InsightSquared

JULY 1, 2019

Today’s marketing success relies heavily on deep analytics—analytics that allow marketers to act smarter, faster, and with more thoughtfulness than ever before—to not only gain the attention of today’s savvy B2B buyer, but to engage, nurture, and enable that buyer through the end of their decision-making process. Key Findings from 2018.

Marketing Automation Services 53

Marketing Automation Services Advertising Benchmark Marketing Report Lead Ranking 53

Tomorrow People

MARCH 6, 2018

It’s any directed act of creativity driven by a commercial purpose. The user interface of an iPhone, the shape of a butter knife, the satisfying clunk of a BMW door — all are acts of design. We’ll show you how to work with your team and why the strategy behind their designs is just as important as the appearance. What is design?

Paid Search Agency 235

Paid Search Agency Advertising Agencies Ad Agencies AIDA 235

Tomorrow People

FEBRUARY 2, 2018

Instead, by bookending the process — setting goals and evaluating results — they act as supreme judge and jury while others execute. In part one of Stripped Bare , we discussed the makings of a whirlwind client-agency romance, and how you can be sure that you’ve found “the one”. Answer: by recognizing that you are a team.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

Tomorrow People

FEBRUARY 2, 2018

Instead, by bookending the process — setting goals and evaluating results — they act as supreme judge and jury while others execute. In part one of Stripped Bare , we discussed the makings of a whirlwind client-agency romance, and how you can be sure that you’ve found “the one”. Answer: by recognizing that you are a team.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

SnapApp

APRIL 4, 2018

Marketers are now so inundated with possibilities, it’s hard to know which metrics to report and act on. . . The Top 10 B2B Marketing Metrics to Measure in 2018. . It’s important to establish a benchmark. Now, you’d think this would make measuring B2B metrics easier. But, it seems to have had the opposite effect.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Martech Advisor

DECEMBER 3, 2019

It takes a lot of time to conduct research, synthesize it, and then act on it. Also, trends, channels, and technologies are changing so rapidly that as soon as you have marketing and advertising based on your research, the market has shifted. And it's vital that advertisers personalize messaging. Does it align? Use assignment selling.

Opt-out 66

Opt-out Opt-in Work Management Marketing Management 66

KoMarketing Associates

DECEMBER 20, 2018

It’s pretty unbelievable that 2018 is drawing to a close. Keeping on top of the trends and innovation in and around our industry is one of the most important tasks we can do for our clients and selves professionally. Ad Stage’s Paid Media Benchmark Reports. Google gave a lot to talk about during 2018.

Paid Content 121

Paid Content Top of Funnel Ideal Customer Profiles Doubleclick 121

Biznology

NOVEMBER 11, 2013

Before 2018, digital media spending is expected to equal or exceed television. The trends suggest, if you use any type of media to support your business, it’s worth getting up to speed on digital marketing. Or that in 2013, digital media spending surpassed all form of print media spending (e.g. magazines, newspapers)?

Course 80

Course Planning Work Management Peer-to-peer 80

Hinge Marketing

AUGUST 23, 2017

Recognize emerging trends in the marketplace. Demonstrate that you care about your customers — the act of doing research shows that you are interested in them and their opinions. Benchmark your business against competitors in your industry. Some studies include both quantitative and qualitative research. Click To Tweet.

Research 94

Research B2B Marketing Sample Planning 94

Valasys

SEPTEMBER 4, 2019

54% of social browsers use social media to research products (Source: GlobalWebIndex, 2018) & 74% of the customers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends & families (Source: Forbes, 2018).

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Content Marketing Institute

DECEMBER 27, 2017

Ready or not, 2018 is on its way. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring. If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride.

Template 111

Template Paid Content Planning Content Marketing 111

Terminus

DECEMBER 15, 2017

Now, we want to share our story with you. Check out our story about #OneTeam: A True Tale of Account-Based Marketing Transformation. Replay our webinar on demand and read through this post to learn how Terminus came together as one team truly focused on revenue growth. “Todd, my counterpart in sales, knew this as well.”

Account Based Marketing 22

Account Based Marketing Ideal Customer Profiles Lead Ranking Paid Search Agency 22

Sprout Social

DECEMBER 20, 2023

Sprout’s AI and automation features also act as a virtual data or copy assistant. According to The Sprout Social Index™ , 81% of marketers already say AI has had a positive impact on their work. The takeaway? Teams who don’t have tools with up-to-speed AI features are already falling behind. You need the best tool for the job.

Enterprise Management 108

Enterprise Management Work Management Marketing Management Branding 108

Sprout Social

JANUARY 30, 2023

Over two-thirds (77%) of customers are more likely to increase their spending with brands they feel connected to, up from 57% in 2018, according to Sprout research. According to Zendesk’s CX Trends 2023 Report , leaders are taking notice, with 81% seeing customer experience and support as a growing priority for 2023.

