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10 B2B Email Marketing Best Practices to Dominate 2024

sagefrog

In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To thrive in 2024, businesses must adopt a more targeted and personalized approach to B2B email marketing. Gone are the days of mass email without consideration for recipient interest.

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10 B2B Email Marketing Best Practices to Dominate 2024

sagefrog

In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To thrive in 2024, businesses must adopt a more targeted and personalized approach to B2B email marketing. Gone are the days of mass email without consideration for recipient interest.

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Walmart’s VIZIO acquisition – what does it really mean?

illumin

While tackling streaming giants out of the gate is unlikely, acquiring a smart TV tech leader lets Walmart easily compete with other CTV solutions like Roku, Google’s Chromecast, and Amazon’s Firestick. This service grew 30% in 2024 – its first fiscal year in business. Is Walmart joining the “streaming wars?”

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5 Digital Advertising Trends in Europe 2023

Matchcraft

In this challenging economic climate, digital advertising is set to become an increasingly important area for businesses looking to stand out and reach buyers. Online video ad spend to rise from US$95 billion in 2024. Nearly 40% of all display spend in Europe goes toward the online video market.

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script | B2B

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

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GDPR Compliance and the Shifting B2B Dynamics

Valasys

The regulation was legally enforced on March 25, 2018, & has made it obligatory for inbound marketers to make sure that the data gets collected & processed safely. Right to restrict processing of data: Individuals can now request to opt out of the processing of their personal data.

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How to Respond to the Loss of Third-Party Cookies

Litmus

But if your organization hasn’t yet made it a top priority, Google’s countdown to phasing out third-party cookies in Chrome by Q3 2024 may be the push you need to move this to the top of your to-do list. When you can’t measure what is and isn’t performing, it’s hard to prioritize your efforts or advocate for more team budget.