Martech

MAY 23, 2022

As much as companies hate controversy, the public wants to know where they stand on today’s issues, according to two surveys. A 2022 survey by social media analysts Sprout Social found 71% of U.S. from 2017. A 2022 survey by social media analysts Sprout Social found 71% of U.S. from 2017. Processing.Please wait.

Customer Surveys 112

Customer Surveys Brand Identity Branding Trust Marketing 112

KoMarketing Associates

NOVEMBER 9, 2017

Recently, Demandbase surveyed 400 agency-based professionals to gauge how their companies are using ABM. In terms of their customers, 100 percent of marketers who responded to the survey said they work with businesses that use ABM. The results revealed that 66 percent of respondents are already deploying ABM.

Account Based Marketing 184

Account Based Marketing Advertising Agencies Paid Search Agency Customer Surveys 184

KoMarketing Associates

DECEMBER 20, 2017

Recently, Winterberry Group conducted its “The State of Data 2017” report to gauge how marketers are allocating their budget toward data and analytics. By the end of 2017, U.S. The “B2B Lead Generation Survey” conducted by Chief Marketer found that the main data challenge for marketers is quality and standardization (72 percent).

Marketing Management 173

Marketing Management Data Hygiene Spending Marketing Report 173

KoMarketing Associates

SEPTEMBER 4, 2018

The American Marketing Association, Deloitte and Duke University’s Fuqua School of Business recently conducted “The CMO Survey,” and discovered that spending on social media has increased more in the last year (between August 2017-2018) than in any prior survey year. Back in August 2017, about 9.8

Marketing Budget 122

Marketing Budget Social Media CMO Customer Surveys 122

KoMarketing Associates

JUNE 25, 2018

percent from Q4 2017 to Q1 2018. Ascend2 recently conducted the “Email Marketing Engagement” survey, which found that for most marketers (55 percent), the top priority remains to improve email engagement. Statistics showed that the average number of emails sent per engaged subscriber declined 29.3 The total click rate increased by 19.4

Email Marketing 178

Email Marketing Customer Surveys Click Rate Correlation 178

KoMarketing Associates

MAY 2, 2018

Korn Ferry recently conducted the “2018 CMO Pulse Survey” to determine how many marketing initiatives can be tied back to company success. Both analytics and personalization are in need of improvement, according to the survey, and previous research suggests that they go hand-in-hand.

Customer Surveys 170

Customer Surveys Paid Search Agency Companies Correlation 170

KoMarketing Associates

JANUARY 22, 2018

Clutch and Ignite Visibility recently conducted the “How Organic and Paid Search Inform SEO Strategy” survey to gauge how marketers are targeting their SEO efforts. Marketers are continuing to invest in SEO, and as they do so, research shows that they are shifting their focus toward social media marketing in the new year.

Social Media 178

Social Media Paid Search Agency Customer Surveys Social Marketing 178

KoMarketing Associates

NOVEMBER 15, 2017

The “State of Video Marketing 2017” report from Vidyard and Demand Metric discovered that 44 percent of marketers have improved their video marketing ROI this year. According to a survey conducted by Wochit, 75 percent of marketers who published social video content were optimistic about generating revenue this year.

ROI 182

ROI Video Marketing Content Landing Pages 182

KoMarketing Associates

JANUARY 31, 2017

Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. This survey found 68 percent of marketers publish content at least once a week. Marketers Predict Mobile and Social Growth in 2017.

Mobile Marketing 120

Mobile Marketing Advertising Benchmark Marketing Report Allocation 120

KoMarketing Associates

OCTOBER 23, 2018

The American Marketing Association, Deloitte, and Duke University’s Fuqua School of Business published “The CMO Survey,” and found that spend on social media has increased more over the past year (between August 2017-2018) than in any prior survey year. Back in August 2017, nearly 9.8 As of August 2018, about 13.8

Social Media 120

Social Media Purchase Customer Surveys Media 120

KoMarketing Associates

JUNE 12, 2017

In the “Global Digital Outlook Study” from SoDA and Forrester, nearly half of surveyed marketers (43 percent) said that they intend to increase their budgets for digital marketing in 2017/18. About half of survey respondents also said that they currently spend 50 percent or more of their marketing budget on digital initiatives.

Customer Surveys 121

Customer Surveys Advertising Agencies Paid Search Agency Forrester 121

KoMarketing Associates

DECEMBER 14, 2017

The “2018 Digital Marketing Plan Survey” from Ascend2 discovered that in the new year, the most important objectives to accomplish through a digital marketing plan will be to increase lead generation and drive sales revenue.

Marketing Budget Creation 160

Marketing Budget Creation Customer Surveys Planning User-Generated Content 160

KoMarketing Associates

AUGUST 20, 2019

Ascend2 recently published the “Visualizing Marketing Data with Dashboards” survey to gauge how this tool is helping marketers better visualize their efficiency according to their KPIs. Back in 2017, approximately 44 percent of respondents reported “frequently” or “always” having the right data to inform business decisions.

