Contently

NOVEMBER 12, 2020

Let’s just say it: Most branded content isn’t very good. Along the way, I’ve probably consumed more pieces of branded content than anyone else. A detrimental representation of their brand. Content is the primary way that consumers have that crucial first impression with your brand. I should know.

Allocation 218

Allocation Brand Identity Branding Paid Search Agency 218

Martech

APRIL 18, 2022

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. This is a remarkable turn-around from 2018, when social media was stagnating , with Facebook reporting no increase in its U.S. This would give it a CAGR of 12.4% Worldwide 4.48

Social Media 111

Social Media Advertisements Advertising Media 111

KoMarketing Associates

FEBRUARY 13, 2018

As marketers continue to see the benefits associated with digital video content, new research suggests that they are becoming more invested in branded video. Trusted Media Brands recently conducted the “Digital Video Outlook: Is Branded Video the New Pre-Roll?” Increasing Investment in Video Marketing Content.

Customer Surveys 198

Customer Surveys Video Marketing Advertisements Advertising 198

illumin

JULY 15, 2018

World Cup Russia 2018 was arguably one of the most exciting and captivating in recent history. Here are some of the trends we identified considering digital video advertising around this major event: Music Matters. 2 Hyundai x 2018 FIFA World Cup. #3 2 Hyundai x 2018 FIFA World Cup. #3 3 Coca-Cola FIFA World Cup. #8

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Lead Ranking 40

Contently

OCTOBER 5, 2020

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. “The rest of advertising had been ruined and dammit, we weren’t going to let that happen this time.” However, brands have an opportunity to rethink all the available space on their sites.

Webinar Metrics 177

Webinar Metrics Banner Ads Advertisements Advertising 177

Martech

APRIL 20, 2022

Nearly half of consumers are afraid their data will be misused for identity theft, while only 9% are concerned about advertisers misusing it, according to a report by performance marketing firm Tinuiti. Even fewer (24%) approve of the trade-off implicit in targeted advertising – that is, exchanging data for something “free” online.

Advertisements 110

Advertisements Advertising Privacy Ad Exchange 110

Bannerflow

NOVEMBER 22, 2021

As a brand in the entertainment space, tapping into display advertising trends for 2021 and beyond could be key to maintaining relevance and customer loyalty. As a result, the services and products of your entertainment brand have likely experienced growth in customers and subscriptions. The entertainment boom explained.

Display 98

Display Advertisements Advertising Trends 98

Metadata

DECEMBER 1, 2023

Let’s take a moment to chat about something we’ve been candid about – almost everything, except that one family member we avoid talking about at reunions: display advertising. For genuine demand and brand awareness, social media is our preferred wingman. Why the hush-hush? Not the most engaging companion.

Display 52

Display Advertising Agencies Advertisements Advertising 52

Martech

OCTOBER 19, 2022

Programmatic advertising gives you all those good, actionable insights into campaign performance. So here’s what you need to know about programmatic advertising. Table of contents What is programmatic advertising? Table of contents What is programmatic advertising? How does programmatic advertising work?

Advertising Agencies 107

Advertising Agencies Paid Content Cost Per Thousand Advertisements 107

Martech

APRIL 1, 2022

As the connected-TV (CTV) space matures , advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). This makes AVOD a question mark for advertisers without the identity resolution and performance metrics that enable this emerging channel to prove its worth within an omnichannel campaign. Why we care.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Advertisements Advertising 101

illumin

OCTOBER 18, 2018

This year marked the 15th year of Advertising Week New York and it was certainly a momentous year as it was the first time everything was under one roof! The AMC Loews Cinema on the Upper West Side turned into a mecca for advertisers, agencies, creatives, tech gurus, publishers and more with 380+ seminars and over 98,000 attendees.

Advertising Agencies 60

Advertising Agencies Advertisements Advertising Paid Search Agency 60

Choozle

MAY 20, 2020

Dubbed radio’s younger sibling, podcasts have grown up as they have implemented programmatic advertising placements to help marketers reach highly-desirable demographics with their audio ads. With rapid growth, marketers are evaluating how podcast advertising can be used in their brand awareness campaigns.

Advertisements 92

Advertisements Advertising Paid Search Agency Demographics 92

Stevens & Tate

OCTOBER 12, 2023

Take for example Instagram, which as of 2018 had almost one billion active monthly users. Studies have revealed that the engagement rates of brands on Instagram are ten times what they are on Facebook. If you’re not leveraging Instagram to advertise your brand, then you need to begin doing so.

