KoMarketing Associates

DECEMBER 21, 2017

In a reflection of our growth as digital marketers and as a team, I’m happy to report that this year’s list features more contributors and articles than any previous year! The State of Paid Social 2017. Digital in 2017: A Global Overview. Do Links Still Matter for SEO in 2017. Let’s get to it.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

KoMarketing Associates

NOVEMBER 15, 2017

The “State of Video Marketing 2017” report from Vidyard and Demand Metric discovered that 44 percent of marketers have improved their video marketing ROI this year. Approximately 71 percent of respondents reporting video ROI use advanced metrics, an additional 22 percent use intermediate metrics.

ROI 182

ROI Video Marketing Content Landing Pages 182

Marketing Insider Group

DECEMBER 28, 2016

In case you haven’t heard, Demand Gen Report just released the results of a brand new survey on the effectiveness of content-enabled campaigns. The post 3 Biggest Insights For B2B Marketing 2017 [Research] appeared first on Marketing Insider Group. You might be asking, wait, what’s a content-enabled campaign?

Research 187

Research B2B Marketing B2B Customer Surveys 187

KoMarketing Associates

DECEMBER 19, 2017

With 2017 coming to a close, it’s time to look back on the past 12 months and prepare for 2018. More about this challenge : This was the number one challenge reported by B2B marketers in the 2017 CMI report , and from my experience working with clients this year, it was the most common challenge for them as well.

B2B Marketing 177

B2B Marketing Content Marketing Lead Scoring Lead Ranking 177

KoMarketing Associates

APRIL 2, 2018

The “2018 State of Branding Report” from Bynder and OnBrand recently looked at how marketers intend to invest in influencer marketing in the coming months. However, 41 percent said back in 2017 that they were dedicating no more than 5 percent of their budget to influencer marketing.

Marketing Report 179

Marketing Report Tactics Transparency Marketing & Strategy 179

distribion

APRIL 5, 2017

This year’s Marketing Automation Trends Report has arrived. In this report, you will discover the latest marketing statistics and answer four critical questions that can have a severe impact on your business this year and in years to come. The post Marketing Automation Trends Report 2017 appeared first on The Beacon.

Marketing Automation Services 63

Marketing Automation Services Marketing Automation Marketing Report Automation 63

KoMarketing Associates

NOVEMBER 22, 2017

To learn more about the manufacturing sector in particular, the Content Marketing Institute teamed up with Marketing Profs and IEEE GlobalSpec to conduct the “Manufacturing Content Marketing: 2018 Benchmarks, Budgets and Trends – North America” report. Content Marketing and Digital Maturity.

Marketing Report 209

Marketing Report Planning Content Marketing Content 209

KoMarketing Associates

APRIL 25, 2019

MIT SMR and SAS recently conducted the “2019 Data Analytics Report” and statistics showed that in 2017, nearly 78 percent of marketers “somewhat” or “significantly” improved their access to useful data over the past 12 months. Just one-in-five organizations take a formal approach to data quality, according to the report.

Marketing Report 137

Marketing Report Advertising Agencies Barriers Analytics 137

KoMarketing Associates

JANUARY 31, 2018

In the “Why Your Data Strategy is Your B2B Growth Strategy” report, one-third of respondents (34 percent) said that their company’s data strategy is just “average.” It’s clear that companies want to do better,” wrote the authors of the report. firms were on pace to invest more than $20.1

Marketing Report 187

Marketing Report B2B Marketing Data Hygiene Marketing & Strategy 187

Convince & Convert

JULY 17, 2017

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. This report shares real-world insight and understanding of a dynamic industry where new networks emerge, old networks evolve , and the user base continues to rise at rapid rates.

Paid Search Agency 158

Paid Search Agency Social Marketing Advertising Agencies Budget Programs 158

InsightSquared

OCTOBER 11, 2017

Last week, our CMO Joe Chernov explained why InsightSquared is going “all-in” at Dreamforce 2017. How to Shift the Sales Ops Function from a Reporting Factory to Revenue Driver — Tuesday, November 7 at 11:30 a.m. We hope you can join us for one, or all of our sessions. – 12:10 p.m., San Francisco Marriott: Foothill F.

SMB 166

SMB Case Study Case Studies CMO 166

KoMarketing Associates

MARCH 26, 2018

Demand Metric recently partnered with Ion Interactive to conduct the “Content Experience Impact and the Buyer’s Journey” report. times more likely to report their content is shared frequently or very frequently, it is important to reduce the barriers by ensuring that content can be shared with ease,” wrote the authors of the report.

Interactive Marketing 173

Interactive Marketing Marketing Report Marketing & Strategy Marketing Strategy 173

KoMarketing Associates

OCTOBER 11, 2017

The “State of Marketing Strategy Report 2017” report from CoSchedule recently looked at how creating a marketing strategy could help marketers achieve their top objectives. The top marketers who document their strategy are 538 percent more likely to report success than their counterparts, according to the data.

