Zoominfo

JUNE 19, 2020

In early 2020, the California Consumer Privacy Act (CCPA) went into effect. GDPR was adopted in 2016 and went into effect in May 2018. Note: The numbers for 2020 were as of May, which may indicate that the full year will surpass 2019 in data-privacy-related Scoops. GDPR enforcement began in May 2018. Source: ZoomInfo.

Privacy 147

Privacy Zoominfo Press Sample 147

Sword and the Script | B2B

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. 1) Content marketing benchmarks. 1) Content marketing benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

DAGMAR Marketing

NOVEMBER 29, 2019

The result is the LSM Benchmark Report. National brands such as those featured in the benchmark report use LSM strategies to drive better engagement at the local level in the communities in which they operate. According to the benchmark report: When people are looking for a business, more than 90% of them start searching locally first.

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

Valasys

NOVEMBER 21, 2019

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.

Planning 58

Planning Studies B2B Marketing Trends 58

Litmus

JUNE 15, 2021

You can benchmark your email programs against your peers, identify trends, uncover opportunities for improvement, and push the email industry forward. And like every year, we’ll turn your responses into the free industry insights and benchmarks you’ve come to expect from us. 2020 State of Email Workflows.

Customer Surveys 96

Customer Surveys Peer-to-peer Advertising Benchmark Network Marketing 96

PureB2B

MAY 20, 2018

Buyers are impressed with companies that bravely invest and experiment with new trends in modern technology. Expect the emergence of blockchain applications in B2B lead generation strategies, marketing, and sales this 2018. But the truth is, big data set the benchmark for good marketing by showing the importance of a tailored message.

Marketing AI 72

Marketing AI Marketing Automation Services Account Based Marketing B2B 72

PureB2B

MAY 20, 2018

Buyers are impressed with companies that bravely invest and experiment with new trends in modern technology. Expect the emergence of blockchain applications in B2B lead generation strategies, marketing, and sales this 2018. But the truth is, big data set the benchmark for good marketing by showing the importance of a tailored message.

Marketing AI 62

Marketing AI Account Based Marketing Marketing Automation Services Mobile Advertising 62

Martech Advisor

JANUARY 20, 2020

In 2020, business leaders will continue to realize that they can improve their sales process and will need to invest in adequate technology to do so, wrties, Nigel Cullington, VP of Marketing, Upland Altify. In this article, I will provide three ways that CRO will transform selling in 2020 and beyond.

Enterprise Management 55

Enterprise Management Optimization Marketing Management SMB 55

ConvertKit

JANUARY 15, 2021

billion people using email around the world in 2021 ( Statista/Radicati 2020 ). That’s a solid increase of over 11% since 2017—a growth trend that’s expected to continue, with nearly 4.5 billion emails will be sent every day in 2021 ( Statista/Radicati 2020 ). in 2017 ( DMA 2020 ). in 2017 ( DMA 2020 ).

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Sprout Social

MARCH 30, 2021

— Jordannn (@lockha12) August 15, 2018. The agency reviewed a month’s worth of data and looked at which days trend with the highest volume of messages referring to leg day. Who was the artist of the summer in 2020? In 2020, 96.5 — Anthony Yepez (@AnthonyYepez) August 25, 2020. SocialHotTakes.

Marketing Management 123

Marketing Management Paid Search Agency Social Media Keywords 123

Valasys

MAY 13, 2020

The latest addition to the series of Google’s core algorithmic updates, following the January 2020 core update, is the May 2020 core update that was rolled out on May 4th around 3:50 pm ET on Monday. In that way, Google’s May 2020 core update seems to be a vital one, bigger than ever, and more impactful in many aspects.

SERP 49

SERP Lead Ranking Lead Scoring Business 49

Bannerflow

NOVEMBER 22, 2022

This is why combining a display ad’s CTR with impressions gives you a clearer picture of your banner ad’s performance and how to benchmark this. This guide will explore online ad performance benchmarks by industry, ad format, ad position, and channel. Industry-specific CTR trends in 2022. Entertainment industry.

Display 52

Display Advertisements Advertising CTR 52

KoMarketing Associates

NOVEMBER 7, 2019

The Content Marketing Institute recently published its “B2B Content Marketing 2020 Benchmarks, Budgets and Trends – North America” report, which showed that just 42% of all B2B marketers have content marketing strategies that are sophisticated in nature.

