KoMarketing Associates

APRIL 24, 2017

As public relations professionals begin to work closely with marketers, new research suggests that they will become more aligned in the future. Just seven percent of PR agency professionals said they believe public relations will become a distinct, separate function from marketing.

PR 120

PR Public Relations DemandBase Advertising Agencies 120

The Lead Agency

OCTOBER 4, 2017

Before we find out how marketers are applying machine learning in 2017, let us, first of all, dispel some myths and misunderstandings regarding artificial intelligence, machine learning and deep learning. How are marketers applying machine learning in 2017? What is machine learning? How does it differ from artificial intelligence?

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

KEO Marketing

AUGUST 22, 2017

August 23, 2017 – KEO Marketing, Inc announced today that it won two 2017 International Stevie Awards from the American Business Awards℠. On October 21, 2017, KEO Marketing will receive their International Stevie® Awards at the ABA Awards Gala at the W Hotel, Place de la Rosa del Vents, 1, Barcelona, Spain. PHOENIX, Ariz.,

Work Management 48

Work Management Design Marketing Websites Advertising Agencies 48

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. On the Road by Waze Waze used their data to create a sponsored marketing campaign in partnership with the New York Times in 2017.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

ClearVoice

JULY 29, 2022

.” Fortunately, companies that are prepared with solid public relations and content marketing strategies can leverage various channels to alleviate the issue and help restore public trust. Building a public relations content strategy that can help you weather any storm requires ongoing effort. Social media.

PR 52

PR Public Relations Content Thought Leadership 52

Hubspot

MAY 4, 2017

David Woodward is a former journalist who is currently a strategy director at Weber Shandwick , one of the world’s leading public relation firms. Here are three ethical pillars of public relations and advertising professionals -- that under no circumstances should be breached.

Advertising Agencies 70

Advertising Agencies PR Paid Search Agency Advertisements 70

Martech

FEBRUARY 28, 2023

A: I went to college for journalism and communications because I wanted to be a newspaper reporter, but I ended up working in public relations and somewhat in marketing as well — dabbling in event marketing — and I kind of worked my way up to marketing manager. In 2017 or 2018 I decided I had to take this back into marketing.

Planning 89

Planning Paid Search Agency Advertising Agencies Work Management 89

Brandpoint

JULY 8, 2019

2019 Public Relations Society of America (PRSA) Digital Storytelling Workshop. “Public relations is the conscience of an organization,” and “PR should ground its messaging in data-driven research rather than half-truths” are two points that encapsulate the empowering marketing gathering.

Conference 107

Conference PR Storytelling Public Relations 107

DivvyHQ

APRIL 21, 2017

Kansas City, Missouri, April 20th, 2017 – EY today announced that Brock Stechman and Brody Dorland, Co-Founders of DivvyHQ are finalists for the Entrepreneur Of The Year® 2017 Award in the Central Midwest. In the Central Midwest, region sponsors include PNC, Lathrop & Gage and Common Ground Public Relations.

Public Relations 44

Public Relations Press Communities Growth Marketing 44

Biznology

JUNE 13, 2018

The 2017 Edelman Trust Barometer found that 74% of the U.S. million, which increased by 14% in 2017, by 9% the year before and 5% in 2015. The median pay for a Walmart employee was $19,177 in 2017 compared to $22.2 The median pay for a Walmart employee was $19,177 in 2017 compared to $22.2

Brand Identity 154

Brand Identity Branding Comparison Rules 154

Sprout Social

JULY 12, 2022

Simply, crisis communication is a method of sharing information intended to improve public brand perception in the face of a scandal or other negative event. While there are certainly lessons to learn from these public relations debacles, there is perhaps even more to take away from successful responses.

Examples 111

Examples Brand Identity Branding Public Relations 111

Biznology

DECEMBER 14, 2018

The leading city for attracting Millennials in 2017 in the U.S. was Seattle, with almost 30,000 moving there and a net influx (minus those leaving) of +7,302 (Source: 2017 Pew Research). And it is not a public relations task.

Trends 91

Trends Brand Identity Branding Copywriting 91

Biznology

OCTOBER 25, 2018

With social media driving, even amplifying the interactive discussion of brands of all types, it is not surprising that Aon, a leading insurance company, found that “damage to brand and reputation” was the top-ranked risk in their annual Global Risk Management survey of almost 2,000 executives around the world in 2017.