Examples 112

Examples Ideal Customer Profiles Branding Brand Identity 112

Online Marketing Institute

JULY 27, 2018

Kleiner Perkins Caufield & Byers announced in its 2017 Internet Trends report that this trend isn’t limited to AI assistants: twenty percent of searches on mobile were voice searches, and that number is quickly rising. Thats easy: SEO can’t be solely text-focused anymore. Alexa, How Do I Optimize for Voice Search?’

Optimization 52

Optimization SEO Tips Advertising Agencies 52

DivvyHQ

SEPTEMBER 25, 2018

B2C Content Marketing 2018 Benchmarks, Budgets, and Trends ). 2018 Content Planning Report ). B2C / B2B Content Marketing 2018 Benchmarks, Budgets and Trends ). Only 55% of B2C content marketers report that their organization has realistic expectations about what content marketing can achieve. (

Stats 40

Stats Planning Content Marketing Content 40

Content Marketing Institute

MARCH 20, 2018

According to CMI’s 2018 Benchmarks, Budgets, and Trends research , social media posts, blog posts, emails, e-books, and video continue to reign supreme when it comes to the content formats and types B2B and B2C marketers rely on the most. Ready to discover the secrets of producing well-conceived, well-written stories?

Marketing AI 110

Marketing AI Content Budget Programs Creativity 110

SmartBug Media

MARCH 25, 2019

HubSpot blog subscribers are delivered a “daily dose of inbound” that keeps them at the forefront of inbound marketing trends and best practices. Act-On’s Marketing Action Blog 10. Must-read articles: Best of Copyblogger: 2018 Edition. Smart Insights – Actionable Marketing Advice 7. Marketo’s Blog 8. Pardot’s Blog 9. ProBlogger.

Paid Content 96

Paid Content Inbound Marketing Resources B2B Marketing 96

Golden Spiral

DECEMBER 3, 2021

Stay on top of the social media trends and conduct this research on an annual basis to make sure you don’t miss opportunities. Social media users have more than doubled since 2015. Pew Research reports seven out of every ten people access Facebook on a regular basis. Dive into research around your buyer’s needs. Research Process.

Social Media 62

Social Media Paid Search Agency Paid Social Agency Social Marketing 62

Content Marketing Institute

JANUARY 16, 2018

If you read our recent 2018 Content Marketing Predictions e-book , you may have noticed how many experts anticipate tech-enhanced experiences to dominate the content landscape. For example, HubSpot’s Scott Brinker predicts chatbots and voice interfaces will experience explosive growth. Click To Tweet. Automate content customization.

Marketing AI 104

Marketing AI Budget Programs Marketing Automation Services Branding 104

Content Marketing Institute

AUGUST 1, 2018

YOU become the source of authority and you are what people link to because you have the stats — especially if you repeat this study annually to show trends. TIP: Answer this question: How do you want your audience to think or act differently as a result of reading this research? The best research topics check three boxes.

Customer Surveys 85

Customer Surveys Planning Research Work Management 85

Hubspot

AUGUST 9, 2018

Graduate marketing programs study consumer behavior, changes in the domestic and international marketplace, and growing digital trends. If someone were to ask you, “Do you know what marketing is?” you’d probably say yes, right? But when asked to define marketing, you might struggle. That’s okay — I would, too. What do marketers do every day?

Paid Content 91

Paid Content Marketing Budget Creation Work Management Planning 91

The Customer

AUGUST 30, 2019

The General Data Protection Regulation , which went into effect in May 2018, required brands to re-do their email lists and obtain consent to continue corresponding with anyone who hadn’t actively opted in (e.g. As someone on Twitter put it last summer, “glossier needs to cool it w the spam.

Brand Identity 52

Brand Identity Branding Work Management CAN-SPAM 52

Litmus

DECEMBER 19, 2018

Litmus published five reports and six whitepapers during 2018, covering a wide range of email marketing topics from analytics to email service providers and interactive emails to email’s return on investment. Much of that research was powered by our 2018 State of Email Survey. 2018 State of Email Service Providers.

Paid Search Agency 52

Paid Search Agency Advertising Benchmark Opt-in Privacy 52

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. At its core, it’s a tool businesses can use for growth. Content marketing is the kind of marketing that delivers ROI you can measure. And that’s important – now more than ever. It funds itself. And then some.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST FOR ENTERPRISE. Recognizing the best software products based on their customer satisfaction, performance via reviews, and enterprise market fit. Best Software List for mid-sized buSINESS Best Software List for small business. These characteristics demonstrate a commitment to transparency, improvement, and user insights. .

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST. Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. Best Software List for enterprise business Best Software List for mid-sized business. To make the list products must have 40+ reviews from the past year and have maintained a trScore of 7.5 LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST FOR MID-SIZED BUSINESS. Recognizing the best software products based on their customer satisfaction, performance via reviews, and mid-sized market fit. Best Software List for enterprise BUSINESS Best Software List for SMALL BUSINESS. Best Software for Mid-Sized Business. LEARN MORE. Make meetings more inclusive.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52