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GDPR Compliance and the Shifting B2B Dynamics

Valasys

APRIL 30, 2019

The regulation was legally enforced on March 25, 2018, & has made it obligatory for inbound marketers to make sure that the data gets collected & processed safely. The data can still be in the records of marketing companies. Evidently, email marketing has been the most reliable source of marketing for B2B companies.

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B2B Opt-out B2B Marketing Opt-in 53
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How to Respond to the Loss of Third-Party Cookies

Litmus

MARCH 15, 2024

We’ve been encouraging marketers to focus on developing a strategy to wean their media plans and martech stack off third-party (3P) cookies for some time (and we still are!) Here’s a closer look at what the potential loss of third-party cookies really represents, and actionable steps marketers can take now to respond.

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