Brand Identity 147

Brand Identity Branding Lead Scoring Lead Ranking 147

Biznology

OCTOBER 17, 2017

Micro-Influencer Marketing Presentation for XCPD-732 Social, Mobile and Search Marketing, Georgetown University School of Continuing Studies, Professor Shashi Bellamkonda, October 14, 2017, 10:30AM from Gerris. Let’s refer to public relations before the corruption by Madison Avenue. Many hands make light work.”. John Heywood.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

MAY 13, 2019

in 2018 was only 48%, down from 58% in 2017. Research confirms the importance of these authenticity values: According to a survey in 2017 by Survata for Sprout Social of social media users, almost half have actually called out brands, and 60% of them did so because of their perception of dishonesty.

Storytelling 123

Storytelling Brand Identity Branding Ethics 123

ClearVoice

OCTOBER 9, 2020

In 2017, brand communications strategist Marisel Salazar was approached by her largest client with an ‘ask’: ‘Would she mind coming into their SoHo office a few days a week to get to know her?’ Her role involves media strategy and relations, as well as content development and overall project management. Here, they shed insight.

Paid Search Agency 111

Paid Search Agency Public Relations Content Transparency 111

Content Marketing Institute

AUGUST 10, 2018

Glenn started at the global commercial real estate services and investment management giant as a public relations manager, then took over regional social media strategy. Ambitions Magazine and the Ambitions website launched in October 2017 and became a unified source for the company’s story. Content is never just content.

Trust Marketing 64

Trust Marketing Content Marketing Work Management Paid Search Agency 64

KoMarketing Associates

NOVEMBER 9, 2017

The “2017 Content Insights from Tech Marketing Execs” report from 10Fold and Dimensional Research discovered that 32 percent of marketers are releasing content daily or hourly. Susan Thomas has provided marketing communications and public relations services for technology companies for more than 20 years. ABOUT SUSAN THOMAS.

Marketing Automation Services 124

Marketing Automation Services Planning Marketing Analytics Tools Content Marketing 124

Content Marketing Institute

JUNE 12, 2018

Sure, public relations and content marketing are overlapping fields, but they’re not the same. Public relations, as defined by the Public Relations Society of America, is “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

PR 105

PR Content Marketing Personalization Marketing Analytics Tools 105

Sword and the Script | B2B

MARCH 26, 2024

There’s one in particular they publish on thought leadership that I’ve followed since 2017. The 2024 version is out so I spent some time perusing the report to write about it here. This year the two companies polled 3,484 business executives globally.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Biznology

JANUARY 24, 2017

And influencer marketing, circa 2017, is infinitely more sophisticated than it was nearly a decade ago. Brands are partnering with agents, talent scouts, and influencers to really become the face of the brands.

Advertising Agencies 80

Advertising Agencies Paid Search Agency Budget Programs Long Tail Marketing 80

Marketing Craftmanship

DECEMBER 28, 2016

reasons why your __ (law, graphic design, accounting, management consulting, public relations, engineering, financial planning, advertising, technology, healthcare, beauty, payroll, etc.) With the understanding that industry awards represent a substantial worldwide economic enterprise…here are 3.5

Enterprise Management 100

Enterprise Management Work Management Marketing Management Aggregators 100

Biznology

SEPTEMBER 13, 2018

While Kaepernick has been out of football for two years, he remains popular with many fans and other athletes – his jersey was even among the top 50 in sales in 2017.

Paid Search Agency 141

Paid Search Agency Brand Identity Branding Ideal Customer Profiles 141

Brandpoint

OCTOBER 4, 2019

According to a 2017 U.S. React professionally and work with your public relations department to respond publicly. However, as an employer, Glassdoor can cause a few headaches. The impact of negative employee reviews. Before we get to the tips, a bit on why these reviews are so important.

Resource Management 102

Resource Management Thought Leadership Work Management Paid Search Agency 102

Walker Sands

MARCH 26, 2019

This success has been largely spearheaded by Annie Gudorf, who we’re proud to elevate to Vice President of Public Relations. In 2017, she moved from Chicago to grow the agency’s West Coast presence, and in January 2018, she became the first employee in our Seattle office.

Public Relations 40

Public Relations Communities Campaigns Content Marketing 40

Sprout Social

JUNE 24, 2019

Koch Communications is a digital marketing and public relations agency in Oklahoma City, focused on strategically guiding its clients’ goals and projects from concept to completion. SSPR is an award-winning Digital PR Agency that pushes the boundaries of conventional public relations. Koch Communications. Project Bionic.

