Parse.ly

NOVEMBER 14, 2018

Often top referrers to articles in our network include a mix of the usual suspects: Google search, Google News, Facebook, Twitter, Flipboard, Drudge Report. SmartNews is an app that aggregates and serves “impartial, trending and trustworthy” news through machine learning algorithms. News aggregators appeal to a younger demographic.

Aggregators 53

Aggregators Traffic Domain Emarketing 53

Parse.ly

JANUARY 7, 2019

Traffic trends in December 2018: Farewell discover.google.com, we hardly knew thee. We’ll say this for traffic trends at the end of 2018 – they were consistent. This past month, December 2018, once again has the top nine referral sources matching October and November’s. That’s it for December 2018.

Traffic 94

Traffic Trends Aggregators Domain 94

SnapApp

APRIL 4, 2018

Marketers are now so inundated with possibilities, it’s hard to know which metrics to report and act on. . . The Top 10 B2B Marketing Metrics to Measure in 2018. . Although it's an aggregate metric, it's critical. We track this through our reporting from Braintree. But, it seems to have had the opposite effect.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Tomorrow People

MARCH 13, 2018

Today, it’s the greater part of ad spend worldwide — with global groups like WPP reporting 60% or more of their revenues coming from stuff seen on laptops and phones. Reporting contribution and attribution. Download Content Marketing in the UK 2018: Benchmarks, budgets, and trends and see how the competition is doing it.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Sprout Social

DECEMBER 18, 2018

In fact it ranked as the second biggest challenge facing social marketers in our 2018 Index. We are excited to announce that Sprout’s Cross-Network Paid Performance Report is here to help. Time-spent generating reports is an especially pronounced hurdle for agencies. Elegant, to-the point reporting.

Paid Social Agency 96

Paid Social Agency Marketing & Strategy Advertising Agencies Aggregators 96

Parse.ly

SEPTEMBER 5, 2019

When an organization sees a spike from a news aggregator app like Flipboard, Smartnews, Toutiao, or Apple News, it comes from readers who, very intentionally, set out to read news. Traditional newspapers are, in a way, the original news aggregators. This gave rise to news aggregators the likes of MSN, Yahoo!,

Aggregators 74

Aggregators Curation Mobile Advertising Mobile Marketing 74

ClickZ

OCTOBER 3, 2019

Wrapify’s Attribution Suite launched in Q1 of 2018. We also aggregate audience data from in-store visitations and compare it with our exposed and control audiences to measure foot-traffic into a retail store environment or venue.” Specifically, they ran a campaign from September 2018 to November 2018.

Advertisements 82

Advertisements Advertising Ad Frequency Mobile Advertising 82

Bound360

NOVEMBER 6, 2018

Aggregate Bounce Rate. Aggregate Time On Site. Aggregate Goal Conversion Rate. Aggregate Pages Per Visit. In this post, we’ll pull from our report State of Personalization for Destination Marketers , so you can see how you measure up to your peers. 2018 State of Personalization for Destination Marketers.

Peer-to-peer 40

Peer-to-peer Aggregators Click Rate Case Study 40

Contently

APRIL 4, 2018

We’ve hit a point where the coverage is more about the aggregate output of all April Fools’ content than the effort of individual companies. Strategic differentiation is a big theme for brands in 2018. These articles are interchangeable, low-hanging clickbait that loses its relevance after 48 hours.

Content 147

Content Differentiation Copywriting Aggregators 147

DivvyHQ

JULY 10, 2019

billion in 2018 , your software should be the central hub for managing content schedules, strategies, and distribution. In the HubSpot 2018 State of Inbound Report , 26% of marketers said identifying the right technology was their biggest challenge. Enabling quick reporting based on your parameters.

Enterprise Management 83

Enterprise Management Work Management Marketing Management Software 83

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

Sprout Social

AUGUST 25, 2020

We have paused all general verifications while we work and will report back soon. — Twitter Verified (@verified) February 26, 2018. In May 2018, Twitter verified politicians who appeared on general election ballots and introduced US election labels to indicate in which race politicians were running. Election integrity.

Twitter 138

Twitter Ideal Customer Profiles Profiling Guidelines 138

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

Martech

OCTOBER 1, 2022

And while we may be late to the party (the EU’s General Data Protection Regulation, or GDPR, was implemented in 2018), it’s now high time for businesses to start paying attention to data and how it impacts consumer privacy. CCPA : California’s Consumer Privacy Act , signed into law in 2018, went into effect in January 2020.

