KoMarketing Associates

NOVEMBER 27, 2017

Looking ahead to 2018, CMOs already have an idea of how they intend to spend their marketing budget, according to new research. Gartner recently released its “CMO Spend Survey 2017-2018: Budgets Recede Amid Demand for Results” report, providing a deep analysis how CMOs intend to utilize their budgets.

Mobile Advertising 168

Mobile Advertising Budget Programs Mobile Marketing Gartner 168

Hubspot

FEBRUARY 9, 2018

As an acquisition marketer, I hear questions like this all the time: "Is the PDF dead? It’s 2018, and the way our prospects and customers find and consume content has certainly changed. Make sure you’re following these steps to create an effective webinar that works in 2018. How to Make a Webinar in 2018.

Webinar Metrics 203

Webinar Metrics Co-Registration Top of Funnel High Quality Lead 203

KoMarketing Associates

AUGUST 23, 2018

The majority (57 percent) claimed that their top goal this year is to influence revenue through new account acquisition. Mantis Research in partnership with Buzzsumo recently published the “How Marketers Create and Publish Original Research in 2018” report.

Acquisitions 123

Acquisitions B2B Marketing Cross-Selling B2B 123

Martech

OCTOBER 4, 2021

Salesforce’s acquisition of Datorama happened way back in 2018. The marketing operations consultancy Perkuto, responsible for MarTech’s MOPs Rundown series of articles , has announced its acquisition by storytelling tech platform MERGE. But with the Perkuto acquisition it adds a big dose of marketing operations.

Acquisitions 90

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 90

Outgrow

AUGUST 12, 2020

10 Customer Acquisition Strategies For Your eCommerce Business . Customer acquisition for eCommerce business takes a lot of time. There are many common strategies for eCommerce customer acquisition. Or, maybe you found the best acquisition channels and fueled your SEO strategy. I’m sure some are familiar.

Acquisitions 75

Acquisitions eCommerce Marketing & Strategy Business 75

Outbound Engine

SEPTEMBER 27, 2018

Why is it that we spend money on customer acquisition marketing when customer retention marketing works so much better? Last Updated 9/27/2018; Originally Published 9/10/2013. The post Customer Retention Marketing vs. Customer Acquisition Marketing appeared first on OutboundEngine. Almost There! Get your free guide now.

Acquisitions 80

Acquisitions Stats Marketing & Strategy Custom Publishing 80

Heinz Marketing

MARCH 15, 2019

In 2018, less than 25% of total survey respondents were confident their ABM programs were effective, while over half of the group of survey respondents with advanced ABM programs were genuinely confident in their programs’ ability to drive revenue! Various elements of ABM in 2018 are organized below into these 3 categories: Gained Momentum.

Account Based Marketing 70

Account Based Marketing ABM Intent Signal Budget Programs 70

Hubspot

NOVEMBER 1, 2018

In 2018, almost 75% of employers struggled to fill positions with the right candidates. But it's a daunting task, which is why you need a talent acquisition strategy. Talent acquisition vs. recruitment. Talent acquisition aims to attract talent regardless of specific vacancies. Talent acquisition.

Acquisitions 93

Acquisitions Marketing & Strategy Best Practices High Quality Lead 93

6sense

SEPTEMBER 29, 2021

6sense, the leading Account-Based Orchestration Platform, powered by AI, announces a record-breaking year in 2018, with more than 100 percent revenue growth, fueled by an expanded team of key leaders and the acquisition of account-centric sales and marketing orchestration platform, ZenIQ.

Account Based Marketing 62

Account Based Marketing Buyer's Journey Customer Satisfaction ABM 62

Martech

JANUARY 26, 2024

This builds on the boosting of its digital commerce and data competencies through the acquisitions of Sapient and Epsilon. was launched in 2018, before the excitement over generative AI, this might be seen as a way to elevate a project that was already underway. It will unify data from 2.3 It will unify data from 2.3 Why we care.

Paid Search Agency 86

Paid Search Agency Ideal Customer Profiles Acquisitions Marketing Management 86

Content Marketing Institute

DECEMBER 12, 2017

As Apple continues to invest in original content, it will discover an out-and-out acquisition makes far more sense. In 2018, at least two major Fortune 500 brands will hire former publishers and/or media executives to serve as their chief marketing officers. 2018 will see the rise of employee brand advocates over paid influencers.

Marketing AI 111

Marketing AI Content Marketing Paid Search Agency Content 111

Aberdeen

DECEMBER 7, 2020

With such abrupt changes impacting businesses around the world, merger and acquisition (M&A) activities have naturally come to a near full stop — until recently. Following Twilio’s acquisition of Segment in October , this week marked several significant acquisitions in the CX space. But, there’s more to it. What’s Next?

