Biznology

DECEMBER 29, 2017

I will take the risk and just hope that at the end of 2018, no one looks back to call me on it! B2B sales and marketing are evolving quickly as buying behavior changes and new technologies take hold, so there’s a lot to talk about. GDPR will give B2B marketers a break. Those are my predictions for B2B marketing in 2018.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Valasys

MAY 27, 2019

Account Based Marketing is a practice wherein, the potential customers (which comprise of all the decision makers within a target company) are segmented primarily on the basis of their technographic & firmographic data & deliver highly personalized experiences, based on the awareness of their accounts.

Account Based Marketing 69

Account Based Marketing Inbound Marketing B2B Marketing Marketing & Strategy 69

The Mx Group

MARCH 7, 2018

I recently returned from the B2B Marketing Exchange, where I hosted a three-hour workshop on operationalizing ABM. During the workshop and subsequent conversations, I received a lot of great input on where marketers are struggling with ABM. It’s clear that 2018 will be a big year for ABM. You can’t buy ABM.

Account Based Marketing 63

Account Based Marketing Budget Programs Marketing Automation Services Tactics 63

Strategic-IC

NOVEMBER 13, 2018

Strategic IC are partnering with Cyance on 14th November 2018 for a breakfast event discussing Intent-Driven, Intelligent ABM. You can learn more about how uncovering buying intent can transform ABM here. What is Intent-Driven, Intelligent ABM? Interview Transcript. Is the culture there?

Account Based Marketing 48

Account Based Marketing Thought Leadership ABM Intent 48

Engagio

JANUARY 7, 2019

For the third year in a row, we bring you the “prophets of profit” where we ask some of the top thinkers in B2B marketing what they believe the future holds for Account Based Marketing. These trailblazers offer their predictions of trends in the B2B marketing world for 2019.

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

Marketing Insider Group

DECEMBER 21, 2020

The digital marketing landscape looks totally different than it did in 2008 during the last crash. Marketers have so many more tools and pieces of technology with advanced capabilities at their disposal – like artificial intelligence and account-based marketing software. Prioritize account-based marketing.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Adobe Experience Cloud Blog

NOVEMBER 7, 2017

Content strategy, SEO, and social media are all elements of inbound marketing that can have a great impact on enterprise marketing as a whole. Scaling personalization and targeting efforts —It can be challenging to scale account-based marketing (ABM) or content targeting/personalization. Content Strategy.

Enterprise Management 134

Enterprise Management Lead Scoring Practices Lead Ranking 134

6sense

SEPTEMBER 29, 2021

“This new round of funding will allow us to expand our product, including transforming the traditional email nurture track into multi-channel next-best-action suggestions that adjust in real-time based on buyers’ behavior. The post 6sense Secures $27 Million to Advance Bold Vision in B2B and ABM appeared first on 6sense. 6sense.com.

Account Based Marketing 62

Account Based Marketing ABM Multi-Channel B2B 62

ClickZ

OCTOBER 18, 2019

Leading account-based marketing platform Terminus recently announced the release of updates to its ABM platform. Added features leverage Terminus’s B2B Account Graph” – a database of company-level digital identities that users access via the platform. Terminus B2B Account Graph Visualization.

Account Based Marketing 49

Account Based Marketing ABM Marketing Automation Services Bombora 49

Marketing Insider Group

DECEMBER 29, 2020

consumers listened to podcasts in 2020, up from 44% in 2018. Video Marketing and Sales. Whether you’re creating targeted ads or sales videos, sharing a presentation, or inviting clients to create testimonial videos for your business, you can reach people in a more humanized way with video marketing and sales. Source: Google.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Strategic-IC

OCTOBER 16, 2018

To learn more about behaviour based marketing and how predictive analytics can transform marketing and sales strategies, Strategic IC are partnering with Cyance on 14th November for a breakfast event discussing Intent-Driven, Intelligent ABM. Traditional Mass B2B Marketing Needs To Change.

Intent 67

Intent Buy Account Based Marketing Work Management 67

Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space. EverString.

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

DemandBase

OCTOBER 10, 2018

Is it still even 2018? At this stage in my annual marketing planning, everyone is lucky I’m not signing off my emails with “Happy New Year!” To support our fellow B2B comrades who find themselves facing a similar scenario, we have created a workbook to help you achieve real results with ABM in 2019. The same is true of ABM!