Cost Per Click 52

Cost Per Click Cost Advertisements Advertising 52

KEO Marketing

DECEMBER 21, 2017

What can you expect to see in digital advertising trends that will affect your marketing strategies in 2018? KEO Marketing presents The State of Digital Advertising: Trends to Watch in 2018, where we detail the top 4 digital advertising predictions for the upcoming year. More Digital Advertising. Conclusion.

Advertisements 48

Advertisements Advertising Trends Top of Funnel 48

Hubspot

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. One great way to see if podcasting could be a viable marketing tactic for your company or personal brandis through podcast advertising or sponsorships. Podcasts and Advertising.

Stats 89

Stats Advertisements Advertising Cost Per Thousand 89

LiveRamp

OCTOBER 18, 2018

Another whirlwind Advertising Week has concluded in New York City. You knew for certain who was the brand director, the agency strategist, or the platform representative, and so on from the terms they used and the different perspectives they shared. If you missed us at Advertising Week 2018, we are continuing the conversation.

Advertising Agencies 45

Advertising Agencies Advertisements Advertising Organization 45

Bannerflow

NOVEMBER 9, 2020

Personalisation within display advertising is growing ever more important. Indeed, recent Bannerflow research found that “ there was an 8% increase in click-through rate for personalised ads in 2019 compared to 2018 ”. However, not all brands and industries use a form of either audience or one-to-one personalisation.

Display 93

Display Advertisements Advertising Ad Frequency 93

Stevens & Tate

MAY 22, 2023

Brand leveraging is quickly becoming more common as it becomes harder for messages to break through the clutter. This marketing strategy uses the power of an existing brand to support a company’s entry into a new, but related product category by communicating valuable product information to the consumer.

Advertising Agencies 70

Advertising Agencies Positioning Brand Identity Branding 70

Content Standard

DECEMBER 27, 2018

We’ve seen a huge paradigm shift in social media in 2018 toward consumer awareness and expectation. It’s bound to have a major effect on how brands will connect with their customers through social media in the future. After the clean-up, marketers may be willing to give advertising on the platform another chance.

Social Media 111

Social Media Social Marketing Media Planning 111

readwrite

MAY 14, 2022

The programmatic advertising industry has experienced a meteoric rise and swift adoption in 2022, becoming the most prominent digital advertising ad display method. According to an industry report , the programmatic advertising market will be worth $297 billion by 2023 (at a GAGR of 18% during the period spanning 2018-2023).

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Paid Search Agency 52

Convince & Convert

FEBRUARY 1, 2018

As the 2018 Olympic Games quickly approach, I am nearly as excited for the Twitter arguments as the competitions. A post shared by Sage Watson (@sagewatson) on Jan 10, 2018 at 2:47pm PST. Terrible Advertising Will Happen. Now, any athlete can build their own fame, reputation, and influence through their social media platforms.

Cable 115

Cable Social Media Paid Search Agency Eye-Tracking 115

Liveintent

DECEMBER 18, 2019

Direct-to-consumer (D2C) brands like Allbirds and Dollar Shave Club have revolutionized digital marketing. Advertising spend from D2C brands has increased by 50% from 2018 to 2019 , according to AdWeek. As LiveIntent found, D2C campaigns have driven 25% more clicks and 35% more conversions in 2019 than in 2018.

Ads 103

Ads Mobile Advertising Brand Identity Branding 103

Biznology

JANUARY 14, 2019

In 2018, Mark Zuckerberg showed the world how a steady stream of blunders and insensitivity to consumers’ concerns over privacy and fake news has tragically damaged trust in the Facebook brand. His performance last year provides a classic case study for all companies on how to manage brand risk, or at least what not to do.

Facebook 91

Facebook Brand Identity Branding Privacy Protection 91

Biznology

MAY 13, 2019

Branding has evolved over time, opportunistically responding to what will best motivate customers and differentiate it from competition – from product branding, to rational branding, to emotional branding to today’s altruistic purposeful branding. in 2018 was only 48%, down from 58% in 2017.

Storytelling 123

Storytelling Brand Identity Branding Ethics 123

ClickZ

OCTOBER 3, 2019

Alaska Airlines chose to work with Wrapify, using both out-of-home (OOH) and digital advertising and attribution, to promote specific flight routes and cities. Wrapify is a performance-driven ad tech platform for brands powered by OOH and the gig economy. Wrapify’s Attribution Suite launched in Q1 of 2018. foot traffic.

