KoMarketing Associates

JANUARY 26, 2017

As we kick off 2017, several KoMarketing team members will be getting out of the cold and making their way across the US to attend a number of conferences, including Digital Olympus , Discover Global Markets , HIMSS , Pubcon SFIMA and SMX West. HIMSS 2017 – Feb 19th & 20th. Count me in! Location: Orlando, FL.

Conference 120

Conference Buying Cycle Analysis Social Media 120

Leadspace

JANUARY 4, 2017

Hello, all, and here’s to a promising 2017! However, when the good folks at Leadspace invited me to guest blog — as they have for years, for which I am always honored — on the broader “most exciting Marketing Technology trends in 2017” topic, I was happy to opine on the broader Marketing and Ad Tech sector.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Customer Experience Matrix

DECEMBER 1, 2017

In no particular order, things I didn’t quite expect this year include: - pushback against the walled garden vendors (Facebook, Google, Amazon, Apple, etc.) Speaking of shopping: retailers with physical stores continue to panic about the growth of Amazon and other ecommerce vendors. retailers focus on convenience.

Marketing AI 149

Marketing AI Cable Paid Search Agency Amazon 149

B2B Marketing Directions

APRIL 21, 2019

The 2019 B2B Buying Disconnect report is based on a survey of 712 individuals who were involved in a significant purchase of business technology during the preceding year, and on a survey of 229 individuals who worked for technology vendors in a marketing or sales capacity. in 2018 and 2017.

Vendors 49

Vendors B2B Content Customer Surveys 49

Customer Experience Matrix

JANUARY 1, 2019

The industry added 29 vendors and 2,653 employees, slightly more than the 26 vendors and 2,233 employees added in 2017. Vendor funding increased $568 million in 2018 vs $492 million in 2017. And increased competition from non-CDP vendors is clearly on the horizon. There was a sharp drop in new CDP funding.

Marketing Management 215

Marketing Management Paid Search Agency Vendors Acquisitions 215

KoMarketing Associates

NOVEMBER 17, 2016

Here’s a look at 3 tips for creating smarter content in 2017: Understand & Educate Yourself on the Factors in Search. Earlier this week, I had the opportunity to attend Andy Crestodina’s webinar, “The Future of SEO: 5 Ways to Adapt Your Content for 2017.”. Like I’m going to tell you – go listen to the webinar !

SEO 120

SEO B2B Marketing Content Marketing Tips 120

Martech

APRIL 12, 2024

Meanwhile, the boom in artificial intelligence and machine learning is driving vendors to enhance the capabilities of these platforms in a number of ways, making the value proposition even more attractive. It’s an odd development and represents the first time these percentages have fallen since the organization began its surveys in 2017.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing AI 95

Customer Experience Matrix

MARCH 9, 2020

This showed especially fast growth in Europe, with a year-on-year increase of 74% in the number of European vendors and 80% in European CDP employment, compared with growth outside of Europe of 38% in vendors and 59% in employment. Each market is served by native national vendors. The UK market is closest to the U.S.

Work Management 177

Work Management Marketing Management Vendors Paid Search Agency 177

Customer Experience Matrix

SEPTEMBER 18, 2023

That has been true since the survey began in 2017 through last year’s survey: both CDP deployment and presence of a unified customer database have increased steadily. Some industry vendors report business is booming, but most will admit buyers are taking longer to make decisions. But both measures fell in the current survey.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Lead Ranking 177

Leadspace

JANUARY 1, 2017

That fact has given many pundits and commentators in the space a healthy (or perhaps unhealthy) dose of confidence in issuing their predictions for 2017. There are so many vendors in the demand generation and marketing ops spaces who are all saying the same things. 2017 will be the year of change, where only the strong ones pull ahead.

Marketing AI 67

Marketing AI Account Based Marketing Lead Ranking B2B 67

Strategic-IC

JULY 6, 2018

Is the dynamic between tech buyers and vendors changing in 2018? This post from Chanell Alexander at TrustRadius explores their recent findings on the disconnect between B2B tech buyers and vendors - and outlines how vendors can gain a competitive edge. The Disconnect Between B2B Tech Buyers and Vendors.

Vendors 54

Vendors Trends Case Studies B2B 54

Contently

JUNE 13, 2017

While some businesses are happy to mix and match technology from different vendors and add to their stacks, today’s marketers are daunted by the overwhelming choice and complexity of all available options. ” The post 3 European Martech Trends Affecting Brands in 2017 appeared first on The Content Strategist.

