Heinz Marketing

MARCH 15, 2019

In 2018, less than 25% of total survey respondents were confident their ABM programs were effective, while over half of the group of survey respondents with advanced ABM programs were genuinely confident in their programs’ ability to drive revenue! Trends in ABM. By Lauren Dichter , Marketing Consultant for Heinz Marketing.

Account Based Marketing 70

Account Based Marketing ABM Intent Signal Budget Programs 70

Porch Group Media

AUGUST 10, 2021

Email Marketing Benchmarks, Trends and Statistics – Updated for 2021. Research by Campaign Monitor digs into overall email marketing trends and statistics and strategies marketers should be implementing to find success. According to research by Adobe 2018, those who were born between 1981 and 1996 spent 6.4 Mobile Email.

Advertising Benchmark 98

Advertising Benchmark Statistics Email Marketing Trends 98

Content Marketing Institute

DECEMBER 12, 2017

Not to get all sentimental or anything, but looking into the future of our industry and anticipating the content and media trends most likely to impact our businesses has always been a favorite part of the job … and it will be one of CMI’s content experiences I’ll miss the most as I retire from CMI this month. . Alexa skills.

Marketing AI 111

Marketing AI Content Marketing Paid Search Agency Content 111

Porch Group Media

JULY 27, 2021

Looking at the statistics and trends, 2021 is proving to be a great year for the home improvement industry. Analysis of homeowner’s search trends revealed that searches for remodeling, kitchen remodeling, and general contractors for home improvement have more than doubled since 2020. billion in 2018 to $151.4

Trends 59

Trends First-Mover Advantage Statistics Forecasting 59

Porch Group Media

OCTOBER 1, 2020

Emarsys, 2018) 59% of respondents say marketing emails influence their purchase decisions. SaleCycle, 2018) 59% of marketers say email is their biggest source of ROI. Emma, 2018) For every $1 spent, email marketing generates $32 in ROI. The post Email Marketing Trends & Stats to Know for 2021 first appeared on V12.

Stats 71

Stats Email Marketing Trends Planning 71

Parse.ly

DECEMBER 9, 2019

We’ve got one more month to go before we can do a proper year-over-year assessment, and though we probably shouldn’t expect any game-changers to happen at the buzzer, we can at least touch base on where we’ve landed year-to-date: what were the biggest referral trends of 2019? Our original predictions were not just about big growth trends.

Trends 89

Trends Aggregators Stats Privacy 89

Aberdeen

DECEMBER 7, 2020

With such abrupt changes impacting businesses around the world, merger and acquisition (M&A) activities have naturally come to a near full stop — until recently. Following Twilio’s acquisition of Segment in October , this week marked several significant acquisitions in the CX space. But, there’s more to it.

Acquisitions 52

Acquisitions Enterprise Management Peer-to-peer Work Management 52

Content Marketing Institute

JANUARY 1, 2019

Each and every year we cover some of the broader content marketing trends for the upcoming 12 months. The post looking forward to 2018 was one of the last written by my pal Joe Pulizzi before he retired. Content marketing in 2018 has truly been a reflection of where we are in the world – a tale of two cities.

Paid Search Agency 88

Paid Search Agency Advertising Agencies Ad Agencies CMS Development 88

Circle Studio

OCTOBER 26, 2017

Content Marketing Institute and MarketingProfs recently released their B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends—North America research. Furthermore, 25% of B2B marketers said content marketing has decreased their cost of customer acquisition. Most companies are highly committed to content marketing.

Statistics 116

Statistics B2B Marketing Trends Content Marketing 116

Adobe Experience Cloud Blog

NOVEMBER 20, 2018

In this blog, we’ll explore the top five trends that will define the future of marketing automation. In a 2018 interview with VentureBeat, Steve Lucas put forward: “[The future] belongs to those who embrace change, act boldly on their convictions, and understand that the willingness to take risks is what drives innovation.”

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Trends 134

Porch Group Media

MAY 28, 2019

Facebook is the top platform for both B2B and B2C businesses 98 percent of the B2C businesses surveyed in Hootsuite’s 2018 Global Barometer Report use Facebook, while 89 percent of the B2B companies do. Target Facebook Acquisition Audiences Based on Your Best Customer Profile. Getting Started with Facebook Advertising.

Acquisitions 49

Acquisitions Facebook Ideal Customer Profiles Advertisements 49

Martech Advisor

FEBRUARY 17, 2020

The marketing industry is well-positioned to continue its trend of rapid transformation into the 2020s. With the success of D2C, we’re seeing more heritage consumer package goods brands trying to get in on the action—most recently by way of acquisition and investment. The reverse is happening as well.

Trends 89

Trends Paid Search Agency Privacy Work Management 89

Choozle

JANUARY 17, 2019

In their December 2018 U.S. Digital advertising in 2018: Key takeaways. Choozle’s client distribution mirrors trends in overall vertical/industry ad spend. Download our H2 2018 Benchmark Report for our latest key findings & best practices in the ever-growing digital advertising landscape.

