Hinge Marketing

FEBRUARY 16, 2017

We started by collecting financial and operational data across our core verticals: accounting and finance, AEC, government contracting, technology and management consulting. We received participation from over 1000 firms and the research results are captured in the 2017 Hinge High Growth Study. New marketing metrics that matter.

Research 48

Research Work Management Differentiation Marketing Budget 48

Vidyard

FEBRUARY 16, 2018

In 2017 the average number of videos produced annually was 38+.” When to shoot horizontal/vertical. “In 2016 the average number of videos produced annually was 29. ” Demand Metric Report. In under 2 minutes Taylor’s video explores; How to get the best lighting in an office.

Video Marketing 204

Video Marketing B2B Advertising Agencies Amazon 204

Hubspot

APRIL 20, 2017

In this post, we've rounded up some of the biggest announcements from F8 2017 and major themes marketers should pay attention to as Facebook continues to evolve. If you're caught up to speed, skip ahead to the latest announcements from F8 2017. The Biggest Announcements from F8 2017. What is F8? Facebook Journalism Project.

Marketing AI 74

Marketing AI Conference Facebook Broadcasting 74

Contently

SEPTEMBER 24, 2021

He also said users should expect to see more algorithmically recommended vertical videos, from people and topics they don’t follow, over the next 6-12 months. in September 2017. People will only spend more time watching vertical video streams, and they’ll be drawn to it in other environments. It launched in the U.S.

Social Networks 208

Social Networks Social Media Facebook Verticals 208

QuanticMind

NOVEMBER 16, 2017

In 2017, online spending is projected to increase more than 5% on Black Friday and more than 6% on Thanksgiving , to $3.52B and $2.05B, respectively. Cyber Week 2017 is expected to be an extremely big period for retail, with Cyber Monday in particular being the biggest day and apparel being the biggest segment.

SEM 40

SEM Advertisements Advertising Mobile Advertising 40

markempa

JULY 6, 2017

Also, marketers see generating high-quality leads as their number one business challenge according to The 2017 State of Digital Marketing Report published by DemandWave. Source: 2017 State of Digital Marketing Report published by DemandWave. Write your criteria for lead routing (territories, vertical focus, product interest, etc.).

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326

Buffer

NOVEMBER 8, 2018

Instagram Stories research benchmarks for specific verticals. Delmondo is a Facebook and Instagram Media Solutions Partner and was the first to launch Instagram Stories analytics in the summer of 2017. Instagram Stories research benchmarks for specific verticals. More content leads to greater median reach and impressions.

Research 111

Research Verticals Cost Per Click Ad Frequency 111

Zoominfo

OCTOBER 28, 2018

The company is in a completely separate vertical, so it wouldn’t make sense to personalize messages about this platform, however it did help them deduce a few things. As MarTech Advisor put it, “In 2017, context is no longer a nice idea. 5 Ways Technographics Improve Sales Prospecting. It’s the difference between sale and no sale.”.

Enterprise Management 177

Enterprise Management Work Management Marketing Automation Services Marketing Management 177

LeanData

SEPTEMBER 16, 2020

Even for those verticals seeing growth during this time, businesses must create efficiency in order to scale. Strategic IC, 2017 (Source: [link]. As all B2B firms affected by COVID-19 seek to do more with less during this period of economic uncertainty, lead management has emerged as a strategic priority.

Lead Management 98

Lead Management Work Management Lead Scoring Lead Ranking 98

Moz

MAY 13, 2019

To kick this off, here's a list of every confirmed count we have (sources at end of post): 2018 – 3,234 "improvements" 2017 – 2,453 "changes" 2016 – 1,653 "improvements" 2013 – 890 "improvements" 2012 – 665 "launches" 2011 – 538 "launches" 2010 – 516 "changes" 2009 – 350–400 "changes". 2017 – 94.0° /93.7° 2017 – 94.0° /93.7°

Google 69

Google Verticals Click Rate Eye-Tracking 69

QuanticMind

OCTOBER 24, 2017

SMX East 2017, Day 1. QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. Google ran an independent study with 140+ advertisers across multiple verticals. Day 1 Keynote – Google Unveils New Online-To-Offline Ads Innovations.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

LeadSquared

DECEMBER 8, 2017

We attribute our 523 Percent Revenue Growth to consistently meeting the need for a marketing and sales execution platform across various industry verticals. On Wednesday Nov 6 th , 2017, The Deloitte Technology Fast50 India 2017 awards, organized by Deloitte recognized us, LeadSquared , as the 5 th fastest growing technology firm in India.

Paid Search Agency 52

Paid Search Agency Companies Verticals Internet Marketing 52

ClearVoice

APRIL 6, 2020

Next, you’ll want to move through the entire list below and read all about the previous content levels we covered — core content (#1), vertical content (#2), content hub (#3), content franchise (#4), and content campaigns (#5). Then, you’re ready to dig into #6… DUN, DUN, DUN… pillar content. Skyscraper. Foundational.

