Heinz Marketing

JULY 2, 2019

In 2018, our research identified a high level of dissatisfaction with many of the major marketing automation platforms. Looking Back: Key Findings from 2018. In 2018, InsightSquared and Heinz Marketing surveyed B2B marketing automation users to better understand what they felt was missing from their MAPs. What Happens Next?

Marketing Automation Services 56

Marketing Automation Services Marketing Report Advertising Benchmark Lead Ranking 56

Choozle

FEBRUARY 25, 2019

Now that 2018 has officially wrapped, we’re taking a look back at a year of steady growth, hard work, and positive change. 2018 year in review. 2018 was one for the books. Scroll on for a look into our 2018 Wrapped: Choozle Edition. growth in active spending master accounts. 2018 on social @choozle.

Mobile Advertising 52

Mobile Advertising Paid Search Agency Advertising Agencies Advertising Benchmark 52

Sprout Social

APRIL 14, 2021

in summer 2018, TikTok has generated six billion lifetime downloads in app stores and hit 689 million users worldwide, with no plateau in sight. Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok?

Trends 145

Trends Effectiveness Marketing & Strategy Viral Marketing 145

eDataSource

JULY 11, 2019

Spam rate trends have been variable, but show strong improvement in the most recent quarter. The sixth in our performance benchmark series covers the Household and Home Improvement industry. Overall spam rates improve slightly over the first two quarters of 2018, erode again through Q1 of 2019, and then show dramatic improvement in Q2.

Advertising Benchmark 40

Advertising Benchmark CAN-SPAM Trends Analysis 40

InsightSquared

JULY 1, 2019

In 2018, our research identified a high level of dissatisfaction with many of the major marketing automation platforms. Looking Back: Key Findings from 2018. In 2018, InsightSquared and Heinz Marketing surveyed B2B marketing automation users to better understand what they felt was missing from their MAPs. . Most important.

Marketing Automation Services 53

Marketing Automation Services Advertising Benchmark Marketing Report Lead Ranking 53

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

Circle Studio

OCTOBER 26, 2017

Content Marketing Institute and MarketingProfs recently released their B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends—North America research. Many companies outsource one or more content marketing activities. More than half (56%) of organizations outsource at least one content marketing activity.

Statistics 116

Statistics B2B Marketing Trends Content Marketing 116

KoMarketing Associates

NOVEMBER 14, 2018

The Content Marketing Institute, along with MarketingProfs and IEEE GlobalSpec, recently published the “Manufacturing Content Marketing 2019: Benchmarks, Budgets and Trends” report, and statistics showed that 64 percent of marketers say their company’s content marketing is “much/somewhat” more successful than it was one year ago.

Marketing Report 140

Marketing Report Content Marketing Advertising Benchmark Content 140

KoMarketing Associates

MAY 28, 2015

One of the ways I stay motivated is through the re-evaluation of key statistics and industry benchmarks. Here are over 40 key B2B marketing performance statistics and benchmarks , designed to inspire and motivate your online marketing initiatives as we head towards the second half of 2015 and beyond. New Marketing Data. In the US, 2.8

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Sprout Social

JULY 31, 2018

Here are eight ways to measure and benchmark your performance when using Instagram influencers. Benchmarks are not only important because they give you a snapshot of your brand’s performance now; they also provide the foundation to optimize your new marketing campaigns and learn from past mistakes and successes.

Advertising Benchmark 77

Advertising Benchmark Budget Programs Marketing Budget Click Rate 77

KoMarketing Associates

NOVEMBER 22, 2017

To learn more about the manufacturing sector in particular, the Content Marketing Institute teamed up with Marketing Profs and IEEE GlobalSpec to conduct the “Manufacturing Content Marketing: 2018 Benchmarks, Budgets and Trends – North America” report. This includes writers, designers, and video production.

Marketing Report 209

Marketing Report Planning Content Marketing Content 209

Martech Advisor

NOVEMBER 15, 2019

The recent Sales Tech Benchmark survey revealed much about usage and growth trends, and we’ve compiled the ten most notable points in this report, specially curated from a chat between Nancy Nardin from Smart Selling Tools and MarTech Advisor editor-in-chief Chitra Iyer. The top 10 trends in Sales Tech for 2019 – 2020.