Acquisitions 52

Acquisitions Enterprise Management Peer-to-peer Work Management 52

ATAK Interactive

MAY 31, 2018

Here are the 12 most obvious features your 2018 ecommerce site absolutely needs. To create a special offer that entices your customers but doesn’t gouge your bottom line, first determine your cost of acquisition for each new customer and use that as a guide to set the parameters for special offers. Easy to Use. Related Items.

eCommerce 90

eCommerce Features Privacy Policies Top of Funnel 90

chiefmartech

APRIL 24, 2018

So here at our event in San Jose today, I’m pleased to unveil the 2018 edition of one of the most loved-and-hated slides in marketing: Marketing Technology Landscape Supergraphic (2018) — 4.6MB Slide. An analysis of all the entries to The Stackies from 2015 through 2018 by the folks at Boardview.io

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111

Porch Group Media

MAY 28, 2019

Facebook is the top platform for both B2B and B2C businesses 98 percent of the B2C businesses surveyed in Hootsuite’s 2018 Global Barometer Report use Facebook, while 89 percent of the B2B companies do. Target Facebook Acquisition Audiences Based on Your Best Customer Profile. Getting Started with Facebook Advertising.

Acquisitions 49

Acquisitions Facebook Ideal Customer Profiles Advertisements 49

Zoominfo

DECEMBER 21, 2020

Three typical market expansion approaches include the following: Expansion through a merger or acquisition. Expansion through a merger or acquisition When M&A occurs, it creates an opportunity for the parent firm to slide into markets that a newly acquired company occupies. Expansion by developing a new product.

Paid Search Agency 211

Paid Search Agency Lead Ranking Companies Planning 211

Martech

MARCH 14, 2023

Since SAP bought Qualtrics in late 2018, it has moved to integrate its AI-driven experience management capabilities across SAP’s customer experience solutions, including SAP Service Cloud and SAP Sales Cloud. SAP says that Qualtrics has more than tripled its revenue since the acquisition. SAP and Qualtrics.

Enterprise Management 86

Enterprise Management Marketing Management Customer Satisfaction Acquisitions 86

Outreach

JANUARY 3, 2019

That was how 2018 turned out for Outreach. More than 200 product launches, 16 new and improved integrations, 60+ events, and $65 million in Series D funding highlighted the calendar year, with Outreach landing on LinkedIn’s Top Startups for 2018 as the undisputed champion in the sales engagement arena. Sure, 2018 was phenomenal.

Outreach 58

Outreach Work Management Marketing Management Acquisitions 58

Circle Studio

DECEMBER 19, 2017

As we enter the New Year, A/E/C firms have made (and are still making) plans for where and how to spend their marketing time and budgets in 2018. Just as people everywhere are making resolutions to improve their lives—both personally and professionally—in 2018, why not do the same for your firm’s marketing efforts? Police your brand.

Planning 68

Planning Marketing Proposals Advertising Agencies Paid Search Agency 68

Martech

APRIL 17, 2024

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” Technology companies continue to invest in their acquisitions and fully utilize them. However, vendors are bringing us to realize what we have been promised since I wrote that MarTech article in 2018.

Enterprise Management 114

Enterprise Management Marketing Automation Services Work Management Marketing Management 114

Navigate the Channel

FEBRUARY 13, 2018

2018 is here and your competition is gearing up for a new generation of business. It is one thing to improve your pure customer acquisition numbers; it is quite another to see those numbers through to an appropriate number of conversions. Rich content will be king in 2018. Enriching Your Content. Content was king in 2017.

Planning 50

Planning Marketing Plans Advertising Agencies Thought Leadership 50

Martech

MAY 19, 2022

In the last few years, many players in the space have attracted venture funding, while mergers and acquisition activity shows how email increasingly works together with other marketing technologies. Mergers and acquisitions. Venture funding. In May of 2021, Klayvio closed $320 million in Series D financing at a $9.5

Marketing Report 103

Marketing Report Email Marketing Enterprise Management Work Management 103

Content Standard

OCTOBER 23, 2017

It should go without saying that prioritizing marketing technology acquisitions should begin with identifying the business goals you hope to achieve. In many cases, the up-front acquisition cost of a solution is only a fraction of the total costs that need to be considered. Featured image attribution: Glenn Carstens-Peters.

Enterprise Management 75

Enterprise Management Budget Programs Work Management Marketing Budget 75

Choozle

JANUARY 17, 2019

In their December 2018 U.S. Digital advertising in 2018: Key takeaways. Download our H2 2018 Benchmark Report for our latest key findings & best practices in the ever-growing digital advertising landscape. Take a look at our 2017 key findings & best practices to compare data between 2017 and 2018.

Advertising Benchmark 41

Advertising Benchmark Cost Per Thousand Cost per Acquisition Practices 41

Porch Group Media

JULY 29, 2019

B2C Marketers are Feeling Greater Pressure When It Comes to Customer Acquisition. In a report by WBR Insights , 80% of digital marketers stated they are feeling great pressure to meet customer acquisition and revenue goals, stating that they feel like they are “running on a never-ending hamster wheel”. A lack of differentiation (54%).