Marketing AI 126

Marketing AI Work Management Marketing Management Trends 126

Vidyard

FEBRUARY 21, 2017

2017 will be the year that all of this changes, as ABM finally moves into the mainstream and companies begin to align their team towards account-based marketing, sales, and customer success. The post Forrester Research Predicts Account-Based Everything in 2017 appeared first on Vidyard.

Forrester 60

Forrester Account Based Marketing Research ABM 60

Biznology

FEBRUARY 1, 2018

Back in 2012, Garner Group predicted that CMOs would outspend CIOs by 2017, but maybe were skeptical. The numbers for 2017 aren’t yet in, but last year, Gartner doubled down with data saying, “Yes, it is really going to happen in 2017.” IT handles some components and marketing goes direct to vendors for others.

Work Management 172

Work Management Marketing Management Vendors Gartner 172

ViewPoint

DECEMBER 16, 2016

The idea being that when a customer decides they are ready to purchase a solution to their challenge, they are more likely to have a clearer, more realistic sense of their needs and how you can help (thanks to your targeted insights), and they are more likely to associate you as the incumbent in their vendor selection process. Read more here.

Account Based Marketing 120

Account Based Marketing Inbound Marketing B2B Sales Tips 120

The Mx Group

JULY 21, 2017

Attendees and vendors attended all events equally. The post Recap from F&S 2017 Executive MindXChange: What’s Hot and What’s Not? I was extremely impressed by the interactive opportunities this event provided. It’s billed as “not your typical conference or trade show,” and after being there, I understand why.

Marketing Management 80

Marketing Management Trade Show Case Study Case Studies 80

Sword and the Script | B2B

MARCH 26, 2024

There’s one in particular they publish on thought leadership that I’ve followed since 2017. Yet buyers also use these materials to evaluate vendors. In other words, thought leadership helped them to see themselves in the very problem the vendor was solving. This year the two companies polled 3,484 business executives globally.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

LeadSquared

JULY 21, 2017

The LeadSquared team is happy to share that CompareCamp, an independent review platform for software and business apps, has distinguished LeadSquared solution with “Great User Experience” and “Rising Star” awards for 2017! Try it yourself. Sign up for a 14-day free trial here.

Marketing Automation Services 52

Marketing Automation Services Comparison CRM Marketing Automation 52

Sword and the Script | B2B

MAY 17, 2022

“Buyers now exercise more due diligence than ever before, conducting more research and engaging in more conversations with vendors and third parties,” according to Forrester. Forrester conducted a “buyer’s survey” in the years 2017, 2019 and 2021. 51% of finance shops were buying decision-makers in 2021 – up from 35% in 2017.

Sales Cycle 75

Sales Cycle B2B Sales Studies Marketing Management 75

B2B Marketing Directions

APRIL 16, 2017

One was a survey of 418 individuals who played a key role in a significant software purchase during the previous two years, and the second was a survey of 190 individuals who worked for software vendors in a marketing or sales leadership capacity. Respondents ranked vendor or product websites and vendor collateral (e.g.

Vendors 40

Vendors Peer-to-peer B2B Case Studies 40

Kabbage

NOVEMBER 29, 2016

Over the span of the year the number of MarTech vendors has nearly doubled, over $1 billion in venture capital has been invested in marketing technology, and marketing budgets have grown exponentially (“ Walker Sands State of Marketing Technology 2017 Closing the Gap Between Martech Innovation and Adoption,” 2016 ).

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

chiefmartech

OCTOBER 26, 2016

And 2017 promises to be an even more spectacular whirlwind of change and innovation. Speaking of 2017, I’m excited to announce that the next MarTech Conference will take place in San Francisco on May 9-11, 2017. The post Call for speakers for MarTech 2017 in San Francisco appeared first on Chief Marketing Technologist.

Marketing Management 40

Marketing Management Marketing Proposals Vendors Advertising Agencies 40

Bound360

APRIL 14, 2017

This week, a few of us from Get Smart Content joined nearly a thousand B2B sales & marketing professionals at TOPO Summit 2017 in San Francisco at the gorgeous Embarcadero. The post Top Tips from TOPO Summit 2017 appeared first on Get Smart Content. Who wouldn’t love presenting against a backdrop like that?

Tips 40

Tips Top of Funnel Conference Account Based Marketing 40

Zoominfo

MAY 6, 2020

“We do not want to grow too fast,” said Eric Yuan, CEO of Zoom, in a 2017 interview with Saastr. This turn of events feels slightly ironic (and maybe even somewhat eerie) considering Yuan’s statements about the company’s commitment to sustainable growth back in 2017. His reasoning? We do not aggressively pursue the new prospect.”.

