Martech Advisor

OCTOBER 24, 2019

In fact, BIA/Kelsey forecasts that national brands will spend $62.7 billion to reach local consumers this year, which represents a $600 million increase compared to what national brands spent locally in 2018. In 2018, programmatic mobile ad spend in the U.S. billion by 2024. The Explosion of Personalization.

Advertising Agencies 46

Advertising Agencies Mobile Advertising Marketing Strategy Marketing & Strategy 46

Single Grain

JUNE 13, 2023

throughout the forecast period, indicating substantial growth. The percentage of mobile ads was 47% in 2022, up from 33% in 2018. Websitebuilder ) In 2024, Facebook ad revenue is projected to rise to $75.11 billion in 2021 and is projected to reach $56 billion by 2024. billion USD. Techjury ) U.S. Billion by 2028.

Paid Content 102

Paid Content Statistics Advertising Agencies Advertisements 102

Optinmonster

JANUARY 15, 2020

million people used mobile payments (and that number is up from 55 million in 2018 and 48.1 Ok, you should have done it in 2018, but you got busy with other stuff. billion in 2024. If they’re even half right about that forecast, you’ll be leaving money on the table by not optimizing your marketing strategy for mobile.

Mobile Marketing 67

Mobile Marketing Planning Tips Paid Search Agency 67

Martech Advisor

NOVEMBER 5, 2019

According to Zenith’s ‘Programmatic Marketing Forecasts’ report, programmatic ad spend will reach $98 billion, amounting to 68% of the global digital media ad spend by 2020. By 2024, the adoption of 5G based adtech is predicted to grow to 1.4 It is set to be the default media trading method in the coming years.

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Advertising Agencies Marketing AI Advertisements Advertising 100

Martech

OCTOBER 2, 2023

Originally set to close on September 4, “Taylor Swift: Storyteller,” an exhibit at Manhattan’s Museum of Arts and Design, was recently extended through March 24, 2024. ” MAD uses Dexibit data across departments, for fund-raising purposes, for example, as well as revenue forecasting. A no-brainer, right?

POS 114

POS Forecasting Merchandising Touchpoints 114

Stevens & Tate

DECEMBER 1, 2019

An analysis by Yes Marketing found that marketers will most likely have a shorter window to engage consumers during the holidays, based on conversion rate data from 2018. In November 2018, 26% of Black Friday email messages were sent before Nov. Local Mobile, Social Ad Sales to Near $45B by 2024, Forecast Says.

Trends 52

Trends Advertising Agencies Mobile Advertising Forecasting 52

QuanticMind

JULY 11, 2023

While the Digital Markets Act (and its rules that govern so-called “gatekeeper platforms”) has already come into force, the wider-reaching Digital Services Act won’t go into effect across the EU until 2024 , giving Big Tech companies—and the advertisers who use them—a bit more time to adjust their strategic plans and ensure proper enforcement.

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Advertising Agencies Marketing AI Advertisements Advertising 40