Advertising Benchmark 41

Advertising Benchmark Cost Per Thousand Cost per Acquisition Practices 41

Martech Advisor

SEPTEMBER 25, 2019

In this article Loren McDonald, Program Director, Marketing Research at Acoustic, shares what's driving this trend and how to optimize your results. click-through rates jump : All major regions experienced increases in click-through rates between 2018 and 2017, but the U.S. Email is far from dead.

Advertising Benchmark 84

Advertising Benchmark Mobile Marketing Email Marketing Trends 84

Zoominfo

MAY 9, 2021

Back in 2018, 90% of B2B customers reported investigating between two and seven sites before they made a purchase. Further digitization of the buyer’s journey, along with the pandemic’s impact on field sales and marketing tactics, has only accelerated this trend. Not All Web Traffic is High Quality. In an ideal world, you wouldn’t.

Ideal Customer Profiles 147

Ideal Customer Profiles Zoominfo High Quality Lead Marketing & Strategy 147

Animalz blog

MARCH 21, 2024

You can still read the original 2018 version here.) The Audience Building Imperative This brings me to the biggest shift in my thinking since 2018: Building an audience of followers and subscribers is no longer optional. This is your bedrock for organic acquisition and establishing authority. This is your amplification engine.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Navigate the Channel

FEBRUARY 13, 2018

2018 is here and your competition is gearing up for a new generation of business. It is one thing to improve your pure customer acquisition numbers; it is quite another to see those numbers through to an appropriate number of conversions. Rich content will be king in 2018. Enriching Your Content. Content was king in 2017.

Planning 50

Planning Marketing Plans Advertising Agencies Thought Leadership 50

Anyword

FEBRUARY 4, 2019

For storytellers, 2018 was a year filled with change: publishers adjusted to platforms’ algorithm updates, content marketers pivoted (and pivoted back), and the industry made a collective push to diversify revenue streams. Trends + Predictions for 2019. Download the Trend Report. About Keywee. To learn more, request a demo here.

Distribution 40

Distribution Trends Storytelling Content 40

Circle Studio

DECEMBER 19, 2017

As we enter the New Year, A/E/C firms have made (and are still making) plans for where and how to spend their marketing time and budgets in 2018. Just as people everywhere are making resolutions to improve their lives—both personally and professionally—in 2018, why not do the same for your firm’s marketing efforts? Police your brand.

Planning 68

Planning Marketing Proposals Advertising Agencies Paid Search Agency 68

Zoominfo

MAY 9, 2021

Not All Web Traffic is High Quality Back in 2018, 90% of B2B customers reported investigating between two and seven sites before they made a purchase. Further digitization of the buyer’s journey, along with the pandemic’s impact on field sales and marketing tactics, has only accelerated this trend. In an ideal world, you wouldn’t.

Zoominfo 130

Zoominfo Ideal Customer Profiles High Quality Lead Marketing & Strategy 130

Martech Advisor

NOVEMBER 15, 2019

The recent Sales Tech Benchmark survey revealed much about usage and growth trends, and we’ve compiled the ten most notable points in this report, specially curated from a chat between Nancy Nardin from Smart Selling Tools and MarTech Advisor editor-in-chief Chitra Iyer. The top 10 trends in Sales Tech for 2019 – 2020.

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

Hubspot

JUNE 7, 2018

Best of all, Google Sheets templates cater to specific categories -- if you click the Paid Traffic Report template, for instance, your spreadsheet is already organized into Overview, 12-month Trends, and Medium Breakdown categories. Expenses”, for instance, covers everything from taxes and insurance, to travel and customer acquisition.

Template 98

Template Google Best Practices Marketing Analytics Tools 98

Porch Group Media

JULY 29, 2019

B2C Marketers are Feeling Greater Pressure When It Comes to Customer Acquisition. In a report by WBR Insights , 80% of digital marketers stated they are feeling great pressure to meet customer acquisition and revenue goals, stating that they feel like they are “running on a never-ending hamster wheel”. Adobe Digital Trends Report).

Acquisitions 40

Acquisitions Terms and Conditions Peer-to-peer Mobile Advertising 40

illumin

JULY 18, 2019

Bond Capital founder Mary Meeker is back with the 2019 comprehensive Internet Trends Report for 2019! The 333-slide deck looked back at every important internet trend in the last year as well as analyzed what these trends tell us to expect for the year ahead. Digital ad spending in the US accelerated, up 22% in 2018.

Trends 56

Trends Internet Marketing Television marketing Mobile Marketing 56

Liveintent

JANUARY 30, 2020

” That’s why there’s one new year’s resolution that should be at the top of D2C brands’ lists: testing new acquisition channels. eMarketer corroborates this, reporting that 93% of D2C brands say acquisition marketing is their top ecommerce marketing investment. Testing new waters.