Privacy 108

Privacy Paid Search Agency Ad Exchange Transparency 108

Biznology

OCTOBER 23, 2018

Marketing in 2018 isn’t as simple as having a Twitter and Facebook account. And, if you’re in the very competitive crypto news space, you’ll need to make certain you don’t end up just becoming a parrot or magpie of other people’s news and reporting. If You Build It, So What?

Disintermediation 126

Disintermediation Ad brokers Communities Youtube 126

Contently

APRIL 4, 2018

We’ve hit a point where the coverage is more about the aggregate output of all April Fools’ content than the effort of individual companies. Strategic differentiation is a big theme for brands in 2018. These articles are interchangeable, low-hanging clickbait that loses its relevance after 48 hours.

Content 121

Content Differentiation Copywriting Aggregators 121

Salesforce Marketing Cloud

APRIL 21, 2022

Last year, 68% of marketers described their cross-channel coordination as dynamic as opposed to siloed or duplicated – up from just 31% in 2018. Download the Marketing Intelligence Report. Marketers are also more focused on first-party data. Discover the future of marketing data.

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

Hubspot

MAY 7, 2019

The top five Google searches in 2018 were “World Cup,” “Hurricane Florence,” “Mac Miller,” “Kate Spade,” and “Anthony Bourdain.” As of February 2018, 62.6% In 2018, Google Images accounted for 22.6% In 2018, Google properties owned over 90% of all searches. source: Google ). 8% of search queries are phrased as questions.

Statistics 98

Statistics Google Click Rate Adwords 98

chiefmartech

JANUARY 7, 2019

Or download the most comprehensive global report of martech salaries and job responsibilities for free. That’s the 2018 salary report, by the way. After the study is complete, we will again make the aggregated results and analysis available to the community at no cost. We won’t collect your IP address.

Advertising Benchmark 63

Advertising Benchmark Work Management Marketing Management Aggregators 63

Sprout Social

SEPTEMBER 12, 2018

Social budgets are growing by over 32% in 2018, social ad revenue is expected to climb over $51 billion dollars by the end of 2018 and 76% of total US consumers claim to have bought a product seen on social media. Analyze Connection with Paid Performance Reporting. Social media advertising continues to explode in all directions.

Facebook 80

Facebook Budget Programs Tools Paid Search Agency 80

Sprout Social

SEPTEMBER 9, 2020

— McDonald's UK (@McDonaldsUK) June 15, 2018. Their objectives span from benchmarking campaign goals to finding fresh ideas for content, as well as identifying and reporting social ROI to validate their efforts. You asked, we listened. Paper straws will be rolling out to all UK restaurants from this September! For instance….

Organization 122

Organization Work Management Eye-Tracking Advertising Benchmark 122

FunnelEnvy

JANUARY 19, 2018

It is not uncommon for marketers to string together a series of “winning” experiments (positive, statistically significant change reported by the testing tool) and yet see no long-term impact to the overall conversion rate. The post B2B Marketers Should Stop A/B Testing in 2018 appeared first on FunnelEnvy.

Lead Ranking 63

Lead Ranking Enterprise Management B2B Marketing Planning 63

Top Rank Marketing

MAY 14, 2018

In this spirit, we’ve partnered with our clients and friends at DivvyHQ to whip up a new 2018 Content Planning Survey , and we’d love your input. Among the enlightening findings from DivvyHQ’s 2017 Content Planning Report : 64% of respondents cited “developing a comprehensive content strategy” as a top challenge. The best part?

Planning 52

Planning Customer Surveys Marketing Plans Content Marketing 52

Sprout Social

NOVEMBER 26, 2018

🙃 — Halo Top (@HaloTopCreamery) October 15, 2018. Bonus points if it’s a Superdawg ☝️🏈😄 Posted by Superdawg on Sunday, October 7, 2018. A post shared by King Arthur Flour (@kingarthurflour) on Sep 24, 2018 at 12:37pm PDT. — Sprout Social (@SproutSocial) October 15, 2018.

Social Media 105

Social Media Social Marketing Media Business 105

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

Albert

AUGUST 10, 2018

According to Forrester’s Predictions 2018: A Year of Reckoning , 51% of companies invested in some sort of artificial intelligence (AI) capabilities in 2017. by Mark Kirschner. Marketers Need AI to Keep Up with Consumers. Moreover, 64% of users claimed that AI had “greatly or substantially” improved their overall marketing efficiency.

