Webbiquity

JANUARY 20, 2021

Since 2018 when the law passed, international legislative authorities have implemented several international equivalents, the latest ones being Brazil’s LGPD and California’s CCPA. With that in mind, it’s a good idea to re-think your use of data in 2021. Guest post by Natasha Lane. The Benefits of Personalization.

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Privacy Personalization Planning Marketing Management 266

Litmus

NOVEMBER 15, 2022

Trends in Email Engagement [Infographic]. How much of an impact has Apple’s Mail Privacy Protection (MPP) had on email marketing since its September 2021 release? Download our full Trends in Email Enagement report to see even more in depth data, and details. In 2021, we recorded: 13.1 billion/month (avg trending).

Trends 89

Trends Privacy Protection Privacy Analytics 89

BOP Design

DECEMBER 15, 2020

We hope that most of 2020 will soon become a memory, but a lot of trends that held sway will continue to grow in importance. Have you noticed the trend yet? Privacy became a big deal to the internet when GDPR went into effect in Europe in May 2018. Read more: B2B marketing strategies and trends for 2021.

Trends 73

Trends Marketing Websites Marketing Management B2B 73

Heinz Marketing

JULY 13, 2022

It seems like a new trend emerges every day. Well, to start, here are 3 trends I’m excited to start using more frequently. In September 2021, TikTok surpassed the 1 billion user mark , which made it the 7 th most popular social media network in the world. Between 2018 and 2020, the global user base grew by 1,157%.

Social Media 94

Social Media Trends Media Planning 94

Litmus

MAY 24, 2022

What’s trending in the world of email in 2022 so far? Read on to dive into trends in email marketing that we’ve seen (and what we think is here to stay). Trends in email marketing. 41% of respondents in our 2021 State of Email report said email is “very critical” to their companies’ overall success. See the trends.

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Email Marketing Trends Paid Search Agency Privacy 118

Conductor

JANUARY 28, 2021

Our 2021 SEO Salary & Job Trends Guide provides SEOs and marketing teams the detailed salary data, industry trends and top in-demand skills to grasp the current climate and make their next moves. With more and more brands going fully virtual, we predict this trend will continue and grow into 2021.

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Trends PPC SEO Demand 52

Hubspot

MARCH 22, 2018

According to Statista , global ecommerce sales are expected to increase 246.15% by 2021, from 1.3 trillion in 2021. In 2018, there’s a whole lineup of new trends that could kickstart major growth for your ecommerce company if you pay attention. Ecommerce Trends 2018. trillion in 2014 to 4.5

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eCommerce Trends Amazon Mobile Marketing 100

Porch Group Media

OCTOBER 1, 2020

Emarsys, 2018) 59% of respondents say marketing emails influence their purchase decisions. SaleCycle, 2018) 59% of marketers say email is their biggest source of ROI. Emma, 2018) For every $1 spent, email marketing generates $32 in ROI. The post Email Marketing Trends & Stats to Know for 2021 first appeared on V12.

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Stats Email Marketing Trends Planning 71

seo.co

JANUARY 10, 2022

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Here are some of the must-follow digital marketing trends to look out for in 2022: Conversational Marketing. So, upgrading to AI-enabled chatbots is a requisite to ace your overall marketing game in 2021.

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Marketing AI Trends Work Management Marketing Management 98

Unbounce

JANUARY 13, 2022

After a turbulent 2020, we all probably hoped that 2021 would be a clean slate. In 2021, with loads more online competition, the focus shifted to standing out online —to 40% of small businesses , that’s their biggest fish to fry in the coming years. Thanks for the lessons, 2021. Please, just no more Tiger King.)

Jigsaw 144

Jigsaw Landing Pages Copywriting Paid Search Agency 144

ClearVoice

JULY 9, 2021

Here, we have rounded up the most completing influencer marketing statistics for 2021. Believe it or not, the rate trended down as the follower count went up. Since 2018, it’s gradually lost the interest of marketers looking to purchase sponsored content. ( billion by the end of 2021. Click To Tweet. Statista ).

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Statistics Paid Search Agency Advertising Agencies Click Rate 122

Matchcraft

MARCH 28, 2023

In this blog post, we will discuss some of the top digital advertising trends in Europe that every ad agency and reseller must know in 2023. Video Advertising Video advertising is another growing trend in Europe. In 2021, CTV advertising spend increased in Europe by over 56%, with a predicted 35% growth in 2022.

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Advertising Agencies Advertisements Advertising Trends 98

Litmus

FEBRUARY 14, 2023

Year after year, Accelerated Mobile Pages (AMP) for email—an open-source technology that enables email marketers to create and send interactive emails—has made the list of trends for email marketers to watch. 1 But should email marketers embrace or ignore this trend? Want to keep your fingers on the pulse of industry trends?