Customer Surveys 121

Customer Surveys Marketing & Strategy Marketing Strategy Statistics 121

Marketing Insider Group

APRIL 5, 2017

A recent survey by MarketingProfs and the Content Marketing Institute suggests that 51% of B2B marketers intend to increase their visual content efforts. The post The Scrappy Guide to Promoting Visual Content In 2017 appeared first on Marketing Insider Group.

Promotion 148

Promotion Content Planning Customer Surveys 148

KoMarketing Associates

JANUARY 9, 2019

Social Media Today recently published the results of the “Social Spending Survey” to take a closer look at how marketers are investing in social media channels ranging from Facebook to Instagram.

Social Media 143

Social Media Spending Customer Surveys Budget Management 143

Adobe Experience Cloud Blog

JANUARY 5, 2018

Key takeaways: To quote one of our great marketers at Marketo “Just OK or Not Well won’t cut it, and that’s what nearly two-thirds of marketers surveyed are doing.” Here’s a good read from late 2017 on AI and marketing that can get you started! The post 2018: Survey Says! Pretty well— 33%. Not wel— 19%.

Customer Surveys 134

Customer Surveys Account Based Marketing Marketo Thought Leadership 134

KoMarketing Associates

JULY 12, 2017

Sprout Social recently conducted a survey in Q2 2017 to determine how customers view brands that want to be perceived as “cool,” specifically via social media. The CMO Survey Highlights and Insights Report” found that in February 2017, B2B product marketers were putting 9.4

Social Media 120

Social Media Customer Surveys Social Marketing Media 120

KoMarketing Associates

SEPTEMBER 13, 2017

The “Consumer Email Survey Report 2017” from Adobe has found that 61 percent of customers would like to be contacted by brands through email. As new research shows, customers are interested in being contacted by marketers via email, but they have certain preferences when it comes to content. These emails, in particular, also saw 2.5

Customer Surveys 123

Customer Surveys Email Marketing Open Rate Click Rate 123

KoMarketing Associates

APRIL 6, 2017

To gauge how marketers value SEO, SearchDex recently surveyed 100 industry professionals. The “2017 State of B2B Digital Marketing” study from DemandWave found that 63 percent of marketers expect organic search to bring in revenue in 2017. Approximately 91 percent of marketers said that managing SEO is difficult.

Customer Surveys 136

Customer Surveys Press SEO Planning 136

Convince & Convert

JULY 17, 2017

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. percent of marketers in 2017, compared to 61.1 By the end of 2017, social network ad spending could reach $35.98 ROI, Once Again. percent in 2016. percent of agencies.

Paid Search Agency 158

Paid Search Agency Social Marketing Advertising Agencies Budget Programs 158

KoMarketing Associates

OCTOBER 8, 2018

Engagio recently conducted the “ABM Outlook Survey 2018: An Overview of the State of Account Based Marketing” report and found that about half of respondents (44.95 In 2017, only 20 percent of the total marketing budget was dedicated to ABM. percent) have “just started” to use an ABM program. percent are “well underway.”.

Account Based Marketing 123

Account Based Marketing Customer Surveys ABM Budget Programs 123

KoMarketing Associates

APRIL 19, 2017

According to the 2017 Marketing Leadership Survey from TrackMaven, just 27.6 Most survey respondents (90.6 A survey conducted by B2B Marketing and The Telemarketing Company in 2016 found that most B2B marketers (59 percent) are “significantly” pressured to generate additional leads by upper management.

Customer Surveys 138

Customer Surveys ROI Peer-to-peer Telemarketing 138

KoMarketing Associates

AUGUST 7, 2017

The “Small Business Marketing, Big Digital Challenge” report recently surveyed more than 500 marketing decision makers to learn more about how they are managing their digital content. About 75 percent said they felt “limited” by how they could share their assets internally and externally. How Businesses Value and Manage Marketing Content.

Marketing Management 120

Marketing Management Customer Surveys Planning Content 120

Biznology

JANUARY 19, 2018

My list is about the most interesting people that I came across in B2B marketing during 2017. Marketers value Ascend2 for their 60,000-name database of marketing professionals who answer survey questions and request the results. The post The 10 most fascinating people in B2B marketing in 2017 appeared first on Biznology.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

KoMarketing Associates

SEPTEMBER 6, 2017

The “2017 Lead Nurturing and Acceleration Survey Report” from DemandGen recently shed light on how lead nurturing strategies are helping marketers achieve their objectives. The survey showed that there is still room for growth in what metrics are being leveraged,” wrote the authors of the report.