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

KoMarketing Associates

SEPTEMBER 27, 2017

The “2018 Content Marketing Benchmarks, Budgets, and Trends – North America” report from the Content Marketing Institute and MarketingProfs recently found that over the last year, higher quality content creation (78 percent) has been the top driver of success for B2B marketers deploying content marketing.

Positioning 120

Positioning ROI B2B Marketing B2B 120

Martech Advisor

NOVEMBER 20, 2019

Email Automation Benchmarks You Should Remember. billion registered email users in 2018, according to Lifewire – that means half of the global populace is accessible via email! With your email marketing team now free from iterative activities, you can turn your attention toward strategic areas such as personalized emails.

Advertising Benchmark 53

Advertising Benchmark Automation Email Marketing Marketing Automation Services 53

Valasys

NOVEMBER 21, 2019

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.

Planning 58

Planning Studies B2B Marketing Trends 58

Tomorrow People

MARCH 6, 2018

That’s what design means in your content marketing activities: whatever works. That means you want readers actively engaging with the content, asking questions of it, looking for what’s next when they finish. BOFU content, by contrast, is actively involved in converting the prospect into a buyer.

Paid Search Agency 235

Paid Search Agency Advertising Agencies Ad Agencies Design 235

Salesforce Marketing Cloud

APRIL 21, 2022

These changes are no surprise: They are part of an ongoing trend toward protecting consumer privacy. On the surface, marketing teams still build the various engagements, campaigns, and activations that are part of meaningful customer journeys. Dive deeper into all the trends and insights shaping the digital marketing landscape.

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

KoMarketing Associates

JANUARY 4, 2018

To learn more about how marketers in the manufacturing industry are utilizing content marketing, the Content Marketing Institute recently teamed up with Marketing Profs and IEEE GlobalSpec to conduct the “Manufacturing Content Marketing: 2018 Benchmarks, Budgets and Trends – North America” report.

Content Marketing 120

Content Marketing Planning Lead Scoring Lead Ranking 120

Bound360

NOVEMBER 16, 2017

Will your budget and goals stay the same from 2017 to 2018? Compare each metric to both your 2017 goals and industry benchmarks. A 20% increase goals doesn’t simply translate to a 20% increase in activities or budget. Look at the average amount your customers spend with you, but evaluate the trends of these lines over time.

Planning 45

Planning Marketing Plans Budget Programs Account Based Marketing 45

Content Marketing Institute

JULY 19, 2018

A little over halfway through 2018, you may be looking for insights on how to maximize your content marketing efforts. Take stock of what CMI’s annual research with MarketingProfs revealed about the state of B2B content marketing in 2018 – and what you can do to focus your efforts for the best return. Click To Tweet.

Research 107

Research Planning Content Marketing Peer-to-peer 107

Tomorrow People

MARCH 13, 2018

The great thing about digital is that it lets you collect information about the outcomes of your activity… and put it to good use. Download Content Marketing in the UK 2018: Benchmarks, budgets, and trends and see how the competition is doing it. Percentages. Conversion rates. CONCLUSION.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Content Marketing Institute

DECEMBER 6, 2017

You can read the full results in B2C Content Marketing 2018: Benchmarks, Budgets, and Trends—North America , produced by CMI and MarketingProfs.). Of course, those results could mean B2C content marketing efforts truly are getting lean and mean – prioritizing the content activities that matter most for their organizations.

Research 110

Research Content Marketing Marketing Budget Creation Planning 110

Brightedge

MAY 16, 2021

This Is Marketing: You Can't Be Seen Until You Learn to See By Seth Godin, 2018. If you are in digital marketing and not evolving toward growth and away from channels and marketing activity, you are in danger of being left behind. Non-Obvious : How to Predict Trends and Win the Future By Rohit Bhargava, 2018.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Sprout Social

SEPTEMBER 9, 2020

— McDonald's UK (@McDonaldsUK) June 15, 2018. They’re the ones most immediately in touch with your audience and the first to respond to major social activity, both good and bad. You asked, we listened. Paper straws will be rolling out to all UK restaurants from this September! pic.twitter.com/7aWiilabBB. For instance….

Organization 125

Organization Work Management Eye-Tracking Advertising Benchmark 125

Content Marketing Institute

JANUARY 16, 2018

data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People. Discontinue some less successful activities to concentrate on those that yield the best results (55% of the total U.K. Be realistic.

