Leadspace

JANUARY 4, 2017

Hello, all, and here’s to a promising 2017! However, when the good folks at Leadspace invited me to guest blog — as they have for years, for which I am always honored — on the broader “most exciting Marketing Technology trends in 2017” topic, I was happy to opine on the broader Marketing and Ad Tech sector.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Brandfolder

APRIL 13, 2017

We’re thrilled to announce that Brandfolder maintained highest marks for customer satisfaction in [G2 Crowd’s Spring 2017 ranking of digital asset management]([link] (DAM) software. We’ve held this spot for the.

Customer Satisfaction 64

Customer Satisfaction Digital Asset Management Software 64

Webbiquity

MAY 18, 2021

And if it is, can Twitter hold onto that spot? ” And according to Sprout Social , after LinkedIn, Twitter is second among a “select few channels that are ‘best’ when it comes to B2B social media…a prime place to spot trends and interact with customers and business influencers alike.”

Social Media 363

Social Media Twitter Social Marketing B2B Marketing 363

Hubspot

FEBRUARY 11, 2018

To better understand what YouTube users want in a watchable online ad, let's take a look back at what worked in 2017. Google released a list of the top 10 most watched ads on YouTube from 2017, and we've compiled them here to inspire your next digital ad campaign. The 10 Most Watched YouTube Ads of 2017. Check it out below: 5.

Paid Search Agency 78

Paid Search Agency Advertising Agencies Youtube Ad Agencies 78

Sprout Social

APRIL 10, 2017

But with a larger pool, it’s harder to dissect and find your spot within its space. That’s why we created this Facebook marketing strategy for 2017, which includes seven essential steps to not only get started, but also create an impressive plan. Addressing Your 2017 Goals. Your Facebook marketing strategy has to be unique.

Facebook 111

Facebook Marketing Strategy Marketing & Strategy Planning 111

KoMarketing Associates

JUNE 25, 2018

percent from Q4 2017 to Q1 2018. If marketers can find the sweet spot of email volume and frequency, they’ll set themselves up to maximize engagement and ultimately ROI,” wrote the researchers. Statistics showed that the average number of emails sent per engaged subscriber declined 29.3 However, the average open rate increased by 5.8

Email Marketing 178

Email Marketing Customer Surveys Click Rate Correlation 178

KoMarketing Associates

NOVEMBER 15, 2016

With 2017 less than two months away, it’s time to start thinking about your 2017 B2B content marketing strategy and how to get the most out of your efforts. Action content marketers should take : If you aren’t doing so already, you should be thinking about ways to incorporate video into your 2017 content efforts. Final Thoughts.

Trends 60

Trends B2B Marketing Webinar Metrics Marketing & Strategy 60

Webbiquity

DECEMBER 26, 2017

That was until Google updated its algorithm in 2016 and 2017. However, before Possum, one medical group with many doctors located in the same office building or an insurance agency franchise with three locations in the same area could take up all three Map Pack spots.

Paid Search Agency 231

Paid Search Agency Marketing Management Service Advertising Agencies 231

Biznology

JANUARY 6, 2020

With a tip of the hat to those on my lists last year , and in 2017 , 2016 and 2015 , it is my pleasure to introduce these fascinating colleagues to you. In 2017 he sold the company to Bombora, and decided to “retire.” I’m back with my roundup of brilliant B2B marketers whom I’ve encountered this year. Who said B2B couldn’t be funny?

netFactor 197

netFactor B2B Marketing Advertising Agencies Paid Search Agency 197

distribion

MAY 26, 2017

We’re excited to be an exhibitor at the 2017 LIMRA Marketing Conference on May 31st. We look forward to hearing these specific topics and dive into thought-provoking discussions to help pave the path to success for 2017 and beyond. Using Data to Create Great Email Experiences in 2017. You betcha. This Year’s Agenda.

Conference 43

Conference Work Management Marketing Management Copywriting 43

Brightedge

MAY 16, 2021

Hacking Growth : How Today's Fastest-Growing Companies Drive Breakout Success By Sean Ellis and Morgan Brown, 2017. Building a Story Brand : Clarify Your Message So Customers Will Listen by Donald Miller, 2017. The New Rules of Marketing and PR: How to Use Social Media and Viral Marketing to Reach Buyers Directly by David Scott, 2017.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

KoMarketing Associates

JANUARY 8, 2019

When it comes to social media networks that people use more frequently in 2018 compared to 2017, however, YouTube comes in the top spot (63 percent), followed by Instagram (61 percent). This was followed by YouTube (75 percent) and Instagram (53 percent). Marketing Executives and Social Media Use.