Account Based Marketing 69

Account Based Marketing ABM Demand Generation Allocation 69

Televerde

MAY 2, 2018

That’s right – Televerde is heading out to the SiriusDecisions 2018 Summit. It’s because SD Summit has always been an opportunity to dive deep and learn more about data-driven best practices research, gain access to new innovations and research and, what we like best – connect with other B2B sales, marketing, and product leaders.

Account Based Marketing 58

Account Based Marketing Top of Funnel ABM Peer-to-peer 58

SmartBug Media

SEPTEMBER 6, 2019

That button, once clicked, would give you a live feed of people in your target demographic who are actively showing intent to purchase a solution that your product or service provides. That, in a nutshell, is “intent data.”. Top Five Competitive Advantages of Intent Data. The Easiest Way to Get Intent Data.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

SalesIntel

MARCH 14, 2023

Account-Based Marketing (ABM) We all know that with the rise of account-based marketing , firmographic data is a necessity. How does it apply to ABM? Marketers have been using firmographic data for a long time. However, for ABM, there are many use cases.

Account Based Marketing 98

Account Based Marketing Work Management Marketing Management High Quality Lead 98

DemandBase

OCTOBER 30, 2018

Today I’m pleased to announce that our Account-Based Marketing (ABM) technology has won a new accolade! The Demandbase ABM Platform won Gold for Innovations in Technology in the 10th Annual 2018 Golden Bridge Awards ’ Advertising, Marketing and Public Relations category. But we’re not stopping here.

DemandBase 40

DemandBase Account Based Marketing ABM Public Relations 40

Engagio

SEPTEMBER 24, 2018

So, you’ve decided to invest in ABM – congrats, you’re in for an exciting journey! One of the first items on your list: get budget for your ABM program. That’s why in this edition of Behind the Brilliance, I asked Sam Melnick , VP of Marketing at Allocadia, to join me in a conversation about this important topic.

Budget Programs 84

Budget Programs Account Based Marketing ABM Allocation 84

Circle Studio

DECEMBER 19, 2017

As we enter the New Year, A/E/C firms have made (and are still making) plans for where and how to spend their marketing time and budgets in 2018. Just as people everywhere are making resolutions to improve their lives—both personally and professionally—in 2018, why not do the same for your firm’s marketing efforts?

Planning 68

Planning Marketing Proposals Advertising Agencies Paid Search Agency 68

Martech

SEPTEMBER 29, 2023

DATA Intent data for ABM : After bursting on the B2B scene around 2018, intent data is getting better and better. One new approach, from Propensity , applies the intent concept to Account Based Marketing, where intent data signals can be added to your target account records.

Marketing Automation Services 86

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 86

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Selling winners so we can all learn from their video awesomeness. Without further ado, join us in congratulating—and getting inspiration from—the winners of the 2018 VIB Awards. Sherlock Holmes.

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

Aberdeen

JANUARY 25, 2019

In this week’s roundup of intent data news and features, we’ll assess marketing budgets, touch on LinkedIn, take a trip to an unfamiliar industry, and consider how to format a B2B content marketing strategy. B2B Marketing Budget Boost. This Marketing Daily column explores B2B marketing spend projections for 2019.

Intent Data 40

Intent Data Intent Spending Top of Funnel 40

Strategic-IC

DECEMBER 5, 2018

From programmatic, to intent data, to sales enablement tips, we review 10 insightful blogs that you may have missed. As most inbound and ABM professionals know, B2B marketing and sales is fast-paced, and ever-evolving. With that in mind, here we look back at 10 posts from 2018, that may help you refine your approach in 2019.

B2B Sales 76

B2B Sales Account Based Marketing B2B Marketing Campaigns 76

Adobe Experience Cloud Blog

JUNE 24, 2019

To make your reps as productive as possible, you want them focused on building relationships with high-value accounts…not dialing for dollars. That’s what account-based marketing (ABM) is all about—helping companies to target prospects with the highest propensity to buy. between 2017 and 2018. Literally.

Marketing AI 134

Marketing AI Ideal Customer Profiles Account Based Marketing Lead Ranking 134

6sense

APRIL 11, 2018

As sales teams look to their marketing counterparts in an ABM world for enablement and insight, it’s getting increasingly important to have a centralized view of account engagement. Actionable recommendations on the right contacts to engage based on their intent or their fit. that indicate interest and relevancy.