Marketing AI 63

Marketing AI Paid Search Agency Advertising Agencies Forrester 63

eDataSource

NOVEMBER 8, 2018

November 8, 2018. link] the leading provider of email deliverability solutions and performance insights, has announced a major technological breakthrough that will significantly and uniquely enhance its clients’ inbox monitoring and reporting capabilities. eDataSource, Inc.

Deliverability 40

Deliverability Lead Ranking Aggregators Privacy 40

eDataSource

NOVEMBER 8, 2018

November 8, 2018. link] the leading provider of email deliverability solutions and performance insights, has announced a major technological breakthrough that will significantly and uniquely enhance its clients’ inbox monitoring and reporting capabilities. eDataSource, Inc.

Deliverability 40

Deliverability Lead Ranking Aggregators Privacy 40

NetLine

JUNE 21, 2022

This is an aggregate number across a wide selection of industries. In each of our annual consumption reports, we’ve shared a stat unique to NetLine called The Consumption Gap. . Since 2018, B2B professionals have tacked on 6.2 Marketing Sherpa reports that 65% of marketers have no lead nurturing strategy. hours to 33.3

Lead Nurturing 126

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 126

EveryoneSocial

JANUARY 12, 2018

Although we have just moved into 2018 a few weeks ago, G2 Crowd released their Fall 2017 Brand Advocacy Grid Report with EveryoneSocial reaching the “High Performer” level. We have some exciting plans for 2018 and looking forward to helping your company grow. About G2 Crowd Reviews. Stay tuned!

Enterprise Management 73

Enterprise Management Work Management Marketing Management Customer Satisfaction 73

Lead Liaison

DECEMBER 22, 2017

Looking ahead to 2018 then, it is predicted customers’ expectations will outpace companies’ ability to evolve or invent experiences, as the gap has already widened in 2017. It is also forecast for 2018 than 10% of transactions will be predicted by CX platforms due to the customer feedback and behaviours. See the platform in action.

Eye-Tracking 48

Eye-Tracking Forecasting Aggregators Loyalty 48

Buffer

OCTOBER 1, 2018

Today, in 2018, that number is very likely to be smaller than six percent. For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). A post shared by REI (@rei) on Jun 24, 2018 at 4:21am PDT.

Social Media 109

Social Media Organization Paid Search Agency Media 109

Martech

OCTOBER 18, 2021

With campaigns deploying across so many digital channels, marketers are aggregating more and more data, which means they have to also stay on top of privacy compliance. Cisco’s Annual Internet Report found that internet-connected devices are growing at a 10% compound annual growth rate (CAGR) from 2018 to 2023.

Marketing Automation Services 95

Marketing Automation Services Top of Funnel Paid Search Agency Privacy 95

Martech Advisor

FEBRUARY 21, 2020

A recent report by Blockthrough states there are around 763 million monthly active users of ad blockers on desktop and mobile devices. Ad conversion measurement: There are two APIs that AdTech companies can use to receive data about click-through conversions and ad campaign reports.

Display 91

Display Advertising Agencies Advertisements Advertising 91

Albert

AUGUST 24, 2018

This December, the New York Times collapsed its programmatic sales department into the larger sales team as one part of a broader reorganization, Digiday reports. by Noa Segall. Head of Search & Display Data Research. How Agencies, Publishers, and Brands Are All Working to Break Down Programmatic Silos. Streamlining the Process.

Advertising Agencies 66

Advertising Agencies Paid Search Agency Ad Agencies Brand Identity 66

Convert

AUGUST 20, 2020

According to an Accenture report, “ See People, Not Pattern ”, psychic abilities are a good superpower to have. They report that: “87% of consumers say it’s important to buy from a brand or retailer that “understands the real me.” Companies that use behavioral targeting report having higher conversions rates.

Cross-Selling 105

Cross-Selling Privacy Transparency Cost per Acquisition 105

Litmus

JUNE 29, 2021

It’s currently unclear exactly how Apple will report device information, but it’s highly likely that marketers will at least be able to identify and create a new segment of unknown devices using tools like Litmus Email Analytics. In aggregate, that is used to set ad rates and tell advertisers what kind of audience reach they can expect.

Privacy Protection 88

Privacy Protection Privacy Open Rate Deliverability 88