Marketing Report 149

Marketing Report Marketing & Strategy Planning Marketing Strategy 149

KoMarketing Associates

MAY 9, 2018

To find out, Openprise recently surveyed marketing executives for its “2018 Marketing Operations Benchmarking Report.” Surprisingly, respondents had more confidence in their ability to execute their ABM strategy than most other categories, suggesting the coming of age for ABM programs,” wrote the authors of the report.

Account Based Marketing 156

Account Based Marketing ABM Marketing Report Marketing & Strategy 156

Convince & Convert

SEPTEMBER 6, 2017

Thus, according to RivalIQ’s 2017 Social Media Benchmark Report , a tweet to 10,000 followers will, on average, generate 4.9 Further, almost no guests in 2017 have said that they are spending serious money on Twitter advertising, which exacerbates the underlying revenue issues at Twitter. Every action but clicks.

Twitter 167

Twitter Banner Ads Banners Click Rate 167

Brightedge

NOVEMBER 20, 2017

The 2017 BrightEdge Holiday Shopping Report shows that ecommerce conversions spike on Thanksgiving and Cyber Monday, and desktop still drives the majority of final ecommerce transactions over the holidays. The post BrightEdge Research Release: 2017 Holiday Shopping Report appeared first on BrightEdge SEO Blog.

Research 53

Research eCommerce SEO Marketing Report 53

KoMarketing Associates

JANUARY 16, 2018

Kantar Millward Brown recently published its report titled, “AdReaction: The Art of Integration,” which looked into how marketers navigate various ad formats to deliver integrated campaigns. New research shows that while marketers may think that their ad campaigns are substantial and effective, customers have different feelings on the matter.

Marketing Report 178

Marketing Report Campaigns Effectiveness Planning 178

KoMarketing Associates

JULY 23, 2018

Compared to 2017, there has been a slight rise in the number of marketers who practice segmentation. Segmentation essentially allows marketers to deliver more tailored messaging to customers, depending on their circumstances or behavior,” note the authors of the report.

Segmentation 153

Segmentation Marketing Report Email Marketing Practices 153

KoMarketing Associates

NOVEMBER 6, 2018

IAS recently published the “Media Quality Report H1 2018” to determine how video and display marketing performed in the first half of 2018 compared to last year. percent between H2 2017 to H1 2018. report and found that over one-quarter of advertising budgets are now dedicated to digital video. percent improvement from 54.7

Display 145

Display Video Marketing Distribution Statistics 145

The Point

DECEMBER 28, 2017

Demand Generation Report just published their 2018 Outlook Guide: The State of Marketing Automation. I was honored to be invited to contribute my thoughts as part of the report, reproduced (with permission) below. I was honored to be invited to contribute my thoughts as part of the report, reproduced (with permission) below.

Marketing Report 176

Marketing Report Marketing Automation Automation Demand Generation Agencies 176

KoMarketing Associates

APRIL 10, 2018

The Relevancy Group and OneSpot recently conducted “The Email Individualization Imperative” report to gauge how different strategies have been working for marketers utilizing email. This is compared to 27 percent for the second quarter of 2017, and 25 percent for the second quarter of 2016. In addition, these emails saw 2.5

Segmentation 120

Segmentation Marketing Report Email Marketing Personalization 120

KoMarketing Associates

OCTOBER 16, 2019

PAN Communications recently published the “2019 Content Fitness” report, and statistics showed that the majority of marketers (62.5 In 2017, about 57 percent of marketers said they had not done fully integrated their program, while 53.5 This is compared to just 37.5 percent who said they have not done so. percent said the same in 2018.

Marketing Report 122

Marketing Report Marketing & Strategy Webinar Metrics Marketing Strategy 122

KoMarketing Associates

NOVEMBER 16, 2017

The report discovered that for the majority of marketers (57 percent), on-page content is the most effective strategy when it comes to meeting SEO objectives. This is according to the “State of Enterprise SEO in 2017” report from SEO Clarity and partners North Star Inbound and BuzzStream. Approximately 83.7

Marketing Report 180

Marketing Report Tactics SEO Advertising Agencies 180

KoMarketing Associates

FEBRUARY 23, 2017

Modern marketers are turning to mobile for new opportunities, and research suggests that they intend to invest more in this channel in 2017. However, the report indicated that marketers are struggling to measure their mobile and app ROI.

Mobile Marketing 125

Mobile Marketing Marketing Budget Creation Marketing Budget Mobile Advertising 125

KoMarketing Associates

MARCH 5, 2018

Recently, Econsultancy and Adobe teamed up to conduct the “Digital Intelligence Briefing: 2018 Digital Trends” report to gauge how AI is being used by marketers globally. ICUC Social conducted the “Artificial Intelligence Survey” in 2017 to determine how marketers felt about AI and its usefulness in the workplace.