B2B Marketing 121

B2B Marketing Marketing & Strategy Marketing Strategy Work Management 121

Sprout Social

SEPTEMBER 9, 2020

— McDonald's UK (@McDonaldsUK) June 15, 2018. Their objectives span from benchmarking campaign goals to finding fresh ideas for content, as well as identifying and reporting social ROI to validate their efforts. Our official 2020 NBA Draft hat ??. — Chicago Bulls (@chicagobulls) August 20, 2020.

Organization 125

Organization Work Management Eye-Tracking Advertising Benchmark 125

Exo B2B

MAY 10, 2021

Based on B2B Content Marketing, benchmarks, budgets and trends 2021 statistics, it is clear that the effects of COVID-19 have affected content marketing in 2020 and continue to do so this year. And as the vast majority of experts say, this is a trend that will continue in marketing beyond COVID-19.

Top of Funnel 72

Top of Funnel B2B Marketing Effectiveness B2B 72

Martech Advisor

OCTOBER 2, 2019

Considering the ever-growing rise in consumption trends, in 2018 alone advertisers spent an average of $14.2 In 2018, CTV surged ahead mobile in trends capturing the biggest portion of impressions and video completion rates among all devices as stated in the Extreme Reach Video Benchmarks 2018 Report.

Mobile Advertising 51

Mobile Advertising Advertisements Advertising Allocation 51

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. More broadly, according to Bridge Ratings estimates reported by Inside Radio , overall podcast ad revenue is projected to reach $534 million by 2020.@cmicontent's What podcast will be the best in 2018?

Examples 108

Examples Brand Identity Branding Paid Search Agency 108

Webbiquity

JANUARY 19, 2016

billion by 2018. billion by 2018. Mary Meeker’s Internet Trends ). But SMBs are more likely than enterprises to put a priority on website traffic and leads, while enterprises value customer satisfaction and competitive benchmarking more highly. 70% of the U.S. billion last year to 2.5 Image credit: The CMO Survey.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Valasys

SEPTEMBER 21, 2021

All these campaigns have proved to be the benchmark in their respective sectors and have also taken care of the privacy policy of the stakeholders and the target audience to inspire other brands to prepare similar posts. Their joint campaign, #WhatsYourName, was implemented on Twitter, Instagram, Facebook, and YouTube in 2020.

Social Media 52

Social Media Examples Campaigns Media 52

ClearVoice

MAY 15, 2020

Then came 2020 — when sporting events, live concerts and movie theaters all took a long pause to collectively rethink how to deliver in-person entertainment in a development sure to propel video consumption to even greater heights. Over 8 billion views register on Facebook every day on average – Market.us.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Biznology

FEBRUARY 27, 2020

Think about a few goals you’d like to accomplish in 2020. Animoto’s most recent report about social video trends discovered that 91% of marketers who used. the growth of “clean with me” videos tripled between June 2018 and July 2019. Vidyard released a 2019 report about benchmarks for videos in business.

Statistics 118

Statistics Video Marketing Planning Paid Search Agency 118

Vidyard

DECEMBER 17, 2020

The use of 1:1 video for sales conversations has exploded with an increase from 7% in 2019 to 40% in 2020, representing a 471% increase year-over-year. Get the latest benchmarks and trends for virtual selling. Top performers favor cold calls over cold emails, and video is emerging as a top channel ( McKinsey, 2020 ).

Statistics 157

Statistics Video Marketing Planning Business 157

Valasys

MARCH 17, 2023

Because there isn’t another industry that is as dynamic as SEO, we are aware that one of the topics that needs to be updated frequently is SEO trends. The trends that were so successful a few years ago, such as voice search, are no longer popular because algorithms are getting smarter all the time. Why are SEO trends vital?

Lead Ranking 52

Lead Ranking Trends SEO Lead Scoring 52

Contently

JANUARY 8, 2020

The temptation with any “2020 marketing trends” content is to pack it with jargon and talk about the AI-powered revolution that’ll reinvent digital transformation across the enterprise. We’re happy to report in that in our 2020 trends webinar last month, we did not do that.

Top of Funnel 188

Top of Funnel Tips Content Marketing Planning 188

Contently

DECEMBER 5, 2019

The first part compares finance against other industries and highlights content benchmarks. The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Report Methodology. Key Findings.