Email Marketing 84

Email Marketing Trends Paid Search Agency Planning 84

Webbiquity

SEPTEMBER 4, 2018

trillion in 2021—an increase of more than a third from $889 billion in 2017. Though B2B ecommerce trends are a little different from B2C, both reflect a growing customer preference for self-service. This requires an understanding of the B2B ecommerce trends that are changing the industry. Increase in the Millennial Audience.

Marketing AI 202

Marketing AI Enterprise Management eCommerce Work Management 202

Hubspot

SEPTEMBER 12, 2018

As the popularity of the Internet of Things (IoT) continues to rise across industries, it's important to take note of which trends could affect your business. As a marketer, you'll want to stay informed on the upcoming trends to know which ones can help you achieve sustainable, long-term growth, and which ones are more hype than substance.

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Trends Bandwidth Mobile Advertising Mobile Marketing 70

Sprout Social

APRIL 14, 2021

in summer 2018, TikTok has generated six billion lifetime downloads in app stores and hit 689 million users worldwide, with no plateau in sight. Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? Are we doing this right?

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Trends Effectiveness Marketing & Strategy Viral Marketing 145

Conductor

JUNE 23, 2021

To start, Euro 2020 is actually being held in 2021, despite officially retaining the title of ‘Euro 2020’ — a direct result of the global pandemic, which put a halt to all football competitions last summer. This has presented several fascinating insights on search trends in the UK, particularly around squads. MSV in May).

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Trends Search Marketing Guidelines Domain 91

Porch Group Media

AUGUST 10, 2021

Email Marketing Benchmarks, Trends and Statistics – Updated for 2021. Statista ) In 2021, 4.03 Statista ) In 2021, 4.03 Research by Campaign Monitor digs into overall email marketing trends and statistics and strategies marketers should be implementing to find success. billion by 2024. billion by 2024.

Advertising Benchmark 98

Advertising Benchmark Statistics Email Marketing Trends 98

Porch Group Media

JULY 27, 2021

Looking at the statistics and trends, 2021 is proving to be a great year for the home improvement industry. Analysis of homeowner’s search trends revealed that searches for remodeling, kitchen remodeling, and general contractors for home improvement have more than doubled since 2020. billion in 2018 to $151.4

Trends 59

Trends First-Mover Advantage Statistics Forecasting 59

Televerde

OCTOBER 19, 2020

You’ll see digital marketing trends reflect changing expectations over the next year or so. Use These Digital Marketing Trends to Stay Ahead of the Competition. Use these digital marketing trends to keep up and exceed expectations. 84% of B2B marketers say they used AI in 2020 – up from just 29% in 2018.

Marketing AI 145

Marketing AI Trends Account Based Marketing Buyer's Journey 145

ConvertKit

JANUARY 15, 2021

2021 is full of opportunities for budding podcasters, artists, freelancers, online coaches, musicians, and makers—and email marketing is the best way to grow your audience and turn your vision into reality. So without further ado: here’s the ultimate list of email marketing statistics for creators in 2021! According to Statista, 319.6

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Statistics Email Marketing CAN-SPAM Planning 130

PureB2B

JUNE 24, 2018

In this post, we’ll briefly cover how big data got to where it is today and analyze the big data trends you should know about in 2018. For 2018 and beyond, responsive devices and smarter networks are what the market will be focusing on. In a Forbes survey, more than 50% of CDOs will likely report directly to the CEO in 2018.

Enterprise Management 62

Enterprise Management Marketing AI Trends Marketing Management 62

Zoominfo

OCTOBER 24, 2018

If you’ve worked in marketing for any length of time, you’ve likely seen your fair share of marketing trends. But as trends fade in and out, several marketing strategies have truly stood the test of time. billion users in 2021 ( source ). The post October 2018 B2B Blog Post Round-Up appeared first on ZoomInfo Blog.

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Buyer Personas B2B Zoominfo Paid Search Agency 140

Litmus

JUNE 15, 2021

You can benchmark your email programs against your peers, identify trends, uncover opportunities for improvement, and push the email industry forward. We’re excited to share that Litmus’ 2021 State of Email Survey is now open! We can’t wait to share the latest trends, and we’ve got even more in store for you this year.

Customer Surveys 96

Customer Surveys Peer-to-peer Advertising Benchmark Network Marketing 96

ClickZ

DECEMBER 24, 2020

Given this trend, companies are taking advantage of emerging martech solutions to transform how they surprise and delight their customers. percent of loyal customers were willing to join rewards programs in 2018 , signalling a need to transform how brands incentivize customer activity and keep customers engaged in repeat custom.