Ad Building 121

Ad Building Content Marketing Buyer Personas Content 121

markempa

MAY 30, 2017

images/2017/05/Matt-Sweezy-interview.mp3. What I mean by movement is that a person goes through both horizontal and vertical changes within a company. The aspect of the horizontal and vertical movement is pretty compelling. Vertical, horizontal, and then the other thing I’m thinking about is, okay, what do I do?

Linkedin 297

Linkedin Research Studies B2B 297

Biznology

AUGUST 17, 2017

Rachel Parker (@rachparker) June 16, 2017. James_Mathewson (@James_Mathewson) June 16, 2017. I was gratified to see in his writing studio a set of vertical box files. .” – Stephen King pic.twitter.com/3t00lu1x4j. If I might add: Not in equal measures. I am only able to write 1 page for every 50 pages I read.

Tips 146

Tips Peer-to-peer Advertising Mediums Creativity 146

KoMarketing Associates

AUGUST 13, 2019

Industry / Segment – “A moderate or larger number of new or existing accounts in the same vertical or other specific segment”. In our own research study of B2B ABM in 2017, almost the exact same percentage of marketers said that “unify marketing & sales teams” was both a core objective of ABM, and also a challenge to achieve.

Account Based Marketing 122

Account Based Marketing Top of Funnel B2B Marketing Practices 122

KoMarketing Associates

AUGUST 13, 2019

Industry / Segment – “A moderate or larger number of new or existing accounts in the same vertical or other specific segment”. In our own research study of B2B ABM in 2017, almost the exact same percentage of marketers said that “unify marketing & sales teams” was both a core objective of ABM, and also a challenge to achieve.

Account Based Marketing 122

Account Based Marketing Top of Funnel B2B Marketing Practices 122

Leadspace

JANUARY 15, 2017

It’s been one of the hot topics of 2016, and looks set to continue into 2017: The robots are coming to take our jobs. On a number of occasions, we’ve seen customers looking to break into new verticals who simply couldn’t get the job done with black box models. And the world of B2B marketing is certainly not immune.

Marketing AI 100

Marketing AI Lead Ranking Work Management Ideal Customer Profiles 100

LeadSquared

DECEMBER 8, 2017

We attribute our 523 Percent Revenue Growth to consistently meeting the need for a marketing and sales execution platform across various industry verticals. On Wednesday Nov 6 th , 2017, The Deloitte Technology Fast50 India 2017 awards, organized by Deloitte recognized us, LeadSquared , as the 5 th fastest growing technology firm in India.

Paid Search Agency 45

Paid Search Agency Companies Verticals Internet Marketing 45

NuSpark Consulting

FEBRUARY 13, 2019

According to Gartner , AI chatbot technology usage will reach 25% by 2020—an increase of 23% since 2017. Use it for: Creating video content such as vlogs specifically for mobile, for viewing comfortably on a vertical screen. In 2019, expect to see complex, trigger-based campaigns and deeper, more dynamic content. Voice Interaction.

Marketing AI 100

Marketing AI Paid Search Agency Trends Ads 100

KoMarketing Associates

FEBRUARY 13, 2018

billion active monthly user base grew 16 percent in 2017 from the year prior, according to Zephoria. Recommended Aspect Ratio: Vertical (4:5). Facebook’s current 2.07 Facebook Video Ad Specs. Facebook’s design recommendations for video ads are as follows: Video Recommendations: Recommended Length: Up to 15 seconds.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

NuSpark Consulting

DECEMBER 24, 2018

While Google Ads struggled to regain the 11% that search clicks were down in 2017 over 2016, Yahoo grew by 10% in paid clicks and Bing grew by 19.7% Ads on Bing have higher click-through rates on certain verticals, such as shopping and financial services. Last Full-Year Results. search market share.

Paid Search Agency 100

Paid Search Agency CPC Cost Per Click Ad Exchange 100

Litmus

SEPTEMBER 24, 2022

Originally published on December 14, 2017 by Bettina Specht. Interactive email may seem intimidating, but it doesn’t have to be! Start small with any of the above elements—and remember to test your email to ensure your designs come across right. Last updated September 23, 2022. Ensure your designs come across right.

Click Rate 102

Click Rate Class Paid Search Agency Newsletter 102

Hubspot

SEPTEMBER 18, 2023

Major Industry Development A seismic industry shift will necessitate all in the vertical to take action to capitalize on an opportunity or avoid a risk. Analyst Report Every industry has analysts that periodically research and rank companies in their vertical. If you can help with either goal, reach out quickly. Pounce on it.

Trigger Marketing 72

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 72

ClearVoice

JUNE 5, 2023

Facebook Reels are short vertical videos that can be up to 90 seconds long. Facebook Stories Launched in 2017, Facebook Stories are collections of photos and videos designed to disappear after 24 hours. More recently, Facebook Reels became globally available in 2022. You can, however, change the settings as necessary.