Brand Identity 110

Brand Identity Branding Acquisitions Advertising Agencies 110

Bound360

NOVEMBER 16, 2017

Will your budget and goals stay the same from 2017 to 2018? Are my customer acquisition costs accelerating faster than revenue? There are many reasons to take a closer look at your customer acquisition cost (CAC). Look at the average amount your customers spend with you, but evaluate the trends of these lines over time.

Planning 45

Planning Marketing Plans Budget Programs Account Based Marketing 45

Porch Group Media

NOVEMBER 12, 2019

State of Digital Marketing – Priorities, Challenges, Trends and More. Additionally, responses included direct revenue (55%), brand awareness (48%), leads generated or converted (47%) and customer acquisition (44%). during 2018, reaching $7.85 Some key trends to this year include the following: Digital Video. eMarketer ).

Mobile Advertising 45

Mobile Advertising Trends Paid Search Agency Emarketing 45

Martech

DECEMBER 7, 2022

The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention and customer acquisition and loyalty. and up 3% from 26% in 2018, the first year the ANA conducted the survey. . This trend is reversed for Asians who make up 9.8% Some 29.1% Some 29.1% That’s up 1.9%

Positioning 96

Positioning Customer Surveys Paid Search Agency Acquisitions 96

Aberdeen

JULY 17, 2018

As the need to hire and retain an engaged workforce holds constant among businesses, there are certain HR tech trends that should be anticipated and embraced. In 2018, many anticipate an increase in the number of solutions from technology firms to help with this challenge. Remote Workforce Management. A Shift Toward Wellness.

Work Management 58

Work Management Trends Correlation Training 58

B2B Marketing Directions

FEBRUARY 2, 2019

The Salesforce survey identified four major trends in marketing. This finding is nearly identical with the August 2018 edition of The CMO Survey , in which 45.7% According to the survey, the median number of data sources used by marketing organizations will increase from 12 in 2018 to 15 this year. Image source: Salesforce.

Marketing AI 40

Marketing AI Studies Trends Work Management 40

SnapApp

APRIL 4, 2018

The Top 10 B2B Marketing Metrics to Measure in 2018. . 8: Customer Acquisition Cost (CAC). . Pipeline Trend by Month. Cost of Customer Acquisition (COCA) – When determining the effectiveness of paid Search, Display, Social Media Campaigns etc. Customer Acquisition Cost (CAC). Net new users (By Source). .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

ClickZ

APRIL 29, 2020

30-second summary: While the marketing industry in 2019 was still highly fragmented, recent M&A activity in the past year indicates a continued trend toward consolidation. For example, there have been an impressive number of acquisitions in the industry, suggesting greater consolidation. Take consolidation. billion, by 2023.

Marketing Automation Services 129

Marketing Automation Services Work Management Marketing Management Budget Programs 129

Porch Group Media

DECEMBER 30, 2019

The Ultimate List of Consumer Travel Industry Stats and Trends to Know for 2020. Below is a list of 50 interesting trends and statistics as we look at the travel industry today and gain h into into what the future may hold. in 2018, almost double the amount of people compared to 2017 (Booking.com) . used reviews from hotel, 29.6%

Stats 72

Stats Trends Statistics Consulting 72

Brightedge

MAY 16, 2021

This Is Marketing: You Can't Be Seen Until You Learn to See By Seth Godin, 2018. Data-Driven Marketing with Artificial Intelligence : Harness the Power of Predictive Marketing and Machine Learning by Magnus Unemyr, 2018. Non-Obvious : How to Predict Trends and Win the Future By Rohit Bhargava, 2018.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Zoominfo

JUNE 28, 2022

According to data from Crunchbase , Web3 startups attracted unprecedented levels of investor funding last year: almost $18 billion was invested across more than 1,300 Web3 startups in 2021 — more than the total funding invested in such companies in 2018, 2019, and 2020 combined. The rapid pace continued at the start of 2022.

Startups 100

Startups Web 2.0 Digital Asset Management Work Management 100

Martech Advisor

JANUARY 31, 2020

MediaRadar published its analysis of 2019’s top digital advertising trends. Based on current trends, we expect to see more B2B companies jump into the format in 2020 ” Button Mobile Commerce Report: 2019 Holiday Shopping Season Trends. Martech Funding and Acquisitions in Jan 2019.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Merchandising 52

Hubspot

MARCH 15, 2018

Recent mergers, acquisitions, or divestments. Changes in micro-economic trends (e.g., Changes in macro-economic trends (e.g., These company-specific circumstances usually lead to a moment of “organizational reflection” where current thinking, behavior, processes, structure, etc. all fall under increasing scrutiny.

Sales Qualified Leads 78

Sales Qualified Leads High Quality Lead Leads Lead 78