Marketing Management 137

Marketing Management Paid Search Agency Lock-In Loyalty 137

BenchmarkONE

NOVEMBER 8, 2020

While this evolution is normal, keeping up with all the economic changes, advancement in technology, and modern workplace trends can be challenging. This article aims to lay out insights on upcoming workplace trends for 2021 and provide actionable advice that helps business leaders refine their internal strategy. Key Takeaways.

Work Management 73

Work Management Skype Terms and Conditions Demographics 73

Stevens & Tate

DECEMBER 30, 2020

Over the course of the year, businesses will implement various marketing tactics, some of which are hot, new marketing trends, others that have already been proven to be effective. However, Some marketing tactics that began in 2020 will still work in 2021. Here are new marketing trends that will a good idea for 2021. .

Tactics 64

Tactics Privacy Marketing & Strategy User-Generated Content 64

NetLine

JUNE 9, 2021

To learn more about the buying behaviors of B2B professionals, download the 2021 Content Consumption Report. Beginning in 2018, Content Marketers saw how effective webinars were at driving bottom of the funnel engagement with prospects and began producing more of them, leading to a sharp rise in overall production.

Webinar Metrics 52

Webinar Metrics Trends B2B Marketing Top of Funnel 52

Zoominfo

JANUARY 20, 2021

Online shopping has long trended upward year over year — up 3,500% during the last two decades , according to the U.S. A survey in April 2020 from RBC Capital Research showed that 42% of respondents purchased groceries online at least once a week , up from 22% in 2018, as reported by GeekWire. . Shopping carts roll to customers’ homes.

Zoominfo 246

Zoominfo eCommerce Loyalty Paid Search Agency 246

Buffer

MARCH 24, 2021

Here are all of our numbers from our 2021 pay analysis, along with more on the positive impact that transparency has had on the gender pay gap for us. You can also read each full report at the following links: 2020 , 2019 , 2018 , 2017. We're confident about this positive downwards trend.

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Analysis Transparency Correlation Comparison 92

Outbrain

MARCH 8, 2021

When it comes to SEO and news publishing, to say that 2021 is going to be an interesting year is an understatement. To get a sense of how quickly news-related SEO trends are ramping up, here’s a roundup of some of the changes seen just since the start of the new year (!) Now let’s look ahead to what we can expect from the rest of 2021.

SEO 34

SEO Trends SERP Lead Scoring 34

ClearVoice

JANUARY 2, 2019

One year ago, we were all gearing up for the explosion of what experts told us would be the big marketing trends in 2018. A word to the wise: Looking back on 2018 predictions can be especially valuable as you plan for what you can really expect in 2019. based eCommerce by 2021 — Forrester.com. percent of the market.

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Planning Emarketing Amazon Transparency 65

Stevens & Tate

AUGUST 10, 2020

Staying current on marketing trends is especially important to assess whether your marketing efforts are harmonious with today’s evolving world. We know the difficulty of keeping up with these trends given the abundance of information thrown at us every day. Recent Marketing Reports, Updates, and Trends.

Trends 64

Trends Spyware Work Management Paid Search Agency 64

Martech Advisor

DECEMBER 17, 2019

Tapping into omnichannel and digital customer experience (CX) trends will be the key to success for business leaders, marketers and CX planners in 2020. In this article we explain why mobile-first, customer data centralization, VR, chatbots and more, will be the key driving trends of great customer experiences in 2020. nillion in 2021.

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Trends Gartner Paid Search Agency Marketing Management 102

Zoominfo

OCTOBER 20, 2020

Through just September 2020, companies have rolled out 7% more products than in 2019 and 19% more than in 2018. Small companies and enterprises saw the reverse trend, seeing increases in new launches in 2020. For more stories, insights and market trends from ZoomInfo’s proprietary data, follow us on Medium.

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Zoominfo Product Advertising Mediums Business 225

Martech

APRIL 18, 2022

use has increased from 5% of adults in 2005 to 72% in 2021, according to Pew Research. This is a remarkable turn-around from 2018, when social media was stagnating , with Facebook reporting no increase in its U.S. from 2021 to 2028 owing to the increased spending on advertising. from 2021 to 2028. Worldwide 4.48

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Social Media Advertisements Advertising Media 112

Zoominfo

JUNE 19, 2020

GDPR was adopted in 2016 and went into effect in May 2018. Although there were mentions of data and privacy in 2016 and 2017, once GDPR went into effect in 2018, the number of upcoming projects involving data privacy increased greatly; the number of these Scoops jumped 2,200% from 2016 to 2019. GDPR enforcement began in May 2018.

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Privacy Zoominfo Press Sample 162