Acquisitions 40

Acquisitions Terms and Conditions Peer-to-peer Mobile Advertising 40

Hubspot

JUNE 7, 2018

Here, we’ll delve into 11 of the best free Google Sheets Templates for any marketing role in 2018, so you can create better spreadsheets while saving valuable time to focus on more important things -- like the data itself. Expenses”, for instance, covers everything from taxes and insurance, to travel and customer acquisition.

Template 98

Template Google Best Practices Marketing Analytics Tools 98

SnapApp

APRIL 4, 2018

The Top 10 B2B Marketing Metrics to Measure in 2018. . 8: Customer Acquisition Cost (CAC). . Cost of Customer Acquisition (COCA) – When determining the effectiveness of paid Search, Display, Social Media Campaigns etc. Customer Acquisition Cost (CAC). Acquisition Cost. Net new users (By Source). .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

ANNUITAS

DECEMBER 20, 2018

Adobe announced that consumer demand for personalized content reached an all-time high in 2018, a theme that underscored some of the most prominent trends of the year. 2018 was the year Forbes declared Account-Based marketing (ABM) no longer a buzzword, but a fully baked marketing strategy. What did success look like in 2018?

Demand Generation 140

Demand Generation Account Based Marketing Demand Marketing AI 140

Heinz Marketing

JANUARY 5, 2018

Consolidation amongst B2B marketing technology and service providers has been a constant over the past several years, and 2018 started with a bang with Terminus’s announced acquisition of BrightFunnel earlier this week. Matt: What does this acquisition mean for marketers? This acquisition was led by her and Spett.

Acquisitions 53

Acquisitions Account Based Marketing Marketing Automation Services ABM 53

Zoominfo

APRIL 5, 2023

Mergers and acquisitions can lead to multiple legacy systems that are tied together for months or even years. Some companies may have different subdomains or address formats for each department. Over time, they could move from a simple name-based system to one that incorporates numbers or other unique identifiers.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Deliverability Sales Qualified Leads 130

Zoominfo

MAY 9, 2021

Back in 2018, 90% of B2B customers reported investigating between two and seven sites before they made a purchase. And that could be why over 60% of marketers say their customer acquisition cost has increased in the past three years. When conversions don’t happen, it presents an opportunity to retarget prospects from those domains.

Ideal Customer Profiles 147

Ideal Customer Profiles Zoominfo High Quality Lead Marketing & Strategy 147

Conversica

OCTOBER 29, 2018

FOSTER CITY, Calif - ( 29 October, 2018) Award-Winning Leader in Conversational AI Delivers New Products, Grows Customer Base and Revenue, Expands Internationally, and Completes Key Acquisition. FOSTER CITY, Calif. 5000, Silicon Valley Fast 50, and San Francisco Business Times Fast 100 lists of fastest growing private companies.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Martech

AUGUST 3, 2021

The news below about Salesforce’s acquisition of a Robotic Process Automation provider had me thinking back to the days when people were talking about an RPA bubble bursting. Around 2017 or 2018 there was enthusiasm for RPA as a core factor in digital transformation. Salesforce makes Robotic Process Automation acquisition.

Enterprise Management 108

Enterprise Management Work Management Account Based Marketing Marketing Management 108

Bound360

NOVEMBER 16, 2017

Will your budget and goals stay the same from 2017 to 2018? Are my customer acquisition costs accelerating faster than revenue? There are many reasons to take a closer look at your customer acquisition cost (CAC). Make the most out of 2018. Didn’t think so. It’s time to take a deeper dive on your marketing strategy.

Planning 45

Planning Marketing Plans Budget Programs Account Based Marketing 45

Zoominfo

DECEMBER 21, 2020

Three typical market expansion approaches include the following: Expansion through a merger or acquisition. Expansion through a merger or acquisition When M&A occurs, it creates an opportunity for the parent firm to slide into markets that a newly acquired company occupies. Expansion by developing a new product.

Paid Search Agency 130

Paid Search Agency Lead Ranking Companies Planning 130

Zoominfo

MAY 9, 2021

Not All Web Traffic is High Quality Back in 2018, 90% of B2B customers reported investigating between two and seven sites before they made a purchase. And that could be why over 60% of marketers say their customer acquisition cost has increased in the past three years. In an ideal world, you wouldn’t. But marketers still do.

Zoominfo 130

Zoominfo Ideal Customer Profiles High Quality Lead Marketing & Strategy 130

Animalz blog

MARCH 21, 2024

You can still read the original 2018 version here.) The Audience Building Imperative This brings me to the biggest shift in my thinking since 2018: Building an audience of followers and subscribers is no longer optional. This is your bedrock for organic acquisition and establishing authority. This is your amplification engine.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81