Marketing AI 170

Marketing AI Marketing Report Marketing & Strategy Marketing Strategy 170

KoMarketing Associates

AUGUST 29, 2019

London Research recently published the “Customer Data Excellence” report in partnership with BlueVenn to gain a better understanding of how businesses are using CDPs to provide enhanced customer experiences. Approximately 44 percent of respondents reported “frequently” or “always” having the right data to inform business decisions in 2017.

Marketing Report 121

Marketing Report Planning Statistics Custom Publishing 121

The Point

APRIL 26, 2017

This year, more than 6,500 marketers, practitioners, and partners crowded into Moscone Convention Center in San Francisco for Marketing Nation Summit 2017. The post Observations from the 2017 Marketo Summit appeared first on The Point. But here are my main observations from the week. Marketo has their mojo back.

Marketo 154

Marketo Account Based Marketing Advertising Agencies Paid Search Agency 154

KoMarketing Associates

NOVEMBER 14, 2018

The Content Marketing Institute, along with MarketingProfs and IEEE GlobalSpec, recently published the “Manufacturing Content Marketing 2019: Benchmarks, Budgets and Trends” report, and statistics showed that 64 percent of marketers say their company’s content marketing is “much/somewhat” more successful than it was one year ago.

Marketing Report 140

Marketing Report Content Marketing Advertising Benchmark Content 140

KoMarketing Associates

AUGUST 31, 2017

The “State of Enterprise SEO in 2017” report from SEO Clarity and partners North Star Inbound and BuzzStream recently took a closer look at how enterprise-level marketers are investing in SEO and where they are seeing the most ROI. percent) claimed that content development was their most pressing SEO issue in 2017.

Press 136

Press Marketing Report SEO Advertising Agencies 136

KoMarketing Associates

JANUARY 11, 2018

Forrester and AppsFlyer recently conducted the “Mobile Fraud: Marketers’ Massive Hidden Threat” report to gauge the state of mobile advertising among marketers. Enterprise marketers are interested in launching mobile advertising initiatives to drive revenue, but research shows they still face numerous challenges.

Mobile Marketing 120

Mobile Marketing Marketing Report Mobile Advertising Forrester 120

KoMarketing Associates

MARCH 28, 2018

As marketing gets more deeply involved throughout all stages of the funnel, their actions and successes are directly impacted by the quality of data captured by sales,” wrote the authors of the report. The “2017 State of Inbound” from HubSpot discovered that 61 percent of marketers believe their organization’s marketing strategy is effective.

Marketing Report 149

Marketing Report Top of Funnel InsideView Forecasting 149

KoMarketing Associates

MAY 15, 2017

The “Communication Planning in a Disrupted World” report from Kantar Media found that 68 percent of today’s connected customers either “like” or “tolerate” advertising. As marketers begin to further personalize their content, new research indicates that customers are becoming more receptive to advertising as a result.

Marketing Report 150

Marketing Report Personalization Planning Paid Search Agency 150

KoMarketing Associates

JULY 31, 2017

To take a deeper look at who consumes marketing content, NetLine recently produced the “2017 State of B2B Marketing Content Consumption and Demand” report. The “2017 Content Preferences Survey Report” from DemandGen discovered that 46 percent of B2B buyers, in particular, are shifting toward shorter pieces of content.

Marketing Report 120

Marketing Report Work Management Content Case Study 120

Hinge Marketing

JANUARY 30, 2017

We’re pleased to announce the release of our 2017 High-Growth Study. As the research report documents, these High-Growth firms are nearly three times as likely to favor technology as a differentiator. The report explores why this is the case. The post 2017 High Growth Research Report Released appeared first on Hinge Marketing.

Peer-to-peer 48

Peer-to-peer Research Case Studies Buyer Personas 48

Martech

MAY 6, 2022

That’s where effective reporting comes into play. Six ways email reporting builds your email program. Although it’s a key component of successful email marketing , email reporting can be a major challenge for many email teams. As I noted, email reporting is often something that marketers leave to the last minute.

Budget Programs 93

Budget Programs Work Management Marketing Management Planning 93

KoMarketing Associates

JULY 2, 2019

IAB recently published “The Outlook for Data 2019” report and statistics showed that this year, 69.4 percent who cited the reason back in 2017. percent of marketers claim that the demand/interest from their customers is driving their data-related efforts. This is an increase from the 66.2 percent who said the same in 2018, and the 61.8

Marketing Report 120

Marketing Report Custom Publishing Analytics Statistics 120

Webbiquity

NOVEMBER 20, 2017

At the end of 10 weeks: Those in the gratitude condition reported feeling more positive about their lives as a whole, more optimistic about the upcoming week, having fewer physical symptoms, and spending more time exercising…the gratitude group had more positive views of their life as a whole than control participants.

Cable 207

Cable Positioning Marketing Report Internet Marketing 207