our praises or when a leading analyst firm publishes a validating industry report.

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Choozle

MARCH 5, 2024

However, we know from the CA AG’s enforcement examples that a Business must ‘control’ the opt-out, which means that websites or apps should enable a ‘one-stop shop’ mechanism where a consumer can opt-out and/or toggle their third-party advertising choices (such as through a consent management platform (CMP) ‘cookie banner.’)

Privacy 76

Privacy Privacy Policies Advertising Agencies Paid Search Agency 76

Marketing Insider Group

FEBRUARY 26, 2020

A 2016 McKinsey research study found that culture was the biggest challenge to companies trying to achieve their digital priorities, and a 2018 survey of businesses in the retail industry found that 80 percent of digital leaders had attempted to alter corporate culture in order to support digital transformation. Source: McKinsey.

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Hubspot

MARCH 18, 2020

In 2018, 17% of marketers were actively planning to add podcasting to their strategy. In 2018, there were more than 750,000 active podcasts. Monthly podcast listeners grew from 24% of Americans to 26% year over year in 2018. Between 2018 and 2019, the number of people who listened to podcasts at work doubled. (

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Hubspot

JUNE 15, 2020

But with so many resources, oftentimes in the form of extensive reports, it can be hard to find the time to keep track of important industry stats and information, such as that around mobile optimization. billion by the end of 2018. Campaign Monitor, 2018). Convince & Convert , 2018). Campaign Monitor , 2018).

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B2B Marketing Insights - WE

APRIL 24, 2018

If you utilize industrial marketing services to apply continuous improvement to your marketing efforts, you’re sure to yield market share growth with minimal investment. So here are 7 digital marketing improvements for manufacturers to follow in 2018. Be sure to include things like age, income, job title, and location.

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Stevens & Tate

MAY 22, 2023

. “When we were considering how to bring our message to life, we were looking for a familiar voice that would bring our brand attributes to life,” Jennifer Hanley, senior VP-brand marketing for Nationwide, said in a statement to Ad Age. It may even get stuck in the viewer’s head, which Toyota is definitely aiming for.

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Hubspot

OCTOBER 4, 2019

In 2018, Facebook had an annual growth rate of 41%. In 2018, Facebook reported Q4 ad revenue of $16.6 Facebook reported that 3-4% of profiles for monthly active users (MAUs) were fake and removed them in 2018’s Q1. Source: Facebook , 2018). In 2018, 35% of Facebook’s audience was under 25. Source: Buffer , 2019).

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Statistics Facebook Cost Per Click Mobile Advertising 78

Hubspot

MAY 1, 2020

While people find live streams entertaining because they offer them a chance to see raw, authentic footage, view behind-the-scenes video from their favorite influencers, or interact in live Q&As with industry experts, brands also find this content beneficial for boosting awareness. The video streaming market is projected to hit 184.3

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Stats Video Marketing Planning Paid Search Agency 101

SalesIntel

DECEMBER 6, 2023

Recent industry reports indicate a 95% increase in sales prospecting technology utilization, underscoring its pivotal role in modern sales practices. According to LinkedIn’s State of Sales 2018 , CRM adoption by companies has grown 113% since 2016 and by 2018, 64% of sales professionals used CRM applications.

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EMagine B2B Blog

MAY 8, 2018

In 2018, your site has to be innovative, competitive, transparent and reflect the values and traits potential candidates are looking for. Recruiting & Retaining Top Talent In 2018: Culture. Flexibility to care for aging parents and young children. Does yours stand up to the criteria? – PWC, 2017. Flexibility.

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Online Marketing Institute

JULY 31, 2018

Marketing is not historically a high priority for the manufacturing industry. Across industries, digital marketing can increase sales from existing customers by up to 15%. The solution to this problem is clear and simple: marketing personnel should be trained for the new age where digital reigns supreme.

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Heinz Marketing

MARCH 17, 2023

However, there are so many podcasts out there (over 2 million – a quadruple increase from 2018), and I’m awful at making decisions; the number of options are overwhelming, and to be honest, at first it made me freeze up from having too many choices. However, this data is new and biased and did not survey people of color.

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Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 93

Porch Group Media

AUGUST 10, 2021

Average benchmarks for industry: Average open rate: 18.0%; Average click-through rate: 2.6%; Average click-to-open rate: 14.1%. This this is a high-level overview and varies by industry. . Email by Age Group. According to research by Adobe 2018, those who were born between 1981 and 1996 spent 6.4 for Insurance.

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Online Marketing Institute

JULY 24, 2018

The Adecco-GA merger is a Facebook-Instagram moment for the recruiting, training, and talent management industry. In the Facebook-Instagram merger, both companies shared the common goal of strengthening the social media industry by helping users connect across multiple platforms. job types like office support). businesses." .

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Ideal Customer Profiles Work Management Marketing Management Class 52

Biznology

MAY 13, 2019

in 2018 was only 48%, down from 58% in 2017. A study by Ipsos , a major research firm, found that only 4% of respondents believe the advertising industry behaves with integrity. The 2018 Edelman Earned Brand study found that 64% of global consumers (59% in U.S.)

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