Social Media 120

Social Media Customer Surveys Facebook Social Marketing 120

KoMarketing Associates

JANUARY 23, 2017

In 2017, companies appear to be leaning toward video marketing as a primary tactic for reaching their customers. A study published by True Influence looked at the online research data of marketers to gauge their top interests heading into 2017. Marketing email” took the first spot with 5.57 Video Technology and Marketing.

Marketing Report 120

Marketing Report Intent Signal Paid Search Agency Advertising Agencies 120

Marketing Insider Group

OCTOBER 21, 2021

Smart speakers and “assistants” have been around for a while but they really started to take off in 2017 and 2018 as people have lost the self-consciousness of talking to their phones and a range of new consumer devices like Amazon Alexa and Google Home have appeared on the market. Voice-powered Everything.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Hubspot

NOVEMBER 30, 2017

November brought us a delightful crop of festive ads, including the much-anticipated annual Christmas spot from UK retailer John Lewis -- which dependably goes viral every year. Set to Ella Fitzgerald’s "Give a Little, Get a Little," the 60-second spot was produced by London based agency adam&eveDBB. To everyone else, hello.

Paid Search Agency 154

Paid Search Agency Ads Business Best Practices 154

Zoominfo

OCTOBER 2, 2019

As of 2017, Verizon is the only publicly traded telecommunications company to have two stock listings in its home country, both the NYSE (principal) and NASDAQ (secondary), as well as being the second largest telecommunications company by revenue after AT&T. Accenture Again, in the number two spot — Accenture. Revenue: $280.5

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Companies 100

Hubspot

MAY 4, 2017

While organizations no doubt have to be more transparent these days, 2017 is no different from other years; it’ll always be the responsibility of PR to represent clients in an accurate and honest way. Your copy must be spot on grammatically. Keep your messaging clear. Because this isnt’ acceptabel. Your information must be correct.

Advertising Agencies 70

Advertising Agencies PR Paid Search Agency Advertisements 70

Marketing Insider Group

JUNE 22, 2020

After declining revenues between 2012-2017, the company needed to extend its brand beyond cola. Make your owned online assets the permanent parking spot for your content. For more than a century, Coca-Cola’s flagship cola has led its branding. Flirt with Trends, but Marry Long-Term Brand Strategy.

Content Marketing 258

Content Marketing Brand Identity Branding Marketing Agencies 2 258

Contently

OCTOBER 4, 2018

Audiences feel comforted and engaged when they spot his face (or even just hear his voice) onscreen. According to 2017 statistics from Pew Research Institute , most LinkedIn users are between 30 and 49 years old, and most are college graduates living in urban areas. Yes, Tom Hanks—and not just because of his calming presence.

Advertising Channels 167

Advertising Channels Marketing AI Brand Identity Branding 167

Sword and the Script | B2B

MARCH 26, 2024

There’s one in particular they publish on thought leadership that I’ve followed since 2017. Thought leadership can win a spot on the shortlist According to the survey, leadership has a direct impact on product consideration. The 2024 version is out so I spent some time perusing the report to write about it here.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Martech

FEBRUARY 7, 2024

Those were some really exciting years from, say, 2003 to 2017 when I sold the agency. Not brand new, but often for very large companies, doing it well and operationalizing things is what’s become my sweet spot. Q: Did you first get interested in the web as a means to share your photography?

Advertising Agencies 101

Advertising Agencies Paid Search Agency Multi-Channel Enterprise Management 101

Convince & Convert

AUGUST 23, 2017

Barack Obama (@BarackObama) August 13, 2017. It was but tweet one in a three-post series: “People must learn to hate, and if they can learn to hate, they can be taught to love…” — Barack Obama (@BarackObama) August 13, 2017. Clearly, the timing and the sentiment were spot-on, because you don’t get 3.5

Social Media 122

Social Media Media Thought Leadership Course 122

distribion

JANUARY 11, 2017

Pick narrowed his findings down to 12 apps , BuzzSumo leading the way with BuiltWith and Alexa following in the second and third spots respectively. The post Creating a 2017 Marketing Roadmap for Success appeared first on Distribion. Create a roadmap for success.

Planning 40

Planning Marketing Automation Services Marketing & Strategy Marketing Automation 40

distribion

JANUARY 11, 2017

Pick narrowed his findings down to 12 apps , BuzzSumo leading the way with BuiltWith and Alexa following in the second and third spots respectively. The post Creating a 2017 Marketing Roadmap for Success appeared first on The Beacon. Create a roadmap for success.

Planning 40

Planning Marketing Automation Services Marketing & Strategy Marketing Automation 40

Adobe Experience Cloud Blog

SEPTEMBER 11, 2018

All this change is not just in your head; according to research from eMarketer, TV ad spending in 2017 dropped for the first time since 2009. Whereas a TV spot generally follows a classic story arc condensed into 30 seconds, a pre-roll ad gives the viewer the option to skip it after just five seconds of viewing.