Work Management 207

Work Management Marketing Management Video Marketing Zoominfo 207

The Point

JULY 17, 2017

FINDING : 89% of respondents stated that winning vendors provided content that made it easier to show ROI and/or build a business case for the purchase. FINDING : 72% of respondents said that the timeliness of a vendor’s response to inquiries was a significant factor in selecting a winning solution. Click To Tweet.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

KoMarketing Associates

OCTOBER 16, 2017

Some of the factors B2B buyers weigh when it comes to working with B2B solution providers are whether the vendor can support their company goals (77.1 percent) claim they do not like vendors who talk too much about themselves or try to get to know their company. percent) and sharpen competitive differentiation (68.2

B2B 120

B2B Generation Advertising Agencies Vendors 120

Webbiquity

JUNE 23, 2020

offshore outsourcing vendor engineering salaries are kept low so as to maximize profit. Framework Science was designed to tackle the high-risk challenges companies face when working with traditional software outsourcing vendors. Year founded: 2017. Here’s the story of Lonnie McRorey and Framework Science. The Service.

Work Management 167

Work Management Marketing Management Marketing AI Burn Rate 167

Martech

JANUARY 8, 2024

For example, In 2017, Apple introduced Intelligent Tracking Prevention , one of the company’s first forays into privacy-enhancing technologies, which limits the effectiveness of third-party trackers in Safari.

Analytics 122

Analytics Privacy Privacy Policies Privacy Protection 122

chiefmartech

SEPTEMBER 20, 2022

I first came across Jay’s work with his 2017 landscape , where he’d mapped 83 companies across 8 categories of “channel” related software. These are just a representative sample — and worth noting that many vendors in the space span multiple categories. Collectively, they had estimated combined revenues of $3.9

Work Management 117

Work Management Marketing Management Marketing Automation Services Advertising Agencies 117

Martech

MAY 8, 2023

Well-known vendors have been baking AI into their solutions for almost a decade. At least by 2017, AI was being used to create, not just personalized but individualized video content — generated when the user clicks on play, so fast that it appears to be streaming from an existing video library. s national weather service.

Marketing AI 101

Marketing AI Enterprise Management Work Management Marketing Management 101

Biznology

NOVEMBER 13, 2017

Google and Facebook are forced to adapt as paradigms change: Facebook is nearly fully mobile, producing 87% of its ad revenue in Q2 2017. Google is also adapting, with 67% of its digital ad revenue coming from mobile in 2017. Customers in connected consumption with their preferred vendors.

Custom Publishing 143

Custom Publishing Mobile Advertising Marketing AI Amazon 143

Customer Experience Matrix

FEBRUARY 23, 2018

Most Customer Data Platforms are Software as a Service products, meaning they run on servers managed by the vendor. So before releasing the CDP Vendor Comparison report – now available here – I added a line for on-premises deployment. But some clients prefer to keep their data in-house. public clouds.

Enterprise Management 120

Enterprise Management Vendors Comparison Amazon 120

Martech

SEPTEMBER 24, 2021

“In 2017 we took a look at our data and found that it was good, but ultimately it wasn’t great and we really wanted it to be so,” said Dominic Freschi, Senior Data Administrator, Marketing at accounting and consulting firm Armanino, speaking at MarTech.

De-duplication 133

De-duplication Marketing Automation Services ROI Aggregators 133

KoMarketing Associates

JANUARY 8, 2019

When it comes to social media networks that people use more frequently in 2018 compared to 2017, however, YouTube comes in the top spot (63 percent), followed by Instagram (61 percent). Nearly 39 percent of those who are customers as well say that social media has actually influenced their most recent decision to choose a vendor.

Social Media 120

Social Media Customer Surveys Facebook Social Marketing 120

Contently

DECEMBER 6, 2016

With this view of the landscape and what’s coming up on the horizon, we see zombie content marketing as the biggest challenge for brand publishers in 2017. Second, vendors that aren’t that good at content are selling zombie pods. Two forces are causing this crisis.

Television marketing 60

Television marketing Content Marketing Brand Identity Branding 60

Biznology

DECEMBER 29, 2017

In 2017, he counted 5,381 solutions, up 40% from the year prior. As buyers sit paralyzed by the deluge, vendors scramble to stand out. Ever since Scott Brinker began tracking the martech space in 2011, when he identified 150 point solutions on the market, the category’s growth has been unstoppable. I predict major M&A next year.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Webbiquity

SEPTEMBER 4, 2018

The shift from brick-and-mortar to ecommerce that’s been playing out over the past two decades in the B2C world is increasingly impacting B2b vendors. trillion in 2021—an increase of more than a third from $889 billion in 2017. Millennials expect the levels of personalization found on Amazon and Netflix even from B2B vendors.

Marketing AI 202

Marketing AI Enterprise Management eCommerce Work Management 202