Advertisements 82

Advertisements Advertising Ad Frequency Mobile Advertising 82

Bannerflow

APRIL 17, 2019

Display advertising is thriving in Europe. Yet, surprisingly, engaging consumers via display advertising is still a challenge for today’s marketer. What we found is that consumer behaviour is directly impacting display advertising. View 2019 display advertising trends infographic. billion in total ad spend.

Display 75

Display Advertisements Advertising Trends 75

Liveintent

JANUARY 30, 2020

It’s been a big year for direct-to-consumer (D2C) brands. Consumers are also feeling the D2C hype: 40% of US internet users predict D2C brands to make up at least 40% of purchases in the coming five years. In order to maintain this growth in an increasingly competitive market, D2C brands can’t rest on their laurels.

Brand Identity 110

Brand Identity Branding Acquisitions Advertising Agencies 110

Bannerflow

MARCH 8, 2019

Advertisers worldwide are ready to invest 65% of their digital ad spend in programmatic in 2019. What does this mean for advertisers? Brands such as Innocent and Mercedes Benz have been leading the way, with innovative campaigns that leverage real-time data. Advertisers will reach audiences via online/connected TV.

Advertisements 64

Advertisements Advertising Cost Per Click Trends 64

Emplifi

AUGUST 30, 2019

2018, CMOs spent more than 21% of their marketing budget on advertising with 66% of that going to paid social media digital channels. But what about paid social media advertising strategy? It’s the only way to scale your marketing quickly and get the results you need from your efforts. what’s the first step?

Paid Social Agency 82

Paid Social Agency Social Media Advertisements Advertising 82

Bannerflow

APRIL 16, 2020

Personalisation in display advertising is nothing new – and it’s almost guaranteed to improve your campaign performance. What is personalisation in display advertising? Different types of personalisation in display advertising. The definition of personalisation in digital advertising.

Display 98

Display Marketing Analytics Tools Advertisements Advertising 98

Bannerflow

DECEMBER 18, 2018

Every year here at Bannerflow we set out to give you the trends in online advertising that you need to watch out for. In advertising terms, out-of-home (OOH) advertising is nothing new. For the first time in 2018, programmatic DOOH overtook mainstream OOH. Advertisers will reach audiences via online/connected TV.

Advertisements 85

Advertisements Advertising Trends Mobile Advertising 85

Bannerflow

JANUARY 31, 2019

How did we select 2018’s best display ad campaign? Choosing the top banner campaign of 2018 was no easy task. These teams know our customers and display advertising in general inside out. Customer Success focused on issues of aesthetics, performance, and brand awareness. And that’s what this blog celebrates!

Display 75

Display Paid Search Agency Ads Campaigns 75

Hubspot

OCTOBER 7, 2019

In fact, Infinite Dial reports that in 2019, 20 million more people were listening to podcasts than in 2018. That's why it's important to consider podcast advertising for your brand. Podcast Expert Advertising Strategies. Before you get started with podcast advertising, consider this advice from the experts.

Cost Per Thousand 73

Cost Per Thousand Advertising Agencies Cost per Acquisition Advertisements 73

Choozle

FEBRUARY 1, 2019

Why learn programmatic advertising. In fact, the Association of National Advertisers found that 35 percent of its marketers expanded their in-house programmatic buying in 2018—more than double of what they reported for the same survey the year before. Why learn programmatic advertising. Choose the right tools.

Advertising Agencies 41

Advertising Agencies Advertisements Advertising Paid Search Agency 41

EMagine B2B Blog

DECEMBER 3, 2018

Believe it or not, 2018 happened to be one of the most active years for SEO changes. We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018. 2018’s Biggest Takeaway. In 2018 we don’t just compete with traditional competitors.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

Bannerflow

APRIL 12, 2019

Time and time again we hear the question ‘isn’t display advertising dead’? For years now, bloggers and writers have been declaring the end of this advertising format. Yet display advertising is not going away. So why do brands think that display advertising is no longer effective?

Display 61

Display Advertisements Advertising Effectiveness 61

Porch Group Media

OCTOBER 24, 2019

Digital Advertising – Key Trends Heading into 2020. The digital advertising landscape is constantly evolving to meet the demands of consumers today. Just as importantly, they have very specific attitudes towards how brands decide to engage them while they are online. . IAB 2018 Video Ad Spend Study ). eMarketer ).

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56