Top of Funnel 113

Top of Funnel Video Marketing Campaigns Paid Social Agency 113

Litmus

JULY 16, 2021

Since 2017, Gmail automatically turns some of your copy—like email addresses, phone numbers, physical addresses, and times—into clickable elements, sometimes turning them blue. Preview your emails in all popular email clients and devices—including Gmail—and spot errors before you send. Been there. The good news? Learn more ?.

Class 107

Class Tagging Contacts Design 107

Directive Agency

JUNE 23, 2017

” Which isn’t half bad considering the one and two spots are going to topSEOs.com. . The post 9 B2B Directories to Generate Demand & Leads in 2017 appeared first on Directive Consulting. This way you can capitalize on their visibility and expose your brand to more qualified buyers. . 2: Curata. . .

Sales Qualified Leads 49

Sales Qualified Leads Work Management Demand Generation Agencies Marketing Management 49

Vision Edge Marketing

JANUARY 18, 2018

Our 2017 target for the number of new customers was significant, so, with all the rage about Account Based Marketing (ABM), we decided to experiment with the concept. While we work with firms of all types in all industries around the world, for this experiment we focused on our sweet spot of mid-Market global US-based B2B companies.

Account Based Marketing 131

Account Based Marketing Research Planning ABM 131

Brandpoint

JULY 15, 2019

In 2017, Minneapolis was featured, alongside Montenegro and Shanghai, as one of the top ten places to visit in the world by the Wall Street Journal. Here are a few spots to swing by over lunch or in the evenings following the conference’s scheduled activities: Walking Distance from the Minneapolis Convention Center.

Conference 108

Conference Paid Search Agency Network Marketing Course 108

Hubspot

FEBRUARY 9, 2017

Commit to tracking these five things in 2017, and you'll have your most profitable year yet. 5 Metrics Your Agency Should Measure in 2017. Some will hit the sweet spot. So how do you know what your sweet spot is? The goal then is to move all your clients to the sweet spot. Measure Your Way to Success in 2017.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ad Agencies Work Management 28

Madison Logic

DECEMBER 29, 2022

According to Forrester Research, sustainable B2B pipeline growth requires a clear focus on spotting buying groups, responding to digital signals, and optimizing the path toward a buying decision.

Account Based Marketing 98

Account Based Marketing Advertising Agencies Enterprise Management Work Management 98

Webbiquity

JULY 27, 2018

Petersburg, Russia – 4 October, 2017. These spots draw the most attendees, and as a result, the booths lining these areas often receive the most visitors. Book a spot in each trade show early so you have better booth spaces to pick from. It is these little strategies that can help companies rise above their competition.

Trade Show 113

Trade Show Tips Ad Building Work Management 113

Choozle

MAY 20, 2020

Regardless of the position within the episode, podcast ads can be dynamically inserted and typically range from 15-30 seconds spots. percent in 2017). million in self-reported revenues in 2017. According to an IAB study, dynamically inserted ads account for 48.8 percent (up from 41.7 Example podcast advertising inventory.

Advertisements 92

Advertisements Advertising Paid Search Agency Demographics 92

QuanticMind

OCTOBER 24, 2017

SMX East 2017, Day 1. QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. The US Department of Commerce found that for Q1 2017, online sales growth was 5.7x Featuring: Kishore Kanakamedala of @Google.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Convince & Convert

AUGUST 23, 2017

Barack Obama (@BarackObama) August 13, 2017. It was but tweet one in a three-post series: “People must learn to hate, and if they can learn to hate, they can be taught to love…” — Barack Obama (@BarackObama) August 13, 2017. Clearly, the timing and the sentiment were spot-on, because you don’t get 3.5

Social Media 92

Social Media Media Thought Leadership Consulting 92

Contently

MAY 30, 2018

In March 2017, Condé Nast released an editorial package called Women Who Travel for International Women’s Day. Based on the groups I’ve been a part of, though, the group owners seem to hit a sweet spot when 70 percent of the posts come from directly the members. You’ll lose the group if you only promote your own work.

Facebook 162

Facebook Paid Search Agency Companies Distribution 162

Zoominfo

OCTOBER 28, 2018

Martech Advisor puts it best, “Your competitive sweet spot is where firmographics and demographics intersect with technographics, helping you identify your best-selling opportunities—whether you’re offering a compatible or competitive solution. As MarTech Advisor put it, “In 2017, context is no longer a nice idea.

Enterprise Management 177

Enterprise Management Work Management Marketing Automation Services Marketing Management 177