Lead Nurturing 136

Lead Nurturing Customer Surveys B2B Marketing Lead Scoring 136

KoMarketing Associates

AUGUST 23, 2017

The “Street Fight Enterprise Local Marketing Survey” conducted in the second quarter of 2017 recently shed light on enterprise marketers’ use of these social media channels. According to the “2017 Social Media Marketing Industry Report” from Social Media Examiner, 75 percent of B2B marketers utilize Twitter.

Twitter 120

Twitter Customer Surveys Effectiveness Tools 120

KoMarketing Associates

JUNE 12, 2018

Recently, Demand Gen Report conducted the “2018 Marketing Measurement and Attribution Benchmark Survey” to gauge how B2B marketers, in particular, are measuring their marketing tactics. Only 7 percent stated that their measurement efforts were excellent, which was a 6 percent drop from 2017.

Customer Surveys 120

Customer Surveys B2B Marketing InsideView B2B 120

KoMarketing Associates

JANUARY 8, 2019

To answer this question and others, The Manifest recently surveyed 627 social media users to learn more about their habits, which platforms they prefer, and how they access them. Social media marketing continues to be a prominent tactic for marketers, but which social networks do customers turn to the most?

Social Media 120

Social Media Customer Surveys Facebook Social Marketing 120

KoMarketing Associates

JULY 24, 2017

According to the “2017 Content Management and Strategy Survey” from the Content Marketing Institute, 91 percent of marketers use content to market their products and services. Furthermore, 92 percent said that their organization at least “somewhat” views content as a business asset.

Enterprise Management 120

Enterprise Management Customer Surveys Marketing Management Content Marketing 120

KoMarketing Associates

MAY 31, 2017

The survey bucketed marketers into groups who said they were on par (average for the industry), basic (doing the bare minimum), leaders (above average), or innovators (ahead of their time) in terms of managing their data. The “2017 Marketing Leadership Survey” from TrackMaven found that for the majority of marketers (71.1

Customer Surveys 137

Customer Surveys ROI Advertising Agencies Paid Search Agency 137

Hinge Marketing

OCTOBER 24, 2016

Here at Hinge, we are excited to launch our annual High Growth Study for 2017. All firms that complete the survey will receive three big benefits: 1. This confidential survey is conducted by the Hinge Research Institute. The post Take Part in Hinge’s 2017 High Growth Survey appeared first on Hinge Marketing.

Customer Surveys 48

Customer Surveys Guidelines Webinar Metrics Press 48

KoMarketing Associates

MAY 1, 2017

The “State of Lead Management” survey from LeanData recently gathered information from 527 B2B marketing and sales professionals to hone in on their lead management skills. In the context of this survey, it also suggests that a key technical challenge to alignment is an inability to route leads to correct person within an organization.”.

Lead Management 120

Lead Management Customer Surveys Sales Qualified Leads B2B Marketing 120

KoMarketing Associates

OCTOBER 26, 2017

A previous study conducted earlier in 2017 indicated that marketers were still skeptical of AI. In the “Artificial Intelligence Survey” conducted by ICUC Social, marketers were asked to rate the importance of AI on a scale of one to 10, with 10 being “extremely important.”

Customer Surveys 120

Customer Surveys Marketing & Strategy Paid Search Agency Marketing 120

KoMarketing Associates

MARCH 16, 2017

In an effort to gauge how marketers are utilizing social platforms, Ad Age and RBC Capital Markets recently surveyed 1,600 marketing professionals. Survey respondents claimed that increased competition from Instagram, poor targeting, small user engagement, and difficulty measuring KPIs contributed to lower ROI for Snapchat.

Customer Surveys 124

Customer Surveys Advertisements Advertising Social Networks 124

KoMarketing Associates

MAY 8, 2017

Most marketers agree that video is an important component of content marketing, but a new survey suggests that their opinions on advertising slightly differ by age group. Approximately 50 percent said that better cross-channel attribution will lead to a rise in online video spend. Optimizing Marketing Video Content.

Customer Surveys 120

Customer Surveys Video Marketing Advertising Agencies Paid Search Agency 120

Marketing Insider Group

FEBRUARY 27, 2017

That would be influencer marketing according to one recent survey which says influencer marketing is providing a 960% return on investment. The post Is Influencer Marketing 2017’s Most Trendy Trend? How has this type of marketing proved to be so wildly successful, so quickly? appeared first on Marketing Insider Group.

Trends 100

Trends Paid Search Agency Customer Surveys Marketing 100

KoMarketing Associates

JANUARY 26, 2017

The annual “UX and User Research Industry Report” published by UserTesting discovered that about 65 percent of executives intend to increase their usability testing frequency in 2017. To gain more insight into what generates a positive customer experience, Clutch and Brave UX conducted the “2016 User Experience Consumer Survey.”

Business 120

Business User-Generated Content Loyalty Custom Publishing 120