Research 100

Research Content Marketing Paid Search Agency Marketing Budget Creation 100

SnapApp

APRIL 4, 2018

The Top 10 B2B Marketing Metrics to Measure in 2018. . It’s important to establish a benchmark. At this point, they are not only qualified, but actively communicating their intent to purchase. You have an expected close date, and are actively working with the person to get it done. . . Pipeline Trend by Month.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Content Marketing Institute

SEPTEMBER 14, 2018

Measure your influencer activity like your in-house content. user reads influencer content, clicks on link, and makes a purchase), you’re likely painting an incomplete picture, particularly as social networks actively strip tracking from links posted organically. An 8-Step Process to Use Influencers to Elevate Your Brand. Conclusion.

Act-On 111

Act-On Work Management Marketing Management Planning 111

ConvertKit

JANUARY 15, 2021

That’s a solid increase of over 11% since 2017—a growth trend that’s expected to continue, with nearly 4.5 If your primary audience trends younger, don’t be alarmed if you’ve been seeing fewer people opening your emails as soon as you hit Send. Marketo 2018 ). billion people expected to use email in 2024. in 2017 ( DMA 2020 ).

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Engagio

JANUARY 7, 2019

These trailblazers offer their predictions of trends in the B2B marketing world for 2019. And, if you want another trip back to the future, read part 1 and part 2 of our expert predictions from 2018. – – –. While the promise of AI-fueled intent was touted in 2018, 2019 will be the year marketers actually put it to good use!

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

Marketing Insider Group

MARCH 18, 2020

Start with Your Employee Activation Goals. A lot of companies miss the mark with employee activation because they only build one-way of a two-way street. So instead of working to motivate your employees to advocate for something outside of them, build an employee activation program that invites them into the heart of the brand.

Effectiveness 231

Effectiveness Peer-to-peer Guidelines Thought Leadership 231

KEO Marketing

OCTOBER 5, 2017

Identify new marketing trends and technologies. It is important to consider the current year’s plan and determine which activities to continue and which to stop. 2017 has brought many new marketing trends so be sure to research them and brainstorm new ways to apply them to your efforts. Analyze industry marketing budget trends.

Marketing Budget Creation 59

Marketing Budget Creation Marketing Budget Budget Programs Allocation 59

Tomorrow People

FEBRUARY 2, 2018

With sponsor and lead named, then come the thought leaders — the individuals who’ll put their names to your content marketing activities. Listen : Assess current marketplace activity, get to know the communications channels, industry trends, personas and challenges specific to your sector. All of which is just fine.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

KEO Marketing

OCTOBER 2, 2017

Digital marketing campaigns often result in some of the highest conversions of any marketing activities. There are many new trends and technology innovations in the digital marketing space and you should consider them carefully before building a digital marketing budget for 2018.

Marketing Budget 67

Marketing Budget Marketing Budget Creation Budget Programs Marketing AI 67

Content Marketing Institute

NOVEMBER 1, 2017

Even so, many manufacturing companies are in the young/first steps phases of content marketing maturity, as reported in today’s release of Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America sponsored by IEEE GlobalSpec Media Solutions. If you’re sophisticated/mature what did it take to get there?

Research 101

Research Planning Marketing Budget Creation Content Marketing 101

Tomorrow People

FEBRUARY 2, 2018

With sponsor and lead named, then come the thought leaders — the individuals who’ll put their names to your content marketing activities. Listen : Assess current marketplace activity, get to know the communications channels, industry trends, personas and challenges specific to your sector. All of which is just fine.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

Stevens & Tate

JANUARY 4, 2019

This means that now that 2018 has come to an end, you’ll want to take into account the previous year’s marketing successes and failures as well as new trends and needs when preparing your marketing strategy for 2019. Review your 2018 marketing strategy and tactics. Review your 2018 marketing strategy and tactics.

Marketing Budget 40

Marketing Budget Marketing Strategy Marketing & Strategy Planning 40

Stevens & Tate

JANUARY 4, 2019

This means that now that 2018 has come to an end, you’ll want to take into account the previous year’s marketing successes and failures as well as new trends and needs when preparing your marketing strategy for 2019. Review your 2018 marketing strategy and tactics. Review your 2018 marketing strategy and tactics.

Marketing Budget 40

Marketing Budget Marketing Strategy Marketing & Strategy Planning 40