Advertising Benchmark 130

Advertising Benchmark Marketing Budget Work Management Marketing Management 130

Vidyard

MARCH 23, 2021

TikTok Video Statistics Video in Business Benchmark Report Know where you stand, so you can stand out. The use of one-to-one video (most often used in sales conversations) has exploded with an increase from 7% in 2019 to 40% in 2020, representing a 471% increase year-over-year. Social Media Video Statistics 3.1 YouTube Statistics 3.7

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Valasys

DECEMBER 6, 2019

As the year 2020 is round the corner, the landscape of B2B marketing is more dynamic than ever before. Quora boasts of having 300 million active users in September 2018, up from 200 million reported in 2017. Why Use Quora for B2B lead generation in 2020? Innovative Ways to Deploy Quora for Lead Generation in 2020.

Lead Generation 64

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 64

Sprout Social

MARCH 2, 2020

— Jen Hartmann (@jenalyson) January 11, 2020. Comparing data month-over-month or year-over-year is meaningless without the story behind the trends. You can use social listening tools to analyze trends in overall discussion about your brand, which can be particularly helpful if you’re seeing a major spike.

Storytelling 126

Storytelling Analysis Buy Correlation 126

Engagio

MAY 21, 2021

58 percent of marketers in the ITSMA and ABM Leadership Alliance’s 2017 ABM Benchmark Study said that ABM plays a major role in making their entire company more customer-centric. Rising customer expectations are the most disruptive trend in business today. Demandbase ABM Outlook Survey 2018). Buyers appreciate that.

Marketing Analytics Tools 71

Marketing Analytics Tools Account Based Marketing ABM DemandBase 71

Business Brainz

AUGUST 17, 2021

People in the B2B space are familiar with the rising trend of content creation. This is one of the findings from 2020 B2B Benchmarks Budgets, and Trends. . Industry Trends & Drivers. Recent eMarketer shows digital B2B ad spend is up 22.6% from 2019. . Educating audience(s) (79%).

Top of Funnel 52

Top of Funnel Content Marketing Paid Search Agency Verticals 52

Content Marketing Institute

FEBRUARY 6, 2019

That’s a question the CMI team looked to explore in detail with our latest research study Enterprise Content Marketing 2019: Benchmarks, Budgets, and Trends—North America sponsored by Seismic. Let’s take a look at some of the big issues, trends , and opportunities our findings have revealed: Big pains in the enterprise.

Enterprise Management 93

Enterprise Management Research Account Based Marketing Work Management 93

Seismic

FEBRUARY 18, 2020

In fact, according to a recent survey from The Financial Brand, it’s the most important trend that B2B and retail banks see shaping the industry in 2020 and beyond. Among the catalysts for this trend is the fact that today’s clients have grown impatient. Source: McKinsey August 2018 The Financial Brand.

Personalization 78

Personalization Marketing AI Work Management B2B 78

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Sprout Social

OCTOBER 26, 2021

46% of companies said social media recruiting investments are a focus in 2020 and beyond ( Jobvite ). Instagram recruiting more than doubled between 2017 and 2020 ( Jobvite ). In 2020, the public transportation provider leveraged this in its hiring strategy. Verizon is one of many companies joining a growing trend on Facebook.

Resource Management 113

Resource Management Work Management Social Media Peer-to-peer 113

Webbiquity

JANUARY 7, 2020

The start of 2020 marks 10 years since the launch of the Webbiquity blog in January, 2010. 2018 Edition ; and What’s So Funny About Social Media and Online Marketing? The 12 Best Competitive Intelligence and Benchmarking Tools. More than 800 posts have been published here over that period. The 29 Best Web Analytics Tools.

Advertising Benchmark 50

Advertising Benchmark Marketing Analytics Tools Copywriting Social Media 50

Single Grain

JANUARY 31, 2020

Find countries or regions that are more profitable in terms of advertising costs with the CPC map and modify your ad campaigns accordingly to benchmark your numbers, plan your marketing campaigns and estimate ROI. Related Content: 10 PPC Trends You Can’t Ignore in 2020. The Best Paid and Organic Search Channels for 2020.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

LeadsRX

MARCH 23, 2022

These are standard questions and these companies, because they’re testing literally thousands of different creatives from many different companies, they have norms and benchmarks, so they can tell you how strongly persuasive this particular ad was; how strong is the branding in the ad? Each ad is benchmarked against category averages.

Paid Search Agency 88

Paid Search Agency Advertising Agencies Media Advertising Funnels 88