QuanticMind

DECEMBER 13, 2017

The biggest paid search trends of 2017 include changes to AdWords budgets, attribution, expanded functionality for Google Shopping and Product Listing Ads (PLAs), enhanced audience targeting tools and more. The biggest paid search trends of 2017 made this an interesting year for paid search professionals, to say the least.

Trends 40

Trends Adwords Budget Programs Top of Funnel 40

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Those reporting that they had implemented a CDP fell from 31% to 25%.

Enterprise Management 105

Enterprise Management Work Management Marketing Management Marketing AI 105

Sprout Social

APRIL 4, 2017

During this week’s #SproutChat we’ll analyze what success metrics look like across all major social platforms and talk about ways to ensure a consistent voice and tone across each touchpoint. This post #SproutChat Calendar: Upcoming Topics for April 2017 originally appeared on Sprout Social.

Allocation 45

Allocation Touchpoints Advertising Benchmark Social Media 45

Vision Edge Marketing

APRIL 19, 2018

billion market in the United States in 2017, and it is growing 30% annually claims SharpSpring in their recent Investor Presentation. Investment in Marketing Technology (Martech) remains strong based on the Gartner CMO 2017-2018 spend survey which found that Marketing leaders are allocating 22% of their expense budget to martech.

Marketing Automation Services 192

Marketing Automation Services Allocation Planning Budget Programs 192

Marketing Insider Group

NOVEMBER 18, 2020

During the Sirius Decisions 2017 Summit in Las Vegas, Lynsay Russell of Medtronic discussed how ABM proved beneficial for their organization. It increases the quality of your sales leads, improves customer experiences at every touchpoint, and helps managers make sound business decisions. Create a Brand Identity.

Resource Management 362

Resource Management CMS Development Demand Generation Agencies Work Management 362

Adobe Experience Cloud Blog

OCTOBER 9, 2018

There is much speculation as to why marketers have a shorter lifespan than their executive colleagues, but one stat from the Marketing Performance Management Survey, 2017 particularly caught my attention and could be related: only 23% of marketers earn top ratings from their C-suite on proving impact, value, and contribution to revenue.

Sales Qualified Leads 132

Sales Qualified Leads Cost per Lead Touchpoints Forrester 132

markempa

JULY 6, 2017

Also, marketers see generating high-quality leads as their number one business challenge according to The 2017 State of Digital Marketing Report published by DemandWave. Source: 2017 State of Digital Marketing Report published by DemandWave. Quick Intro to lead management. The above illustration shows components of lead management.

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326

MarketJoy

AUGUST 6, 2020

Inside sales and remote sales teams have continued to rise to just under 30% of the universal salesforce, according to 2017 research from InsideSales.com. In 2018, Gartner predicted, “by 2022, two-thirds of all customer experience projects will make use of IT, up from 50 percent in 2017.”

Lead Generation 105

Lead Generation Sales Qualified Leads Marketing AI Generation 105

ClickZ

AUGUST 15, 2019

The global content management market accounted for just under $5 billion in 2017 and is expected to reach over $14 billion by 2024. The CMS journey has grown incredibly complex due to the rise of a wide variety of customer touchpoints. Can you easily reuse content from all channels, apps, and touchpoints?

CMS Development 62

CMS Development Work Management Touchpoints Marketing Management 62

Biznology

JANUARY 22, 2019

Like ABM in 2017, and intent data in 2018. I’m predicting a surge of interest in the power of providing superior customer experiences—not limited to digital, but across all customer touchpoints in B2B. And the AI continues to improve, daily. Will CX be the B2B buzzword of 2019? Think about it.

B2B Marketing 120

B2B Marketing B2B B2B Sales Forrester 120

ClickZ

JULY 12, 2019

By Q4 2017, Alexa boasted in the region of 25,000 3rd party skills – up from just 5,000 at the same time the previous year. Stores are well established touchpoints for personalization, but the home is becoming another context too where personalized digital content is becoming increasingly prevalent. Want to win in personalization?

Marketing AI 111

Marketing AI Personalization Paid Search Agency Touchpoints 111

Circle Studio

NOVEMBER 23, 2021

Research from Cisco estimates that by 2022, online videos will make up more than 82% of all consumer internet traffic—15 times higher than it was in 2017. Client experience (CX) programs develop journey maps to identify virtually every touchpoint a buyer encounters with a firm from stranger to sale.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Content Marketing Institute

APRIL 6, 2018

With proof points, copy blocks, and usage considerations, messaging flexes across touchpoints, channels , and content – while equipping you to tell a cohesive story that helps audiences understand who you are and what to expect. A consistent voice should be applied across touchpoints and experiences from marketing to customer service.