Webinar Metrics 52

Webinar Metrics Facebook Video Marketing Marketing & Strategy 52

SocialPilot

JANUARY 15, 2024

Videos that can be watched vertically on mobile devices showed the most engagement on Facebook. The time spent watching Instagram videos has increased 80% since 2017. On average, Facebook users spend 26 minutes per day watching videos on the platform. More than 500 million people watch videos on Facebook.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Martech Advisor

SEPTEMBER 25, 2019

click-through rates jump : All major regions experienced increases in click-through rates between 2018 and 2017, but the U.S. We found that the percentage of consumers opening emails on mobile devices declined to approximately 44% in 2018 from 49% in 2017. saw an impressive 20% year-over-year increase to 3.6%

Advertising Benchmark 84

Advertising Benchmark Mobile Marketing Email Marketing Trends 84

Envy

FEBRUARY 17, 2019

million to date, with an initial seed round in February 2017 and the completion of its Series A funding in April 2018. No small feat when upwards of $410 billion was donated to charity by Americans alone in 2017. It then blocks suspicious activity or sends alerts about fraud and suspicious activity. SecuredTouch has raised $11.5

Startups 85

Startups Work Management Marketing Management P2P 85

Martech Advisor

DECEMBER 23, 2019

Vertical videos (like on Instagram stories, TikTok and elsewhere) are a popular way for people to consume video on their mobile devices. To maximize your brand exposure, even to those that don’t see the entire video, include your brand, logo or core message in the first three seconds. Also, think about the viewer’s experience.

Small Business Marketing 112

Small Business Marketing Trends Marketing Strategy Marketing & Strategy 112

EMagine B2B Blog

DECEMBER 3, 2018

Back in November 2017, Google increased the meta description count from 155 characters to 300 characters. FAQ, Q&A, and How To Verticals Debut. Gary Illyes of Google announced a new feature that would locate FAQ, Q&A, and How To verticals on a webpage and highlight them in search results. September 2018 Updates.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

Back in November 2017, Google increased the meta description count from 155 characters to 300 characters. FAQ, Q&A, and How To Verticals Debut. Gary Illyes of Google announced a new feature that would locate FAQ, Q&A, and How To verticals on a webpage and highlight them in search results. September 2018 Updates.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Content Standard

JANUARY 5, 2016

Cisco predicts that by 2017, video will make up a whopping 69 percent of all consumer Internet traffic. Vertical Takes Center Stage. Thanks to mobile, video recorded vertically got a shot in the arm. Snapchat reported users are nine times more likely to watch a vertical ad to the end, versus a horizontal ad, according to Adweek.

Stats 63

Stats Video Marketing Verticals Emarketing 63

Aberdeen

JANUARY 2, 2018

It’s that time of the year where firms (operating on a fiscal year of January to December) evaluate their 2017 results and set 2018 objectives and the strategies to achieve them. In 2016 and 2017, digital transformation took over. And therein lies the problem. That’s what helps firms avoid failure in setting their 2018 CX strategy.

Peer-to-peer 73

Peer-to-peer Digital Transformation Classified Ads Class 73

Liveintent

OCTOBER 19, 2021

Furthermore, having multiple acquisition channels allows you to remain nimble and adaptable when major changes arise (like the adpocalypse back in 2017, Facebook’s newsfeed change , or the deprecation of the third-party cookie). Luckily, email newsletters can help marketers across verticals to drive their customer acquisition efforts.

Acquisitions 126

Acquisitions Newsletter Paid Content ROAS 126

ClickZ

JULY 18, 2019

“SAP Commerce Cloud is a best fit for companies looking for an industrial-strength, full-function commerce platform in wide use across several industry verticals,” the report says. . SAP’s full-featured suite has a 50/50 revenue split between B2B and B2C clients, and “is equally adept at both,” Forrester writes.

Forrester 76

Forrester Enterprise Management Work Management Marketing Management 76

The Mx Group

AUGUST 16, 2017

How significant is the move from general persona work around a role, vs. adding vertical / industry overlay? In some cases, vertical specialization insight is not important. 08/16/2017. Do you see those rates go up significantly? It depends on how specialized buyer needs are for your industry. Yes, The Mx Group’s template!

Buyer Personas 84

Buyer Personas Account Based Marketing Demand Generation Agencies Work Management 84

Martech

FEBRUARY 17, 2022

Today, PROS is behind most of the world’s airfares, Bruno estimated, and also supports enterprise CPQ in many other verticals. Bruno recalled from his Forrester days that the figure was something like 99% way back in 2017. The company started out some 30 years ago helping airlines with dynamic pricing. Digitized B2B selling.

Top of Funnel 93

Top of Funnel B2B Forrester B2B Sales 93