Eloqua 48

Eloqua Account Based Marketing Marketing AI ABM 48

The Point

DECEMBER 28, 2017

Demand Generation Report just published their 2018 Outlook Guide: The State of Marketing Automation. I was honored to be invited to contribute my thoughts as part of the report, reproduced (with permission) below. (DGR) What were the biggest changes/challenges for B2B marketers in 2017? (HS)

Marketing Report 176

Marketing Report Marketing Automation Automation Demand Generation Agencies 176

KoMarketing Associates

MAY 7, 2019

As video content continues to grow in prominence, new research suggests that marketers will spend more money on it throughout 2019 than in recent years. In 2019, marketers are projected to spend approximately $17.8 In 2019, marketers are expected to spend approximately $9.3 million on digital/mobile video.

Mobile Marketing 120

Mobile Marketing Spending Allocation Video Marketing 120

DemandBase

MARCH 23, 2020

Either way, you’ll be glad of the higher return across lifetime value (LTV), win rates, and customer retention that ABM delivers over traditional marketing efforts. Prioritize your team’s actions based on intent signals. But how do you know which accounts are in-market and showing strong buying signals?

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

6sense

JUNE 14, 2018

Imagine a world where your marketing technology stack consisted of one integrated ABM platform, from uncovering in-market accounts all the way to orchestrating multi-channel, multi-persona account plays. So, what exactly is a consolidated ABM platform? Goodbye, Point Solutions.

Account Based Marketing 48

Account Based Marketing ABM Multi-Channel Verticals 48

DemandBase

SEPTEMBER 17, 2018

With ABM (Account-Based Marketing) increasingly becoming a must-have in every B2B Marketer’s toolkit, the number of ABM-focused sessions continues to grow at Dreamforce. Whether you’re new or ready to take the next step in your ABM journey, there’s something for everyone in this year’s lineup.

Account Based Marketing 45

Account Based Marketing ABM DemandBase CMO 45

Terminus

DECEMBER 14, 2017

B2B marketers can use buying intent and website engagement data to target accounts with Terminus account-based advertising. Today, I’m excited to announce Terminus’ new partnership with Bombora, the leading provider of B2B intent data. How Bombora and Terminus Deliver Results.

Account Based Marketing 22

Account Based Marketing Bombora Advertising Agencies Lead Ranking 22

Terminus

DECEMBER 15, 2017

Terminus has gone through an account-based marketing transformation. During my two years at Terminus, I’ve witnessed firsthand how our marketing and sales team have worked together to achieve account-based marketing success. At the core of our #OneTeam are: Peter, the Marketing Master.

Account Based Marketing 22

Account Based Marketing Ideal Customer Profiles Lead Ranking Paid Search Agency 22

KEO Marketing

OCTOBER 24, 2017

Business Intelligence is a fantastic tool that enables marketers to make better informed decisions based on a deeper level of information on both customers and prospects. Omnichannel marketing is about continuity. Use this approach to further strengthen your relationship with them and grow their revenues.

Marketing Budget 54

Marketing Budget Marketing Budget Creation Budget Programs Planning 54

Televerde

OCTOBER 19, 2020

Using behavioral data and intent data, you can create a personalized content experience with AI. 84% of B2B marketers say they used AI in 2020 – up from just 29% in 2018. An AI-driven interactive experience is ideal for ABM strategies because it can detect when someone from a target account visits your website.

Marketing AI 145

Marketing AI Trends Account Based Marketing Buyer's Journey 145

Valasys

MAY 3, 2019

Intent data is a buzzword for B2B marketers & it reflects on the purchase intent of the potential customers at the different stages of their respective buying cycles. A report by ABM marketing report in 2018 found that only 25% of the B2B marketers were using intent data.

Intent Data 49

Intent Data Intent Analysis Top of Funnel 49

Martech Advisor

SEPTEMBER 13, 2019

Marketers must reach shoppers who are in-market, not just browsing. Purchase intent is when a consumer expresses an actual desire to buy a product through their behavior, yet confusing “interest” with “intent” can be a stumbling block, shares, Daniel Heer, Founder & CEO at zeotap.

Purchase Intent 41

Purchase Intent Advertising Agencies Purchase Intent 41

QuanticMind

NOVEMBER 13, 2018

And one of the most important types of data for driving sales and marketing insights is intent data. . According to DemandGen’s 2018 State of B2B Intent Data Report, 35 percent of B2B companies say they plan to start using intent data insights within the next 12 months. What is Intent Data?

Intent Data 40

Intent Data Intent Sales Management Long Tail Marketing 40