Paid Search Agency 111

Paid Search Agency Content Marketing Planning Thought Leadership 111

chiefmartech

DECEMBER 18, 2017

If you want to reach customers through their channel or touchpoint, you must agree to their terms — or forgo access. In the battle for digital advertising, ad blockers are another kind of vertical competitor that have continued to grow in 2017. But the Facebook-Google digital ad duopoly is only one example of vertical competition.

Verticals 63

Verticals Marketing Management Touchpoints Amazon 63

ClickZ

AUGUST 27, 2019

They’ve been making these reports twice per year since January 2017. With the rapid proliferation of new digital tools and customer touchpoints, the global market opportunity for Customer Data Infrastructure is huge. The term “customer data platform” emerged in 2013, and the CDP Institute was formed in 2016.

Touchpoints 68

Touchpoints Segmentation Vendors Marketing Report 68

Sprout Social

APRIL 7, 2017

During this week’s #SproutChat , we discussed ways to ensure a consistent voice and experience across each communication touchpoint. — Jorge Santana (@JsantanaRGV) April 5, 2017. — Gabriela Cardoza (@CardozaGab) April 5, 2017. — Searcy Sledge (@SearcySledge) April 5, 2017. SproutChat. Measure it!

Allocation 51

Allocation Touchpoints Network Marketing Segmentation 51

Zoominfo

JULY 22, 2018

86% of senior-level marketers agree that it’s important to create a cohesive customer journey across all touchpoints and channels ( source ). The number of B2B buyers who will complete at least half of their work-related purchases online will nearly double to 56% by the end of 2017 ( source ).

Statistics 189

Statistics Advertising Agencies Paid Search Agency Barriers 189

chiefmartech

APRIL 24, 2018

To appreciate the magnitude of martech’s diversity (and the effort behind this project), the size of the 2018 landscape is equivalent to all of the marketing tech landscapes we assembled from 2011 through 2016 added together : For reference, here are the 2011 , 2012 , 2014 , 2015 , 2016 , and 2017 versions of the landscape.

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111

chiefmartech

DECEMBER 4, 2017

As you can see from TBR’s chart at the top of this post, in 2017, Google Analytics 360 was reported as the most frequently used vendor in the category of marketing operations & analytics technology. Now, as a caveat, Stuart from TBR commented, “Firms are adopting more than one platform in nearly every category.

Enterprise Management 82

Enterprise Management Verticals Amazon Work Management 82

Porch Group Media

SEPTEMBER 29, 2020

In 2017, deployments were at 19% with a decline in 2019 at 17%. Today’s empowered customers, choose their path and view the entirety of the experience with your brand across all touchpoints as one connected experience. Your customers interact with you across multiple touchpoints, across channels, and at the time of their choosing.

Stats 64

Stats Ideal Customer Profiles Cross-Selling Marketing Management 64

Biznology

FEBRUARY 2, 2017

I still use Laura’s nifty “touchpoint analysis” tool in my business school classes. Happy 2017 to all! She was way ahead of the pack in calling for marketing accountability, in everything from lead generation to customer experience management. Thanks, Laura! What could be more fascinating? Like this post? Sign up for our emails here.

Enterprise Management 80

Enterprise Management B2B Marketing PointClear Advertising Agencies 80

SnapApp

SEPTEMBER 25, 2018

Nurturing potential customers through multiple touchpoints is essential to conversion. Engaging with customers across multiple touchpoints throughout their journey will ultimately be the difference between a customer who converts and one who doesn’t. We hate to say it, but a few sleek sales lines aren’t going to convert leads, either.

Lead Generation 83

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 83

PathFactory

SEPTEMBER 15, 2021

Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017. As a result, buyers are now inundated with content at every touchpoint, and competition for their time and attention has never been more fierce.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Content Standard

JANUARY 18, 2022

This figure stood at just 44 percent in 2017, indicating just how much customers have come to value personalization in the past few years. Consider the return on investment, as well: Businesses that invest in personalization are driving increased revenue compared with those that don’t.

Marketing AI 123

Marketing AI Trends Lead Ranking Lead Scoring 123

LiveRamp

OCTOBER 31, 2018

Customers interact with brands via a growing constellation of touchpoints. Forrester reports that in 2017, 51% of all U.S. retail sales involved digital in some way, confirming that consumers’ path to purchase includes a number of touchpoints that span both offline (in-store, point-of-sale, call center, etc.)

Webinar Metrics 40

Webinar Metrics Tips Forrester Touchpoints 40

Digilant

OCTOBER 8, 2020

That number is up from 2017 when only 25% of brands reported that they provided a “seamless and consistent customer experience across all sales channels” and only 22% were implementing “marketing strategies geared toward customers converting on any channel.” What are some omnichannel marketing challenges ? Channel Consolidation .