Advertising Agencies 72

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 72

Hubspot

MAY 2, 2019

After Wal-Mart's "flog" or fake blog was exposed, the corporation and their public relations agency, Edelman Worldwide, faced harsh backlash -- many bloggers demanded that Edleman’s CEO resign and Wal-Mart’s reputation was tarnished. In a nutshell, the blog was fake. Maybe they would still be a standalone company. Fyre Festival.

Ideal Customer Profiles 73

Ideal Customer Profiles Paid Search Agency Planning Brand Identity 73

KEO Marketing

FEBRUARY 21, 2017

February 22, 2017 – KEO Marketing ( https://keomarketing.com/ ), a full-service business-to-business (B2B) marketing agency, has announced the Phoenix Chapter of the Business Marketing Association (BMA) has named Sheila Kloefkorn as chapter board president for another year. PHOENIX, Ariz., Kloefkorn is founder and president of KEO Marketing.

Advertising Agencies 48

Advertising Agencies Peer-to-peer Paid Search Agency Marketing Agencies 1 48

SmartBug Media

MAY 15, 2020

Networking with local media for public relations, social media opportunities. This post was originally published in Nov 2017 and has been updated since. Backlinks act as votes for search engines which will help with your on-page rankings. Want to enhance your traffic online? Please be sure to share!

Cost 105

Cost Paid Search Agency Planning Work Management 105

Biznology

OCTOBER 19, 2017

The answer will involve a new type of marketing, values-based branding, which will be focused more on identifying, relating to, and engaging these customers’ values and ethics. The 2017 Edelman Trust Barometer report recorded the lowest level of trust ever for government, business, media, and NGOs–an average of only 44%.

Brand Identity 152

Brand Identity Branding Ethics Trust Marketing 152

Schubert B2B

JANUARY 2, 2018

During 2017, video is estimated to account for 74% of all internet traffic. In 2017, we saw Twitter make a major change by doubling their character limit from 140 to 280. Mitch Mathern is a public relations executive at Schubert b2b. Pretty cool, right? Video has already taken over the internet. in Marketing.

Social Media 67

Social Media Trends Media B2B 67

ClearVoice

JUNE 27, 2019

Solo public relations practitioner , Michelle Hujber , says “Others in the business community strongly advised me to form an LLC for my protection.”. Adding ‘LLC’ to my business name, Hujber Public Relations, makes me feel more professional, and clients respect that I’m operating as a business,” she says. “I

Enterprise Management 97

Enterprise Management Business Work Management Fulfillment 97

Hubspot

JUNE 13, 2019

Press releases are important for increasing your brand awareness and helping your public relations (PR). A popular service for PR professionals, Response Source offers a range of public relations tools, including media databases. But, unfortunately, coverage doesn’t just come naturally -- you need to work for it.

Press 100

Press Distribution PR Public Relations 100

Schubert B2B

APRIL 13, 2018

In fact, video is estimated to account for 74% of all internet traffic in 2017. Mitch Mathern is a public relations executive at Schubert b2b. As a result, it is very difficult to be a successful coach without video. The same can be said for social media managers. Video has already taken over social platforms. in Marketing.

Social Media 63

Social Media Social Marketing B2B Marketing Tips 63

Hubspot

MARCH 27, 2018

and was the Director of Public Relations for global fashion brand, Akademiks. IBM named her one of seven women who are reshaping digital marketing, and TopRank Marketing included her on its 2017 list of “50 Influential Women in Digital Marketing.”. Christina Rice @CRicePR. Christina is the founder of LuxeLife Media Inc. ,

VALS 78

VALS Advertising Agencies Work Management Paid Search Agency 78

SnapApp

JANUARY 18, 2017

With 2017 in full force, unwieldy and inescapable, we happily announce that SnapApp has a new Director of Content Strategy. As a baby marketer, I grew up in public relations which I think helps a lot when it comes to content. So, I decided I wanted to do something around writing or journalism. A very logical progression.

Marketing & Strategy 48

Marketing & Strategy Content Public Relations Class 48

SnapApp

JANUARY 18, 2017

With 2017 in full force, unwieldy and inescapable, we happily announce that SnapApp has a new Director of Content Strategy. As a baby marketer, I grew up in public relations which I think helps a lot when it comes to content. So, I decided I wanted to do something around writing or journalism. A very logical progression.

Marketing & Strategy 48

Marketing & Strategy Content Public Relations Class 48