Advertising Agencies 52

Advertising Agencies Work Management Marketing Management Planning 52

PureB2B

SEPTEMBER 24, 2017

2017 is flying by. During the Sirius Decisions 2017 Summit in Las Vegas, Lynsay Russell of Medtronic discussed how ABM proved beneficial for their organization. It increases the quality of your sales leads, improves customer experiences at every touchpoint, and helps managers make sound business decisions. Marketing Operations.

Resource Management 62

Resource Management Account Based Marketing Trends Marketing Management 62

Marketing Insider Group

AUGUST 11, 2015

Of course, with a staggering amount of technology available to marketers ( 1,876 vendors as of Scott Brinker’s latest count ,) and Gartner’s predictions that the CMO will spend more on IT than the CIO by 2017, it comes as no surprise that managing this technology took it’s place as a major responsibility in the survey.

B2B Marketing 100

B2B Marketing Marketing Management B2B Paid Search Agency 100

Lead Liaison

NOVEMBER 17, 2022

CTRL ALT DLT event in 2017. According to Liz, that was the closest example they had to the type of events being produced today in 2021, in 2017. A true hybrid event is an event with two different audiences, and they have all the perfect touchpoints.”. Different audiences. “A Liz King Caruso.

Lead Liaison 71

Lead Liaison Marketing Automation Services Lead Ranking Work Management 71

Martech

SEPTEMBER 27, 2021

In 2017 we took a look at our data and found that it was good, but ultimately it wasn’t great and we really wanted it to be so,” said Dominic Freschi, Senior Data Administrator, Marketing at accounting and consulting firm Armanino, speaking at MarTech. “So, Read more here.

Account Based Marketing 103

Account Based Marketing Advertising Agencies SMB Contingency Planning 103

Content Marketing Institute

DECEMBER 5, 2017

The show, Brand New , was produced with the help of Mabus Agency, and aired its first episode in June 2017 on MPB, the Mississippi PBS affiliate. Widen’s Net Promoter score (an index that quantifies customers’ willingness to recommend a product/service to others) increased from 37 in 2014 to 56 in 2017,” he says. Register today.

Class 103

Class Education Digital Asset Management Webinar Metrics 103

Zoominfo

DECEMBER 5, 2019

86% of senior-level marketers agree that it’s important to create a cohesive customer journey across all touchpoints and channels ( source ). Approximately 91% of companies with revenues over $500 million are using digital video, making it the top form of digital advertising among organizations of this size ( source ).

Statistics 100

Statistics Advertising Agencies Paid Search Agency Barriers 100

Albert

AUGUST 10, 2018

According to Forrester’s Predictions 2018: A Year of Reckoning , 51% of companies invested in some sort of artificial intelligence (AI) capabilities in 2017. AI can be applied to a staggering breadth of marketing activities, from interpreting consumer trends to optimizing customer touchpoints, to creating better customer service bots.

Marketing AI 63

Marketing AI Paid Search Agency Advertising Agencies Forrester 63

Adobe Experience Cloud Blog

MARCH 7, 2017

In this new world, the “ Engagement Economy ,” everyone and everything is connected through more channels and touchpoints than ever before. This concept, as well as how to be successful designing strategies, programs, and campaigns around this concept, will be the cornerstone of the Marketing Nation Summit 2017.

Advertising Agencies 117

Advertising Agencies Marketo Gartner Paid Search Agency 117

Launch Marketing

NOVEMBER 7, 2018

Most CRMs integrate with email and call tracking software to automatically log sales touchpoints in the buyer’s journey. How many sales touchpoints on average lead to an opportunity? This data answers questions like: Which accounts haven’t been worked in a while?

Marketing Automation Services 67

Marketing Automation Services Marketing Automation Automation Lead Ranking 67

Adobe Experience Cloud Blog

JUNE 26, 2017

The typical marketer of ten years ago, or even five years ago, may not have been able to predict how different their jobs would look in 2017. The Ever-Evolving Role of the Marketer.

Planning 134

Planning Creativity Paid Search Agency Thought Leadership 134

Martech Advisor

OCTOBER 1, 2019

OOH spending will increase 3 to 4 percent from 2017 to 2022, growing from $29 billion to $33 billion. percent CAGR from 2017 to 2023, according to a report from Market Research Future. OOH advertising is experiencing a resurgence across industries, and aviation is no exception. A MAGNA Intelligence study predicts that U.S.

Mobile Advertising 55

Mobile Advertising Brand Identity Branding Funnel Advertising 55